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All Journal IJBE (Integrated Journal of Business and Economics) Publik (Jurnal Ilmu Administrasi) JEM: JURNAL EKONOMI DAN MANAJEMEN JABE (Journal of Applied Business and Economic) Jurnal Bisnis Darmajaya Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Science and Society (IJSOC) Jurnal Manajemen dan Perbankan (JUMPA) Journal of Social Science Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis IIJSE Majority Science Journal GEMBIRA (Pengabdian Kepada Masyarakat) International Journal of Magistravitae Management Jurnal Multidisiplin Borobudur Economic: Journal Economic and Business Al-Insyiroh: Jurnal Studi Keislaman Edusight International Journal of Multidisciplinary Studies (EIJOMS) Jurnal Ekonomi, Manajemen, Akuntansi
Juhari
Universitas Pertiba
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Analisis peran electronic word of mouth (E-WOM) dalam meningkatkan keputusan pembelian konsumen pada UMKM Persawahan Namang Laras Yunika Putri; Yudiansyah Yudiansyah; Juhari Juhari
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 5 No. 1 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ggkg2h37

Abstract

Perkembangan media digital telah mengubah perilaku konsumen dalam mencari informasi sebelum melakukan pembelian. Salah satu bentuk komunikasi digital yang berperan penting dalam proses tersebut adalah Electronic word of mouth   (E-WOM), yaitu penyebaran informasi, ulasan, dan rekomendasi antar konsumen melalui media elektronik. Penelitian ini menganalisis pengaruh E-WOM terhadap keputusan pembelian konsumen pada UMKM di Kawasan Wisata Persawahan Namang, Kabupaten Bangka Tengah. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory. Data dikumpulkan melalui kuesioner yang disebarkan kepada 150 responden yang dipilih menggunakan purposive sampling, kemudian dianalisis menggunakan Structural Equation Modeling Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan path coefficient sebesar 0,254, t-statistic 3,639, dan p-value 0,000 (<0,05). Analisis deskriptif menunjukkan nilai rata-rata E-WOM sebesar 4,106, yang mengindikasikan persepsi positif responden terhadap informasi digital yang diperoleh. Temuan ini menegaskan bahwa ulasan, komentar, dan rekomendasi konsumen mampu meningkatkan kepercayaan serta mendorong keputusan pembelian pada UMKM di kawasan tersebut. Hal ini mengimplikasikan bahwa pengelolaan E-WOM perlu menjadi bagian dari strategi pemasaran digital UMKM, dengan meningkatkan kualitas produk, pelayanan, dan pengalaman konsumen guna membentuk komunikasi digital yang positif.  
Competitiveness of Pepper Commodity as a Flagship Product to Compete In The Global Market Juhari Juhari; Deki Susanto; Ahmad Yani; Hasanuddin Hasanuddin
Journal Of Social Science (JoSS) Vol 3 No 12 (2024): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i12.388

Abstract

Pepper is one of the spices that has an important function in the global food industry. Although Indonesia is one of the major pepper producers, it faces considerable challenges from competing countries such as Vietnam and Brazil. This study aims to evaluate the competitiveness of Indonesian pepper in the global market, identify factors that affect export performance, and provide strategic recommendations to improve Indonesia's position in the international market. This study uses a quantitative descriptive approach to evaluate the competitiveness of Indonesian pepper. Secondary data used are export statistics and global commodity market reports. The Revealed Comparative Advantage (RCA) and Export Product Dynamic (EPD) methods were used to analyze pepper export performance. The results showed that Indonesia experienced a decline in participation in the global value chain of pepper, with a decrease in exports from 29,692 tons in 2019 to 12,945 tons in 2022. Although Indonesia has an advantage in natural resources, it faces challenges from competing countries that have lower production costs and more efficient farming systems. Indonesia's pepper competitiveness is influenced by several factors such as product quality, innovation, and government policy support. Cooperation between the government and farmers is essential to improve the competitiveness of pepper in the international market. This study confirms that although Indonesia has great potential in pepper production, the existing challenges require serious attention. Improving Indonesia's pepper competitiveness requires the application of modern agricultural technology, product diversification, as well as stronger collaboration among all stakeholders.
Co-Authors Abdul Rachim Abdul Rachim Afrizal Afrizal Ahmad Yani Ahmad Yani ahmad yani Aklil, Maulan Ali Musthohir Jaelani Aprilia Nurwanty Deki Susanto Desi Masri Dona Pratama Putri FAHRIZAL Hamdan Hamdan Hamdan Hamdan Hasanuddin Hasanuddin Hasanuddin Hasanuddin Laras Yunika Putri Marlina Safitri Martina Martina Masdar , Masdar Masri, Desi Mohamad Makrus Mohamad Makrus Noor, Raden Ajeng Alycia Putri Nurwasya Nurwasya Panca Tuah Tuha Radiansyah, Adrian Rahmad Firdaus Rita Deseria Rizal Rizal Roy Haris Oktabian Sapira, Bella Silvia Dwi Sugianto, Efendi Suhardi Suhardi Susanto, Ady Susanto, Deki Varikah Khoirunnisa Wan, Tjik Wargianto Yudiansyah Yudiansyah Yulia Fitriani Zakaria, Nor Balkish Zufriady, Zufriady