Article Per Year (5 Year)
p-Index From 2021 - 2026
7.883
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen dan Bisnis (Performa) Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Indonesian Tourism, Hospitality and Recreation MBIA JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Bandung Conference Series: Business and Management JIPkM Klabat Journal of Management Jurnal Pengabdian Kepada Masyarakat Indonesia
Dedy Ansari Harahap
Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 81 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Klabat Journal of Management

 1 
Website Quality and Social Media Influencers as Key Drivers of Online Purchase Intention in Thanksinsomnia Amanah, Dita; Harahap, Dedy Ansari
Klabat Journal of Management Vol. 6 No. 2 (2025): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v6i2.1271.79-96

Abstract

Analyzing online purchase intention in Thanksinsomnia Indonesia is crucial as it provides critical insights into consumer behavior in an increasingly digital environment. Online purchase intention reflects a consumer’s likelihood to make a purchase, which ultimately has a direct impact on revenue and business growth. By understanding the factors that influence online purchase intention, such as website quality, user experience, and the influence of social media influencers, companies can optimize their digital marketing strategies. In addition, this analysis helps in identifying potential barriers that may prevent consumers from making a purchase, allowing companies to make necessary improvements to increase conversions. In the context of intense competition in the e-commerce market, a deep understanding of online purchase intention also allows Thanksinsomnia to remain relevant and competitive, while building long-term relationships with customers. This article examines the influence of website quality and social media influencers on online purchase intention. This study uses a quantitative approach with a survey method involving 200 respondents, who are active consumers of the brand. The data were analysed using multiple linear regression to test the relationship between the independent and dependent variables. The results showed that website quality has a significant and positive influence on online purchase intention, while the influence of social media influencers also contributes significantly to increasing online purchase intention. In conclusion, both website quality and social media influencers are important factors in shaping consumers' online purchase intentions. These findings provide practical implications for brand managers in optimizing their digital strategies to increase customer engagement and conversion.
Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Anisa Rahayu Annisa Novianty Armaini Rambe Ayu Esti Maharani B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hafazhah, Zahra Shofiatul Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muji Gunarto Nida Azka Pauziyyah Nina Maharani Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Cut Rianita Nurjannah Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E.,M.M. Siti Nur Fajrin Syafira Betari Tutuh Sapitri Yudha Dwi Nugraha Yudha Dwi Nugraha