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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi Pertanian Unimal Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Akuntansi Malikussaleh
Nurainun
Universitas Malikussaleh
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Pengaruh Media Sosial, Entrepreneurial Skill Dan Innovativeness Terhadap Kinerja Penjualan UMKM Handicraft Di Kabupaten Aceh Tamiang Andini Andini; Moch Heikal; Nurainun Nurainun; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Media Sosial, Entrepreneurial Skill Dan Innovativeness Terhadap Kinerja Penjualan Umkm Handicraft Di Kabupaten Aceh Tamiang. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 115 responden yang dipilih dengan teknik pengambilan sampel purposive sampling. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis. Hasil penelitian menunjukkan bahwa semua variabel dependen (Media Sosial, Entrepreneurial Skill dan Innovativeness) tidak berpengaruh positif dan signifikan terhadap Kinerja Penjualan. Pada variabel Media Sosial (X1) tidak mempengaruhi Kinerja Penjualan dengan koefisien (0,012). Kemudian variabel Entrepreneurial Skill (X2) tidak mempengaruhi Kinerja Penjualan dengan koefisien (0,106). Selanjutnya untuk variabel Innovativeness (X3) juga tidak mempengaruhi Kinerja Penjualan dengan koefisien (0,098). Temuan ini menunjukkan bahwa faktor-faktor tersebut tidak menjadi determinan utama dalam mendorong performa penjualan, sehingga diperlukan perhatian terhadap variabel lain yang lebih berpengaruh, seperti strategi pemasaran, kualitas produk, jaringan distribusi, maupun kondisi pasar lokal.
TRADE PROMOTION AND SALES VOLUME: THE MEDIATING ROLE OF DISTRIBUTOR MARKETING PERFORMANCE Muhammad Fadli Hasballah; Nurainun; Syamsul Bahri; Mariyudi; Ikramuddin; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21896957

Abstract

This study examines the influence of sales contest, promotion policy, and distributor salesperson incentives on sales volume, withdistributor marketing performance serving as a mediating variable. The research utilized a probability sampling method with a census approach, involving all 180 official distributors of PT Pupuk Iskandar Muda as respondents. Data were analyzed using the SEM-PLS technique through SmartPLS 4.0. The results reveal that distributor salesperson incentives and distributor marketingperformance significantly affect sales volume, whereas sales contest shows no significant impact. Promotion policy does not directly influence sales volume but demonstrates a significant effect on distributor marketing performance. Furthermore, distributor marketing performance is confirmed to mediate the relationship between promotion policy and distributor salesperson incentives on sales volume. These findings highlight the crucial role of distributor marketing effectiveness in strengthening the impact of incentive-based strategies, offering important managerial insights for optimizing distribution performance and enhancing market penetration.
Pengaruh Live Streaming, Diskon Dan E- Service Quality Terhadap Keputusan Pembelian Pengguna Platform Tiktok Pada Mahasiswa Universitas Malikussaleh Riska Munanda; Sapna Biby; Nurainun Nurainun; Samsul Bahri
Jurnal Intelek Insan Cendikia Vol. 3 No. 3 (2026): MARET 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming, Diskon, dan Kualitas E-Service terhadap Keputusan Pembelian di kalangan pengguna TikTok mahasiswa Universitas Malikussaleh, secara parsial dan simultan. Data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang dibagikan kepada 108 responden. Kuesioner tersebut diuji validitas dan reliabilitasnya menggunakan metode Cronbach's Alpha. Uji asumsi klasik yang digunakan adalah uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan uji t, uji F, dan koefisien determinasi R². Analisis data dilakukan menggunakan regresi linier berganda dengan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel Live Streaming memiliki nilai signifikansi 0,019, dengan nilai t hitung sebesar 2,379 melebihi nilai t tabel sebesar 1,983, yang mengindikasikan pengaruh positif dan signifikan terhadap Keputusan Pembelian. Oleh karena itu, hipotesis pertama diterima. Sementara itu, variabel Diskon memiliki nilai signifikansi 0,002 dan t hitung 3,101 > t tabel, yang berarti pengaruh positif dan signifikan terhadap Keputusan Pembelian, sehingga hipotesis kedua diterima. Selanjutnya, Variabel Kualitas E-Service menunjukkan nilai signifikansi 0,049 dan t hitung 1,996 > t tabel, yang berarti pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis ketiga diterima.
BAKING WORKSHOP TO ENHANCE PRACTICAL SKILLS AND ENTREPRENEURIAL INTEREST AMONG FACULTY OF ECONOMICS AND BUSINESS STUDENTS AT MALIKUSSALEH UNIVERSITY Nurainun; Heriyana; Sari Yulis Terfiadi; Zulfan; Miftahul Jannah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

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Abstract

This community service activity aimed to enhance practical baking skills and foster entrepreneurial interest among students of the Faculty of Economics and Business, Malikussaleh University. The activity was conducted through a baking training program organized by the Innopreneur Business Lab, involving 25 students as participants. The training consisted of three stages: preparation, implementation, and evaluation. The implementation stage included the delivery of materials on baking fundamentals, culinary business opportunities, product packaging, pricing strategies, and hands-on practice in producing klapertart and caramel pudding. Evaluation was carried out through direct observation, documentation, and discussions with participants. The results showed that participants actively engaged in the training and successfully completed the production of klapertart and caramel pudding according to the demonstrated procedures. The activity not only improved participants’ practical baking skills but also increased their understanding of entrepreneurial opportunities in the culinary sector. The combination of theoretical knowledge and practical experience provided participants with valuable insights into developing dessert-based business ventures. Therefore, the baking training program proved to be an effective approach for strengthening practical competencies and encouraging entrepreneurial interest among university students.
ANALISIS BIOEKONOMI DAN POTENSI LESTARI IKAN CAKALANG DI PROVINSI ACEH Cut Putri Mellita Sari; Nurainun Nurainun
Jurnal Ekonomi Pertanian Unimal Vol. 5 No. 1 (2022): JURNAL EKONOMI PERTANIAN UNIMAL
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jepu.v5i1.8166

Abstract

The purpose of this study is to provide an overview of the level of utilization of fishery resources in an area and can be carried out in a sustainable manner. The method used in analyzing the level of utilization of fishery resources is through CPUE, MSY and profit. Base on the research, in the 2016-2021 research period, JTB < MSY was obtained, which means that fishing effort has not exceeded the limit of sustainable stocks in the waters, so that fishing effort is increased to get maximum results but still based on the calculated MSY limit. The estimated average profit per year that can be obtained in fishery management is Rp. 724,032,170.5 so that it is feasible to do fisheries management economically
THE INFLUENCE OF CASH TURNOVER, RECEIVABLES TURNOVER AND INVENTORY TURNOVER ON THE ECONOMIC PROFITABILITY OF REGISTERED PHARMACEUTICAL COMPANIES ON THE INDONESIAN STOCK EXCHANGE PERIOD 2017-2021 Maya Rahayu; Rico Nur Ilham; Marzuki; Nurainun
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.53

Abstract

This study examines the effect of cash turnover, receivable turnover, and inventory turnover on the economic rentability of pharmaceutical companies listed on the Indonesia Stock Exchange during 2017-2021. This study uses secondary data, and the samples are 8 pharmaceutical companies listed on the Indonesia Stock Exchange during 2017-2021. The sampling technique used purposive sampling technique. The data analysis method used is the panel data regression analysis method. The results indicate that cash turnover negative and no significantly affects economic rentability, receivable turnover negative and significantly affect economic rentability, and inventory turnover positively and significantly affecnteconomic rentabilityof pharmaceutical companies listed on the Indonesia Stock Exchange for 2017-2021.
THE INFLUENCE OF WORKING CAPITAL, LIQUIDITY AND LEVERAGE ON PROFITABILITY IN THE FOOD AND BEVERAGE INDUSTRY ON THE IDX 2016-2021. Risa Novia; Ristati; Rico Nur Ilham; Nurainun
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.158

Abstract

This study aims to determine the effect of Working Capital, Liquidity, and Leverage on Profitability in the Food and Beverage Industry on the Indonesia Stock Exchange. The data used in this study is secondary data from 18 manufacturing companies in the Food and Beverage sub-sector during the 2017 to 2021 research period, resulting in 108 observations. The method used to analyze the relationship between the independent variables and the dependent variable is the panel data regression method. The results show that partially, Working Capital has a positive and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange for the period 2016 to 2021. Liquidity has a negative and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange for the period 2016 to 2021. Leverage has a negative and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange for the period 2016 to 2021. Simultaneously, Working Capital, Liquidity, and Financial Performance have a positive and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange
PENGARUH MENTORING DAN DUKUNGAN SOSIAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MALIKUSSALEH Ade Merry Salwa; Nurainun Nurainun; Naz&#039;aina Naz&#039;aina; Sari Yulis Terfiadi
Jurnal Akuntansi Malikussaleh (JAM) Vol. 3 No. 3 (2024): September 2024
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jam.v3i3.17488

Abstract

Penelitian ini bertujuan untuk menguji pengaruh mentoring dan dukungan sosial terhadap minat berwirausaha mahasiswa pada Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel dalam penelitian ini adalah mahasiswa pada Fakultas Ekonomi dan Bisnis Universitas Malikussaleh periode 2019-2023. Dalam penarikan sampel, penulis menggunakan teknik purposive sampling yaitu teknik penentuan sampel berdasarkan kriteria tertentu. Penelitian ini menggunakan sampel 114 responden. Data yang digunakan dalam penelitian ini yaitu data primer berupa jawaban responden yang sesuai dengan kriteria  yang telah ditentukan melalui pertanyaan kuesioner dengan pilihan jawaban yang  sudah disediakan melaui link google form dan chat pribadi lewat media sosial. Metode analisis data penelitian ini menggunakan regresi linier berganda dibantu dengan software statistik SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial mentoring dan dukungan sosial berpengaruh positif dan  signifikan terhadap minat berwirausaha.
Co-Authors Ade Merry Salwa Agustinawati Alisa Alisa Andini Andini Cut Putri Mellita Sari Fitrah Rahmadhani Heriyana Heriyana Ikramuddin, Ikramuddin Iskandarsyah Jullimursyida Khairina Khairina AR Mahpriza Putra Mariyudi Mariyudi Martua Rahmat Marzuki Marzuki Maya Rahayu Melly Wahyundari Miftahul Jannah Moch Heikal Muchsin Muchsin Muhammad Fadli Hasballah N Nursavira Naz&#039;aina Naz&#039;aina Nazila Firza Rahmaniar Rahmaniar Rahmaniar Rasyimah, Rasyimah Rico Nur Ilham Risa Novia Riska Munanda Ristati Ristati Samsul Bahri Sapna Biby Sari Yulis Terfiadi Suci Mulyana Syafruddin Chan Syamsul Bahri T. Edyansyah, T. Edyansyah Zulfan