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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI Didaktik : Jurnal Ilmiah PGSD STKIP Subang International Journal of Multidisciplinary: Applied Business and Education Research Studi Ilmu Manajemen dan Organisasi JES (Jurnal Ekonomi STIEP) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Fundamental and Applied Management Journal Islamic Economics Journal
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi Apriliansyah, Rizki; Putriwarganegara, Tri Lestira
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2951

Abstract

Consumer purchasing decisions are a crucial factor in a company's marketing strategy, especially in the competitive food and beverage industry. This study aims to analyze the influence of price and promotion on consumer purchasing decisions at Jeko Donuts in Kotabumi. The research employs a descriptive analysis method, collecting data through a survey involving 100 respondents. The findings reveal that, partially, the price variable has a positive and significant influence on purchasing decisions. This indicates that appropriate price adjustments can enhance consumer buying interest. Furthermore, the promotion variable also demonstrates a positive and significant influence on purchasing decisions, suggesting that innovative and attractive promotional activities can increase product appeal to consumers. Simultaneous analysis reveals that price and promotion together have a significant influence on purchasing decisions. These findings highlight the importance of combining price and promotion strategies to boost sales and product competitiveness in the market.
Analysis of Marketing Strategies in Increasing Sales Volume of Palapa Coffee in Bandar Lampung Rosita, Dinda Ayu; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.205

Abstract

The purpose of this study is to test marketing strategies to increase sales volume in Palapa Coffee and understand the strengths, weaknesses, opportunities, and threats in Palapa Coffee and formulate better competitive marketing strategy alternatives using the SWOT analysis method. This study used descriptive research method. This study used data collection techniques with observation, interview, documentary, and literature research methods. Technical data analysis using SWOT analysis with a SWOT matrix model. The results showed that marketing strategies to increase sales volume in terms of price, product, place, and promotion were based on the performance of Palapa Coffee employees. SO, ST, WO, and WT strategies also affect the performance of Palapa Coffee. Based on calculations using SWOT analysis, it can be concluded that Palapa Coffee is in quadrant I position which supports aggressive strategies by using its strengths to take advantage of opportunities. Meanwhile, the results of the IE matrix show that the company is in the position of quadrant I (one), namely Growth oriented strategy. This position signifies his company with its marketing strategy that supports an aggressive strategy on the various opportunities and strengths it has.
Marketing Strategy Through Social Media in Increasing Sales at Zheni Rz Furniture Store East Lampung Saefudin, Rochmad; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.208

Abstract

The problem that occurs in Zheni Rz Furniture Store is the lack of marketing through social media, considering the large number of social media users who can be a means to promote as a marketing strategy to face increasingly fierce competition. This study aims to analyze methods that can be used to increase sales at Zheni Rz Furniture Store. Method analysis in research using a qualitative descriptive approach. Where, research does not use quantitative measurements to describe and explain phenomena. This research uses SWOT analysis as a means of qualitative descriptive approach. The results show that Zheni Rz Furniture Store is in quadrant 1 with a very advantageous position because it has strengths and opportunities that can be optimized there. In this quadrant 1, Zheni RZ Furniture store East Lampung can use an aggressive growth policy. The SWOT diagram table shows the strategies that Zheni Rz Furniture Store can use to help increase store sales.
Determination of Mahkota Gold Pringsewu Customer Satisfaction Wulandari, Adellia; Warganegara , Tri Lestira Putri
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2138

Abstract

Because of their abundance, Pringsewu's gold stores face fierce competition. Service quality, product quality, product design, and gold cleaning quality are what distinguish one business from the others and help it maintain customer loyalty. The goal of this study is to discover and explain how marketing messages and product quality influence customer satisfaction. This research takes a quantitative approach. There were 110 participants in this research overall. Using the Simple Random Sampling approach, 86 respondents were selected from the Mahkota Gold  Pringsewu customer base for this study. This study relied on primary data. The data for this study was gathered using a Likert scale questionnaire technique. According to the findings of the study on Determining Customer Satisfaction at Mahkota Gold Pringsewu, there is a positive and significant relationship between product quality and customer satisfaction; there is also a positive and significant relationship between product quality and marketing communication, and there is a positive and significant relationship between the two for Mahkota Gold  Pringsewu customers. This implies that high-quality products and marketing messages have a big influence on consumer happiness.
EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT THE PRINGSEWU DISTRICT ELECTION COMMISSION Yunita, Marini Mala; Alam, Iskandar Ali; Warganegara, Tri Lestira Putri
Journal of Management, Business and Social Sciences Vol. 2 No. 1 (2024): January
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes compensation and work discipline on employee performance in KPU Pringsewu Regency. This study was conducted with the aim of determining the effect of compensation on employee performance at the KPU Pringsewu Regency, knowing the effect of work discipline on employee performance at the KPU Pringsewu Regency, and to determine the effect of compensation and work discipline on employee performance at the KPU Pringsewu Regency. This study uses a type of quantitative research using analytical methods with data collection used by researchers are observation, documentation and questionnaires. The results obtained from this study know that there is an influence between compensation and work discipline on employee performance. Judging from the results of calculations that have been carried out, the significance value for the effect of compensation variables (X1) and work discipline variables (X2) simultaneously on employee performance variables (Y).
INFLUENCE OF PRODUCT QUALITY, PRODUCT INNOVATION, AND SALES PROMOTION ON CUSTOMER SATISFACTION AT LAANCBAKE MSMEs IN BANDAR LAMPUNG Putri, Tri Oktana; Warganegara, Tri Lestira Putri
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 2 (2024): JISAMAR (March-May 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i2.1456

Abstract

The reason of this consider is to find out and look at how client joy at Laaancbake MSMEs in Bandar Lampung is affected by item quality, item development, and deals advancement. The statistic beneath consider in this investigate is shoppers of Laancbake MSMEs; in this way, the test measure, as evaluated by the Lemshow strategy, demonstrated that 100 respondents were required for the consider. Different direct investigation, the coefficient of assurance test, and the t test are among the quantitative methods utilized in this consider. The comes about appear that (1) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by product quality (2) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by product innovation. (3) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by sales promotion. (4) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is together significantly impacted by product quality, product innovation, and sales promotion.
Pengaruh Pemberian Reward dan Punishment Terhadap Kinerja Karyawan PT. Adam Kurnia Abadi Adam, Andi Muchammad Naufal; Warganegara, Tri Lestira Putri
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6398

Abstract

Economic development and competing companies that increasingly require companies to develop Human Resources who are members of a company or organization. The provision of rewards and punishments in accordance with the behavior shown at work is one of the company's management efforts to get the best performance from its employees. All employees of PT. Adam Kurnia Abadi with a total of 50 employees involved in the study as respondents. The researcher proposed three hypotheses in this study and analyzed using multiple linear regression with the help of the SPSS Version 24 Program. Rewarding has a significant influence on employee performance, while the punishment system does not have a significant influence on employee performance. However, the provision of rewards and punishment systems that are given at the same time can have a positive and meaningful influence on the performance of PT. Adam Kurnia Abadi. Therefore, the more appropriate the reward and punishment system that can be given by the management, the performance of PT. Adam Kurnia Abadi will increase. Keywords: Reward, Punishment, Kinerja Karyawan
Brand Equity in University: Literature Review Warganegara, Tri Lestira Putri; Suhaimi, Suhaimi; UmpuSinga, Hasrun Afandi; Barusman, M Yusuf S; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Umpusinga, Hasrun Afandi; Warganegara, Tri Lestira Putri; Alam, Iskandar Ali; Habiburrahman, Habiburrahman; Barusman, Andala Rama Putra
Islamic Economics Journal Vol. 10 No. 2 (2024)
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i2.12133

Abstract

This research focuses on the factors that interact with each other and influence consumers' purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords "Purchase Decision" and "Travel" in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing,  Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada RA SHOP Tiara Fajar, Abbellia; Putri Warganegara, Tri Lestira; Permata Sari, Wenny
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5096

Abstract

Kinerja karyawan merupakan faktor krusial dalam keberhasilan organisasi. Motivasi dan lingkungan kerja menjadi dua aspek yang berpengaruh dalam meningkatkan produktivitas karyawan. Tujuan penelitian ini guna menginvestigasi apakah motivasi dan lingkungan kerja berpengaruh terhadap kinerja karyawan pada RA SHOP. Populasi penelitian ini sebanyak 56 responden yang seluruhnya adalah karyawan RA SHOP. Metode kuantitatif digunakan pada penelitian ini. Dari penelitian, memakai dua tahap yang dilakukan yaitu observasi wawancara dengan departemen HRD dan tahap penyebaran kuisioner kepada karyawan RA SHOP.SPSS 25 digunakan untuk menganalisis data. Hasil penelitian mengungkapkan bahwa uji secara parsial motivasi terhadap kinerja karyawan didapatkan pengaruh yang signifikan pada RA SHOP, lingkungan kerja terhadap kinerja karyawan diperoleh pengaruh yang signifikan pada RA SHOP, kemudian uji secara simultan motivasi dan lingkungan kerja terhadap kinerja karyawan diperoleh hasil yang signifikan pada RA SHOP. Kesimpulan dari penelitian ini menegaskan bahwa peningkatan motivasi dan penciptaan lingkungan kerja yang nyaman dapat meningkatkan kinerja karyawan secara signifikan. Implikasi dari penelitian ini adalah bahwa manajemen RA SHOP perlu memberikan perhatian lebih terhadap strategi peningkatan motivasi, seperti insentif dan pengakuan kinerja, serta memastikan lingkungan kerja yang nyaman dan mendukung. Dengan demikian, perusahaan dapat mengoptimalkan produktivitas karyawan dan mencapai tujuan bisnisnya secara lebih efektif.
Co-Authors Adam, Andi Muchammad Naufal Adelia Putri Adinda Putri Ramadhani Afriansyah, Reffi Ahmad Ari Wibowo Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andala Rama Putra Barusman Andini Wibowo Angga Prasetiyo Anindita Kartini Anisya, Devia Sonia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Ardansyah Atika Atika Auliya Suci Al Asva Suci Al Asva Bella Aulia Chaniago, Ahmed Luthfi Chitami, Theny Clara Samantha Purba Clarissa Azora Putri Defrizal Defrizal Desta Adelia Devi Alviyani Devia Sonia Anisya Dita Safitri Dwi Utari Ningsih Edwin Bakri Eva Setiani Sugiono Pratomo5 Fahreza Rizky Pratama Fajar Wahyuningsih Febby Nurika Sari Fera Kartika Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habibburahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Haninun Haninun Haninun Hasrun Afandi UmpuSinga Hepiana Patmarina, Hepiana Herna Febriana Herry Goenawan Soedarsa Imanuriea Annisa Putri Inda Mayasari Iskandar Ali Alam Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Ketut Nermade Lana Bilbirri Lidya Lidya Luciana, Aprilia Rachelle Luke Suciyati Amna M. Yusuf S. Barusman Maria, Dwi Yutika Ni Putu Widhia Rahayu Nia Aprilia Nurdiawansyah Ola, Ely Sabet Vebyveby Pranajaya, Andre Raevaldy Prasetiyo, Angga Putri Bulan Bumi Aji Putri Hidayatul Kamilah Putri, Nevita Haniyah Putri, Nofrilia Anggum Putri, Tri Oktana Rafael Logan Rahman, Rafi Aulia Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Septiadi, Sendi Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Tessa Nandika Putri Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Triyanti, M Ida Umpusinga, Hasrun Afandi Vanessa Amalia Vonny Tiara Narundana Wenny Permata Sari Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala