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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Umpusinga, Hasrun Afandi; Warganegara, Tri Lestira Putri; Alam, Iskandar Ali; Habiburrahman, Habiburrahman; Barusman, Andala Rama Putra
Islamic Economics Journal Vol. 10 No. 2 (2024)
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i2.12133

Abstract

This research focuses on the factors that interact with each other and influence consumers' purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords "Purchase Decision" and "Travel" in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing,  Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada RA SHOP Tiara Fajar, Abbellia; Putri Warganegara, Tri Lestira; Permata Sari, Wenny
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5096

Abstract

Kinerja karyawan merupakan faktor krusial dalam keberhasilan organisasi. Motivasi dan lingkungan kerja menjadi dua aspek yang berpengaruh dalam meningkatkan produktivitas karyawan. Tujuan penelitian ini guna menginvestigasi apakah motivasi dan lingkungan kerja berpengaruh terhadap kinerja karyawan pada RA SHOP. Populasi penelitian ini sebanyak 56 responden yang seluruhnya adalah karyawan RA SHOP. Metode kuantitatif digunakan pada penelitian ini. Dari penelitian, memakai dua tahap yang dilakukan yaitu observasi wawancara dengan departemen HRD dan tahap penyebaran kuisioner kepada karyawan RA SHOP.SPSS 25 digunakan untuk menganalisis data. Hasil penelitian mengungkapkan bahwa uji secara parsial motivasi terhadap kinerja karyawan didapatkan pengaruh yang signifikan pada RA SHOP, lingkungan kerja terhadap kinerja karyawan diperoleh pengaruh yang signifikan pada RA SHOP, kemudian uji secara simultan motivasi dan lingkungan kerja terhadap kinerja karyawan diperoleh hasil yang signifikan pada RA SHOP. Kesimpulan dari penelitian ini menegaskan bahwa peningkatan motivasi dan penciptaan lingkungan kerja yang nyaman dapat meningkatkan kinerja karyawan secara signifikan. Implikasi dari penelitian ini adalah bahwa manajemen RA SHOP perlu memberikan perhatian lebih terhadap strategi peningkatan motivasi, seperti insentif dan pengakuan kinerja, serta memastikan lingkungan kerja yang nyaman dan mendukung. Dengan demikian, perusahaan dapat mengoptimalkan produktivitas karyawan dan mencapai tujuan bisnisnya secara lebih efektif.
Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian pada Mote - Mote di Bandar Lampung Septiani, Lina; Putri Warganegara, Tri Lestira
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5098

Abstract

Seiring dengan perkembangan teknologi dan digitalisasi, strategi pemasaran mengalami transformasi yang signifikan. Digital marketing dan brand awareness menjadi faktor penting dalam mempengaruhi keputusan pembelian konsumen, terutama dalam industri fashion. Penelitian ini memiliki tujuan agar melihat seberapa besar pengaruh digital marketing dan brand awareness terhadap keputusan pembelian pada Mote-mote di Bandar Lampung. Penelitian ini menerapkan metode deskriptif kuantitatif. Jumlah populasi yang digunakan sebanyak 17.307, sedangkan sampel sebanyak 100 konsumen mote-mote store, menentukan sampel diperoleh dengan rumus Slovin. Sampel di ambil menggunakan teknik acak, memproses data yang diterapkan dalam penelitian dipergunakannya uji regresi linear berganda yang mengenakan SPSS statistics 25. Berdasarkan temuan penelitian yang didapat menunjukan adanya pengaruh digital marketing terhadap keputusan pembelian, brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian pada Mote-mote di Bandar Lampung. Kesimpulan dari penelitian ini adalah digital marketing dan brand awareness berperan penting dalam membentuk keputusan pembelian konsumen, sehingga pemilik usaha perlu meningkatkan strategi pemasaran digital dan memperkuat kesadaran merek untuk menarik lebih banyak pelanggan. Implikasi dari penelitian ini menunjukkan bahwa optimalisasi pemasaran digital dan strategi brand awareness yang efektif dapat meningkatkan daya saing usaha serta keberlanjutan bisnis, terutama bagi perusahaan baru seperti Mote-Mote di Bandar Lampung.
Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Dikromoshop Bandar Lampung Adelia, Desta; Warganegara, Tri Lestira Putri; Sari, Wenny Permata
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2064

Abstract

Penelitian ini berfokus pada mengeksplorasi bagaimana inovasi produk dan harga mampu mempengaruhi keputusan pembelian di Dikromoshop Bandar Lampung. Masalah yang dihadapi oleh Dikromoshop adalah adanya perbandingan harga dan kualitas dengan produk sejenis di pasaran yang menyebabkan para konsumen harus teliti dalam melakukan keputusan pembelian. Pendekatan penelitian yang dipilih metode kuantitatif. Data yang digunakan dalam penelitian ini data primer diperoleh langsung oleh peneliti. perolehan data dengan pengisian kuisioner 100 responden dari total populasi yang berjumlah 63.532 transaksi, data diambil pada tahun 2023. Pengambilan sampel dilakukan menerapkan metode sampel acak sederhana berdasarkan rumus slovin dengan margin 0,1. Pengolahan data dengan bantuan SPSS versi 30. Hasil riset menunjukkan nilai R2 sebesar 50,9% dan 49,1% dipengaruhi elemen lainnya. Teknik analisis data meliputi Uji Validitas, Analisis Deskriptif, Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Linier Berganda, uji t, uji F, dan koefisien determinasi (R²). Riset ini dilaksanakan di Toko Dikromoshop Bandar Lampung. Temuan ini menjelaskan bahwa customer sebaiknya dalam melakukan keputusan pembelian jangan sampai melakukan pembelian secara berulang produk yang sama, diupayakan membeli sesuai kegunaan dan manfaatnya.
Pengaruh Promosi, Kualitas Produk, Kualitas Layanan terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus pada Nasabah Tabungan Perencanaan Masa Depan (Tapenas) PT. Bank Negara Indonesia, Tbk. KCP Bandar Lampung) Maria, Dwi Yutika; Sumbogo, Bambang; Afriansyah, Reffi; Barusman, Andala Rama Putra; Warganegara, Tri Lestira Putri
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3209

Abstract

Penelitian ini bertujuan untuk menganalisis serta mengetahui pengaruh langsung dan tidak langsung dari variabel promosi, kualitas produk, kualitas layanan terhadap minat menabung dengan mediasi kepercayaan nasabah BNI KCP Bandar Lampung. Sampel yang digunakan sebanyak 175 responden nasabah produk Tapenas Bank BNI. Penelitian ini menggunakan teknik Structural Equation Modeling (SEM), melalui program AMOS (Analysis of Moment Structure).Hasil dari penelitian ini antara lain; promosi berpengaruh positif dan signifikan, kualitas produk berpengaruh positif dan signifikan, kualitas layanan berpengaruh positif dan signifikan, promosi berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, kualitas produk berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan nasabah Tapenas Bank BNI KCP Bandar Lampung.
The Influence of Digital Marketing and Product Design on Purchasing Decisions for Suseno Banana Chips Products Theodora, Clara; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.844

Abstract

This study aims to determine the influence of digital marketing and product design on purchasing decisions for Suseno banana chips in Bandar Lampung. The background of this research is based on the increasing competition in the snack food industry, particularly in banana chip products. The research method used is quantitative. The data used are primary data obtained directly by the researcher through questionnaires involving 98 respondents, determined using the Slovin formula. The sample was taken using a non-probability sampling technique with a purposive sampling approach. The data analysis techniques include validity test, reliability test, normality test, multicollinearity test, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results show that both digital marketing and product design have a significant influence on purchasing decisions, both partially and simultaneously. Digital marketing has a more dominant influence compared to product design. These findings highlight the importance of integrating relevant digital marketing strategies and product design to enhance competitiveness and drive consumer purchasing decisions.
Determination of Mahkota Gold Pringsewu Customer Satisfaction Wulandari, Adellia; Warganegara , Tri Lestira Putri
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2138

Abstract

Because of their abundance, Pringsewu's gold stores face fierce competition. Service quality, product quality, product design, and gold cleaning quality are what distinguish one business from the others and help it maintain customer loyalty. The goal of this study is to discover and explain how marketing messages and product quality influence customer satisfaction. This research takes a quantitative approach. There were 110 participants in this research overall. Using the Simple Random Sampling approach, 86 respondents were selected from the Mahkota Gold  Pringsewu customer base for this study. This study relied on primary data. The data for this study was gathered using a Likert scale questionnaire technique. According to the findings of the study on Determining Customer Satisfaction at Mahkota Gold Pringsewu, there is a positive and significant relationship between product quality and customer satisfaction; there is also a positive and significant relationship between product quality and marketing communication, and there is a positive and significant relationship between the two for Mahkota Gold  Pringsewu customers. This implies that high-quality products and marketing messages have a big influence on consumer happiness.
The Influence Of Price And Promotion On Consumer Buying Interest At Indomaret Bandar Lampung Arafat, Ahmad Aldi; Warganegara, Tri Lestira Putri
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.621

Abstract

This study aims to examine the effect of price and promotion on consumer buying interest at Indomaret Bandar Lampung. Price is a critical factor in determining whether consumers will accept or reject a product. The right pricing strategy can increase consumer appeal and influence purchasing decisions. Meanwhile, promotion serves as a tool to introduce products to the public and persuade consumers to choose a particular product. This research employs a quantitative approach with a sample size of 100 consumers. Data analysis is conducted using multiple linear regression to assess the impact of price and promotion on buying interest. The findings show that: 1) Price has a positive and significant impact on consumer buying interest at Indomaret Bandar Lampung, 2) Promotion also has a positive and significant effect on buying interest, 3) Together, price and promotion have a positive and significant influence on consumer buying interest. These results are expected to assist Indomaret managers in formulating more effective pricing and promotional strategies to boost consumer buying interest.
Analysis of Marketing Strategies in Increasing Sales Volume of Palapa Coffee in Bandar Lampung Rosita, Dinda Ayu; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.205

Abstract

The purpose of this study is to test marketing strategies to increase sales volume in Palapa Coffee and understand the strengths, weaknesses, opportunities, and threats in Palapa Coffee and formulate better competitive marketing strategy alternatives using the SWOT analysis method. This study used descriptive research method. This study used data collection techniques with observation, interview, documentary, and literature research methods. Technical data analysis using SWOT analysis with a SWOT matrix model. The results showed that marketing strategies to increase sales volume in terms of price, product, place, and promotion were based on the performance of Palapa Coffee employees. SO, ST, WO, and WT strategies also affect the performance of Palapa Coffee. Based on calculations using SWOT analysis, it can be concluded that Palapa Coffee is in quadrant I position which supports aggressive strategies by using its strengths to take advantage of opportunities. Meanwhile, the results of the IE matrix show that the company is in the position of quadrant I (one), namely Growth oriented strategy. This position signifies his company with its marketing strategy that supports an aggressive strategy on the various opportunities and strengths it has.
Marketing Strategy Through Social Media in Increasing Sales at Zheni Rz Furniture Store East Lampung Saefudin, Rochmad; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.208

Abstract

The problem that occurs in Zheni Rz Furniture Store is the lack of marketing through social media, considering the large number of social media users who can be a means to promote as a marketing strategy to face increasingly fierce competition. This study aims to analyze methods that can be used to increase sales at Zheni Rz Furniture Store. Method analysis in research using a qualitative descriptive approach. Where, research does not use quantitative measurements to describe and explain phenomena. This research uses SWOT analysis as a means of qualitative descriptive approach. The results show that Zheni Rz Furniture Store is in quadrant 1 with a very advantageous position because it has strengths and opportunities that can be optimized there. In this quadrant 1, Zheni RZ Furniture store East Lampung can use an aggressive growth policy. The SWOT diagram table shows the strategies that Zheni Rz Furniture Store can use to help increase store sales.
Co-Authors Adam, Andi Muchammad Naufal Adelia, Desta Afriansyah, Reffi Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andini Wibowo Anindita Kartini Aprilia, Nia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Atika Atika Clara Samantha Purba Davin Ang Widjaya Defrizal Devi Alviyani Dita Safitri Edwin Bakri Eva Setiani Sugiono Pratomo5 Fajar Wahyuningsih Febby Nurika Sari Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habiburrahman Habiburrahman, Habiburrahman Haninun Hepiana Patmarina Herna Febriana Herry Goenawan Soedarsa Inda Mayasari Iskandar Ali Alam Karliony Ardila Lana Bilbirri Luke Suciyati Amna M Yusuf S Barusman Maria, Dwi Yutika Nurdiawansyah Nurdiawansyah Nurdiawansyah Nurdiawansyah Permata Sari, Wenny Pranajaya, Andre Raevaldy Putri Bulan Bumi Aji Putri, Nofrilia Anggum Putri, Tri Oktana Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Sari, Wenny Permata Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala