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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jambura Economic Education Journal Journal of Information System, Applied, Management, Accounting and Research JOBS (Jurnal Of Business Studies) TECHNO-SOCIO EKONOMIKA CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Bussman Journal : Indonesian Journal of Business and Management Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Yuni Pambreni
Universitas Global Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency Sudari, Suci Ayu; Pambreni, Yuni
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.22551

Abstract

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana ; Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

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Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Wardah di Kota Depok Tri Undaya Sakti; Ali Ridho; Yuni Pambreni
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2909

Abstract

Perkembangan industri kecantikan di Indonesia mengalami pertumbuhan yang pesat dalam beberapa tahun terakhir, yang memicu persaingan ketat antar produsen kosmetik. Kondisi ini mendorong para pelaku industri untuk mengembangkan strategi pemasaran yang efektif guna menarik minat konsumen. Penelitian ini bertujuan untuk mengevaluasi pengaruh kualitas produk dan citra merek terhadap keputusan pembelian, khususnya pada produk kosmetik Wardah di Kota Depok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda untuk menguji hubungan antar variabel. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen produk Wardah. Pengolahan data dilakukan dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan citra merek berpengaruh secara parsial terhadap keputusan pembelian. Selain itu, berdasarkan uji F, ditemukan bahwa kedua variabel tersebut secara simultan berpengaruh signifikan terhadap keputusan pembelian. Temuan ini diharapkan dapat menjadi acuan dalam pengembangan strategi pemasaran yang lebih efektif di tengah persaingan industri kecantikan yang semakin kompetitif.
The Influence of Motivation and Discipline on Teacher Performance at SDN Kemayoran 11 Pagi Intan Rahmah Puspita; Dwi Rachmawati; Yuni Pambreni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.323

Abstract

In the era of globalization, organizational success is highly influenced by the quality of human resources, including in education. Teachers play a strategic role in ensuring effective learning. However, SDN Kemayoran 11 Pagi still faces issues with teacher discipline, especially in terms of inconsistent attendance and suboptimal performance in preparing and utilizing teaching modules based on the Merdeka Curriculum. Unlike many previous studies that measured teacher performance with general indicators, this research specifically evaluates teacher performance through the achievement of teaching modules in the Merdeka Curriculum, which reflects a more contextual and current standard of teacher competence. This study aimed to examine the effect of motivation and discipline on teacher performance. A quantitative approach was applied using saturated sampling, involving all 33 teachers at SDN Kemayoran 11 Pagi. Data were analyzed through multiple linear regression using SPSS. The results showed that motivation and discipline each had a positive and significant effect on teacher performance, both partially and simultaneously. The coefficient of determination indicated that 31.9% of the variation in teacher performance could be explained by motivation and discipline, while the remaining 68.1% was attributed to other factors. These findings imply that schools need to prioritize strategies that strengthen teacher discipline alongside motivation, as these aspects have been empirically proven to enhance teacher performance in implementing the Merdeka Curriculum.
Co-Authors Al-Haddad, Ali Ridho Alfi Maghfuriyah Ali Ridho Alyaputri, Kania Aulia Choiri Windari Budi Prasetya Dwi Rachmawati Fahri Faturahman Febria Anjara Ferdian, Titan Hadi Firmansyah Hadi Wijaya Iman Sutisna Intan Rahmah Puspita Jaysan, Rayeskana Istighfarkhan Joko Widodo Karnowahadi Karnowahadi Lestari, Hayu Putri Julia Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Muhammad Fadilah Muhammad Qisthi Yovari Nabila Asdianti Mumtaz Najwa Sabrina Nora Listiana Nur Fitri Dewi Panca Apriliani Ramzaqy Fadlililah Rohmat Hidayat Ryansyach, Evans Febryano Putra Salma Dwi Rachmawati Selvi Marcellia Siti Listiana Sri Anawati Suci Ayu Sudari Tegar Firmansyah Tri Undaya Sakti Udriyah Zakia Maulida Antono