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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Rayah Al Islam : Jurnal Ilmu Islam Journal Civics and Social Studies Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) An-Nisbah : Jurnal Perbankan Syariah Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Communication and Information Journal Wahana Islamika: Jurnal Studi Keislaman Al-Zayn: Jurnal Ilmu Sosial & Hukum El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Jurnal Rekognisi Ekonomi Islam (JREI) Sharef: Journal of Sharia Economics and Finance Dinamis: Jurnal Pengabdian Kepada Masyarakat Wahana Islamika; Jurnal Studi Keislaman
Wahidullah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN PROMOSI MELALUI INFLUENCER DALAM  MENINGKATKAN MINAT GENERASI Z MENGGUNAKAN PRODUK PERBANKAN SYARIAH Fathiyyah, Dewi Fatihatun; Wahidullah; Nafisah, Zahrotun
Wahana Islamika Jurnal Studi Keislaman Vol. 11 No. 1 (2025): Wahana Islamika: Jurnal Studi Keislaman
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/10rcy650

Abstract

This study aims to analyze the role of promotion through influencers in increasing Generation Z's interest in Islamic banking products. This study uses a descriptive qualitative approach with an in-depth interview method with 51 respondents consisting of Generation Z, influencers, and Islamic banking practitioners. The results of the study indicate that promotion through influencers can increase knowledge and appeal of Islamic banking products, with an average respondent interest score of 4.16. The main factors that influence the effectiveness of promotion are the credibility of influencers, the quality of promotional messages, and the relevance of products to consumer needs. However, the effectiveness of this promotion is still limited in changing consumer preferences from conventional to Islamic banking. Recommendations provided include selecting credible influencers, improving the quality of promotional messages, and integrating educational campaigns to strengthen understanding of the advantages of Islamic banking. This study provides strategic insights for Islamic banks in utilizing digital marketing to increase Generation Z participation.
Co-Authors Aini Salisul Fitria amin syifa Amrina Rosyada Anam, Abil Ansori, Miswan Ardiansyah, Varid Aunil Maziyyah, Naila Azizah Tri Aulia Cahyaning Budi Utami Elysia Shefie Patricia Faridlotun Ni’mah Fathiyyah, Dewi Fatihatun Fatihatun Fathiyyah, Dewi feri pradana Fitri Novita Sari Fitriyani Hazmi, Faiqul ifa nur Ika Dewi Nurmayani Ilham Maulana Imron Choeri Jumaiyah Jumaiyah Jumaiyah, Jumaiyah Khoiriyah, Ahyadatul khoirun nufus muarofah, choirul Muhammad Abil Anam Muhammad Bahrul Ulum Mubarok Muhammad Saiful Anwar Muhammad Umamuddin nadia leila nadia yumna Nafisah, Zahrotun Nevy dia sanadyanta Nikmah, Wafirotun Ragil Prastyio Risma Aminatul Lailiyah Rizka laili amelia Rizqiyani, Fatikha Salman Alfarizi , Muhammad Sheftiyani fazrina Shofiyatun N, Rina Shofi’atun Ni’mah Sholihatussifa, Nailis Siti Kumairoh SRI WULANDARI Syahriar, Alfa Ulyatin Nasiroh Utami, Cahyaning Budi zahrotun nafisah zakib fahiroh ‘Aina, Qorry