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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Sustainable Tourism and Entrepreneurship Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmiah Hospitality Management Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Jurnal Penelitian dan Pengabdian Masyarakat Journal of Hotel Management
Clearesta Adinda
Politeknik Pariwisata Bali
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Pengaruh Promosi Online Travel Agent Agoda terhadap Tingkat Hunian Kamar di CAB Dwi Trisna, Ni Kadek; Mas Wiartha, Nyoman Gede; Adinda, Clearesta; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2567

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi melalui online travel agent (OTA) Agoda terhadap tingkat hunian kamar di CAB. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpullan data berupa kuesioner. Jumlah responden sebanyak 98 orang yang dipilih menggunakan metode purposive sampling. Kuesioner disebar melalui google form terdiri dari 20 pernyataan yang diukur dengan skala Likert 5 poin. Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap tingkat hunian kamar di CAB dengan nilai thitung sebesar 12,297, dan nilai signifikansi sebesar 0,000. Besarnya pengaruh promosi penjualan terhadap tingkat hunian kamar adalah sebesar 61,2 %. Berdasar hasil tersebut, dapat disimpulkan bahwa promosi melalui OTA Agoda secara signifikan dapat meningkatkan tingkat hunian kamar di CAB.
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
Pengaruh Pelatihan terhadap Kinerja Karyawan NDB Hotel Parusa, Jonathan; Sihombing, Irene Hanna H.; Adinda, Clearesta; Diwyarthi, Ni Desak Made Santi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2528

Abstract

Studi ini menyoroti hubungan antara program pelatihan dan performa kerja karyawan pada NDB Hotel. Studi yang dilakukan dilatarbelakangi oleh pentingnya kinerja karyawan dalam industri pariwisata Bali dan adanya indikasi penurunan performa. Pendekatan kuantitatif digunakan, dengan data dikumpulkan dari 70 responden melalui kuesioner. Hasil analisis regresi linear menunjukkan bahwa pelatihan memiliki dampak positif dan signifikan terhadap kinerja karyawan. Nilai t-hitung 8,764 dengan signifikansi 0,000 membuktikan hubungan yang kuat. Koefisien regresi positif 0,831 mengindikasikan bahwa peningkatan pelatihan berkorelasi langsung dengan peningkatan kinerja. Meskipun demikian, pelatihan menjelaskan 53% variasi kinerja karyawan, menyisakan 47% yang dipengaruhi faktor lain. Ini menegaskan bahwa pelatihan adalah elemen kunci, namun perlu dioptimalkan dengan mempertimbangkan relevansi materi dan faktor pendukung lainnya untuk mencapai kinerja maksimal.
Pengaruh Biaya Promosi Terhadap Pendapatan Kamar di Villa Jerami & Spa Pada Masa Pandemi Covid-19 Adinda, Clearesta; Prabawati, Ni Putu Diah; Prateka, I Wayan Reza Cahyadi
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1066

Abstract

Decreased room revenue can reduce revenue, because room revenue contributes the largest revenue, ranging from 60-70% of all hotel revenues. Room revenue is income from the sale of rooms used or rented by guests staying at the hotel with various types of payment methods. Factors that can affect room revenue in order to get the maximum profit is the cost of promotion. This study aims to determine the effect of promotional costs on room revenue at Villa Jerami & Spa. The data collection used are interviews and documentation studies, by analyzing secondary data related to promotion costs and room income. Data were analyzed using descriptive analysis and simple linear regression assisted by SPSS version 26 for Windows. The results of the study indicate that the promotion costs partially have a positive and significant effect on room income. The results also obtained from the hypothesis testing t test value tcount > ttable = 6.663 > 1.689 and significance value < 0.05 = 0.000 <. Based on the analysis of the coefficient of determination of promotion costs, it has a strong contribution of 56.6% and the remaining 43.4% is influenced by other variables not examined in this study.
The Pengaruh Work Life Balance terhadap Kinerja Karyawan di Hotel ORB Wita Indrayani, I Gusti Ayu Putu; Wulan Dari, Ni Wayan; Adinda, Clearesta
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource management, especially employee performance, is an important emphasis that must be paid attention to by companies. However, what is no less important is the employee's work life balance in managing the quality of his life against the demands of work and life outside of work which must be considered in order to maintain his performance. This research was conducted at Hotel ORB. This research aims to determine the effect of work life balance on employee performance which is analyzed using the Statistical Program for Social Science (SPSS). The type of data needed by researchers uses quantitative data with data collection techniques, namely questionnaires. The population in this study involved all employees at Hotel ORB, totaling 183 people. The sample used in this research was 126 respondents. The sampling technique is probability sampling technique (proportinate stratified random sampling) because the population is heterogeneous. The results of this research show that work life balance simultaneously has a positive and significant effect, with a tcount>ttable value of 6.529>0.1743. Work life balance contributes to influencing employee performance by 60.6% and the remaining 39.4% is influenced by other variables not used in this research.
The Pengaruh Pemasaran Konten melalui Instagram @Rockbarbali terhadap Minat Beli Tamu di Rock Bar Bali Noviari Wedanti, Dewa Ayu; Diwyarthi, Ni Desak Made Santi; Adinda, Clearesta
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the influence of firm generated content and electronic word of mouth on the purchase intention of guests at Rock Bar Bali. Data was collected through questionnaires distributed to followers of Rock Bar's Instagram account and analyzed using SPSS version 25. The data analysis techniques used in this study were classical assumption tests, multiple linear regression analysis, t-tests, F-tests, coefficient of determination, and effective contribution. The results of the study show that firm generated content and electronic word of mouth have a significant and positive effect on the purchase intention of guests. The contribution of these two variables to purchase intention reached 73.5%. These findings suggest that marketing strategies that focus on creating quality content and encouraging positive reviews from visitors can be an effective strategy to increase purchase intention at Rock Bar Bali.
Pengaruh Kualitas Website Dan Promosi Melalui Sosial Media Instagram Terhadap Minat Beli Wisatawan Domestik Di The Westin Resort & Spa Ubud, Bali Pande Putu, Dina Maharani; Pitanatri, Putu Diah Sastri; Clearesta Adinda
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1594

Abstract

Purchase interest is a stage of tourist interest in a particular product or service that arisesfrom awareness and perception. Consumer buying interest will arise when consumers getinformation that can convince consumers about the products or services offered. Purchaseinterest is influenced by website quality and promotion. Promotion requires media indisseminating information. Promotional media that is easily accessible and can be tailored tothe needs of tourists is social media. The social media used is Instagram. This type of researchis quantitative, with the population being domestic tourists who have visited the website andInstagram of The Westin Resort & Spa Ubud, Bali in 2023. The data analysis techniques usedin this study are Multiple Linear Regression, t test, f test and Coefficient of Determination.
Evaluasi Tingkat Kepuasan Masyarakat Kota Tomohon terhadap Pelatihan Pengembangan Keterampilan Pengelolaan Event dan Floristry Swandewi, Ni Kadek; Febrianto, I Gusti Agung; Adinda, Clearesta; Grity Adipati, Ingryt; Wirata, I Nengah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2753

Abstract

Festival budaya memainkan peran penting dalam meningkatkan citra destinasi, festival menampilkan warisan budaya, mempopulerkan destinasi sejarah, dan menghasilkan manfaat secara ekonomi bagi masyarakat (Ye, Xu, 2022). Tomohon menjadi salah satu contoh destinasi yang berhasil mengangkat citra destinasinya melalui festival internasional yaitu Tomohon International Flower Festival yang diadakan setahun sekali sejak tahun 2008. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan masyarakat terhadap pelaksanaan pengabdian kepada masyarakat program studi pengelolaan konvensi dan acara Politeknik Pariwisata Bali. Pengabdian masyarakat yang berlangsung memiliki tujuan untuk meningkatkan keterampilan masyarakat melalui pelatihan bidang event dan florist. Metode penelitian yang digunakan adalah sosialiasi dan pelatihan. Tim penelitian memberikan edukasi mengenai etiket protokoler, pengelolaan event, hygiene dan sanitasi pada hari pertama. Pada hari kedua masyarakat diajak untuk belajar mengenai pemanfaatan bunga sebagai pelengkap kegiatan pelaksanaan kegiatan meeting yang salah satunya adalah rangkaian bunga pada vas. Program ini diimplementasikan melalui kegiatan seminar interaktif. Selain itu, dilakukan juga kegiatan merangkai bunga bersama masyarakat. Penelitian ini memberikan kontribusi nyata terhadap peningkatan pengetahuan masyarakat Kota Tomohon di Sulawesi Utara dan memberikan dasar untuk pengembangan keterampilan berwirausaha di bidang florist untuk mendukung kegiatan MICE yang ada di Kota Tomohon. Implikasi praktis dari penelitian ini adalah perlunya kelanjutan program edukasi dan pelatihan lanjutan serta pendampingan masyarakat Tomohon secara langsung pada event tahunan yakni Tomohon International Flower Festival (TIFF).
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

Abstract

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.
Co-Authors Adipati, Ingryt Grity Anak Agung Dhimas Dharmika Pemayun Arya Saputra, I Nyoman Ayu Gania Pradyumna Ciptasari, Dila Ayu Darelia Damara Wikan Devi, Ni Made Githa Hapsari Kaniya Dewa Ayu Noviari Wedanti Diandra Parasara, Ni Putu Dwi Trisna, Ni Kadek Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Ayu Putu Wita Indrayani I Putu Bagus Rama Wira Saputra Ingryt Grity Adipati Irene Hanna H Sihombing Jata, I Ketut Jata, I Wayan Kalpikawati, Ida Ayu Loananta, Cahyo Purnomo Ni Desak Made Santi Diwyarthi Ni Kadek Swandewi Ni Kadek Swandewi Ni Made Githa Hapsari Kaniya Devi Ni Made Suastini Ni Made Suastini, Ni Made Noviari Wedanti, Dewa Ayu Pamungkas, Luh Made Gunapria Hindu Rajeswari Pande Putu, Dina Maharani Paramarta, Kadek Yoga Parusa, Jonathan Permatasari, Nindy pinaria, ni wayan chintia Pitanatri, Diah Sastri Prabawati, Ni Putu Diah Prastha Adyatma Pratama, I Wayan Adi Prateka, I Wayan Reza Cahyadi Pratiwi, Kadek Andita Dwi Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Sihombing, Irene Hanna H Sulistyawati, Ni Luh Ketut Sri Swandewi, Ni Kadek Wiartha, Nyoman Gede Mas Wikan, Darelia Damara Wirata, I Nengah Witarsana, I Gusti Agung Gede Wulan Dari, Ni Wayan