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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Ittishal Educational Research Journal Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
S Soepatini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : YUME : Journal of Management

 1 
Peran Brand Image Sebagai Variabel Intervening Pada Produk Pocari Astuti, Nur Andri Fitri Widi; Soepatini, Soepatini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6601

Abstract

This research seeks to examine how product quality and promotion influence repurchase intention, with brand image serving as an intervening factor specifically for Pocari products. The study employs a quantitative method, utilizing probability sampling through purposive sampling technique. Primary data collection involves distributing closed questionnaires via Google Forms, utilizing the Likert scale.Primary data is acquired firsthand from participants through the distribution of questionnaires to gather information. The study's population consisted of 153 consumers of Pocari Sweet. PLS-SEM technique is employed to forecast and examine intricate models with less stringent data requirements. The data analysis method in this research utilizes PLS with the assistance of SMARTPLS Software. The findings of this investigation suggest that brand image acts as a mediator in the connection between product quality and promotion's influence on Repurchase Intention.
Pengaruh Customer Review Dan Influencer Endorsement Terhadap Purchase Intention Pada Produk The Originote Dengan Trust Sebagai Variabel Moderasi Fenolychia, Devie; Soepatini, Soepatini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6619

Abstract

Studi ini mempunyai maksud untuk menganalisa pengaruh Customer Review serta Influencer Endorsement Terhadap Purchase Intention Pada Produk The Originote Dengan Trust Sebagai Variabel Moderasi. Studi ini menerapkan metode kuantitatif dengan penggunaan teknik sampling probability, khususnya metode purposive sampling, untuk mengambil sampel. Data primer yang dipergunakan diperoleh melalui pengisian kuesioner yang dibagikan melalui Google Form pada 100 responden yang termasuk mahasiswa di daerah Solo Raya. Untuk memprediksi serta mengeksplorasi model-model kompleks pada data, dipergunakanlah teknik analisa PLS-SEM, yang memberikan fleksibilitas pada syarat-syarat analisa. Analisa data dijalankan mempergunakan metode PLS dengan memanfaatkan perangkat lunak SMARTPLS. Hasil studi ini memperlihatkan Customer review memberikan dampak negatif tidak signifikan pada  purchase intention. Influencer endorsement memberikan dampak positif serta signifikan pada  purchase intention Trust tidak memoderasi hubungan customer review serta influencer edorsement terhadap purchase intention. Kata Kunci: Customer Review; Influencer Endorsement; Purchase Intention; Trust
Pengaruh Smma (Social Media Marketing Activities) Tiktok Terhadap Kesediaan Untuk Membayar Harga Premium Produk Makeover Yang Dimediasi Oleh Citra Merek dan Loyalitas Merek Isthiqomah, Monica Riskiana Nur; Soepatini, Soepatini
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7045

Abstract

This research aims to investigate how TikTok's Social Media Marketing Activities (SMMA) influence consumers' readiness to pay higher prices for MakeOver products, with Brand Image and Brand Loyalty as mediating factors. The study employs a quantitative approach, utilizing non-probability purposive sampling to select 185 Indonesian consumers who have purchased MakeOver products. Data was collected via questionnaires using a Likert scale. The analysis employs PLS SEM, involving Outer Model Analysis and Inner Model Analysis conducted with SMARTPLS 3.0 software. The findings indicate a significant and positive relationship between SMMA and the willingness of consumers to pay premium prices, mediated through Brand Image and Brand Loyalty.
Co-Authors Aan Sofyan Agus Nugroho, Agus Aini, Lola Khurul Alditia, Fariz Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Choirunnisa, Bella A. Diana Setiawati Didi Junaedi Dina, Jihan Farah Edy Purwo Saputra Elsa Putri Mistya Wardani Eni Setyowati Eni Setyowati Enno Haya Gladya Naranta Fakhirah Febriana Putri Fari Adi Prasetya Fenolychia, Devie Firda Rayyantika Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kayla Farriel Devara Kholifah Putrikurnia Azhari Kussudyarsana Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir Maimun, Muhammad Halim Marsha Diva Saputri Mar’i Muhammad, Mirza Mirzam Arqy Ahmadi Moechammad Nasir Moh fahmi Johan Syah Muhammad Farhan Muhtadi Muhtadi Munajat Tri Nugroho Muzakar Isa Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rayyantika, Firda Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda, Sirda Stiyo, Anang Tri Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik