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All Journal Jurnal Ekuivalensi GANDRUNG: Jurnal Pengabdian Kepada Masyarakat ProBisnis : Jurnal Manajemen International Journal of Science and Environment Jurnal Akuntansi Hukum dan Edukasi Journal of Business Integration Competitive
Tony Honkley
Universitas Mahkota Tricom Unggul
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Impact of Halal Tourism on Revisit Intention: The Role of Homophily at Sabang Island Mega Hernawati Harefa; Tina Linda; Lidia Berliana Siboro; Jimmy Kelana; Tony Honkley
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.80

Abstract

This study examines the impact of halal tourism on return intention, with homophily as a mediating variable among visitors from North Sumatra who travel to tourist destinations in Sabang Island and Banda Aceh. The growing interest in halal tourism highlights the importance of aligning tourism services with travelers' religious beliefs. However, there remains a gap in understanding how perceived social and cultural similarities (homophily) can enhance revisit intention. A quantitative approach was used, employing a survey technique to collect data from 95 respondents through accidental sampling. Structural Equation Modeling Partial Least Squares (SEM-PLS) was applied to assess direct and indirect relationships between variables. The findings show that halal tourism positively and significantly impacts revisit intention. Additionally, halal tourism significantly influences homophily, which, in turn, affects revisit intention. These results suggest that homophily mediates the relationship between halal tourism and return intention. When tourists share similar beliefs, lifestyles, and religious practices with a destination, it fosters emotional connection and comfort. This study emphasizes the importance of developing halal tourism locations that not only provide sharia-compliant facilities but also cultivate social interactions tailored to tourists' attributes. Destination managers and stakeholders must focus on value alignment, community engagement, and inclusive social interactions to enhance tourist loyalty and encourage repeat visits
Co-Authors Adi Harianto Ahmad Fadli Ali Syahbana Bhastary, Manda david Debora Tambunan Deby Siska Oktavia Pasaribu Dewi Rafiah Pakpahan Diana ESTER HERVINA SIHOMBING, ESTER HERVINA Hamjah Arahman Hervina Sihombing, Ester Husni, Calysta Thedrica Jimmy Kelana Juliansyah, Roni Junaidi Junaidi Jung Sen Lidia Berliana Siboro Lina Martin Mega Hernawati Harefa Mhd Restu Razaq Razaq Nasib Nidya Banuari Novirsari, Emma Ramadhani, Laily Ratih Amelia Robinson Roni Juliansyah Steven Gea Suhendri Suhendri Tandeas, William Tina Linda Widy Hastuty HS Winda Sari, Vina Wirda, Ayu