Article Per Year (5 Year)
p-Index From 2021 - 2026
4.943
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jambura Economic Education Journal Journal of Information System, Applied, Management, Accounting and Research JOBS (Jurnal Of Business Studies) TECHNO-SOCIO EKONOMIKA CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Bussman Journal : Indonesian Journal of Business and Management Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Benefit : Journal of Bussiness, Economics, and Finance PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Fundamental and Applied Management Journal
Yuni Pambreni
Universitas Global Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
The Influence Of Work Life Balance And Job Stress On Job Satisfaction Of Employees At PT. Rukun Mitra Sejati South Jakarta Jaysan, Rayeskana Istighfarkhan; Sudari, Suci Ayu; Pambreni, Yuni
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.179

Abstract

This research aims to analyze the influence of work life balance and work stress levels on employee job satisfaction. The research method uses a quantitative approach involving PT Rukun Mitra Sejati respondents. Data was collected through a questionnaire that measured the variables work life balance, work stress, and job satisfaction. The results of the analysis show that there is a positive and significant influence between work life balance and employee satisfaction. This shows that the more balanced the balance between work life and personal life (work life balance), the higher the level of job satisfaction felt by employees. On the other hand, there is a negative and significant influence between the level of work stress and employee satisfaction. This means that the higher the level of work stress experienced by employees, the lower the level of job satisfaction they feel. This research also produces an R Square value of 0.580, which shows that the work life balance variable (X1) and the work stress variable (X2) together contribute 58% to the job satisfaction variable (Y). Thus, this research makes an important contribution in understanding the factors that influence employee job satisfaction, especially through aspects of work life balance and work stress levels. The practical implications of these findings can be used as a basis for companies to increase employee job satisfaction through improvements in work life balance management and employee work stress management.
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT.TRIMITRA SELARAS PRIMA KOTA DEPOK Ryansyach, Evans Febryano Putra; Widodo, Djoko Setyo; Pambreni, Yuni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.431

Abstract

Penelitian ini dilatarbelakangi oleh menurunnya kinerja karyawan PT. Trimitra Selaras Prima Kota Depok, yang diduga disebabkan oleh sistem kompensasi yang kurang memadai dan rendahnya disiplin kerja. Penelitian ini bertujuan untuk menganalisis pengaruh parsial kompensasi dan disiplin kerja, serta pengaruh simultan keduanya terhadap kinerja karyawan. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Populasi penelitian adalah seluruh 32 karyawan PT. Trimitra Selaras Prima, dengan menggunakan teknik total sampling. Data dikumpulkan melalui kuesioner yang kemudian dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, dan uji F dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa kompensasi (thitung? 2,441 > ttabel? 1,699, sig. 0,021 < 0,05) dan disiplin kerja (thitung? 4,164 > ttabel? 1,699, sig. 0,000 < 0,05) secara parsial berpengaruh signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel juga memiliki pengaruh signifikan (Fhitung? 32,765 > Ftabel? 3,33, sig. 0,000 < 0,05) dengan kontribusi sebesar 69,3% terhadap kinerja karyawan. Kesimpulan dari penelitian ini adalah bahwa perbaikan kompensasi dan penegakan disiplin kerja dapat secara efektif meningkatkan kinerja karyawan.
The Influence of Celebrity Endorser and Brand Image on Purchase Decision of Vans Shoes (Case Study on Vans Shoe Consumers in Depok City) Lestari, Hayu Putri Julia; Sudari, Suci Ayu; Pambreni, Yuni
Lead Journal of Economy and Administration Vol 4 No 1 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i1.333

Abstract

This study aims to analyze the influence of celebrity endorsers and brand image on purchasing decisions of Vans shoes, with a case study on Vans shoe consumers in Depok City. The background of this research is based on the intense competition in the Indonesian footwear industry and the fluctuating sales of Vans products, highlighting the need for more effective marketing strategies. This research employs a quantitative approach using a survey method through questionnaires. The sample consists of Vans shoe consumers in Depok City. The results indicate that both the celebrity endorser and brand image variables have a significant partial effect on purchasing decisions. Furthermore, the variables also show a significant simultaneous effect on purchasing decisions. The independent variables collectively explain 41.6% of the variance in the dependent variable. These findings suggest that the presence of public figures can attract consumer attention, and a strong brand image plays a crucial role in influencing purchasing decisions. Therefore, it is recommended that companies place greater emphasis on marketing strategies, particularly concerning celebrity endorsers and brand image.
Peningkatan Disiplin Kerja Pegawai Kecamatan Jonggol Melalui Reward dan Punishment Ferdian, Titan; Pambreni, Yuni; Al-Haddad, Ali Ridho
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2120

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sistem Reward dan Punishment terhadap disiplin kerja pegawai di Kantor Kecamatan Jonggol. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada seluruh populasi pegawai sebanyak 49 orang. Metode analisis yang digunakan adalah regresi linear berganda. Hasil uji regresi linier berganda menunjukkan reward berpengaruh positif dan signifikan terhadap disiplin kerja (β = 0,396; Sig. = 0,009), sedangkan punishment berpengaruh negatif signifikan (β = -0,471; Sig. = 0,002). Secara simultan, reward dan punishment berpengaruh signifikan terhadap disiplin kerja (Sig. F = 0,004) dengan nilai koefisien determinasi (R²) sebesar 0,216, yang berarti kedua variabel independen mampu menjelaskan 21,6% variasi disiplin kerja pegawai..
The Influence of Work-Life Balance and Job Satisfaction on Employee Performance at UMKM Menteng Jaya Mawardi, Ganang Roger; Sudari, Suci Ayu; Pambreni, Yuni
Best Journal of Administration and Management Vol 4 No 1 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i1.334

Abstract

This study aims to determine the effect of Work Life Balance and job satisfaction on employee performance at UMKM Menteng Jaya. Employee performance is one of the key factors in increasing productivity and business sustainability, especially in the UMKM sector. This study uses a quantitative approach with a survey method by distributing questionnaires to all employees of UMKM Menteng Jaya, with a total sampling technique of 56 respondents. The data collected were then analyzed using SPSS software version 27. The results of the study showed that Work Life Balance had a significant effect on employee performance. In addition, job satisfaction was also proven to have a significant effect on employee performance. And Work Life Balance and job satisfaction simultaneously have a significant effect on employee performance. This proves that balanced and satisfying human resource management has a major influence on employee productivity in the UMKM sector.
Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Rachmawati, Dwi; Wijaya, Hadi; Pambreni, Yuni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency Sudari, Suci Ayu; Pambreni, Yuni
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.22551

Abstract

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Wardah di Kota Depok Tri Undaya Sakti; Ali Ridho; Yuni Pambreni
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2909

Abstract

Perkembangan industri kecantikan di Indonesia mengalami pertumbuhan yang pesat dalam beberapa tahun terakhir, yang memicu persaingan ketat antar produsen kosmetik. Kondisi ini mendorong para pelaku industri untuk mengembangkan strategi pemasaran yang efektif guna menarik minat konsumen. Penelitian ini bertujuan untuk mengevaluasi pengaruh kualitas produk dan citra merek terhadap keputusan pembelian, khususnya pada produk kosmetik Wardah di Kota Depok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda untuk menguji hubungan antar variabel. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen produk Wardah. Pengolahan data dilakukan dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan citra merek berpengaruh secara parsial terhadap keputusan pembelian. Selain itu, berdasarkan uji F, ditemukan bahwa kedua variabel tersebut secara simultan berpengaruh signifikan terhadap keputusan pembelian. Temuan ini diharapkan dapat menjadi acuan dalam pengembangan strategi pemasaran yang lebih efektif di tengah persaingan industri kecantikan yang semakin kompetitif.
Pendampingan Pengelolaan Sumber Daya Manusia pada UMKM Bengkel Sevire Car Care sebagai Upaya Peningkatan Profesionalisme dan Keberlanjutan Usaha Daiva Juventino Irwansyah; Yuni Pambreni; Winona Arasely. R. A; Salsabila Ramadhani; Nova Eliza; Nakeisya Puteri Hidayat; Nadia Syahidah Jahrah; Muhammad Raihan. A; Isyana Pramesti; Hazel Lizantha Fatihah; Hasbi Arisky Widyanarko; Dwi Rachmawati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1w1d7k20

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk menganalisis efektivitas pendampingan dalam meningkatkan pengelolaan Sumber Daya Manusia (SDM) pada UMKM bengkel Sevire Car Care sebagai upaya peningkatan profesionalisme dan keberlanjutan usaha. Kegiatan ini dilatarbelakangi oleh permasalahan yang dihadapi mitra berupa rendahnya loyalitas dan retensi karyawan, belum adanya kontrak kerja tertulis, sistem rekrutmen tradisional, rendahnya kesadaran Keselamatan dan Kesehatan Kerja (K3), serta manajemen konflik yang reaktif. Metode yang digunakan adalah pendekatan kualitatif deskriptif melalui kegiatan field research yang dilaksanakan di SEVIRE CAR CARE, Depok pada 11 Juni 2026. Teknik pengumpulan data meliputi observasi, diskusi terarah (Focus Group Discussion), dan dokumentasi. Hasil kegiatan menunjukkan bahwa permasalahan utama yang dihadapi mitra adalah rendahnya loyalitas dan retensi karyawan, belum adanya kontrak kerja tertulis, sistem rekrutmen tradisional, rendahnya kesadaran K3, serta manajemen konflik yang reaktif. Kegiatan pendampingan melalui diskusi, edukasi, dan pemberian saran perbaikan terbukti efektif dalam meningkatkan pemahaman pengelola dan karyawan mengenai pentingnya manajemen sumber daya manusia yang profesional. Secara keseluruhan, keberhasilan pengelolaan UMKM di sektor jasa otomotif tidak hanya ditentukan oleh aspek teknis operasional, tetapi juga oleh kesiapan sumber daya manusia dan pengelolaan manajemen yang profesional. Oleh karena itu, diperlukan upaya berkelanjutan berupa pendampingan dan edukasi guna memastikan pengelolaan SDM dapat berjalan secara optimal dan berkelanjutan.
Co-Authors Adelia Fitri Lumelle Adira Aurel Afifah Latifah Turahma Ahmad Antar Ahmad Dzaky Pratama Ainiyah Putri Aulia Aisyah Shabrina Machmud Al-Haddad, Ali Ridho Alfi Maghfuriyah Ali Ridho Allya Kamila Alvia Nada Saputri Alyaputri, Kania Andini Prasetyaningrum Syabila Anggita Taufiqi Aulia Choiri Windari Azmiyatun Azmiyatun Bariyah Bariyah Budi Prasetya Chelsy Niktyo Daiva Juventino Irwansyah Daniela Putri Alisha Dea Faraysa Devia Salsabila Dewi Mia Lestari Dianawali Cahyaningrum Dwi Rachmawati Fahri Faturahman Febria Anjara Ferdian, Titan Firdha Nurul Fitria Ganang Roger Mawardi Hadi Firmansyah Hadi Wijaya Hasbi Arisky Widyanarko Hazel Lizantha Fatihah Ihwanu Al Afuwu Iman Sutisna Indriyani Setyawati Intan Rahmah Puspita Isyana Pramesti Jaysan, Rayeskana Istighfarkhan Joko Widodo Kanti Kurniasih Karnowahadi Karnowahadi Lestari, Hayu Putri Julia Maudy Aulia Putri Mawardi, Ganang Roger Muhammad Alif Al Adrunisapta Muhammad Fadilah Muhammad Qisthi Yovari Muhammad Raihan. A Muhammad Rifky Fadillah Nabila Asdianti Mumtaz Nadia Syahidah Jahrah Najwa Nia Amanda Najwa Sabrina Nakeisya Puteri Hidayat Nasywa Eka Putri Nesya Arsyawa Nora Listiana Nova Eliza Noviyanti Noviyanti Nur Fitri Dewi Nurus Syifa Panca Apriliani Ramdani Eka Pradana Ramzaqy Fadlililah Rasyid Fatullah Rayeskana Istighfarkhan Jaysan Resy Berliana Taruly Manurung Rianti Amelia Rizki Saputra Mukti Rohmat Hidayat Ryansyach, Evans Febryano Putra Safira Rahmadini Sagita Pradyaningrum Salma Dwi Rachmawati Salma Nurindah Intan Pratiwi Salsabila Ramadhani Selvi Marcellia Shabita Kirana Shafira Berliyanti Shinta Dwi Syahrani Shita Nuraisyah Siti Listiana Sri Anawati Suci Ati Suci Ayu Sudari Syahla Izdihar Syaqila Nur Hidayat Tabina Aziz Tegar Firmansyah Tri Undaya Sakti Udriyah Udriyah Udriyah Wildan Syafiq Winona Arasely. R. A Zakia Maulida Antono