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Analisis Sikap dan Perilaku Konsumen terhadap Minuman Kopral(kopi pakai gula aren) di Coffe Shop Gading Cempaka Kota Bengkulu Muhammad Imam Zuhdi; Herri Fariadi; Ana Nurmalia; Ririn Afriani
Rashid : Journal of Economic Vol. 1 No. 1 (2025): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/jzbv0s61

Abstract

The purpose of this study was to determine consumer attitudes towards Kopral Coffee Drink (Coffee with Gula Aren) and to determine consumer behavior towards Kopral Coffee Drink (Coffee with Gula Aren) at Coffe Shop Gading Cempaka, Bengkulu City. The research method used is quantitative and qualitative methods with the Fishbein model to determine consumer attitudes towards all product attributes including: taste, price, aroma, color, packaging and location. The results showed that consumer attitudes towards Kopral Coffee at Gading Cempaka Coffee Shop, Bengkulu City were positive with a total attitude value of 7.68, which means that the value of consumer attitudes is at a positive value for each attribute
Pemanfaatan Lahan Pembuangan Sampah Menjadi Taman Toga Alrahma, Lustia Anggun; Andesti, Kiya; Nabilah, Vina Haiffa; Stiawan, Muhammad Okhy; Syahrul, Muhammad Gilang; Afriani, Ririn; Putra, Dhanu Ario; Handayani, Tita Septi
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.580

Abstract

Family medicinal plants (TOGA) provide numerous benefits to human life. Since ancient times, these efficacious plants have been used by people as herbal medicines. Therefore, the Community Service Program (KKN-T) was carried out to provide knowledge and understanding of the benefits of TOGA. This KKN-T activity was carried out in RT 05, Pematang Gubernur Village, Muarabangkahulu District, Bengkulu City Regency. In RT 05, there are still many vacant plots of land owned by residents. The activity began with requesting permission from government officials, the RT 05 Management, and residents to conduct outreach regarding TOGA and create a TOGA garden. Based on the outreach, it can be said that the residents of Bogak Besar Village were quite enthusiastic in listening to the outreach about utilizing vacant land for TOGA.