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All Journal Jurnal Ilmiah Admnistrasi Niaga Manajemen Informatika Jurnal Keuangan dan Perbankan Jurnal Manajemen dan Bisnis Sriwijaya JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Inovasi Bisnis (Inovbiz) International Journal of Social Science and Business Jurnal Riset Bisnis dan Investasi Comvice : Journal of community service Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Jurnal Pengabdian Masyarakat Asean International Journal of Business
Heri Setiawan
Politeknik Negeri Sriwijaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Eksplorasi Keterkaitan antara Citra Destinasi, Personalitas Destinasi dan Niat Berkunjung Kembali ke Destinasi Wisata Heri Setiawan; Jusmawi Bustan; Abd. Hamid; Ummasyroh Ummasyroh
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.041 KB) | DOI: 10.35314/inovbiz.v7i2.1108

Abstract

Most countries try to develop tourism destinations with a variety of strategies to be able to compete with other destinations. This study is designed to explore the relationship between destination image, destination personality, and intention to re-visit tourists to tourism destinations. The approach used in this study is a quantitative approach to the design of causality research. The research sample is domestic tourists who have visited tourist destinations in Palembang such as Benteng Kuto Besak, Jaka Baring Sport City, Kemaro Island, Kambang Iwak Park, Punti Kayu Park, Siguntang Park, Taman Purbakala Sriwijaya totaling 192 respondents. The structural equation model is used to test the model developed using the maximum likelihood (ML) estimation method using AMOS 22.0. The results of the study explained that there is a linear relationship between destination images and destination personalities. There is no linear relationship between the destination images with the intention to visiting again. Then, there is a linear relationship between personalities of the destination with the intention of visiting again.
Anteseden keterlibatan konsumen dalam media sosial dan minat berkunjung ke restoran lokal Heri Setiawan; Jusmawi Bustan; Rini Rini; Abd Jalaludin Sayuti
INOVASI Vol 18, No 4 (2022): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v18i4.11570

Abstract

Media sosial semakin populer di kalangan manajer restoran lokal sebagai platform penting untuk memasarkan fasilitas mereka dan membangun hubungan pelanggan. Menarik untuk dilakukan kajian tentang interaksi antara pengunjung dengan destinasi wisata kuliner. Konsumen yang datang ke restoran lokal berjumlah 176 responden menjadi sampel penelitian dengan pendekatan sampel purposive. Pengujian keterkaitan antar variabel yang diajukan menggunakan persamaan struktural. Studi ini menjelaskan bahwa interaksi sosial dan keterlibatan pengunjung memiliki hubungan positif dan tidak signifikan. Berbagi informasi dan keterlibatan pengunjung mempunyai hubungan positif dan tidak signifikan. Atraksi wisata kuliner dan keterikatan pengunjung memiliki hubungan positif dan signifikan. Keterlibatan pengunjung dan niat kunjungan berhubungan secara positif dan signifikan.
Keterkaitan antara keterlibatan karyawan, dan kinerja karyawan: kreativitas karyawan sebagai variabel mediasi Yusleli Herawati; A. Jalaludin Sayuti; Gst. Ayu Oka Widarti; Heri Setiawan
AKUNTABEL Vol 17, No 2 (2020): September
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.865 KB) | DOI: 10.30872/jakt.v17i2.7368

Abstract

Penelitian ini bertujuan untuk mengetahui tentang pengaruh keterlibatan dan kreativitas karyawan terhadap kinerja karyawan. Populasi dalam penelitian ini adalah karyawan biro perjalanan di Kota Palembang dengan sampel berjumlah 82 orang. Teknik Convenience sampling digunakan dalam penelitian ini. Teknik analisis data yang digunakan penelitian ini adalah model kausalitas atau menguji hubungan antara varaibel independen dengan variabel dependen dengan teknik analisis yang digunakan adalah analisis jalur. Hasil analisis data menjelaskan bahwa hubungan antara variabel keterlibatan kerja dengan kreativitas karyawan dinyatakan positif dan signifikan. Hubungan antara variabel keterlibatan kerja dengan kinerja karyawan dinyatakan positif dan signifikan. Kemudian, hubungan antara variabel kreativitas karyawan dengan kinerja karyawan dinyatakan positif dan signifikan. Hasil penelitian ini dapat dijadikan sebagai rujukan bagi pengelola biro perjalanan dalam pengelolaan karyawan.
Model daya tarik kuliner lokal sebagai pendorong daya tarik wisata kuliner Heri Setiawan; Abd. Hamid; Ummasyroh Ummasyroh; Jusmawi Bustan
INOVASI Vol 16, No 1 (2020): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v16i1.6230

Abstract

Pengembangan destinasi wisata khususnya wisata kuliner tidak terlepas dari pemberdayaan dan pemanfaatan makanan tradisional menjadi simbol unik bagi wisatawan untuk datang dan menikmatinya. Model daya tarik kuliner lokal sebagai pendorong wisatawan untuk datang ke destinasi wisata kuliner dikembangkan untuk penelitian ini. Metode purposive sampling digunakan untuk menentukan jumlah sampel penelitian, dimana sampel penelitian diperoleh sebanyak 200 responden. Perangkat AMOS 22.0 dan SPSS 23.0 digunakan sebagai alat analisis data dan pengujian hipotesis penelitian. Hasil analisis data mendeskripsikan bahwa keterlibatan wisatawan dengan kuliner lokal berpengaruh positif dan tidak signifikan terhadap daya tarik kuliner lokal. Pengetahuan wisatawan tentang kuliner lokal berpengaruh positif dan tidak signifikan terhadap daya tarik kuliner lokal. Pengalaman wisatawan dengan kuliner lokal berpengaruh positif dan signifikan terhadap daya tarik kuliner lokal. Daya tarik kuliner lokal berpengaruh positif dan signifikan terhadap daya tarik wisata kuliner. Hasil penelitian ini dapat dijadikan sebagai referensi bagi pihak pengelola destinasi wisata kuliner dan peneliti lain
Keterkaitan antara electronic word of mouth, citra destinasi dan minat berkunjung ke gunung dempo Heri Setiawan; Sari Lestari Zainal Ridho; Devita Juni Yanti
JURNAL MANAJEMEN Vol 11, No 2 (2019): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v11i2.5546

Abstract

This study aims to investigate direct effect of electronic word of mouth on destination image and travel intention, direct effect destination image on travel intention, and indirect effect of electronic word of mouth on travel intention through destination image. Data were collected through by online questionnaires with a total sample of 155 respondents. The sampling technique used purposive sampling, with criteria are people who have never been visit to Dempo Mountain area, age criteria among 18-35 years old, living in Palembang City, and who had seen content regarding tourist attraction of Dempo Mountain area in social media. Data analysis used descriptive analysis and path analysis with SPSS program. The results of this study showed that: electronic word of mouth has a positive and significant direct effect on destination image and has a positive and significant direct effect on travel intention, destination image has a positive and significant direct effect on travel intention, and electronic word of mouth has an indirect effect on travel intention through destination image.
Pengelolaan Digital Marketing Agrowisata Techno 44 Heri Setiawan; Fithri Selva Jumeilah; Fernando Africano; Alditia Detmuliati; Astika Ulfah Izzati
Jurnal Pengabdian Masyarakat - PIMAS Vol 2 No 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1025

Abstract

Pengelolaan pemasaran perlu untuk dilakukan oleh semua bidang usaha, tak terkecuali pada bidang usaha pariwisata. Salah satu obyek wisata baru yang ada di Provinsi Sumatera Selatan adalah Agrowisata Tekno 44 yang terletak di Desa Gelebak Dalam Kecamatan Rambutan. Obyek wisata ini tergolong obyek wisata baru sehingga perlu pengelolaan pemasaran agar meningkatkan minat masyarakat untuk berkunjung ke obyek wisata ini. Permasalahan yang ditemukan pada obyek wisata ini adalah belum banyaknya masyarakat yang tahu akan adanya obyek wisata ini. Hal ini dikarenakan minimnya pengetahuan pengelola obyek wisata untuk mengelola pemasaran. Dikarenakan saat ini merupakan era digital dimana informasi akan menyebar luas di media digital, oleh sebab itu dibuatkan kegiatan sosialisasi mengenai pemanfaatan digitalisasi dalam melakukan pemasaran. Dalam hal ini disosialisasikan penggunaan media sosial Instagram untuk menyebarkan informasi dan meningkatkan awareness masyarakat akan keberadaan Agrowisata Tekno 44.
Investment Interest of Young Generation in The Sriwijaya State Polytechnic: : Theory of Planned Behavior Approach Ulfah Muharramah; Yesita Astarina; Dwi Riana; Heri Setiawan
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.579

Abstract

Purpose –This study wants to examine the factors that can influence the interest of the younger generation to invest in the Sriwijaya State Polytechnic through the Theory of Planned Behavior (TPB) approach.Methodology–This study uses a quantitative approach. Samples were taken using the Non Probability Sampling technique with purposive sampling method. The sample used in this study was 164 respondents. The multiple linear regression model was used in this study by utilizing the SPSS statistical data processing program. The results of this study indicate that financial literacy has an effect on the investment interest of the younger generation (millennials and gen Z), while financial efficacy and perceived risk have no effect on the investment interest of the younger generation. Financial literacy is proven to encourage interest in investing, especially in the capital market. This proves that if someone has good knowledge and understanding of finance, it will certainly generate interest or intention to act on financial management. Meanwhile, financial efficacy and perceived risk are not able to encourage someone's interest to invest. Novelty/values –These findings indicate that the younger generation has different attitudes and views when faced with the decision to invest.  
Tourist Loyalty Model Visiting Culinary Tourism Destinations Heri Setiawan; Abd Hamid; Jusmawi Bustan; Ummasyroh
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.51516

Abstract

Most of the culinary tourism destinations in Palembang City have not opened to serve visitors since the Covid-19 pandemic occurred in early 2020. This has an impact on the intensity of tourist visits to culinary tourism destinations in Palembang City which has decreased. Then, decrease in the culinary experience, cleanliness, comfort of culinary tourism destinations, and destination management services. The purpose of the study was to analyze the connection between the experience of tourists, value perception, destination quality, satisfaction, and tourist loyalty. The type of research is quantitative research with a causality approach. The population of the study is local travelers who have come to culinary tourism destinations in Palembang at least 2 times.  Purposive sampling was used to determine the respondents with a sample of 216. Structural equations are used as a method of analysis.  The outcomes of the study explain that there is no linear association betwixt tourist experience and satisfaction of tourists. Value of perception, destination quality, and satisfaction of tourists are linearly related. Tourist experience, destination quality, and tourist loyalty are not linearly related. Value perception and tourist loyalty are linearly related. Then, tourist satisfaction and tourist loyalty are linearly related. This research can be a reference for tourist destination managers to maintain the loyalty of tourists visiting culinary tourism destinations, and become a reference for the next research in destination marketing.
BUSINESS MODEL CANVAS (BMC) ANALYSIS IN JUDES CHICKEN RESTAURANT PALEMBANG Siti Mega Yulia; Heri Setiawan; Elisa Elisa; Keti Purnamasari
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1100

Abstract

Many aspects of daily life, particularly in the professional sphere, have been altered by the worldwide shift toward digital technology. Data Reportal, a research firm, said on its website that as of early 2022, 73.7% of the Indonesian population has access to the internet. When it comes to a company's digital growth, marketing on Instagram is a viable option. The goal of this design is to help grow the market for Palembang's Judes Chicken Restaurant on Jl. Puncak Sekuning by utilizing Instagram and a website built with the help of SWOT (Strength, Weakness, Opportunity, and Threats) and BMC (Business Model Canvas) analysis. Based on the research results, the customer segments of the Judes Chicken Restaurant in Palembang are all genders aged 10 years and over. The value proposition is the unique taste of chili sauce at an affordable price. Customer relationship, namely maintaining the taste of the product and holding promotions every month. Channel, namely implementing promotions on online applications. Revenue streams are cash and credit payments. The key resources owned are the production site, equipment and main materials. Key activities are maintaining the availability of raw materials. Key partnerships are raw material suppliers and plastic packaging suppliers. Cost structure in the form of salary costs, shop rental and raw material costs.
Unlocking Growth: Exploring How Social Capital, Organizational Learning Capability Shape Business Performance through Business Model Innovation Heri Setiawan; Abd Jalaludin Sayuti
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 2: September 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p129

Abstract

This study focuses on revealing the power of social capital and organizational learning capabilities to increase business performance by using business model innovation as a mediation variable. The population of this study was micro and small enterprises in Palembang amounting to 1.103 SMEs and the sample used was 172 SMEs. The sampling technique uses purposive sampling assuming micro and small enterprises are still actively running their businesses until Agustus 2023. Data analysis uses an SEM-based structural model approach. The survey findings revealed that social capital could significantly improve business model innovation but not for business performance. Organizational learning capabilities could significantly improve business model innovation and performance. Then, business model innovation can reinforce social capital ties, organizational learning capabilities, and business performance. This survey expands the existing knowledge by scrutinizing the role of business model innovation as mediation between social capital and organizational learning capabilities, and, hence, makes a notable adjunct to the existing knowledge in the micro and small enterprises context by concentrating on the connection between social capital, organizational learning capability, business model innovation, and business performance. Keywords: Business model innovation, Business performance, Organizational learning  capabilities, Social capital, SMEs  
Co-Authors A. Jalaludin Sayuti Abd Hamid Abd Jalaludin Sayuti Abd. Hamid Abd. Hamid Africano, Fernando Alditia Detmuliati Alditia Detmuliati Astika Ulfah Izzati Devita Juni Yanti Dira Salsabilla Divianto Divianto Dwi Riana Elisa Elisa Fithri Selva Jumeilah Gst. Ayu Oka Widarti Jalaludin Sayuti Jusmawi Bustan Jusmawi Bustan Jusmawi Bustan Jusmawi Bustan Keti Purnamasari Keti Purnamasari Munandar, R.M. Haris Purwati Putri Andini Qutratu’Aina Wasyifa Rahmahtika Fadillah Ridho, Sari Lestari Zainal Rini Rini . Rini Rini Safarina Azzahra Salsabila, Afifah Zhafira Saputra, Aidil Rizky Sari Lestari Zainal Ridho Sayuti, A Jalaludin Siti Mega Yulia Ulfah Muharramah Ummasyroh Ummasyroh Ummasyroh Ummasyroh Ummasyroh Yesita Astarina Yusleli Herawati