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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI Didaktik : Jurnal Ilmiah PGSD STKIP Subang International Journal of Multidisciplinary: Applied Business and Education Research Studi Ilmu Manajemen dan Organisasi JES (Jurnal Ekonomi STIEP) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Islamic Economics Journal
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Effect of Customer Experience and Brand Trust on Customer Loyalty Steaky Steak Bandar Lampung Samudra, Ambia; Warganegara, Tri Lestira Putri
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2359

Abstract

Customer loyalty is one of the important aspects that needs to be considered by every company in order to retain existing customers. Companies can increase customer loyalty by improving customer experience and fostering brand trust. The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty. The population of this study were all consumers of Steaky Steak Bandar Lampung. The sample in this study amounted to 100 respondents who were customers of Steaky Steak Bandar Lampung. The sampling technique in this study was simple random sampling. The independent variables in the study are customer experience and brand trust, customer loyalty as the dependent variable. Multiple regression analysis, along with the t-test and f-test, is the method used in this study. Based on the research results, customer experience has a positive and significant effect on customer loyalty, brand trust has a positive and significant effect on customer loyalty, customer experience and brand trust together have a positive and significant effect on customer loyalty Steaky Steak Bandar Lampung.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN FELONA BAKERY DI BANDAR LAMPUNG Wijaya, Yulisti; Warganegara, Tri Lestira Putri
Arthavidya Jurnal Ilmiah Ekonomi Vol 27 No 2 (2025): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v27i2.642

Abstract

Abstrak: Riset ini bertujuan guna mengkaji apakah kualitas produk, citra merek, dan media sosial memengaruhi keputusan konsumen dalam membeli di Felona Bakery Bandar Lampung. Dalam studi ini, melibatkan semua pihak yang pernah melakukan transaksi di Felona Bakery dijadikan sebagai responden. Jumlah responden ditentukan dengan rumus Slovin dan diperoleh 99 responden. Penelitian dilakukan secara kuantitatif dan pengolahan data memanfaatkan program SPSS 30. Hasilnya menunjukkan bahwa citra merek dan media sosial punya peran yang besar dan secara positif memberi pengaruh terhadap keputusan pembelian konsumen terhadap produk. Sebaliknya, kualitas produk tidak berpengaruh terhadap keputusan pembelian. Pengujian regresi linier berganda mengungkapkan bahwasanya keputusan pembelian Felona Bakery dipengaruhi secara kolektif oleh kualitas produk, citra merek, serta media sosial. Abstract: This study aims to examine whether product quality, brand image, and social media influence consumer purchasing decisions at Felona Bakery Bandar Lampung. In this study, all parties who have ever made transactions at Felona Bakery were used as respondents. The total respondents were determined using the Slovin formula, resulting in 99 participants. The research was conducted quantitatively and data processing utilized the SPSS 30 program. The results showed that brand image and social media have a significant role and positively influence consumer purchasing decisions when purchasing products. Conversely, product quality has no effect on purchasing decisions. Linear regression testing revealed that Felona Bakery purchasing decisions are collectively influenced by product quality, brand image, and social media.
Analysis Of Marketing Strategy Of Eiger Adventure Brand From Indonesia Worldwide Sindi Apridayanti; Warganegara, Tri Lestira Putri
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the marketing strategy implemented by Eiger Adventure in introducing local Indonesian brands to the world. The informants in this research were 3 employees, Eiger and its competitors. The analysis method uses IFAS analysis, EFAS analysis, and SWOT analysis. Based on the description and discussion that has been presented, several main points can be drawn from the SWOT analysis as well as strategies that can be implemented by Eiger Adventure based on the alternative strength-opportunity (SO) strategy, namely (1) Determining affordable prices for Eiger Products and helping with travel consumers so that consumers will become more loyal. (2) Improving the product quality of Eiger Products that are suitable for all ages in order to attract consumers. (3) Improving quality and quality so that market demand increases and carrying out more innovative advertising that can attract consumer interest in purchasing Eiger Products.
The Effect Of Service Quality And Location On Yama Motor Customer Satisfaction Jason Mulyadi; Tri Lestira Putri Warganegara
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2113

Abstract

In an increasingly competitive business environment, the factor that really determines a company's success is customer satisfaction, including in the automotive industry such as Yama Motor. Customer satisfaction is influenced by various aspects, including service quality and location. Aims to evaluate the influence of service quality and location on customer satisfaction at Yama Motor. The quantitative method is implemented by applying multiple linear regression analysis. The population is those who have serviced motorbikes at Yama Motor and the sample involves 100 respondents with the Lameshow formula at a margin of 10%. Data was collected using a questionnaire distributed to customers at Yama Motor. These findings explain (1) the influence of service quality on customer satisfaction, (2) the influence of location on customer satisfaction, (3) the simultaneous influence of service quality and location on customer satisfaction. This research concludes that the combination of superior service quality and appropriate prices is a key factor in increasing customer satisfaction for Yama Motor. The company needs to continue to make improvements to its service standards and establish a competitive pricing strategy to strengthen customer loyalty. , the aim of this research is to identify the influence of service quality and location on customer satisfaction at Bengkel Yama Motor. It is hoped that it can enrich theoretical insight in the realm of service marketing management science and provide practical recommendations for workshop managers in improving service quality and determining optimal location strategies..
PENGARUH PROMOSI PENJUALAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CITRA OLEH-OLEH LAMPUNG Anisya, Devia Sonia; Warganegara, Tri Lestira Putri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11865

Abstract

Kajian ini dilaksanakan guna menguji secara empiris Pengaruh Promosi Penjualan dan Harga terhadap Keputusan Pembelian Pada Citra Oleh-Oleh Lampung. Di era persaingan yang semakin intens, Perusahaan perlu menggunakan strategi pemasaran yang efektif dan harga yang kompetitif untuk menarik pelanggan. Studi ini dilakukan dengan metode kuantitatif melaui survei dengan melibatkan 98 Responden yang dipilih menggunakan purposive random sampling, data diolah menggunakan SPS 25. Uji penelitian dilakukan menggunkan uji validitas, Reliabilitas, normalitas, koefisien determinasi, uji regresi linear berganda, uji-F dan t. Hasil analisis menunjukan F hitung 612.684 > F tabel 3.940 sig 0,000 < 0,05  dapat diambil kesimpulan bahwa, promosi penjualan maupun harga mempengaruhi keputusan yang berkaitan dengan pembelian secara signifikan pada Citra Oleh-Oleh Lampung. Penelitian ini juga menyajikan rekomendasi praktis bagi UMKM lokal untuk meningkatkan efektivitas strategi pemasaran mereka. Selain itu, penelitian ini turut memberikan kontribusi pada literatur yang mengkaji pengaruh kombinasi promosi penjualan dan penetapan harga terhadap keputusan pembelian di pasar lokal yang memiliki karakteristik unik.
PENGARUH CUSTOMER EXPERIENCE, BRAND TRUST, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA GOTRA VARIASI MOBIL Kamilah, Putri Hidayatul; Warganegara, Tri Lestira Putri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11788

Abstract

Kajian berikut tujuannya guna mengevaluasi dampak dari pengaruh Customer Experience, Brand Trust, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan di Gotra Variasi Mobil. Dalam era digital yang kompetitif, perusahaan dituntut untuk memahami dan mengelola pengalaman pelanggan guna membangun hubungan jangka panjang. Metode penelitian yang diterapkan ialah metode kuantitatif melalui survei melibatkan 98 responden dipilih secara random sampling. Penelitian menunjukan bahwa Customer Experience, Brand Trust, serta Kualitas Pelayanan berdampak positif serta significant pada Loyalitas Pelanggan. Kualitas Pelayanan yang optimal serta Brand Trust yang kuat berkontribusi terhadap kepuasan pelanggan, sehingga gilirannya menumbuhkan Loyalitas. Berdasarkan hasil penelitian Customer Experience berpengaruh positif dan significant terhadap Loyalitas Pelanggan, Brand Trust berpengaruh positif serta significant terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh positif serta significant terhadap Loyalitas Pelanggan dengan bersama-sama mempunyai pengaruh positif serta significant terhadap Loyalitas Pelanggan pada Gotra Variasi Mobil.
Pengaruh Kualitas Produk, Store Atmosphere dan Brand Reputation Terhadap Loyalitas Konsumen Pada Cafe Kali and Resto Bandar Lampung Pratama, Fahreza Rizky; Warganegara, Tri Lestira Putri
Center of Economic Students Journal Vol. 9 No. 1 (2026): Januari - Maret
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/1kvras80

Abstract

Competition in the culinary sector requires maintaining customer loyalty to ensure business sustainability. Cafe Kali and Resto Bandar Lampung experienced monthly customer fluctuations throughout 2024 and low sales growth, averaging only 0.80 percent per month, well below the company's target of 5 percent. This condition indicates that customer loyalty has not been optimally formed. This study aims to analyze the influence of product quality, store atmosphere, and brand reputation on customer loyalty at Cafe Kali and Resto Bandar Lampung. The research uses a quantitative survey approach, collecting data by distributing questionnaires to consumers. The data analysis technique uses multiple linear regression analysis to determine the influence of each variable, both partially and simultaneously. The results of the study are expected to provide an overview of the factors that most influence customer loyalty and to inform management in formulating marketing strategies to increase visit stability and sales growth.
PENINGKATAN PENDAPATAN PELAKU UMKM MELALUI PENGUATAN USAHA EKONOMI PRODUKTIF DI KOTA BANDAR LAMPUNG Rahayu, Ni Putu Widhia; Haninun, Haninun; Warganegara, Tri Lestira Putri; Amna, Luke Suciyati; Putri, Imanuriea Annisa
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.107

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pendapatan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui penguatan usaha ekonomi produktif. Permasalahan utama yang dihadapi pelaku UMKM meliputi keterbatasan manajemen usaha, rendahnya literasi keuangan, serta kurang optimalnya strategi pemasaran. Metode pelaksanaan pengabdian dilakukan melalui pendekatan partisipatif berupa pelatihan, pendampingan, dan praktik langsung yang meliputi penguatan manajemen usaha, pengelolaan keuangan sederhana, serta pengembangan strategi pemasaran produk. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengelola usaha secara lebih produktif, yang berdampak pada peningkatan pendapatan dan keberlanjutan usaha. Kegiatan ini diharapkan dapat menjadi model pemberdayaan UMKM dalam rangka memperkuat ekonomi masyarakat.
PENGARUH KEPUASAN, KUALITAS PRODUK DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI ULANG PADA UMKM PLETEKAN CIK MERIE Luciana, Aprilia Rachelle; Warganegara, Tri Lestira Putri
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 1 (2026): JISAMAR (February 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i1.2303

Abstract

Penelitian ini menyelidiki dampak kepuasan, kualitas produk, dan word of mouth (WOM) terhadap niat pembelian kembali di kalangan UMKM Pletekan Cik Merie. Penelitian ini mengkaji variabilitas penjualan produk dan persaingan ketat di pasar lokal, yang mengharuskan UMKM untuk meningkatkan daya saing guna mendorong lebih banyak niat pembelian kembali pelanggan. Penelitian ini menggunakan metodologi kuantitatif, dengan data yang dikumpulkan melalui kuesioner yang dikirimkan kepada 93 responden yang dipilih melalui purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kebahagiaan pelanggan, kualitas produk, dan word of mouth (WOM) memiliki dampak positif dan signifikan terhadap niat pembelian kembali, baik secara independen maupun bersama-sama. Hasil penelitian menegaskan bahwa peningkatan kebahagiaan pelanggan, peningkatan kualitas produk, dan penguatan word of mouth (WOM) yang positif merupakan faktor penting dalam meningkatkan niat pembelian kembali dan memastikan keberlanjutan UMKM. Kata kunci: Kepuasan, Kualitas Produk, Word of Mouth (WOM), Minat Beli Ulang
PENGARUH SOCIAL MEDIA MARKETING, STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN NASI BAKAR TINAR BUKO Chitami, Theny; Warganegara, Tri Lestira Putri
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 1 (2026): JISAMAR (February 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i1.2305

Abstract

Salah satu UMKM kuliner yang sedang berkembang saat ini di Kota Metro adalah Nasi Bakar Tinar Buko. Total penjualan Nasi Bakar Tinar Buko selama periode Januari-September 2025 mencapai Rp137.040.000 dengan rata-rata penjualan sekitar Rp15.227.000 per bulan. Penjualan menunjukkan tren yang meningkat meskipun ada fluktuasi, seperti penurunan pada bulan Februari, Mei, dan Juli, yang sejalan dengan data jumlah konsumen. Tujuan penelitian adalah untuk menganalisis pengaruh social media marketing, store atmosphere dan kualitas produk terhadap kepuasan pelanggan Nasi Bakar Tinar Buko. Penelitian ini menggunakan metode penelitian kuantitatif, populasi adalah seluruh konsumen Nasi Bakar Tinar Buko sebanyak 4.189 orang dan sampel sebanyak 98 orang. Alat pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian dan pembahasan, maka dapat diambil simpulan bahwa social media marketing, store atmosphere dan kualitas produk berpengaruh terhadap kepuasan pelanggan Nasi Bakar Tinar Buko.
Co-Authors . Defrizal Adam, Andi Muchammad Naufal Adelia Putri Afriansyah, Reffi Ahmed Luthfi Chaniago Al Asva, Auliya Suci Al Asva Suci Andala Rama Putra Barusman Andini Wibowo Anindita Kartini Anisya, Devia Sonia Aprilia, Nia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Atika Atika Aulia, Bella Chaniago, Ahmed Luthfi Chitami, Theny Clara Samantha Purba Davin Ang Widjaya Desta Adelia Devi Alviyani Dita Safitri Edwin Bakri Eva Setiani Sugiono Pratomo5 Fajar Wahyuningsih Febby Nurika Sari Fera Kartika Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hasrun Afandi UmpuSInga Hepiana Patmarina Herna Febriana Herry Goenawan Soedarsa Imanuriea Annisa Putri Inda Mayasari Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Ketut Nermade Lana Bilbirri Lidya, Lidya Logan, Rafael Luciana, Aprilia Rachelle Luke Suciyati Amna M. Yusuf S. Barusman Maria, Dwi Yutika Ni Putu Widhia Rahayu Ningsih, Dwi Utari Nurdiawansyah Nurdiawansyah Nurdiawansyah Nurdiawansyah Ola, Ely Sabet Vebyveby Permata Sari, Wenny Pranajaya, Andre Raevaldy Prasetiyo, Angga Pratama, Fahreza Rizky Putri Bulan Bumi Aji Putri, Clarissa Azora Putri, Nevita Haniyah Putri, Nofrilia Anggum Putri, Tessa Nandika Putri, Tri Oktana Rahman, Rafi Aulia Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Triyanti, M Ida Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wenny Permata Sari Wibowo, Ahmad Ari Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala