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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Annals of Management and Organization Research Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Manajemen Bisnis Kewirausahaan Jurnal Multidisiplin West Science Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Jurnal Ekonomi Dan Bisnis
Kadek Andita Dwi Pratiwi
Politeknik Pariwisata Bali
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pelatihan Pelayanan Prima dan Pemasaran untuk Mengoptimalkan Kualitas Pelayanan serta Volume Penjualan Glamping di Bedugul, Bali Ni Putu Diah Prabawati; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi; Kadek Andita Dwi Pratiwi
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i2.768

Abstract

Konsep glamping, camping dan cabins menjadi suatu trend pada era new normal di Bali. Kabupaten Tabanan khususnya Baturiti merupakan salah satu daerah yang memiliki wisata nomad sebagai salah satu daya tarik terbarunya. Wisatawan menjatuhkan pilihan menginap dengan suasana yang dekat dengan alam akibat kejenuhan dari adanya pembatasan berskala besar yang tidak memungkinkan mereka untuk mengadakan perjalanan wisata yang jauh dari tempat tinggalnya. Para pengusaha melirik kesempatan ini dengan menyediakan fasilitas berupa amenitas dengan konsep nomadic tourism, berkemah dengan suasana yang mewah seperti yang dilakukan kelompok usaha Dajan Danu, Desa Candikuning Banjar Kembang Mertha. Dalam operasionalnya, masih ditemui kendala yaitu kurangnya pengetahuan masyarakat lokal dalam memberikan pelayanan prima dan mengoperasian media sosiall sebagai sarana pemasaran digital. Agar usaha ini berkesinambungan, perlu diadakannya kegiatan pelatihan. Program Studi D4, Administrasi Perhotelan mengambil peran untuk menyelenggarakan pelatihan pelayanan prima dan Pemasaran untuk dapat mengoptimalkan kualitas dan penjualan Glamping di Bedugul, Bali sebagai bentuk pengabdian kepada masyarakat. Harapan pasca diselenggarakan pelatihan ini yaitu menumbuhkan kesadaran dan meningkatkan pengetahuan, keterampilan masyarakat lokal sehingga usaha amenitas ini dapat berkesinambungan.
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI HOTEL CANGGU DREAM VILLAGE Manika Dewi, Anak Agung Candra; Sihombing, Irene Hanna H.; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1185

Abstract

The importance of the existence of human resources in the development of tourism services Business, as can be seen from the ability of a company to develop, is very dependent on the ability of employees to carry out work tasks that are directed to the development of the company. The purpose of this study was to analyze the effect of leadership style on employee performance at Canggu Dream Village Hotel. The number of samples used was 45, using the saturated sample method. Data collection using Likert scale questionnaire Data analysis techniques using simple linear regression analysis Hypothesis testing is done using the t-test. The results showed that the democratic leadership style variable was 6.626 compared to the t table, namely 1.6, which means rejecting H0 or H1 was accepted because t-count> t-table = 6.626> 1.6, meaning that democratic leadership style has a significant positive effect on employee performance at the Canggu Dream Village Hotel. Thus, it can be interpreted that the better the application of democratic leadership style, the higher employee performance. The magnitude of the influence of democratic leadership style on employee performance is 49.4%. It is expected that leaders provide time or opportunities for subordinates to convey input.
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ON ROOM PURCHASE DECISION AT FAIRFIELD BY MARRIOTT BALI LEGIAN Sari, Ni Made Asih Nirmala; Sadjuni, Ni Luh Gde Sri; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1218

Abstract

Fluctuations in occupancy rates is influenced by guests' purchasing decisions, one of factors can affect purchasing decisions is marketing, particularly via social media promotions. Instagram is  a key platform, trended for wide-reaching promotions, notably impacting room bookings. This study aims to analyze the impact of Instagram social media on room purchasing decisions at the Fairfield by Marriott Bali Legian.  The research employs a quantitative approach with a purposive sampling method with 100 surveyed guests who already stayed and followed the hotel on Instagram answered a 25-statement questionnaire. Data analysis is using SPSS for Windows Version 26. The research results indicate that Instagram social media (X) significantly influences room purchasing decisions (Y) at the Fairfield by Marriott Bali Legian, as evidenced by the significance value of 0.000 < 0.05 and a calculated tvalue > ttable of 10.027 > 1.984. The coefficient of determination analysis shows that Instagram social media has a moderate effect, accounting for 50.6% of the purchasing decisions, while the remaining 49.4% are influenced by other factors beyond the scope of this study. The overall value for the Instagram social media is 4.53, and for the purchasing decision, it's 4.54, both falling under the "very good" or "strongly agree" category.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
SOSIALISASI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA GREEN ACCOMMODATION AND F&B SERVICE DI DESA WISATA KELIKI Wiartha, Nyoman Gede Mas; Suastini, Ni Made; Diwyarthi, Ni Desak Made Santi; Pratiwi, Kadek Andita Dwi; Pinaria, Ni Wayan Chintia; Sadjuni, Ni Luh Gde Sri; Jata, I Wayan; Sulistyawati, Ni Luh Ketut Sri; Loanata, Cahyo; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk memberikan gambaran komprehensif tentang kegiatan pengabdian masyarakat yang dilakukan oleh Program Studi Pengelolaan Perhotelan Politeknik Pariwisata Bali, dengan fokus pada partisipasi masyarakat dalam green accommodation dan pelayanan F&B di Desa Wisata Keliki, Gianyar. Pengabdian kepada masyarakat berlangsung selama dua hari, 30-31 Mei, di desa wisata Keliki, Gianyar, diikuti oleh 30 pemuda yang berasal dari desa wisata Keliki. Metode yang digunakan adalah Community Based Development, yang memperlihatkan partisipasi aktif masyarakat lokal dalam menggali potensi sumber daya secara maksimal. Program pengabdian masyarakat ini berhasil meningkatkan partisipasi dan keterampilan masyarakat Desa Wisata Keliki dalam mengelola green accommodation serta pelayanan F&B. Dengan meningkatnya kesadaran tentang pentingnya praktik berkelanjutan dan pelayanan berkualitas, diharapkan daya tarik desa sebagai destinasi wisata akan semakin meningkat. Untuk memastikan keberlanjutan program ini, disarankan agar pelatihan dan sosialisasi dilakukan secara berkala, dengan evaluasi dan monitoring yang terus menerus. Selain itu, perlu diperkuat kemitraan dengan berbagai pihak, termasuk akademisi, pemerintah, dan sektor swasta, untuk mendukung pengembangan pariwisata yang berkelanjutan di Desa Wisata Keliki.
Pendampingan Pengelolaan Usaha Akomodasi di Bidang Front Office dan Housekeeping di Desa Wisata Melinggih Kelod Payangan Gianyar Bali Diwyarthi, Ni Desak Made Santi; Suastini , Ni Made; Pinaria , Ni Wayan Chintia; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan; Loanata , Cahyo Purnomo; Pratiwi , Kadek Andita Dwi; Wiartha, Nyoman Gede Mas; Kalpikawati , Ida Ayu; Sadjuni , Luh Gde Sri; Pratama , I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.357

Abstract

The purpose of this community service activity is to improve the technical competence and behavior of accommodation managers so that they are able to provide services that are in accordance with hotel industry standards while being based on local values ??and sustainability principles. The training, which was held on April 4-5, 2025, involved 30 members of the local community. The method used refers to the Community Empowerment and Learning by Doing approaches, supported by the theories of Excellent Service, Behavioral Competency, Expectancy Theory, Hospitality Experience, SERVQUAL, and Sustainable Tourism Development. The results of this mentoring show an increase in participants' understanding and skills in standard operating procedures for guest services and awareness of the importance of sustainability principles. This training is expected to form more competent, independent village tourism human resources that are ready to compete in the hotel industry while still upholding local Balinese values.
Analisis Quality of Work Life dan Komitmen Organisasi terhadap Turnover Intention di Hotel RBB Ari Swastiari, Anak Agung Istri; Dwi Pratiwi, Kadek Andita; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 07 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i07.2494

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh quality of work life dan komitmen organisasi terhadap turnover intention karyawan. populasi dalam penelitian adalah karyawan seluruh departemen RBB di Uluwatu dengan sampel yang digunakan sebanyak 146 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Berganda, Uji t, Uji F, Koefisien Korelasi, dan Uji Determinasi. Berdasarkan hasil penelitian, dapat dilihat bahwa quality of work life berpengaruh negatif dan signifikan terhadap turnover intention karyawan, komitmen organisasi berpengaruh negatif signifikan terhadap turnover intention karyawan, dan quality of work lif balance dan komitmen organisasi, secara simultan berpengaruh signifikan terhadap turnover intention karyawan. Besarnya pengaruh variabel gaya kepemimpinan dan komitmen organisasi terhadap turnover intention karyawan sebesar 55,8 %. Saran yang diberikan adalahmanajemen hotel RBB di Uluwatu membuat program perencanaan karir untuk karyawan secara jelas dan adil, selalu menghargai setiap hasil kerja karyawan, dengan memberikan kompensasi yang sesuai, agar nantinya karyawan berupaya untuk memberikan hasil kerja yang terbaik, memberikan pekerjaan sesuai dengan kemampuan karyawan, dan selalu menghargai hasil kerja karyawan, agar nantinya karyawan memiliki semangat yang tinggi dalam menyelesaikan pekerjaan.
Analyzing TripAdvisor reviews to improve service quality at Courtyard Marriott Bali Nusa Dua Resort Vijaya, Bagaskara; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2857

Abstract

Purpose: This study aims to explore trends in guest satisfaction at the Courtyard by Marriott Bali Nusa Dua Resort by analyzing online reviews from TripAdvisor, with the objective of enhancing service quality. Methods: The research follows a systematic methodology that begins with scraping guest reviews from TripAdvisor, ensuring the collection of relevant data. Subsequently, a thorough data cleaning and preprocessing process is undertaken to guarantee high-quality data. The study then utilizes time series analysis, specifically the ARIMA model, to analyze the evolving patterns of guest satisfaction over time. Results/findings: The findings show that the majority of guest feedback is positive, indicating general satisfaction with the hotel. The ARIMA model reveals that guest satisfaction is highly influenced by previous satisfaction levels, suggesting a trend where past experiences strongly impact future perceptions. Conclusions: These results provide valuable insights into the key drivers of guest satisfaction, offering actionable recommendations for hotel management. By understanding the dynamic factors that influence guest experiences, management can improve service quality, respond more effectively to unexpected situations, and remain competitive in the market. Limitations: The ARIMA model does not account for external factors, such as holiday seasons or marketing changes, nor does it analyze the specific content of reviews or differentiate between guest segments. Additionally, comparisons with competitors can provide a broader strategic context for a more comprehensive understanding. Contribution: The combination of sentiment analysis and time series forecasting in this study offers a unique contribution, enabling data-driven decisions that support continuous service improvement and customer satisfaction.
Pengaruh Fasilitas Hiburan Roxity Kids Club terhadap Kepuasan Tamu di Hard Rock Hotel Bali Ismail, Achmad Sofyan; Sukana Sabudi, I Nyoman; Dwi Pratiwi, Kadek Andita; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2519

Abstract

Berdasar data WTTC, industri pariwisata Indonesia pada tahun 2024 menempati peringkat 9 di dunia, dengan Bali sebagai provinsi dengan jumlah usaha hotel terbanyak nasional sebanyak 4.154 hotel. Fasilitas hiburan anak Roxity Kids Club sebagai salah satu utility Hard Rock Hotel Bali, memiliki dampak positif pada bisnis hotel. Hal ini memberikan dampak peningkatan kepuasan keluarga, menarik lebih banyak tamu, dan menciptakan pengalaman menginap yang lebih menyenangkan. Penelitian ini menggunakan teknik probability sampling dengan metode proportionate stratified random sampling, sebanyak 99 responden, bertujuan untuk meneliti pengaruh fasilitas hiburan Roxity Kids Club terhadap kepuasan tamu di Hard Rock Hotel Bali. Teknik pengumpulan data menggunakan kuesioner, yang diuji dengan menggunakan SPSS versi 25. Simpulan membuktikan fasilitas (X) berpengaruh signifikan terhadap keppuasan tamu (Y) sebesar 79 %.
Pengaruh Review Online pada Online Travel Agent terhadap Minat Beli Kamar di Hotel SSU Bali Pande Putu Dananjaya; I Nyoman Sukana Sabudi; Kadek Andita Dwi Pratiwi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3234

Abstract

The development of digital technology, particularly through the use of Online Travel Agent (OTA) platforms, has significantly changed consumer behavior in choosing hotels. One of the most notable changes is the use of online reviews as a form of electronic word of mouth (eWOM), which influences consumer perceptions and purchase decisions. Online reviews allow consumers to share experiences and rate the services provided by hotels, which can, in turn, influence the purchasing decisions of potential guests. This study aims to determine the effect of online reviews on OTA platforms on the purchase interest of rooms at Hotel SSU Bali. The research is quantitative with a descriptive approach, aiming to provide a clear picture of how online reviews affect purchasing decisions. A sample of 100 respondents was selected using purposive sampling. Data were collected through questionnaires and analyzed using simple linear regression, validity tests, reliability tests, normality tests, and t-tests. The results of the study show that online reviews have a positive and significant effect on purchase interest. The linear regression test showed a significance value of 0.000, which is less than 0.05, indicating a significant influence of online reviews on room purchase interest. Additionally, the coefficient of determination of 81.3% suggests that online reviews explain 81.3% of the variation in room purchase interest. Therefore, positive online reviews can increase the trust of potential guests and encourage them to make a purchase decision for rooms at Hotel SSU Bali. Overall, this study provides evidence that online reviews play a crucial role in consumer purchasing decisions and recommends that hotels enhance service quality and encourage guests to leave positive reviews to attract more potential customers.
Co-Authors Amarawati, Ni Putu Erika Dita Ari Swastiari, Anak Agung Istri Bagaskara Vijaya Cahyo Purnomo Loanata Clearesta Adinda I Gusti Agung Gede Witarsana I Kadek Nanda Mahendrayasa I Nyoman Sukana Sabudi I Nyoman Sukana Sabudi I Putu, Evan Indrayana I Wayan Jata Ida Ayu Kalpikawati Ismail, Achmad Sofyan Jata, I Ketut Kalpikawati , Ida Ayu Loananta, Cahyo Purnomo Loanata, Cahyo Maheswari, Made Rara Purwani Manika Dewi, Anak Agung Candra Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Komang Yuni Pratiwi Ni Luh Gde Sri Sadjuni Ni Made Suastini, Ni Made Ni Putu Diah Prabawati Ni Putu Erika Dita Amarawati Nyoman Gede Mas Wiartha Pande Putu Dananjaya Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Putu Diah Sastri Pitanatri Sabudi, I Nyoman Sukana Sari, Ni Made Asih Nirmala Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Vijaya, Bagaskara