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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Lingkungan Kerja, Penghargaan, Dan Bonus Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Pt Bank Lampung Kcp Teuku Umar Putri, Nofrilia Anggum; Warganegara, Tri Lestira Putri
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14600

Abstract

Sejak awal berdirinya, Bank Lampung telah bertekad untuk menjadi kekuatan utama dalam mendukung pertumbuhan ekonomi di Provinsi Lampung, melalui berbagai layanan perbankan yang inovatif dan berorientasi pada kebutuhan masyarakat serta pembangunan wilayah. Tujuan penelitian untuk menilai pengaruh pada Lingkungan Kerja, Penghargaan, dan Bonus terhadap Kinerja Karyawan melalui Kepuasan Kerja di PT. Bank Lampung Teuku Umar. Pendekatan kuantitatif menggunakan aplikasi SmartPLS untuk analisis data yang akan diolah. Data dikumpulkan melalui survei kuesioner yang diisi oleh karyawan perusahaan. Hasil penelitian mengungkapkan bahwa Lingkungan Kerja berdampak signifikan terhadap Kinerja Karyawan dan Kepuasan Kerja. Bonus juga terbukti mempengaruhi Kinerja Karyawan secara signifikan, tetapi tidak berpengaruh pada Kepuasan Kerja. Sementara itu, Penghargaan tidak menunjukkan pengaruh signifikan terhadap Kinerja Karyawan. Lingkungan Kerja, Penghargaan, dan Bonus berpengaruh signifikan terhadap Kepuasan Kerja, namun Kepuasan Kerja tidak berpengaruh signifikan terhadap Kinerja Karyawan. Temuan ini mengungkapkan bahwa manajemen menyusun kebijakan untuk mendorong semangat kinerja dan kepuasan kerja karyawan di PT. Bank Lampung Teuku Umar.
The Effect of Customer Experience and Brand Trust on Customer Loyalty Steaky Steak Bandar Lampung Samudra, Ambia; Warganegara, Tri Lestira Putri
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2359

Abstract

Customer loyalty is one of the important aspects that needs to be considered by every company in order to retain existing customers. Companies can increase customer loyalty by improving customer experience and fostering brand trust. The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty. The population of this study were all consumers of Steaky Steak Bandar Lampung. The sample in this study amounted to 100 respondents who were customers of Steaky Steak Bandar Lampung. The sampling technique in this study was simple random sampling. The independent variables in the study are customer experience and brand trust, customer loyalty as the dependent variable. Multiple regression analysis, along with the t-test and f-test, is the method used in this study. Based on the research results, customer experience has a positive and significant effect on customer loyalty, brand trust has a positive and significant effect on customer loyalty, customer experience and brand trust together have a positive and significant effect on customer loyalty Steaky Steak Bandar Lampung.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN FELONA BAKERY DI BANDAR LAMPUNG Wijaya, Yulisti; Warganegara, Tri Lestira Putri
Arthavidya Jurnal Ilmiah Ekonomi Vol 27 No 2 (2025): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v27i2.642

Abstract

Abstrak: Riset ini bertujuan guna mengkaji apakah kualitas produk, citra merek, dan media sosial memengaruhi keputusan konsumen dalam membeli di Felona Bakery Bandar Lampung. Dalam studi ini, melibatkan semua pihak yang pernah melakukan transaksi di Felona Bakery dijadikan sebagai responden. Jumlah responden ditentukan dengan rumus Slovin dan diperoleh 99 responden. Penelitian dilakukan secara kuantitatif dan pengolahan data memanfaatkan program SPSS 30. Hasilnya menunjukkan bahwa citra merek dan media sosial punya peran yang besar dan secara positif memberi pengaruh terhadap keputusan pembelian konsumen terhadap produk. Sebaliknya, kualitas produk tidak berpengaruh terhadap keputusan pembelian. Pengujian regresi linier berganda mengungkapkan bahwasanya keputusan pembelian Felona Bakery dipengaruhi secara kolektif oleh kualitas produk, citra merek, serta media sosial. Abstract: This study aims to examine whether product quality, brand image, and social media influence consumer purchasing decisions at Felona Bakery Bandar Lampung. In this study, all parties who have ever made transactions at Felona Bakery were used as respondents. The total respondents were determined using the Slovin formula, resulting in 99 participants. The research was conducted quantitatively and data processing utilized the SPSS 30 program. The results showed that brand image and social media have a significant role and positively influence consumer purchasing decisions when purchasing products. Conversely, product quality has no effect on purchasing decisions. Linear regression testing revealed that Felona Bakery purchasing decisions are collectively influenced by product quality, brand image, and social media.
Analysis Of Marketing Strategy Of Eiger Adventure Brand From Indonesia Worldwide Sindi Apridayanti; Warganegara, Tri Lestira Putri
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the marketing strategy implemented by Eiger Adventure in introducing local Indonesian brands to the world. The informants in this research were 3 employees, Eiger and its competitors. The analysis method uses IFAS analysis, EFAS analysis, and SWOT analysis. Based on the description and discussion that has been presented, several main points can be drawn from the SWOT analysis as well as strategies that can be implemented by Eiger Adventure based on the alternative strength-opportunity (SO) strategy, namely (1) Determining affordable prices for Eiger Products and helping with travel consumers so that consumers will become more loyal. (2) Improving the product quality of Eiger Products that are suitable for all ages in order to attract consumers. (3) Improving quality and quality so that market demand increases and carrying out more innovative advertising that can attract consumer interest in purchasing Eiger Products.
The Effect Of Service Quality And Location On Yama Motor Customer Satisfaction Jason Mulyadi; Tri Lestira Putri Warganegara
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2113

Abstract

In an increasingly competitive business environment, the factor that really determines a company's success is customer satisfaction, including in the automotive industry such as Yama Motor. Customer satisfaction is influenced by various aspects, including service quality and location. Aims to evaluate the influence of service quality and location on customer satisfaction at Yama Motor. The quantitative method is implemented by applying multiple linear regression analysis. The population is those who have serviced motorbikes at Yama Motor and the sample involves 100 respondents with the Lameshow formula at a margin of 10%. Data was collected using a questionnaire distributed to customers at Yama Motor. These findings explain (1) the influence of service quality on customer satisfaction, (2) the influence of location on customer satisfaction, (3) the simultaneous influence of service quality and location on customer satisfaction. This research concludes that the combination of superior service quality and appropriate prices is a key factor in increasing customer satisfaction for Yama Motor. The company needs to continue to make improvements to its service standards and establish a competitive pricing strategy to strengthen customer loyalty. , the aim of this research is to identify the influence of service quality and location on customer satisfaction at Bengkel Yama Motor. It is hoped that it can enrich theoretical insight in the realm of service marketing management science and provide practical recommendations for workshop managers in improving service quality and determining optimal location strategies..
PENGARUH PROMOSI PENJUALAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CITRA OLEH-OLEH LAMPUNG Anisya, Devia Sonia; Warganegara, Tri Lestira Putri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11865

Abstract

Kajian ini dilaksanakan guna menguji secara empiris Pengaruh Promosi Penjualan dan Harga terhadap Keputusan Pembelian Pada Citra Oleh-Oleh Lampung. Di era persaingan yang semakin intens, Perusahaan perlu menggunakan strategi pemasaran yang efektif dan harga yang kompetitif untuk menarik pelanggan. Studi ini dilakukan dengan metode kuantitatif melaui survei dengan melibatkan 98 Responden yang dipilih menggunakan purposive random sampling, data diolah menggunakan SPS 25. Uji penelitian dilakukan menggunkan uji validitas, Reliabilitas, normalitas, koefisien determinasi, uji regresi linear berganda, uji-F dan t. Hasil analisis menunjukan F hitung 612.684 > F tabel 3.940 sig 0,000 < 0,05  dapat diambil kesimpulan bahwa, promosi penjualan maupun harga mempengaruhi keputusan yang berkaitan dengan pembelian secara signifikan pada Citra Oleh-Oleh Lampung. Penelitian ini juga menyajikan rekomendasi praktis bagi UMKM lokal untuk meningkatkan efektivitas strategi pemasaran mereka. Selain itu, penelitian ini turut memberikan kontribusi pada literatur yang mengkaji pengaruh kombinasi promosi penjualan dan penetapan harga terhadap keputusan pembelian di pasar lokal yang memiliki karakteristik unik.
PENGARUH CUSTOMER EXPERIENCE, BRAND TRUST, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA GOTRA VARIASI MOBIL Kamilah, Putri Hidayatul; Warganegara, Tri Lestira Putri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11788

Abstract

Kajian berikut tujuannya guna mengevaluasi dampak dari pengaruh Customer Experience, Brand Trust, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan di Gotra Variasi Mobil. Dalam era digital yang kompetitif, perusahaan dituntut untuk memahami dan mengelola pengalaman pelanggan guna membangun hubungan jangka panjang. Metode penelitian yang diterapkan ialah metode kuantitatif melalui survei melibatkan 98 responden dipilih secara random sampling. Penelitian menunjukan bahwa Customer Experience, Brand Trust, serta Kualitas Pelayanan berdampak positif serta significant pada Loyalitas Pelanggan. Kualitas Pelayanan yang optimal serta Brand Trust yang kuat berkontribusi terhadap kepuasan pelanggan, sehingga gilirannya menumbuhkan Loyalitas. Berdasarkan hasil penelitian Customer Experience berpengaruh positif dan significant terhadap Loyalitas Pelanggan, Brand Trust berpengaruh positif serta significant terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh positif serta significant terhadap Loyalitas Pelanggan dengan bersama-sama mempunyai pengaruh positif serta significant terhadap Loyalitas Pelanggan pada Gotra Variasi Mobil.
Co-Authors Adam, Andi Muchammad Naufal Adelia, Desta Afriansyah, Reffi Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andini Wibowo Anindita Kartini Anisya, Devia Sonia Aprilia, Nia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Atika Atika Clara Samantha Purba Davin Ang Widjaya Defrizal Devi Alviyani Dita Safitri Edwin Bakri Eva Setiani Sugiono Pratomo5 Fajar Wahyuningsih Febby Nurika Sari Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habiburrahman Habiburrahman, Habiburrahman Haninun Hepiana Patmarina Herna Febriana Herry Goenawan Soedarsa Inda Mayasari Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Lana Bilbirri Luke Suciyati Amna M Yusuf S Barusman Maria, Dwi Yutika Nurdiawansyah Nurdiawansyah Nurdiawansyah Nurdiawansyah Permata Sari, Wenny Pranajaya, Andre Raevaldy Putri Bulan Bumi Aji Putri, Nofrilia Anggum Putri, Tri Oktana Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Sari, Wenny Permata Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala