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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN JABE (Journal of Applied Business and Economic) Jurnal Bisnis Darmajaya Jurnal Manajemen dan Perbankan (JUMPA) IIJSE International Journal of Magistravitae Management Jurnal Multidisiplin Borobudur Jurnal Ekonomi, Manajemen, Akuntansi
Juhari
Universitas Pertiba
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAGING AYAM DI PASAR INDUK KOTA PANGKALPINANG Dona Pratama Putri; Rahmad Firdaus; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how much influence the price (X1) and product quality (X2) on the decision to purchase chicken meat at the Main Market of Pangkalpinang City. This research includes causal descriptive research that describes a fact in the field and evaluates the relationship between the variables studied in the form of hypothesis testing. The sample used in this study was 100 respondents. Data analysis method using Multiple Regression Analysis. Hypothesis testing using the F test (simultaneous) and t-test (partial). The results of this study conclude that the two variables price (X1) and product quality (X2) simultaneously have an influence on purchasing decisions for chicken meat at the Pangkalpinang Main Market and partially price and product quality have a significant effect on purchasing decisions.
Consumer Knowledge and Perception in Purchasing Decisions for East Belitung Teran Honey Juhari Juhari; Abdul Rachim
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.3

Abstract

As a region that produces a significant amount of Heterotrigona Itama honey, the Local Government of East Belitung Regency encourages this honey to become one of the region’s flagship products. In line with this goal, this study was conducted to understand and analyze consumer knowledge and perception regarding purchasing decisions for East Belitung Teran Honey. The findings aim to enable the local government to effectively implement appropriate marketing policies and promote East Belitung Teran Honey. The research methodology involved distributing questionnaires through face-to-face interviews and via Google Forms. The study’s respondents comprised 100 consumers of Forest Honey and East Belitung Teran Honey. The results of this study indicate that consumer knowledge does not significantly influence the purchasing decision for East Belitung Teran Honey. However, it revealed that consumer perception positively and significantly impacts the purchasing decision for East Belitung Teran Honey.
Kepuasan dan Loyalitas Klien di Klinik Hewan Nagasatwa Pet Shop dan Vet Care Pangkalpinang Yulia Fitriani; Ahmad Yani; Juhari
Jurnal Multidisiplin Borobudur Vol. 1 No. 2 (2023): Edisi Khusus
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i2.1291

Abstract

The primary objective of this research is to examine how service quality, facilities, and online marketing impact client satisfaction and, in turn, influence client loyalty at Nagasatwa Pet Shop and Vet Care Animal Clinic in Pangkalpinang. The study's target population comprises clients who have visited the Pangkalpinang Nagasatwa Pet Shop, and a sample of 375 respondents was selected using a qualitative method with a descriptive approach. The researchers employed various data collection techniques, including interviews, direct observation, and the analysis of relevant documents. To analyze the data, regression analysis models, the coefficient of determination test (R2), path analysis (path analysis), the F test (simultaneous), and the t test (partial) were utilized.The research findings indicate that service quality, facilities, and online marketing significantly and positively impact client satisfaction and, consequently, lead to increased client loyalty. The calculated F value of 1056.000 exceeds the F table value of 2.396, with a significance level of 0.000, which is less than the standard significance level of 0.05.
Penurunan Angka Pengangguran dan Peningkatan Kesempatan Kerja di Kota Pangkalpinang Juhari Juhari; Hamdan Hamdan; Nurwasya Nurwasya; Marlina Safitri; Mohamad Makrus
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3165

Abstract

Kota Pangkalpinang, dengan potensi sumber daya alam, lokasi strategis, dan kekayaan budaya, memiliki peluang untuk mengembangkan strategi penurunan pengangguran dan peningkatan kesempatan kerja. Kekuatan terletak pada sumber daya alam, pariwisata, dan potensi industri pengolahan. Peluang utama meliputi pengembangan sektor pariwisata, industri pengolahan, dan pemberdayaan Bisnis, Skala Kecil dan Menengah (UMKM). Strategi yang dianjurkan mencakup peningkatan pelatihan keterampilan untuk menyelaraskan angkatan kerja dengan kebutuhan pasar, kerja sama erat dengan sektor swasta untuk investasi, investasi dalam infrastruktur, dan pemanfaatan energi terbarukan. Ancaman yang harus diatasi mencakup ketergantungan pada sektor tertentu, pergeseran teknologi, dan ketidakstabilan ekonomi global. Kesimpulannya, pendekatan terpadu dengan fokus pada diversifikasi ekonomi, pengembangan SDM, dan kemitraan strategis dapat membantu Kota Pangkalpinang mencapai pertumbuhan ekonomi berkelanjutan dan mengurangi tingkat pengangguran. Kolaborasi lintas sektor dan partisipasi aktif masyarakat menjadi kunci keberhasilan implementasi strategi ini.
Analysis of Pepper Sales Level in Bangka Belitung: Social Media and E-Commerce Through Marketing Performance Varikah Khoirunnisa; Afrizal Afrizal; Juhari Juhari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8526

Abstract

This study aims to examine the influence of social media and e-commerce on the marketing performance and sales levels of Bangka Belitung white pepper products, with marketing performance acting as a mediating variable. The research employs a quantitative approach and uses Partial Least Squares–Structural Equation Modeling (PLS-SEM) to analyze data collected from local micro, small, and medium enterprises (MSMEs). The results indicate that social media has a significant positive effect on both marketing performance and sales levels, both directly and indirectly, highlighting its effectiveness as a marketing tool. This is attributed to its ease of access, wide reach, cost efficiency, and interactive capabilities, which enable MSMEs to engage directly with consumers and expand their market presence. In contrast, e-commerce does not demonstrate a significant impact on either marketing performance or sales levels. This lack of effect is likely due to limited adoption among MSMEs, who perceive e-commerce platforms as less practical because of registration complexities, associated fees, and concerns regarding consumer trust and payment security. The study suggests that while social media can be leveraged effectively for marketing Bangka Belitung white pepper, greater awareness, training, and support are needed to increase MSMEs’ engagement with e-commerce to enhance their overall sales and competitive performance in the digital market.
Co-Authors Abdul Rachim Afrizal Ahmad Yani Ali Musthohir Jaelani Aprilia Nurwanty Dona Pratama Putri Hamdan Hamdan Marlina Safitri Martina Martina Mohamad Makrus Nurwasya Nurwasya Rahmad Firdaus Rita Deseria Rizal Rizal Varikah Khoirunnisa Yulia Fitriani