Article Per Year (5 Year)
p-Index From 2021 - 2026
3.544
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia TEGAR: Journal of Teaching Physical Education in Elementary School JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Syntax Idea Cakrawala Repositori Imwi Winter Journal: IMWI Student Research Journal Jurnal Impresi Indonesia Jurnal Forum Kesehatan : Media Publikasi Kesehatan Ilmiah Jurnal Locus Penelitian dan Pengabdian Journal of Comprehensive Science Jurnal Sehat Indonesia (JUSINDO) Return : Study of Management, Economic and Bussines Inkubis: Jurnal Ekonomi dan Bisnis INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Sains Journal of Business, Social and Technology Asian Journal of Social and Humanities International Journal of Social and Education (INJOSEDU) Journal of Economic Development and Village Building Journal of Digital Marketing and Search Engine Optimization Journal of Global Tourism
Agus Rohmat Hidayat
UNICIMI - Universitas Cendekia Mitra Indonesia, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
The Effectiveness of Influencer Marketing in Digital Campaigns for Beauty Products Fahad Khan Afridi; Hidayat, Agus Rohmat
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.3

Abstract

In recent years, influencer marketing has emerged as a powerful component in digital advertising strategies, particularly in the beauty industry. The proliferation of social media platforms such as Instagram, YouTube, and TikTok has enabled beauty influencers to build large followings and significantly shape consumer preferences and purchase decisions. This paper investigates the effectiveness of influencer marketing in digital campaigns for beauty products by exploring how influencer credibility, content quality, audience engagement, and brand alignment contribute to campaign success. Through a qualitative approach and literature review, the study identifies key factors influencing campaign effectiveness and highlights both opportunities and challenges for marketers. Findings indicate that influencer marketing can enhance brand awareness, drive consumer trust, and increase sales conversions when executed with strategic precision. However, issues such as influencer authenticity, audience skepticism, and algorithmic changes may affect outcomes. The paper concludes by offering strategic recommendations for brands aiming to leverage influencer marketing to achieve measurable results in the highly competitive beauty sector.
Makna Employee Engagement bagi Generasi Milenial: Pendekatan Fenomenologi Hidayat, Agus; Amelia, Amelia; Budiwidodo, Sidik; Suherli, Eli; Chandrasari, Farika
Cakrawala Repositori IMWI Vol. 8 No. 2 (2025): Cakrawala Repository IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i2.791

Abstract

Perubahan dinamika tenaga kerja global telah menimbulkan tantangan baru dalam manajemen sumber daya manusia, terutama dalam memahami keterlibatan kerja generasi milenial. Penelitian ini bertujuan untuk mengeksplorasi makna employee engagement dari perspektif generasi milenial dengan pendekatan fenomenologi. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali secara mendalam makna employee engagement dari perspektif generasi milenial. Menggunakan wawancara mendalam terhadap 15 informan dari berbagai perusahaan di Jakarta, ditemukan bahwa keterlibatan kerja generasi milenial sangat dipengaruhi oleh makna pekerjaan, apresiasi dari manajemen, hubungan interpersonal positif, fleksibilitas kerja, serta peluang pengembangan diri. Penelitian ini memberikan wawasan baru dalam memahami keterlibatan karyawan milenial, yang bermanfaat untuk merancang strategi manajemen sumber daya manusia yang lebih efektif. Hasil penelitian juga menegaskan bahwa organisasi perlu beradaptasi dengan karakteristik khusus generasi milenial agar dapat mempertahankan keterlibatan mereka di tempat kerja. Kesimpulan penelitian ini menegaskan bahwa organisasi perlu mengadaptasi strategi manajemen sumber daya manusia agar sesuai dengan kebutuhan generasi milenial. Dengan menciptakan lingkungan kerja yang fleksibel, memberikan penghargaan, serta menyediakan jalur pengembangan karir yang jelas, organisasi dapat meningkatkan employee engagement secara berkelanjutan. Implikasi dari penelitian ini adalah perlunya perubahan paradigma dalam pengelolaan karyawan milenial, yang lebih berorientasi pada kesejahteraan emosional dan profesional mereka. Penelitian ini berkontribusi terhadap literatur employee engagement dengan memberikan wawasan baru mengenai bagaimana generasi milenial memahami dan mengalami keterlibatan kerja.
Community Empowerment Strategy in Ecotourism Management: A Case Study in Baluran National Park Hidayat, Agus Rohmat
Journal of Global Tourism Vol. 2 No. 1 (2025): Journal of Global Tourism
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jht.v2i1.11

Abstract

This study aims to identify and analyze community empowerment strategies in ecotourism management in Baluran National Park, East Java. Ecotourism is considered a sector that can provide economic benefits while supporting environmental sustainability, but empowering local communities in its management still faces major challenges. This research used a qualitative approach with a case study design and data collection techniques in the form of in-depth interviews, questionnaires, and participatory observation. The results showed that although there were several efforts to empower the community, such as skills training and providing employment opportunities in ecotourism activities, the level of community participation in planning and decision-making was still limited. Factors that hinder empowerment include a lack of understanding of sustainable ecotourism, limited resources, and inadequate training. This research recommends the need for increased community involvement in planning, more inclusive management, and policies that better support the economic and social sustainability of local communities. The practical implications of this research are expected to provide a basis for more sustainable and inclusive ecotourism policies in Indonesia.
Integration of Musharakah Financing in The Development of MSMES in Developing Countries: Sharia and Sustainable Finance Perspectives Ela, Nur; Rohmat Hidayat, Agus; Dwi Putri Pramesti, Ginna Novarianti
Winter Journal: IMWI Student Research Journal Vol. 6 No. 1 (2025): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v6i1.70

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play an essential role in the economies of developing countries. However, they often face difficulties in accessing financing that aligns with sustainable finance and Sharia principles. Musharakah financing, based on the principle of profit sharing, is an alternative that can support the development of MSMEs, particularly in developing countries that prioritize the Sharia economy. This research aims to analyze the integration of musharakah financing in the development of MSMEs in developing countries, as well as evaluate the benefits and challenges related to the application of sharia principles and sustainable finance in this context. This research employs a qualitative approach, utilizing case studies in several developing countries, including Indonesia and Malaysia. Data were collected through interviews with MSME actors, Islamic financial institutions, and relevant government agencies. The analysis was carried out by comparing musharakah financing practices in the MSME sector and their impact on business sustainability. The results of the research indicate that musharakah financing can enhance MSMEs' access to capital in a more equitable and sustainable manner. However, the main challenges include a lack of understanding of Sharia concepts and regulatory barriers that hinder optimal development. Musharakah financing has demonstrated the potential to stimulate local and global economic growth when supported by the right policies.
Pengaruh Manajemen Sumber Daya Manusia Terhadap Peningkatan Kinerja Karyawan di Perusahaan Digital Hidayat, Agus Rohmat; Astuti, Aurelia Widya
Jurnal Locus Penelitian dan Pengabdian Vol. 3 No. 9 (2024): Jurnal Locus Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v3i9.3161

Abstract

Perusahaan digital menghadapi masalah spesifik dalam pengelolaan SDM, terutama dalam kesenjangan keterampilan yang dapat berdampak pada kinerja karyawan dan pertumbuhan perusahaan. Dampak negatif dari tidak adanya penanganan yang tepat, seperti tingginya turnover karyawan yang berpotensi merusak stabilitas perusahaan. Penelitian ini berfokus untuk mengeksplorasi dampak pengelolaan SDM terhadap peningkatan kinerja karyawan, serta untuk mengevaluasi efektivitas program pengembangan keterampilan di perusahaan digital dalam menghadapi tantangan era transformasi digital. Menggunakan desain survei kuantitatif, penelitian ini mengumpulkan data dari 100 karyawan di berbagai divisi melalui kuesioner tertutup dengan skala Likert. Hasil analisis regresi linier menunjukkan bahwa pengelolaan SDM dan pengembangan keterampilan memiliki pengaruh signifikan terhadap kinerja karyawan, dengan koefisien regresi masing-masing sebesar 0.45 dan 0.32 serta p-value < 0.05, menunjukkan hasil yang signifikan secara statistik. Temuan ini mendukung hipotesis bahwa investasi dalam pengelolaan SDM yang efektif, seperti pelatihan berkelanjutan dan pengembangan keterampilan, dapat meningkatkan produktivitas dan retensi karyawan. Penelitian ini memberikan kontribusi bagi pengelolaan SDM di perusahaan digital, terutama dalam menyusun strategi pelatihan yang disesuaikan dengan kebutuhan teknologi terbaru dan perkembangan industri.
Financial Performance Analysis: Manufacturing Companies In Indonesia Before And Post The 2008 Global Economic Crisis Rohmat Hidayat, Agus; Alifah, Nur; Oga Laksana, Medika
Journal of Comprehensive Science Vol. 1 No. 5 (2022): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v1i5.158

Abstract

This study aims to analyze the financial performance of Indonesian manufacturing companies before and after the global economic crisis in 2008. In this study, financial performance is measured by Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). By comparing the average ROA, ROE, and NPM before and after the crisis, the results of the descriptive analysis were tested. It can be seen that ROA, ROE and NPM after the crisis were higher than before the crisis. As a result, post-crisis financial performance has improved compared to before the crisis. Based on the descriptive analysis, it is known that the financial performance of manufacturing companies after the crisis is better than before the crisis. Based on the t test, the results of ROA, ROE and NPM tests were obtained as follows. First, Post-crisis ROA is higher than before the 2008 global economic crisis, and the increase is said to be large. Second, post-crisis return on equity appears to be higher than before the global economic crisis, but this is not statistically significant. Third, post-crisis NPM also appears to be larger than before the crisis, but not statistically significant. The results of the t test show that financial performance as measured by ROA has improved after the crisis compared to before the crisis.
The Role Of Digital Marketing For Micro, Small And Medium Enterprises In The Era Of The Asean Economic Community Alifah, Nur; Rohmat Hidayat, Agus; Elan Maulani, Isma
Journal of Comprehensive Science Vol. 2 No. 1 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i1.177

Abstract

Today's technology continues to grow and users begin to feel the benefits of using the internet. Some feel dependence on the presence of the Internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) using information technology in their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to describe in general the impact of digital marketing on SME sales in Batam City. This research is qualitative in nature and uses a triangular model that combines structured interview methods, in-depth interviews and observations of MSMEs participants who actively participate in Market Community Improvement Services – Cooperatives and SMEs in the City. From the results of the study it can be seen that digital marketing facilitates communication and direct interaction between MSME players and consumers, increasing market share, increasing the visibility of MSME players and increasing sales.
The Role of Talent Management in Enhancing Employee Engagement in the Digital Era Syafii, Akhmad; Prahitaningtyas, Sherina; Hidayat, Agus Rohmat
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 3 (2025): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i3.1425

Abstract

This research explores the role of talent management in enhancing employee engagement in the digital era. The study shows that employee engagement is significantly influenced by talent development programs focusing on digital skills, cloud-based technology adoption, and transparent digital leadership. Employees who feel empowered through training and technology support tend to be more engaged in their work, which leads to increased productivity and innovation within organizations. However, challenges remain in terms of technology implementation and the adaptation of digital leadership that need continuous refinement. Therefore, companies should invest more in technology-based talent development programs and strengthen digital leadership to sustain employee engagement. Future research could further explore the impact of talent management in other sectors facing similar challenges.
A Multimodal Discourse Analysis of Wardah Cosmetics Advertisement Alifah, Nur; Rohmat Hidayat, Agus
Jurnal Impresi Indonesia Vol. 3 No. 3 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i3.4734

Abstract

This research paper presents a comprehensive multimodal discourse communication (MDC) of a selected advertisement from Wardah Cosmetics. This research explores the analysis of multiple modes of advertising for Wardah Islamic beauty products. The research employed a descriptive qualitative approach to examine visual elements present in Wardah beauty advertisements. It incorporated the Bahasa Halliday Metafunction component and the multimodal discourse analysis framework Kress and Van Leeuwen developed. Through this analysis, the research aims to provide valuable insights into the discursive strategies employed by the brand and shed light on how the advertisement constructs and shapes cultural meanings, identities, and beauty ideals. The findings of this research contribute to the field of multimodal discourse analysis and offer practical implications for advertisers, marketers, and scholars interested in understanding the complex dynamics of persuasive communication in the context of cosmetics advertising.
Co-Authors Adil Barus Agis Ahmad Rodiansjah Aisyah Nurjanah Al-Amin Aldo Hermaya Aditiya Nur Karsa Amelia Amelia Amelia Amelia APRIANI Astuti, Aurelia Widya Baharuddin Yusuf Budiwidodo, Sidik Chandrasari, Farika Dwi Putri Pramesti, Ginna Novarianti Ela, Nur Elan Maulani, Isma Fahad Khan Afridi Feri Hardiyanto Hanipah Hanipah Imam Mutakin Irwan Rachmiadji Lestari, Anisa Ayu Dwi Mahendra, Agus Muhamad Zaenal Asikin Nendi, Ikhsan Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Saebah Nuroh Najmi Oga Laksana, Medika Oksyalia, Dean Otih Yuningsih Prahitaningtyas, Sherina Rafi Farizki Saona, Saona Septien Dwi Savandha Siti Hapsah Pahira Suherli, Eli Sukmawati A. Damiti Suntoda, Andi Syafii, Akhmad Taufik Ridwan