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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI Didaktik : Jurnal Ilmiah PGSD STKIP Subang International Journal of Multidisciplinary: Applied Business and Education Research Studi Ilmu Manajemen dan Organisasi JES (Jurnal Ekonomi STIEP) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Fundamental and Applied Management Journal Islamic Economics Journal
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian pada Mote - Mote di Bandar Lampung Septiani, Lina; Putri Warganegara, Tri Lestira
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5098

Abstract

Seiring dengan perkembangan teknologi dan digitalisasi, strategi pemasaran mengalami transformasi yang signifikan. Digital marketing dan brand awareness menjadi faktor penting dalam mempengaruhi keputusan pembelian konsumen, terutama dalam industri fashion. Penelitian ini memiliki tujuan agar melihat seberapa besar pengaruh digital marketing dan brand awareness terhadap keputusan pembelian pada Mote-mote di Bandar Lampung. Penelitian ini menerapkan metode deskriptif kuantitatif. Jumlah populasi yang digunakan sebanyak 17.307, sedangkan sampel sebanyak 100 konsumen mote-mote store, menentukan sampel diperoleh dengan rumus Slovin. Sampel di ambil menggunakan teknik acak, memproses data yang diterapkan dalam penelitian dipergunakannya uji regresi linear berganda yang mengenakan SPSS statistics 25. Berdasarkan temuan penelitian yang didapat menunjukan adanya pengaruh digital marketing terhadap keputusan pembelian, brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian pada Mote-mote di Bandar Lampung. Kesimpulan dari penelitian ini adalah digital marketing dan brand awareness berperan penting dalam membentuk keputusan pembelian konsumen, sehingga pemilik usaha perlu meningkatkan strategi pemasaran digital dan memperkuat kesadaran merek untuk menarik lebih banyak pelanggan. Implikasi dari penelitian ini menunjukkan bahwa optimalisasi pemasaran digital dan strategi brand awareness yang efektif dapat meningkatkan daya saing usaha serta keberlanjutan bisnis, terutama bagi perusahaan baru seperti Mote-Mote di Bandar Lampung.
Pengambilan Keputusan Strategi Dalam Pencapaian Target Migrasi Pelanggan Prabayar Pada PLN UP3 Tanjung Karang Lestira Putri Warganegara, Tri; Septiadi, Sendi
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.808 KB) | DOI: 10.54443/sinomika.v1i3.241

Abstract

Prepaid electricity or smart electricity is a service for using electrical energy by means of pln customers paying the initial fee to obtain electrical energy for use or using a token system, so that customers do not need to deal with the monthly electricity bill payment schedule and can make it easier for customers to control electricity usage and Prepaid electricity is also expected to be able to reduce late payments or what can be called arrears. The aim of the researchers in this study is to analyze and find out what strategies are appropriate in an effort to achieve the migration target of prepaid electricity customers at PT PLN (Persero) UP3 Tanjung Karang using the AHP (Analytical Hierarchy Process) method and Expert Choice analysis tools that are useful for giving weights. with the aim of obtaining priority strategies. The conclusion of this study shows the right strategy to achieve the prepaid customer migration target in this research, namely improving prepaid customer service followed by free UJL promos and discounts on adding power to pln mobile and village migration programs.
Pengaruh Promosi, Kualitas Produk, Kualitas Layanan terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus pada Nasabah Tabungan Perencanaan Masa Depan (Tapenas) PT. Bank Negara Indonesia, Tbk. KCP Bandar Lampung) Maria, Dwi Yutika; Sumbogo, Bambang; Afriansyah, Reffi; Barusman, Andala Rama Putra; Warganegara, Tri Lestira Putri
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3209

Abstract

Penelitian ini bertujuan untuk menganalisis serta mengetahui pengaruh langsung dan tidak langsung dari variabel promosi, kualitas produk, kualitas layanan terhadap minat menabung dengan mediasi kepercayaan nasabah BNI KCP Bandar Lampung. Sampel yang digunakan sebanyak 175 responden nasabah produk Tapenas Bank BNI. Penelitian ini menggunakan teknik Structural Equation Modeling (SEM), melalui program AMOS (Analysis of Moment Structure).Hasil dari penelitian ini antara lain; promosi berpengaruh positif dan signifikan, kualitas produk berpengaruh positif dan signifikan, kualitas layanan berpengaruh positif dan signifikan, promosi berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, kualitas produk berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat menabung melalui kepercayaan nasabah Tapenas Bank BNI KCP Bandar Lampung.
The Influence of Digital Marketing and Product Design on Purchasing Decisions for Suseno Banana Chips Products Theodora, Clara; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.844

Abstract

This study aims to determine the influence of digital marketing and product design on purchasing decisions for Suseno banana chips in Bandar Lampung. The background of this research is based on the increasing competition in the snack food industry, particularly in banana chip products. The research method used is quantitative. The data used are primary data obtained directly by the researcher through questionnaires involving 98 respondents, determined using the Slovin formula. The sample was taken using a non-probability sampling technique with a purposive sampling approach. The data analysis techniques include validity test, reliability test, normality test, multicollinearity test, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results show that both digital marketing and product design have a significant influence on purchasing decisions, both partially and simultaneously. Digital marketing has a more dominant influence compared to product design. These findings highlight the importance of integrating relevant digital marketing strategies and product design to enhance competitiveness and drive consumer purchasing decisions.
Determination of Mahkota Gold Pringsewu Customer Satisfaction Wulandari, Adellia; Warganegara , Tri Lestira Putri
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2138

Abstract

Because of their abundance, Pringsewu's gold stores face fierce competition. Service quality, product quality, product design, and gold cleaning quality are what distinguish one business from the others and help it maintain customer loyalty. The goal of this study is to discover and explain how marketing messages and product quality influence customer satisfaction. This research takes a quantitative approach. There were 110 participants in this research overall. Using the Simple Random Sampling approach, 86 respondents were selected from the Mahkota Gold  Pringsewu customer base for this study. This study relied on primary data. The data for this study was gathered using a Likert scale questionnaire technique. According to the findings of the study on Determining Customer Satisfaction at Mahkota Gold Pringsewu, there is a positive and significant relationship between product quality and customer satisfaction; there is also a positive and significant relationship between product quality and marketing communication, and there is a positive and significant relationship between the two for Mahkota Gold  Pringsewu customers. This implies that high-quality products and marketing messages have a big influence on consumer happiness.
The Influence Of Price And Promotion On Consumer Buying Interest At Indomaret Bandar Lampung Arafat, Ahmad Aldi; Warganegara, Tri Lestira Putri
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.621

Abstract

This study aims to examine the effect of price and promotion on consumer buying interest at Indomaret Bandar Lampung. Price is a critical factor in determining whether consumers will accept or reject a product. The right pricing strategy can increase consumer appeal and influence purchasing decisions. Meanwhile, promotion serves as a tool to introduce products to the public and persuade consumers to choose a particular product. This research employs a quantitative approach with a sample size of 100 consumers. Data analysis is conducted using multiple linear regression to assess the impact of price and promotion on buying interest. The findings show that: 1) Price has a positive and significant impact on consumer buying interest at Indomaret Bandar Lampung, 2) Promotion also has a positive and significant effect on buying interest, 3) Together, price and promotion have a positive and significant influence on consumer buying interest. These results are expected to assist Indomaret managers in formulating more effective pricing and promotional strategies to boost consumer buying interest.
Analysis of Marketing Strategies in Increasing Sales Volume of Palapa Coffee in Bandar Lampung Rosita, Dinda Ayu; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.205

Abstract

The purpose of this study is to test marketing strategies to increase sales volume in Palapa Coffee and understand the strengths, weaknesses, opportunities, and threats in Palapa Coffee and formulate better competitive marketing strategy alternatives using the SWOT analysis method. This study used descriptive research method. This study used data collection techniques with observation, interview, documentary, and literature research methods. Technical data analysis using SWOT analysis with a SWOT matrix model. The results showed that marketing strategies to increase sales volume in terms of price, product, place, and promotion were based on the performance of Palapa Coffee employees. SO, ST, WO, and WT strategies also affect the performance of Palapa Coffee. Based on calculations using SWOT analysis, it can be concluded that Palapa Coffee is in quadrant I position which supports aggressive strategies by using its strengths to take advantage of opportunities. Meanwhile, the results of the IE matrix show that the company is in the position of quadrant I (one), namely Growth oriented strategy. This position signifies his company with its marketing strategy that supports an aggressive strategy on the various opportunities and strengths it has.
Marketing Strategy Through Social Media in Increasing Sales at Zheni Rz Furniture Store East Lampung Saefudin, Rochmad; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.208

Abstract

The problem that occurs in Zheni Rz Furniture Store is the lack of marketing through social media, considering the large number of social media users who can be a means to promote as a marketing strategy to face increasingly fierce competition. This study aims to analyze methods that can be used to increase sales at Zheni Rz Furniture Store. Method analysis in research using a qualitative descriptive approach. Where, research does not use quantitative measurements to describe and explain phenomena. This research uses SWOT analysis as a means of qualitative descriptive approach. The results show that Zheni Rz Furniture Store is in quadrant 1 with a very advantageous position because it has strengths and opportunities that can be optimized there. In this quadrant 1, Zheni RZ Furniture store East Lampung can use an aggressive growth policy. The SWOT diagram table shows the strategies that Zheni Rz Furniture Store can use to help increase store sales.
Pengaruh Lingkungan Kerja, Penghargaan, Dan Bonus Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Pt Bank Lampung Kcp Teuku Umar Putri, Nofrilia Anggum; Warganegara, Tri Lestira Putri
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14600

