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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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THE INFLUENCE OF ETHICAL SALES BEHAVIOR, BRAND EQUITY, AND CUSTOMER EXPERIENCE ON KETJE COFFEE CUSTOMER LOYALTY IN BANDAR LAMPUNG Aprilia, Nia; Warganegara, Tri Lestira Putri
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.1057

Abstract

The objective of this study is to examine the influence of ethical sales behavior, brand equity, and customer experience on customer loyalty at Ketje Coffee in Bandar Lampung. The research population consists of customers of Ketje Coffee in Bandar Lampung, with a sample size of 100 customers. The analysis method employed in this study is multiple linear regression analysis. The research findings indicate that ethical sales behavior, brand equity, and customer experience all have a positive and significant impact on customer loyalty. This implies that ethical sales behavior, brand equity, and customer experience play a crucial role in shaping customer loyalty. The results of this research can assist Ketje Coffee in enhancing ethical sales behavior, strengthening brand equity, and improving customer experience, thereby increasing the company's competitiveness and fostering better customer loyalty. In the current era of heightened business competition, this study provides a platform for Ketje Coffee to enhance customer loyalty and encourage customers to choose Ketje Coffee for their consumption needs.
Pengaruh Suasana Café, Lokasi dan Inovasi Terhadap Minat Beli di Bengkel Kopi Bandar Lampung Pranajaya, Andre Raevaldy; Warganegara, Tri Lestira Putri
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2680

Abstract

This study aims to analyze the influence of café atmosphere, location, and innovation on purchase intention at Bengkel Kopi Bandar Lampung. Bengkel Kopi is a unique restaurant that offers the concept of enjoying food and beverages, especially coffee, in a serene and comfortable environment. The restaurant provides playing facilities for customers, whether friends or family, while waiting for their orders. This research uses a quantitative method with a survey approach. The population consists of 4,559 people who participated in the Bandar Lampung coffee workshop in 2022, and a sample of 98 people was selected using the convenience sampling method. Data were collected through observation and analyzed using multiple regression analysis with SPSS version 22. The results show that café atmosphere, location, and innovation significantly influence purchase intention. Café atmosphere and location have a positive impact on purchase intention, while innovation contributes the most
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi Apriliansyah, Rizki; Putriwarganegara, Tri Lestira
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2951

Abstract

Consumer purchasing decisions are a crucial factor in a company's marketing strategy, especially in the competitive food and beverage industry. This study aims to analyze the influence of price and promotion on consumer purchasing decisions at Jeko Donuts in Kotabumi. The research employs a descriptive analysis method, collecting data through a survey involving 100 respondents. The findings reveal that, partially, the price variable has a positive and significant influence on purchasing decisions. This indicates that appropriate price adjustments can enhance consumer buying interest. Furthermore, the promotion variable also demonstrates a positive and significant influence on purchasing decisions, suggesting that innovative and attractive promotional activities can increase product appeal to consumers. Simultaneous analysis reveals that price and promotion together have a significant influence on purchasing decisions. These findings highlight the importance of combining price and promotion strategies to boost sales and product competitiveness in the market.
Analysis of Marketing Strategies in Increasing Sales Volume of Palapa Coffee in Bandar Lampung Rosita, Dinda Ayu; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.205

Abstract

The purpose of this study is to test marketing strategies to increase sales volume in Palapa Coffee and understand the strengths, weaknesses, opportunities, and threats in Palapa Coffee and formulate better competitive marketing strategy alternatives using the SWOT analysis method. This study used descriptive research method. This study used data collection techniques with observation, interview, documentary, and literature research methods. Technical data analysis using SWOT analysis with a SWOT matrix model. The results showed that marketing strategies to increase sales volume in terms of price, product, place, and promotion were based on the performance of Palapa Coffee employees. SO, ST, WO, and WT strategies also affect the performance of Palapa Coffee. Based on calculations using SWOT analysis, it can be concluded that Palapa Coffee is in quadrant I position which supports aggressive strategies by using its strengths to take advantage of opportunities. Meanwhile, the results of the IE matrix show that the company is in the position of quadrant I (one), namely Growth oriented strategy. This position signifies his company with its marketing strategy that supports an aggressive strategy on the various opportunities and strengths it has.
Marketing Strategy Through Social Media in Increasing Sales at Zheni Rz Furniture Store East Lampung Saefudin, Rochmad; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.208

Abstract

The problem that occurs in Zheni Rz Furniture Store is the lack of marketing through social media, considering the large number of social media users who can be a means to promote as a marketing strategy to face increasingly fierce competition. This study aims to analyze methods that can be used to increase sales at Zheni Rz Furniture Store. Method analysis in research using a qualitative descriptive approach. Where, research does not use quantitative measurements to describe and explain phenomena. This research uses SWOT analysis as a means of qualitative descriptive approach. The results show that Zheni Rz Furniture Store is in quadrant 1 with a very advantageous position because it has strengths and opportunities that can be optimized there. In this quadrant 1, Zheni RZ Furniture store East Lampung can use an aggressive growth policy. The SWOT diagram table shows the strategies that Zheni Rz Furniture Store can use to help increase store sales.
Determination of Mahkota Gold Pringsewu Customer Satisfaction Wulandari, Adellia; Warganegara , Tri Lestira Putri
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2138

Abstract

Because of their abundance, Pringsewu's gold stores face fierce competition. Service quality, product quality, product design, and gold cleaning quality are what distinguish one business from the others and help it maintain customer loyalty. The goal of this study is to discover and explain how marketing messages and product quality influence customer satisfaction. This research takes a quantitative approach. There were 110 participants in this research overall. Using the Simple Random Sampling approach, 86 respondents were selected from the Mahkota Gold  Pringsewu customer base for this study. This study relied on primary data. The data for this study was gathered using a Likert scale questionnaire technique. According to the findings of the study on Determining Customer Satisfaction at Mahkota Gold Pringsewu, there is a positive and significant relationship between product quality and customer satisfaction; there is also a positive and significant relationship between product quality and marketing communication, and there is a positive and significant relationship between the two for Mahkota Gold  Pringsewu customers. This implies that high-quality products and marketing messages have a big influence on consumer happiness.
EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT THE PRINGSEWU DISTRICT ELECTION COMMISSION Yunita, Marini Mala; Alam, Iskandar Ali; Warganegara, Tri Lestira Putri
Journal of Management, Business and Social Sciences Vol. 2 No. 1 (2024): January
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes compensation and work discipline on employee performance in KPU Pringsewu Regency. This study was conducted with the aim of determining the effect of compensation on employee performance at the KPU Pringsewu Regency, knowing the effect of work discipline on employee performance at the KPU Pringsewu Regency, and to determine the effect of compensation and work discipline on employee performance at the KPU Pringsewu Regency. This study uses a type of quantitative research using analytical methods with data collection used by researchers are observation, documentation and questionnaires. The results obtained from this study know that there is an influence between compensation and work discipline on employee performance. Judging from the results of calculations that have been carried out, the significance value for the effect of compensation variables (X1) and work discipline variables (X2) simultaneously on employee performance variables (Y).
INFLUENCE OF PRODUCT QUALITY, PRODUCT INNOVATION, AND SALES PROMOTION ON CUSTOMER SATISFACTION AT LAANCBAKE MSMEs IN BANDAR LAMPUNG Putri, Tri Oktana; Warganegara, Tri Lestira Putri
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 2 (2024): JISAMAR (March-May 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i2.1456

Abstract

The reason of this consider is to find out and look at how client joy at Laaancbake MSMEs in Bandar Lampung is affected by item quality, item development, and deals advancement. The statistic beneath consider in this investigate is shoppers of Laancbake MSMEs; in this way, the test measure, as evaluated by the Lemshow strategy, demonstrated that 100 respondents were required for the consider. Different direct investigation, the coefficient of assurance test, and the t test are among the quantitative methods utilized in this consider. The comes about appear that (1) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by product quality (2) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by product innovation. (3) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by sales promotion. (4) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is together significantly impacted by product quality, product innovation, and sales promotion.
Pengaruh Pemberian Reward dan Punishment Terhadap Kinerja Karyawan PT. Adam Kurnia Abadi Adam, Andi Muchammad Naufal; Warganegara, Tri Lestira Putri
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6398

Abstract

Economic development and competing companies that increasingly require companies to develop Human Resources who are members of a company or organization. The provision of rewards and punishments in accordance with the behavior shown at work is one of the company's management efforts to get the best performance from its employees. All employees of PT. Adam Kurnia Abadi with a total of 50 employees involved in the study as respondents. The researcher proposed three hypotheses in this study and analyzed using multiple linear regression with the help of the SPSS Version 24 Program. Rewarding has a significant influence on employee performance, while the punishment system does not have a significant influence on employee performance. However, the provision of rewards and punishment systems that are given at the same time can have a positive and meaningful influence on the performance of PT. Adam Kurnia Abadi. Therefore, the more appropriate the reward and punishment system that can be given by the management, the performance of PT. Adam Kurnia Abadi will increase. Keywords: Reward, Punishment, Kinerja Karyawan
Brand Equity in University: Literature Review Warganegara, Tri Lestira Putri; Suhaimi, Suhaimi; UmpuSinga, Hasrun Afandi; Barusman, M Yusuf S; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Co-Authors Adam, Andi Muchammad Naufal Adelia, Desta Afriansyah, Reffi Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andini Wibowo Anindita Kartini Anisya, Devia Sonia Aprilia, Nia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Atika Atika Clara Samantha Purba Davin Ang Widjaya Defrizal Devi Alviyani Dita Safitri Edwin Bakri Eva Setiani Sugiono Pratomo5 Fajar Wahyuningsih Febby Nurika Sari Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habiburrahman Habiburrahman, Habiburrahman Haninun Hepiana Patmarina Herna Febriana Herry Goenawan Soedarsa Inda Mayasari Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Lana Bilbirri Luke Suciyati Amna M Yusuf S Barusman Maria, Dwi Yutika Nurdiawansyah Nurdiawansyah Nurdiawansyah Nurdiawansyah Permata Sari, Wenny Pranajaya, Andre Raevaldy Putri Bulan Bumi Aji Putri, Nofrilia Anggum Putri, Tri Oktana Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Sari, Wenny Permata Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala