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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jambura Economic Education Journal Journal of Information System, Applied, Management, Accounting and Research JOBS (Jurnal Of Business Studies) TECHNO-SOCIO EKONOMIKA CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Bussman Journal : Indonesian Journal of Business and Management Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Yuni Pambreni
Universitas Global Jakarta
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THE INFLUENCE OF COMPENSATION AND WORKLOAD ON TURNOVER INTENTION AT PT CITRAMAS MAJUTAMA Alyaputri, Kania; Udriyah, Udriyah; Pambreni, Yuni
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 3 (2024): JISAMAR (June-August 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i3.1558

Abstract

Employees with high potential are needed to carry out activities in the company so that company goals can be achieved properly. Loss of qualified employees will cost the organization more time and money in recruiting and training replacements. For this reason, HR management is needed to retain existing individuals. Good HR management helps maintain existing talent in the organization by providing good compensation that can be a deterrent for employees to leave the company. Then, an unbalanced division of labor can result in an excessive workload for employees and potentially increase an employee's intention to turnover. This research uses a quantitative approach. This study aims to measure the significant influence of compensation and workload on turnover intention at PT Citramas Majutama. The results of hypothesis testing and multiple linear analysis show that compensation and workload have a significant influence on turnover intention at PT Citramas Majutama. The coefficient of determination (Adj R2) is 0.532, which indicates that the contribution of the independent variables compensation and workload to the dependent variable turnover intention is 53.2%. In comparison, the remaining 46.8% is influenced by other variables that have not been studied or are not included in the regression in this study.
MSMEs Resilience During Post-Pandemic through Business Digitalization Mediated by Competitive Advantage Pambreni, Yuni; Ayu Sudari, Suci
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i1.691

Abstract

During post-covid-19 pandemic, MSMEs in Indonesia are experiencing difficult times. Based on a BI survey, as many as 87.5% of MSMEs experienced a decline in sales, and the remaining 12.5% were not affected and tended to experience an increase because they were able to be resilient and adapt by digitalizing their business. In facing digital transformation, MSMEs often encounter 3 main challenges, including low technological knowledge, difficulty finding suitable digital platforms, and not being able to determine the right digital marketing strategy. This research aims to analyze the mediation of competitive ability on business digitalization as an effort to increase the resilience of Sukmajaya MSMEs after the Covid-19 pandemic. The analysis method used is path analysis. Business digitalization as an independent variable with indicators namely cost, incentive program, site design, and interactive. Competitive advantage as an intervening/mediating variable with indicators including, business networks, innovation, differentiation. Then, the dependent variable is MSME resilience with measurement indicators, namely problem solving and toughness. The unit of analysis in this research is MSMEs in Sukmajaya, Depok. Primary data was obtained using a questionnaire research instrument with 90 MSME respondents, and processed using SPSS. Research results show the influence of business digitalization on the competitive advantage and resilience of MSMEs in Sukmajaya, Depok. MSMEs in Sukmajaya can achieve MSMEs resilience by optimizing business digitalization and increasing its competitive advantage during the post-covid 19 pandemic period and after.
The Influence Of Work Life Balance And Job Stress On Job Satisfaction Of Employees At PT. Rukun Mitra Sejati South Jakarta Jaysan, Rayeskana Istighfarkhan; Sudari, Suci Ayu; Pambreni, Yuni
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.179

Abstract

This research aims to analyze the influence of work life balance and work stress levels on employee job satisfaction. The research method uses a quantitative approach involving PT Rukun Mitra Sejati respondents. Data was collected through a questionnaire that measured the variables work life balance, work stress, and job satisfaction. The results of the analysis show that there is a positive and significant influence between work life balance and employee satisfaction. This shows that the more balanced the balance between work life and personal life (work life balance), the higher the level of job satisfaction felt by employees. On the other hand, there is a negative and significant influence between the level of work stress and employee satisfaction. This means that the higher the level of work stress experienced by employees, the lower the level of job satisfaction they feel. This research also produces an R Square value of 0.580, which shows that the work life balance variable (X1) and the work stress variable (X2) together contribute 58% to the job satisfaction variable (Y). Thus, this research makes an important contribution in understanding the factors that influence employee job satisfaction, especially through aspects of work life balance and work stress levels. The practical implications of these findings can be used as a basis for companies to increase employee job satisfaction through improvements in work life balance management and employee work stress management.
Pemberdayaan Peningkatan Pelayanan Pelanggan dan Digitalisasi Usaha UMKM F&B Kota Depok Muhammad Fadilah; Yuni Pambreni; Suci Ayu Sudari; Ramzaqy Fadlililah; Fahri Faturahman; Tegar Firmansyah; Muhammad Qisthi Yovari; Najwa Sabrina; Panca Apriliani; Dwi Rachmawati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/snsc3443

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman (F&B) melalui peningkatan pelayanan pelanggan dan digitalisasi usaha di Kota Depok. Program ini melibatkan sosialisasi serta pendampingan teknis mengenai pentingnya pelayanan prima, legalitas usaha melalui izin PIRT, serta pemanfaatan platform digital seperti ShopeeFood dan sistem pembayaran QRIS melalui Shopee Partner. Metode yang digunakan mencakup pendekatan observasi awal, penyampaian materi secara langsung, serta distribusi informasi visual berupa pamflet. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman baru mengenai lima dimensi utama pelayanan pelanggan (tangible, reliability, responsiveness, assurance, dan empathy), serta terlibat aktif dalam proses pendaftaran PIRT dan layanan digital. Kegiatan ini terbukti meningkatkan kesiapan UMKM untuk bersaing secara legal, profesional, dan adaptif di era ekonomi digital.
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT.TRIMITRA SELARAS PRIMA KOTA DEPOK Ryansyach, Evans Febryano Putra; Widodo, Djoko Setyo; Pambreni, Yuni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.431

Abstract

Penelitian ini dilatarbelakangi oleh menurunnya kinerja karyawan PT. Trimitra Selaras Prima Kota Depok, yang diduga disebabkan oleh sistem kompensasi yang kurang memadai dan rendahnya disiplin kerja. Penelitian ini bertujuan untuk menganalisis pengaruh parsial kompensasi dan disiplin kerja, serta pengaruh simultan keduanya terhadap kinerja karyawan. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Populasi penelitian adalah seluruh 32 karyawan PT. Trimitra Selaras Prima, dengan menggunakan teknik total sampling. Data dikumpulkan melalui kuesioner yang kemudian dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, dan uji F dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa kompensasi (thitung? 2,441 > ttabel? 1,699, sig. 0,021 < 0,05) dan disiplin kerja (thitung? 4,164 > ttabel? 1,699, sig. 0,000 < 0,05) secara parsial berpengaruh signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel juga memiliki pengaruh signifikan (Fhitung? 32,765 > Ftabel? 3,33, sig. 0,000 < 0,05) dengan kontribusi sebesar 69,3% terhadap kinerja karyawan. Kesimpulan dari penelitian ini adalah bahwa perbaikan kompensasi dan penegakan disiplin kerja dapat secara efektif meningkatkan kinerja karyawan.
Pengaruh Pengembangan Karir dan Motivasi Terhadap Kepuasan Kerja Karyawan di PT Kecap Cap Korma Jaya Utama Manurung, Resy Berliana Taruly; Pambreni, Yuni; Ayu Sudari, Suci
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1385

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan karir dan motivasi terhadap kepuasan kerja karyawan pada PT Kecap Cap Korma Jaya Utama. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada karyawan sebagai responden. Hasil penelitian menunjukkan bahwa pengembangan karir berpengaruh positif dan signifikan terhadap kepuasan kerja. Selain itu, motivasi juga memiliki pengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Secara simultan, pengembangan karir dan motivasi memberikan kontribusi dalam meningkatkan kepuasan kerja dengan nilai koefisien determinasi (Adjusted R²) sebesar 0,952, yang berarti kedua variabel tersebut menjelaskan 95% variasi kepuasan kerja, sedangkan 5% sisanya dijelaskan oleh faktor lain di luar penelitian. Temuan dari penelitian ini diharapkan dapat menjadi masukan bagi manajemen perusahaan untuk mengembangkan strategi pengelolaan sumber daya manusia yang lebih efektif melalui penguatan program pengembangan karir dan peningkatan motivasi kerja.
The Influence of Celebrity Endorser and Brand Image on Purchase Decision of Vans Shoes (Case Study on Vans Shoe Consumers in Depok City) Lestari, Hayu Putri Julia; Sudari, Suci Ayu; Pambreni, Yuni
Lead Journal of Economy and Administration Vol 4 No 1 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i1.333

Abstract

This study aims to analyze the influence of celebrity endorsers and brand image on purchasing decisions of Vans shoes, with a case study on Vans shoe consumers in Depok City. The background of this research is based on the intense competition in the Indonesian footwear industry and the fluctuating sales of Vans products, highlighting the need for more effective marketing strategies. This research employs a quantitative approach using a survey method through questionnaires. The sample consists of Vans shoe consumers in Depok City. The results indicate that both the celebrity endorser and brand image variables have a significant partial effect on purchasing decisions. Furthermore, the variables also show a significant simultaneous effect on purchasing decisions. The independent variables collectively explain 41.6% of the variance in the dependent variable. These findings suggest that the presence of public figures can attract consumer attention, and a strong brand image plays a crucial role in influencing purchasing decisions. Therefore, it is recommended that companies place greater emphasis on marketing strategies, particularly concerning celebrity endorsers and brand image.
Peningkatan Disiplin Kerja Pegawai Kecamatan Jonggol Melalui Reward dan Punishment Ferdian, Titan; Pambreni, Yuni; Al-Haddad, Ali Ridho
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2120

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sistem Reward dan Punishment terhadap disiplin kerja pegawai di Kantor Kecamatan Jonggol. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada seluruh populasi pegawai sebanyak 49 orang. Metode analisis yang digunakan adalah regresi linear berganda. Hasil uji regresi linier berganda menunjukkan reward berpengaruh positif dan signifikan terhadap disiplin kerja (β = 0,396; Sig. = 0,009), sedangkan punishment berpengaruh negatif signifikan (β = -0,471; Sig. = 0,002). Secara simultan, reward dan punishment berpengaruh signifikan terhadap disiplin kerja (Sig. F = 0,004) dengan nilai koefisien determinasi (R²) sebesar 0,216, yang berarti kedua variabel independen mampu menjelaskan 21,6% variasi disiplin kerja pegawai..
The Influence of Work-Life Balance and Job Satisfaction on Employee Performance at UMKM Menteng Jaya Mawardi, Ganang Roger; Sudari, Suci Ayu; Pambreni, Yuni
Best Journal of Administration and Management Vol 4 No 1 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i1.334

Abstract

This study aims to determine the effect of Work Life Balance and job satisfaction on employee performance at UMKM Menteng Jaya. Employee performance is one of the key factors in increasing productivity and business sustainability, especially in the UMKM sector. This study uses a quantitative approach with a survey method by distributing questionnaires to all employees of UMKM Menteng Jaya, with a total sampling technique of 56 respondents. The data collected were then analyzed using SPSS software version 27. The results of the study showed that Work Life Balance had a significant effect on employee performance. In addition, job satisfaction was also proven to have a significant effect on employee performance. And Work Life Balance and job satisfaction simultaneously have a significant effect on employee performance. This proves that balanced and satisfying human resource management has a major influence on employee productivity in the UMKM sector.
Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Rachmawati, Dwi; Wijaya, Hadi; Pambreni, Yuni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
Co-Authors Al-Haddad, Ali Ridho Alfi Maghfuriyah Ali Ridho Alyaputri, Kania Aulia Choiri Windari Budi Prasetya Dwi Rachmawati Fahri Faturahman Febria Anjara Ferdian, Titan Hadi Firmansyah Hadi Wijaya Iman Sutisna Intan Rahmah Puspita Jaysan, Rayeskana Istighfarkhan Joko Widodo Karnowahadi Karnowahadi Lestari, Hayu Putri Julia Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Muhammad Fadilah Muhammad Qisthi Yovari Nabila Asdianti Mumtaz Najwa Sabrina Nora Listiana Nur Fitri Dewi Panca Apriliani Ramzaqy Fadlililah Rohmat Hidayat Ryansyach, Evans Febryano Putra Salma Dwi Rachmawati Selvi Marcellia Siti Listiana Sri Anawati Suci Ayu Sudari Tegar Firmansyah Tri Undaya Sakti Udriyah Zakia Maulida Antono