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All Journal Jurnal Informatika Universitas Pamulang Jurnal Informatika Ekonomi Bisnis International Journal of Computer and Information System (IJCIS) Advance Sustainable Science, Engineering and Technology (ASSET) Electron: Jurnal Ilmiah Teknik Elektro Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Informatika dan Ilmu Komputer Jurnal Rekayasa Sistem Informasi dan Teknologi Journal of Information Systems Management and Digital Business Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Advance Sustainable Science, Engineering and Technology (ASSET)
Putri Ariatna Alia
Universitas Anwar Medika
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Implementation Artificial Intelligence with Natural Language Processing Method to Improve Performance of Digital Product Sales Service Putri Ariatna Alia; Dian Kartika Sari; Nur Azis; Bernadus Gunawan Sudarsono; Purwo Agus Sucipto
Advance Sustainable Science Engineering and Technology Vol. 6 No. 3 (2024): May - July
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v6i3.521

Abstract

Improving the performance of digital product sales services is the main focus of the company's attention in the face of increasingly fierce competition in the online market. In order to optimize these services, Artificial Intelligence (AI) technology with the Natural Language Processing (NLP) method is an attractive option. This research aims to find out how the application of AI with Natural Language Processing (NLP) can contribute to improving the performance of digital product sales services. The methods used in this research include collecting data on customer interactions via WhatsApp that have implemented artificial intelligence with the Natural Language Processing (NLP) method. The data is then analyzed using Natural Language Processing (NLP) techniques to understand the needs, preferences, and problems faced by customers. Natural Language Processing (NLP) assists the chatbot in correcting incoming questions if they do not match the database on the question. Differences that can be helped by Natural Language Processing (NLP) if there is inappropriate capitalization, excessive conjunctions. The results show that the application of AI with Natural Language Processing (NLP), can enable companies to be more responsive to customer needs and improve overall customer satisfaction. With in-depth analysis of customers' natural language data, companies can provide more relevant services and empower sales teams to provide faster and more accurate responses. This can be seen from the quality of service results which have a point of 4.1, this value indicates a good response from customers so that the system is considered to have improved sales services by buyers.
Co-Authors Agung Budi Setyawan, Agung Budi Agung Teguh Setyadi Aidha Rachma Noersinda Ananda Setiyowati Anita Farida, Elis Bernadus Gunawan Sudarsono Cahyono, Warna Agung Dian Kartika Sari Fahruddin, Agus Fathoni, Mohammad Febriana, Rusina Widha Johan Suryo Prayogo Kartiko, Erik Yohan Kriswibowo, Rony Lieztyanto, Yeeryzkhe Githasari Meisyarani, Jihan Salsabila Mufid, Mohammad Robihul Muhammad Fajrul Falah Muhammad Ubaidillah Nur Azis Prayogo, Johan Suryo Rony Kriswibowo Rony Kriswibowo Rusina Widha Febriana Sani, Rosi Rijal Selfya Ningrum Setya Budi Pratama Setyadi, Agung Teguh Shodikin, Mohamad Sucipto, Purwo Agus Suryo Prayogo, Johan Teguh Setyadi, Agung Veronica Lita Hapsari Widha Febriana, Rusina