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All Journal International Journal of Advances in Applied Sciences TEKNIK INFORMATIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Indonesian Journal on Computing (Indo-JC) International Journal of Artificial Intelligence Research Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Informatika Jurnal Teknologi dan Informasi Faletehan Health Journal IJISCS (International Journal Of Information System and Computer Science) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JE (Journal of Empowerment) Jurnal Gema Ngabdi The Indonesian Journal of Social Studies Jurnal Kesehatan Ilmiah Indonesia / Indonesian Health Scientific Journal Altasia : Jurnal Pariwisata Indonesia Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics International Journal of Advances in Data and Information Systems Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Wahana Pendidikan Jurnal Sistem Informasi dan Sains Teknologi Jurnal Dharma Bhakti Ekuitas Jurnal Pendidikan dan Teknologi Indonesia International Journal of Research and Applied Technology (INJURATECH) Jurnal Warta Desa (JWD) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Scientech Research and Development Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmiah Sistem Informasi Triwikrama: Jurnal Ilmu Sosial Jurnal Sistem Informasi Galuh Blantika : Multidisciplinary Journal Nusantara Journal of Multidisciplinary Science J-SIGN (Journal Of Informatics, Information System, And Artificial Intelligence) Master Manajemen Journal Innovation In Education El-Mujtama: Jurnal Pengabdian Masyarakat Inovasi Kesehatan Global Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Saturnus: Jurnal Teknologi dan Sistem Informasi IJISCS (International Journal of Information System and Computer Science)
Andri Sahata Sitanggang
UNIVERSITAS KOMPUTER INDONESIA
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Journal : Master Manajemen

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Efektivitas Strategi Digital Marketing di Media Sosial: Studi Kasus Facebook, Instagram, dan Tiktok Generasi Z Sahata Sitanggang, Andris; Naufal Nazhif, Dhafin; Harits Ar-Razi, Muhammad; Anugrah Febrian Buaton, Marcell
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.489

Abstract

The objective of this study is to analyze the factors that have contributed to the rapid growth of digital marketing on social media, evaluate the importance of digital marketing in the context of social media in the digital age, and identify efficient strategies for implementing digital marketing on social media. The research methodology employed included a quantitative research design with a questionnaire distributed to Generation Z respondents. The data were analyzed using statistical analysis software to assess the efficacy of digital marketing strategies on various social media platforms, including Facebook, Instagram, and TikTok. The findings of the study indicate that Instagram and TikTok are more effective in attracting the attention and engagement of Generation Z than Facebook. Instagram demonstrated the highest level of engagement with visual content, while TikTok exhibited a clear advantage in terms of interactive short video content. The primary factor influencing efficacy is the provision of informative and relevant content aligned with individual interests. The most effective digital marketing strategy entails the use of creative and interactive content on TikTok and Instagram platforms. In conclusion, the results indicate that TikTok and Instagram are more effective than Facebook in attracting the attention of and engaging with Generation Z. The use of visual, interactive, and authentic content is a key factor in the success of digital marketing strategies on these platforms. This study provides guidance for marketers in selecting effective social media platforms and designing digital marketing strategies to reach Generation Z audiences.
Penerapan Fintech Dalam Strategi Bisnis Internasional Sahata Sitanggang, Andri; Azhar Aulia, Akhmad; Quikly Wahyudi, Viki; Gradiansya, Aqbil; Asfy Putri, Nadhilla
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.493

Abstract

Financial technology (fintech) has become a major driver of transformation in the global banking sector, offering innovative solutions that not only enhance operational efficiency but also expand the reach and quality of financial services. This study aims to explore how international banks integrate fintech technologies into their business strategies to remain competitive in the ever-evolving global market. By analyzing data from various sources, including case studies of leading banks and academic literature, this study highlights the strategic and operational impacts of fintech adoption. The findings indicate that the implementation of fintech not only improves transaction efficiency and security but also opens new market opportunities and promotes global financial inclusion. However, this study also identifies several challenges in fintech implementation, such as complex regulations and cybersecurity threats, and provides recommendations for effective implementation strategies to overcome these barriers.
Co-Authors Abdurasyar, Rayhan Affi Zain Aisy Agus Nursikuwagus Agus Nursikuwagus Albertus Aris Nauw Aldan Nur Zen, Muhammad Anugrah Febrian Buaton, Marcell Aprianti Putri Sujana Apriyano, Olivia Arysco Faoujia Akbar Arysco Faoujia Akbar Asfy Putri, Nadhilla Ash Shidqi, Fadel Asnandar Arianto Astika Ayu Pratiwi Aysco Faoujia Az-zahra, Azka Azhar Aulia, Akhmad Azhar, Muhammad Faris Azis Wahab Sutardi Azkia, Hafidz Fathi Azzahra, Tiara Nirmala Bangkit Yofanka Manalu Bondan Rachmat Santoso Bryan, Joe Cika Febrianti, Neng Darmawan, Fernanda Devarian Firmansyah Dimas Septiana Yusuf Dony Saputra Dwi Faiz Azhar Restiadi Dwi Putri Ningsih, Rizka Dzikri, David Rizal Eka, Dela Evriliano Pratama F, Adinda Intan Nur Fadillah, Nirvan Fahmi Fadillah, Mochamad Fani Yuli Hasiolan Fauzan Zaki Sholih Fauzi, Muhammad Rafli Fauzia Rahmayanie, Syifa Febilita Wulan Sari Ferdian Dwi Saputra Ferdiansyah, Rofi FH, Zahra Firdaus, Muhammad Haikal Fitho Yoshua William Korompis Galih Ariprawira Gradiansya, Aqbil Gyanti Ricka Budiarti Habib Al-Huda, Muhammad Hamzah, Ahmad Zaky Harits Ar-Razi, Muhammad Harly, Jason Irsan Ahmad Syawali Irwansyah Irwansyah Ismu Johan Halim Ivaldy Khalifah Nas Halim Julian Chandra Wibawa, Julian Chandra Juliana, Aditya Khawarizmi, Abdul Hakim Al Laoli, Raphael Lestari, Suryani Luckman Tejahadikusumah Lusi Melian Lusi Melian Miqdam Farras, Aprian Mochammad Hatta Kimura Raya Ramkar Mohamad Aghust Kurniawan Muchlis, Ryzaldy Mugia Miftahul Choir Muhajirin Muhajirin Muhamad Bagas Nursoleh Muhamad Riski Kautsar Muhammad Agy Nurwicaksono Muhammad Aldan Nur Zen Muhammad Algiffari Hikmah Muhammad Algiffari Hikmah Muhammad Ali Aridho Muhammad Alwizard MUHAMMAD ANWAR Muhammad Daffa Shidiq Muhammad Dzikri Maulaarif Muhammad Lutfhi Khaeri Ihsan Muhammad Restu Aufa Cahyadin Mumtazah, Iffah Mutawakkil, Khairul Ibad Al Nabila, Azzahra Naufal Azhar Naufal Hasya Mulyana Naufal Nazhif, Dhafin Nazhifian, Ghozain Novrini Hasti Novrivan Ibanez Rapa’ Nur Aisah Nurazizah Fitriadi, Marisha Nurazizah, Riska Nurhaliizza Azzahra Aviansyah Nurhaliizza Azzahra Aviansyah Oktaviani, Tantri Indah Pangkerego, Nehemia Revel Herdy Pasya, Dhara Pramana Stivo Wijaya Pramesti, Maritza Zahrin Putra Pratama Aji, Kampala Putra, Daffa Anugrah Putri Salsabina Putri, Andhara Noorayana Putu Aditya Anjasmara Pradipta Qosamah, Shafira Quikly Wahyudi, Viki R Fenny Syafariani R. Tristan Bimantara S Radliya, Nizar Rabbi Raeni Dwisanty Rafi Nurfauzi Rafii Rabani Raisha Nabila Ramadhan, Arif Nur Ramadhan, Farhan Fathur Reisha Gustie Imanuel Retta Syafira Ridho Sabta Rifky, Saeful Risma Birrang Rizaldy, Andhika Rizqi Rizky Armanda S Brahmana Rizky Armanda S Brahmana Salma Amalia Zahra Salman, Daffon Salsabila, Arifa Salsabila, Kyla Ailyn Santoso, Bondan Rachmat Saputro, Nabil Khirom Septian Muqtiyana Shidiq, Muhammad Daffa Siti Helmyati Sitorus, Iin Eliwati Sultan Muhammad Bolkiah Sulthan Firman Hafizh Surya Widyatama Sussy Susanti Sutrisno, Endar Tajudin, Annisa Permata Tarisa, Pasha Adelia Tatik Rohmawati Tiara Aprilliany Nurrochman Tine Agustin Wulandari Trinanda, Anavadya Dyra Wartika . Willy Shandie Yoga Setya Novansa Yuda Nurhidayat Yudha, Muhammad Rizky Zahra, Wahdana Lathifa