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Nadia Ika Purnama
Universitas Muhammadiyah Sumatera Utara
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Pengaruh Hedonic Shopping, Lifestyle Dan Shopping Enjoyment Terhadap Impulse Buying Yang Dimediasi Product Browsing Di Tiktok Shop Pada Mahasiswa Univeristas Muhammadiyah Sumatera Utara Diana Sari Harahap; Nadia Ika Purnama; Seprida hanum
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 7 No. 2 (2026): April
Publisher : CERED Indonesia Institute

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Abstract

The purpose of this study is to determine and analyze the direct effects of hedonic shopping, lifestyle, shopping enjoyment, and product browsing on impulse buying; to examine and analyze the direct effects of hedonic shopping, lifestyle, and shopping enjoyment on product browsing; and to investigate and analyze the indirect effects of hedonic shopping, lifestyle, and shopping enjoyment on impulse buying through product browsing. This study employed an associative research design with a sample of 100 respondents, consisting of students from Universitas Muhammadiyah Sumatera Utara who are users of TikTok Shop. Data were collected using a structured questionnaire, and the data were analyzed using the Partial Least Squares (SmartPLS) method. The results indicate that hedonic shopping, lifestyle, shopping enjoyment, and product browsing have direct effects on impulse buying. Furthermore, hedonic shopping, lifestyle, and shopping enjoyment have a positive and significant direct effect on product browsing, and they also have a positive and significant indirect effect on impulse buying through product browsing.
Pengaruh Disiplin Kerja Dan Pengawasan Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Pt Kereta Api Indonesia Persero Divisi L Regional Sumatera Utara Nadia Ika Purnama; Rizka Amelia; Seprida Hanum Harahap
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 7 No. 1 (2026): januari
Publisher : CERED Indonesia Institute

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This study is an associative study with a quantitative method approach. The study population was employees of PT Kereta Api Indonesia Persero Division I North Sumatra Region with a total of 94 respondents. Data were collected through questionnaires and processed using SEM-PLS (Structural Equation Modeling - Partial Least Square). The results of the study indicate that work discipline has a positive and significant effect on employee performance while supervision does not have a significant effect on employee performance. Work discipline does not have a significant effect on job satisfaction, while supervision has a positive and significant effect on job satisfaction. Job satisfaction does not have a significant effect on employee performance. In addition, work discipline on employee performance through job satisfaction does not have a significant effect, and supervision on employee performance through job satisfaction also does not have a significant effect. The results of this study indicate that work discipline has a direct role in improving employee performance, while supervision has a greater effect on job satisfaction. However, job satisfaction does not function as a mediating variable in the influence of work discipline and supervision on employee performance.
E-Service Quality and e-Loyalty: Examining the Mediating Roles of e-Trust and e-Satisfaction Female Online Shoppers Nadia Ika Purnama; Siti Mujiatun
International Journal of Business Economics (IJBE) Vol 6, No 2 (2025): MARCH - AUGUST 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v6i2.23546

Abstract

Purpose—This study examines the impact of e-service quality on e-loyalty among female online shoppers in Medan, with e-trust and e-satisfaction as mediating factors.Methodology—The research population of research population is all female people in Medan City who are making online purchases on Facebook and Instagram applications. This study used a non-probability sampling method, using an online questionnaire administered through Google Forms to collect data from 170 people. Data were analyzed with the help of the SmartPLS program and structural equation modeling.   Findings – The results showed that e-service quality positively and significantly affects e-satisfaction (p0.05). E-service quality positively and significantly affects e-trust. E-service quality positively and significantly affects e-loyalty. E-satisfaction positively and significantly affects e-loyalty. E-trust positively and significantly affects e-loyalty. E-satisfaction positively and significantly plays a role in mediating the effect of e-service quality on e-loyalty. E-trust positively and significantly plays a role in mediating the effect of e-service quality on e-loyalty.Originality/Novelty – This research model includes four variables and utilizes the notion of mediation by using SEM-PLS to evaluate each relationship in the model.Implications—This study's results are expected to be input and a foundation for Facebook and Instagram application users and companies, helping them determine the right strategy to increase consumer e-loyalty.
Co-Authors Abdullah, Ikhsan Ade Gunawan Agung Irsaputra Anggia Ramadhan Anggia Ramadhan Dahrani . Dedek Kurniawan Gultom Diana Sari Harahap Dinda Anggraini Edisah Putra Nainggolan Fachriza Aprialsyah Fadhila Hanum Fauzan Habibi Hanifah Jasin Irma Christiana Isna Ardila Januri Jihan Syalwa Natasya Jufrizen Linzzy Pratami Putri Lisa Amanda Mhd. Fauzan Habibi Nasution Muhammad Andi Prayagi Muhammad Arif Muhammad Arif Muhammad Elfi Azhar Muhammad Fahmi Muhammad Firza Alpi, Muhammad Firza Mukmin Mukmin Mukmin Pohan Nel Arianty Novien Rialdy Ragil Kurniawan Rahmad Bahagia Ray Ilal Ananda Rini Astuti Rio Kuncahyo Rizka Amelia Salman Farisi Satria Tirtayasa Seprida Hanum Seprida Hanum Harahap Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun Sri Puji Lestari YUDI SISWADI