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All Journal Paduraksa : Jurnal Teknik Sipil Universitas Warmadewa IKRA-ITH ABDIMAS Tourism Scientific Journal Jurnal Syntax Transformation Journal of Community Empowerment and Innovation Jurnal Pariwisata Nusantara Edunity: Kajian Ilmu Sosial dan Pendidikan JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Return : Study of Management, Economic and Bussines Jurnal Sains Terapan Pariwisata Jurnal Pariwisata dan Perhotelan Inovasi Gagasan Abdimas & Kuliah Kerja Nyata Journal of Micro, Small and Medium Enterprises Jurnal Pariwisata dan Hospitality Jurnal Pariwisata dan Hospitality Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi dan Bisnis (Jebi)
Budi Setiawan
Fakultas Seni Kuliner Dan Pariwisata, Universitas Pradita, Tangerang, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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Analisis Customer Experience dalam Meningkatkan Minat Beli Pada UMKM Bakso Laras BSD Dia Syaakirah Rossa Bambang; Tiara Dwi Ramadhani; Bianca Allesandra Lie; Deven Klein Christian; Budi Setiawan
Jurnal Pariwisata dan Hospitality Vol. 1 No. 4 (2026): Edisi: Juni-Agustus
Publisher : Pustaka Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan bisnis kuliner modern dan digital yang semakin pesat menciptakan persaingan yang tinggi bagi UMKM kuliner tradisional sehingga customer experience menjadi faktor penting dalam meningkatkan minat beli pelanggan. Penelitian ini bertujuan untuk menganalisis customer experience dalam meningkatkan minat beli pelanggan pada UMKM Bakso Laras BSD di Kota Tangerang Selatan, Banten. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa customer experience terbentuk melalui kualitas rasa yang konsisten, harga yang terjangkau, pelayanan yang ramah, dan hubungan emosional antara pemilik usaha dan pelanggan. Minat beli pelanggan dipengaruhi oleh cita rasa autentik, suasana kekeluargaan, loyalitas pelanggan lama, serta promosi word of mouth. Penelitian ini menunjukkan bahwa pengalaman positif pelanggan berperan dalam mempertahankan minat beli dan mendukung pengembangan UMKM kuliner tradisional.
GASTRONOMI DAN WARISAN BUDAYA DI GADRI RESTORAN YOGYAKARTA Alek Dwi Santoso; Budi Setiawan
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.200

Abstract

Gastronomy is not only related to food but also serves as a representation of culture and local identity. This study aims to examine how Gadri Restaurant in Yogyakarta promotes traditional gastronomic values as part of cultural heritage preservation. Using a qualitative approach through observation, interviews, and literature review, the findings reveal that Gadri Restaurant Yogyakarta not only serves authentic Javanese cuisine but also embeds cultural narratives in its presentation, interior design, and interactions between staff and customers. The restaurant functions as both a space for cultural preservation and a medium for local gastronomic education for the community and tourists alike. Keywords: Gastronomy, Cultural Heritage, Gadri Restaurant, Javanese Cuisine
PENINGKATAN KETERAMPILAN MAHASISWA DALAM INTEGRASI MATA KULIAH PADA EVENT OTELION Ni Made Sri Puspadewi Roels; Rahmat Kusnedi; Johann W.H. Prawiro; Sri Pujiastuti; Wiwik Nirmala Sari; Budi Setiawan; Kezia Elsty; Lilik Hariyanto; Muhammad Irfan; Dikki Z Choesrani; Muhammad Novel
IKRA-ITH ABDIMAS Vol. 10 No. 1 (2026): IKRAITH-ABDIMAS Vol 10 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v10i1.6361

Abstract

Pariwisata sebagai sektor strategis memerlukan sumber daya manusia yang memiliki keseimbangan antara kompetensi akademik dan keterampilan praktis. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengintegrasikan pembelajaran berbasis proyek dalam penyelenggaraan event bertajuk Ôtelion III dengan konsep “Competition with the Colors of the Capital, Reviving Jakarta’s Culture” dan tema Batavian: “Showing Richness, Endless Culture”. Kegiatan ini dilaksanakan pada 1–5 Desember 2025 di Gedung 2 Universitas Pradita dengan melibatkan 300 peserta dari SMA/SMK dan mahasiswa melalui 18 cabang lomba di bidang pariwisata, perhotelan, kuliner, seni, dan olahraga. Metode pelaksanaan menggunakan pendekatan deskriptif kualitatif melalui tahapan perencanaan proposal, penggalangan sponsor, koordinasi kepanitiaan, pelaksanaan event, hingga evaluasi pasca kegiatan. Hasil kegiatan menunjukkan bahwa event berjalan lancar sesuai perencanaan, meningkatnya partisipasi dibanding tahun sebelumnya, serta tercapainya luaran pembelajaran berbasis Outcome-Based Education (OBE). Selain meningkatkan kompetensi teknis dan manajerial mahasiswa, kegiatan ini juga memperkuat brand awareness Fakultas Pariwisata dan Seni Kuliner serta menjadi wadah pengembangan minat dan bakat peserta. Integrasi unsur budaya Betawi dalam rangkaian kompetisi dan seremoni turut berkontribusi pada upaya revitalisasi budaya lokal di tengah dinamika kota metropolitan. Dengan demikian, PKM ini efektif sebagai model pembelajaran kolaboratif berbasis praktik yang mendukung penguatan kompetensi industri sekaligus pelestarian budaya sebagai daya saing destinasi.
Financial Feasibility Evaluation of Jadu't Coffee as A Small and Medium Enterprise Business Model for Coffee Beverages Sean Suleman; Ellan Jaya Adi Putra; Elisa Wowiling; Ryan Dharmawan; Budi Setiawan
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14754

Abstract

Purpose: This study aims to analyze the financial feasibility of Jadu't Coffee by transforming qualitative data from the owner, such as initial capital, purchasing patterns, and sales estimates, into financial calculations that include initial investment, COGS, cash flow, BEP, PP, ROI, ARR, NPV, IRR, and PI. Method: This study uses a descriptive qualitative approach through interviews, observations, and operational and financial analysis to transform the narrative data of business owners into measurable financial components. Result: The results of the study show that Jadu't Coffee is feasible based on financial indicators, with efficient initial investment, low COGS, positive cash flow, realistic BEP, and NPV, IRR, and PI values that meet investment feasibility criteria. These findings not only provide a basis for decision-making for business owners, but also have practical implications in the form of increased financial literacy, business planning skills, and greater access to financing. More broadly, this mentoring model can be replicated in MSME capacity building programs in Indonesia. Contribution: This study shows that MSME narrative data can be processed into measurable financial feasibility analyses as a basis for business decision-making. In addition to improving the financial literacy and planning of owners, this study also offers an applicable and replicable mentoring model for strengthening and sustaining MSMEs in Indonesia.
Co-Authors Aditya Riski Putra Septyadi Agung Yohanes Karangan Alek Dwi Santoso Alvey Davelino Ammar Rizki Bianca Allesandra Lie Chan Michael Raditya Chan Radithya Cheryl Waisa Chiquifla Thomas Regina Daniel Axel Gerrits Daniel Gerrits Davriel Josiaho Dazki, Erick Dede Fahruroji Derick Tayindra Desmonda Aresta Deven Klein Christian Dia Syaakirah Rossa Bambang Diana Michiko Dikki Z Choesrani Elisa Wowiling Ellan Jaya Adi Putra Ellan Jaya Adi Putra Elsty, Kezia Elva Herlim Elyshia Erlin Widjaja Fabiola Kalalo Felix Effny Gabriel Wirawan Putra Gabriella Hidayat Gracia Nathania Hana Bella Sartika Irene Illena Jessica Natania Vinata Johann Prawiro Johann W.H. Prawiro Joseph Denny Radaza Ong Joshua Imanuel Kelly Virginia Putri Kent Audrey Kevin Kezia Nabila Achmad Rhapsody Kezia Valerie Putri Erryanto Lavinia Jennifer Lianny Pangesa Lilik Hariyanto Luisa Cornelia Wijaya Luisa Cornelia Wijaya Magharetta Putriyani Halim Manjou Odira Messya Sungoro Muhamad Aziz Muhamad Farkhan Aziz Muhammad Irfan Muhammad Novel Muhammad Thio Faza Saidina Mutiara Novitasari Nadia Anastasya Nathania Naomi Michelle Lim Nelsen Dwiputra Ni Made Sri Puspadewi Roels Nova Bernedeta Sitorus Olivia Olivia Olivia Rachel Natasya Rahmat Kusnedi Rahmat Kusnedi Rainer Collin Liu Muliawan Rhea Mandasari Richardus Eko Indrajit Ruth Soesanto Ryan Dharmawan Salwa Alzena Salsabila Sandra Mudita Tanumihardjo Sandra Mudita Tanumihardjo Sean Suleman Sri Pujiastuti Stantio Rekino Yuki Stev Amadeus Steven Ryan Tedja Talitha Ferina Aileen Talitha Ferina Aileen Fauzi Tania Jayadiputri Theo Andrianto Tiara Dwi Ramadhani Tiara Oktavia Trefi Ikva Putri Valencia Martha Verena Lunardy Vincent Alfredo Nathaniel