Abstract

Sejak awal berdirinya, Bank Lampung telah bertekad untuk menjadi kekuatan utama dalam mendukung pertumbuhan ekonomi di Provinsi Lampung, melalui berbagai layanan perbankan yang inovatif dan berorientasi pada kebutuhan masyarakat serta pembangunan wilayah. Tujuan penelitian untuk menilai pengaruh pada Lingkungan Kerja, Penghargaan, dan Bonus terhadap Kinerja Karyawan melalui Kepuasan Kerja di PT. Bank Lampung Teuku Umar. Pendekatan kuantitatif menggunakan aplikasi SmartPLS untuk analisis data yang akan diolah. Data dikumpulkan melalui survei kuesioner yang diisi oleh karyawan perusahaan. Hasil penelitian mengungkapkan bahwa Lingkungan Kerja berdampak signifikan terhadap Kinerja Karyawan dan Kepuasan Kerja. Bonus juga terbukti mempengaruhi Kinerja Karyawan secara signifikan, tetapi tidak berpengaruh pada Kepuasan Kerja. Sementara itu, Penghargaan tidak menunjukkan pengaruh signifikan terhadap Kinerja Karyawan. Lingkungan Kerja, Penghargaan, dan Bonus berpengaruh signifikan terhadap Kepuasan Kerja, namun Kepuasan Kerja tidak berpengaruh signifikan terhadap Kinerja Karyawan. Temuan ini mengungkapkan bahwa manajemen menyusun kebijakan untuk mendorong semangat kinerja dan kepuasan kerja karyawan di PT. Bank Lampung Teuku Umar.
The Effect of Customer Experience and Brand Trust on Customer Loyalty Steaky Steak Bandar Lampung Samudra, Ambia; Warganegara, Tri Lestira Putri
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2359

Abstract

Customer loyalty is one of the important aspects that needs to be considered by every company in order to retain existing customers. Companies can increase customer loyalty by improving customer experience and fostering brand trust. The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty. The population of this study were all consumers of Steaky Steak Bandar Lampung. The sample in this study amounted to 100 respondents who were customers of Steaky Steak Bandar Lampung. The sampling technique in this study was simple random sampling. The independent variables in the study are customer experience and brand trust, customer loyalty as the dependent variable. Multiple regression analysis, along with the t-test and f-test, is the method used in this study. Based on the research results, customer experience has a positive and significant effect on customer loyalty, brand trust has a positive and significant effect on customer loyalty, customer experience and brand trust together have a positive and significant effect on customer loyalty Steaky Steak Bandar Lampung.
Co-Authors Adam, Andi Muchammad Naufal Adelia Putri Adinda Putri Ramadhani Afriansyah, Reffi Ahmad Ari Wibowo Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andala Rama Putra Barusman Andini Wibowo Angga Prasetiyo Anindita Kartini Anisya, Devia Sonia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Ardansyah Atika Atika Auliya Suci Al Asva Suci Al Asva Bella Aulia Chaniago, Ahmed Luthfi Chitami, Theny Clara Samantha Purba Clarissa Azora Putri Defrizal Defrizal Desta Adelia Devi Alviyani Devia Sonia Anisya Dita Safitri Dwi Utari Ningsih Edwin Bakri Eva Setiani Sugiono Pratomo5 Fahreza Rizky Pratama Fajar Wahyuningsih Febby Nurika Sari Fera Kartika Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habibburahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Haninun Haninun Haninun Hasrun Afandi UmpuSinga Hepiana Patmarina, Hepiana Herna Febriana Herry Goenawan Soedarsa Imanuriea Annisa Putri Inda Mayasari Iskandar Ali Alam Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Ketut Nermade Lana Bilbirri Lidya Lidya Luciana, Aprilia Rachelle Luke Suciyati Amna M. Yusuf S. Barusman Maria, Dwi Yutika Ni Putu Widhia Rahayu Nia Aprilia Nurdiawansyah Ola, Ely Sabet Vebyveby Pranajaya, Andre Raevaldy Prasetiyo, Angga Putri Bulan Bumi Aji Putri Hidayatul Kamilah Putri, Nevita Haniyah Putri, Nofrilia Anggum Putri, Tri Oktana Rafael Logan Rahman, Rafi Aulia Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Septiadi, Sendi Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Tessa Nandika Putri Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Triyanti, M Ida Umpusinga, Hasrun Afandi Vanessa Amalia Vonny Tiara Narundana Wenny Permata Sari Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala