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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Abdidas Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Community Services: Sustainability Development Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Manajemen dan Bisnis (Performa)
Dewi, I Gusti Ayu Agung Istri Sari
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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DETERMINANTS OF IMPULSIVE BUYING BEHAVIOR ON TIKTOK SHOP GENERATION Z Made Setini; Ni Kadek Cerina Puspa Dewi; I Gusti Ayu Agung Istri Sari Dewi
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9568

Abstract

The rapid growth of social commerce has significantly influenced consumer purchasing behavior, particularly among Generation Z. TikTok Shop has emerged as a popular platform that integrates entertainment and shopping, increasing the potential for impulsive buying behavior. This study aims to examine the effect of free shipping, advertising, and price perception on impulsive buying through TikTok Shop among Generation Z in Denpasar, both partially and simultaneously. This research employs a quantitative associative approach. The population consists of Generation Z university students in Denpasar who have made purchases through TikTok Shop. A total of 100 respondents were selected using purposive sampling, and data were collected through a structured questionnaire using a five-point Likert scale. The data were analyzed using multiple linear regression analysis with SPSS. The results indicate that free shipping, advertising, and price perception each have a positive and significant effect on impulsive buying. Simultaneously, these three variables also significantly influence impulsive buying behavior among Generation Z TikTok Shop users in Denpasar. Among the variables tested, advertising is the most dominant factor in encouraging impulsive buying. These findings suggest that attractive promotional strategies, engaging advertising content, and positive price perceptions play a crucial role in stimulating impulsive buying behavior on social commerce platforms.This study provides theoretical contributions to impulsive buying literature and practical implications for marketers in developing effective digital marketing strategies on TikTok Shop.
The Influence of Store Atmosphere, Service Quality, and Location on Consumer Purchasing Decisions at Nugi Bali Putu Indah Hapsari; I Gusti Ayu Agung Istri Sari Dewi; I Kadek Angga Saputra
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1958

Abstract

Previous studies have varied in their focus, and there is a lack of research on how shop atmosphere, service quality, and location affect consumers' choices to buy. Furthermore, sales fluctuations at Nugi Bali in Bangli Regency in 2025 were discovered as a study concern, suggesting that customers' purchase choices are still unstable. We want to learn a lot about how shop ambiance, service quality, and location influence customers' final purchases from this research. Using a combination of the strategy and procedure proposed by Hair et al. (2019) and purposive sampling, 102 participants were selected to participate in the study in Bangli Regency. We used multiple linear regression, t-tests, and F-tests to examine the data that came from the surveys. There is a positive and significant relationship between store atmosphere, service quality, and location in terms of customers' purchasing decisions at Nugi Bali. Moreover, the study found that (1) store atmosphere, (2) service quality, and (3) location all have a positive and significant effect on customers' purchasing decisions.
Influence of Brand Image, Product Quality, and Price on Yamaha Grand Filano Purchases Kadek Mustika Putra Ady Suyasa; Sukmasari Triana Gita Putri; I Gusti Ayu Agung Istri Sari Dewi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.16951

Abstract

The highly competitive market in motorbikes series, leads to fluctuation in sales of Yamaha Grand Filano. This study examines the influence of brand image, product quality, and price on consumer purchasing decisions for the Yamaha Grand Filano motorbike in Bali, especially at Yamaha Bisma Cokro. Using a quantitative approach with 80 respondents from purposive sampling and utilize multiple linear regression analysis, the study finds that brand image, product quality, and price each have a significant positive effect on purchasing decisions. A strong brand image enhances consumer trust and loyalty, high product quality encourages repeat purchases, and competitive pricing increases consumers’ preference for the Yamaha Grand Filano compared to competing products. These findings indicate that focusing on brand image development, maintenance product quality improvement, and appropriate pricing strategies can strengthen consumer confidence and help maintain market share. This study could be a recommendation for the company expansion and sales revenue generation.
Enhancing the Creative Economy Potential Through the Empowerment of Visual Art Entrepreneurs: A Case Study of MSMEs in Bona Village, Blahbatuh District, Gianyar Regency I Gusti Ayu Agung Istri Sari DEWI; Ida Ayu Putu Santi PURNAMAWATI; Putu Kemala VIDYANTARI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1665

Abstract

This community service activity was conducted under the Community-Based Empowerment (PBM) scheme, focusing on assisting creative visual art MSMEs (Micro, Small, and Medium Enterprises) of ARTPM BALI located in Bona Village, Blahbatuh Subdistrict, Gianyar Regency. These enterprises face several fundamental challenges, particularly in production management, marketing, and financial management. The program’s activities included providing production equipment (such as sewing machines, grinders, drill bits, and other supporting tools), training on the use of digital marketing technology through social media and e-commerce platforms, production management training, and the introduction of simple financial recording applications to support better cash flow management. The implementation of the program has shown positive outcomes. In the production sector, partners have improved work efficiency and product quality through the use of new equipment. In marketing, partners have become more active in promoting their products via social media and are exploring marketplace platforms as distribution channels. In financial management, partners have started to record daily transactions using digital applications, resulting in better cash flow control. Overall, this ongoing community service initiative has successfully enhanced the partners’ capacity to manage their businesses in a more modern and professional manner. Active participation of the partners in every stage of the program has been a key factor in its success. However, further stages are still required, particularly in providing continuous mentoring, strengthening branding, and conducting implementation monitoring to ensure long-term and sustainable impacts.
EMPOWERMENT OF STUDENTS TO MANAGE THE SCHOOL HEALTH UNIT IN THE PREVENTION OF INFECTIOUS DISEASES Saraswati Laksmi Dewi; Putu Shinta Widari Tirka; I Gusti Ayu Agung Istri Sari Dewi; Sri Masyeni; Previyanti Dharma; Putu Indah Kusumadewi Riandra
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v7i1.7810

Abstract

Students who manage school health units often have limited knowledge of infectious diseases and health literacy. This program aims to enhance students' understanding of infectious diseases and health literacy skills at Payangan 1 State Senior High School, who oversee the school's health unit. To achieve this, the community service program at Payangan 1 State Senior High School uses an outreach approach and health literacy-focused demonstrations. The partners in this initiative include students managing the school's health unit, supportive teachers, and health professionals. The PKM consists of several stages, including material preparation. Counselling sessions on infectious diseases (such as HIV, dengue fever, and tuberculosis) for the school's health unit management students, utilizing presentations and focus group discussions.  Improvement of the school's health unit facilities and distribution of personal protective equipment (PPE). Counselling on materials related to adolescent entrepreneurship. To evaluate the program's effectiveness, pretests and posttests were administered to measure changes in knowledge of infectious diseases and health literacy. The results showed a 65.1% increase in knowledge about infectious diseases and a 50% increase in health literacy. It is anticipated that this program will positively impact students' physical, mental, and social health, create a healthier school environment, and empower students to become agents of change within their communities.
Digital Marketing Strategy: An Analysis of the Effectiveness of Influencer and Affiliate Endorsements in Promoting Women's Fashion Products I Gusti Ayu Agung Istri Sari DEWI; Ida Ayu Putu Santi PURNAMAWATI
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effectiveness of digital marketing strategies through influencer endorsements and affiliate marketing in influencing consumer purchase intention for women's fashion products, as well as to examine the role of brand awareness as a moderating variable. The research employed a quantitative approach with multiple linear regression analysis based on data collected through questionnaires. The findings reveal that influencer endorsements have a significant and positive effect on purchase intention, indicating that an influencer's credibility, attractiveness, and expertise can enhance consumer willingness to purchase fashion products. In contrast, affiliate marketing does not have a significant direct effect on purchase intention. Regarding the moderating effect, brand awareness does not significantly strengthen the relationship between influencer endorsements and purchase intention, but it does significantly enhance the relationship between affiliate marketing and purchase intention. These results suggest that affiliate marketing strategies are effective only when supported by high brand awareness, whereas the influence of endorsements relies more heavily on the personal branding and credibility of the influencer. The managerial implications of this study highlight the importance for women's fashion companies to optimize collaborations with credible influencers and to build strong brand awareness to improve the effectiveness of affiliate marketing strategies.
PENGARUH SOCIAL MEDIA MARKETING, E-WOM DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA PERUSAHAAN JASA PERCETAKAN PT. TEMPRINA MEDIA GRAFIKA Mandasari, IA Cynthia Saisaria; Laksmi, Sagung Putu Intan Sri; Dewi, I Gusti Ayu Agung Istri Sari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juima.v16i1.13765

Abstract

This study aims to analyze the effect of Green Product, Green Innovation, and Green Brand This study aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Service Quality on consumers’ Purchase Intention at the printing service company PT Temprina Media Grafika Denpasar. The background of this research is based on the increasingly intense competition in the printing service industry and the growing role of digital media in influencing consumer behavior, which requires companies to effectively utilize social media, build positive E-WOM, and improve service quality in order to attract consumer purchase intention. The research method used is a quantitative approach with data collection techniques through the distribution of questionnaires to 90 respondents who are customers of PT Temprina Media Grafika Denpasar. The data analysis techniques include validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that partially Social Media Marketing, E-WOM, and Service Quality have a positive and significant effect on consumers’ Purchase Intention. Simultaneously, these three independent variables also have a significant effect on consumers’ Purchase Intention. The conclusion of this study is that Social Media Marketing, E-WOM, and Service Quality, both partially and simultaneously, have a significant influence on consumers’ Purchase Intention at PT Temprina Media Grafika Denpasar. Based on these results, it is recommended that the company further optimize social media marketing strategies, encourage the creation of positive E-WOM, and continuously improve service quality to sustainably increase consumers’ purchase intention.
Co-Authors Anak Agung Gede Raka Gunawarman Anak Agung Istri Manik Warmadewi Anthonio, Febrian Sila Devi, Ni Kadek Dwi Permata I Kadek Angga Saputra I Komang Putra I Made Pulawan, I Made Ida Ayu Putu Santi PURNAMAWATI JAMALUDDIN, Mohd Raziff Bin Kadek Mustika Putra Ady Suyasa Kusuma, I Made Angga Laksmi, Sagung Putu Intan Sri Mandasari, IA Cynthia Saisaria Ni Kadek Cerina Puspa Dewi Ni Putu Indah Kusumadewi Riandra Previyanti Dharma PUTRA, A.A Ngr Gde Punia Artawan Putu Ayu Sita Laksmi Putu Indah Hapsari PUTU SARASWATI LAKSMI DEWI Putu Shinta Widari Tirka RASHID, Wan Edura Wan SAIHANI, Shamsul Bahrin Setini, Made Sri Masyeni, Dewa Ayu Putri Sukmasari Triana Gita Putri Vidyantari, Putu Kemala Yuliasih, Ni Luh Made Manik