Article Per Year (5 Year)
p-Index From 2021 - 2026
1.452
P-Index
This Author published in this journals
All Journal MediaTor: Jurnal Komunikasi Jurnal Kajian Komunikasi ProTVF Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Journal of Humanities and Social Studies Altasia : Jurnal Pariwisata Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi ARIMA : Jurnal Sosial Dan Humaniora INJECT Interdisciplinary Journal of Communication Jurnal Ilmu Komunikasi dan Bisnis
Asep Suryana
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Persuasive Communication in Digital Philanthropy: Bridging the Zakat Intention-Behavior Gap on Instagram Agustin Santriana Wijayant; Asep Suryana; Hadi Suprapto Arifin
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6877

Abstract

This research investigates how Islamic philanthropic institutions employ digital persuasive communication strategies on Instagram to bridge the critical intention-behavior gap following public trust deficits. By integrating persuasive message design with an extended Theory of Planned Behavior (TPB), this study examines the impact of institutional trust-building, visual social proof (social norms), and instructional clarity (perceived ease of transaction) in predicting digital zakat behavior. An explanatory quantitative survey was conducted among 385 active Instagram followers of Rumah Zakat Indonesia, with data analyzed using the PLS-SEM algorithm. The findings reveal that visual social proof, manifested as a digital bandwagon effect, is the most dominant persuasive predictor of the audience's zakat intention. Crucially, trust-building messages lack a significant direct effect on actual behavior, requiring the audience's intention as a full mediator. Furthermore, clear instructional communication regarding digital transaction functions as a 'moral nudge' that directly facilitates spontaneous giving. To optimize digital philanthropy, persuasive communication campaigns must move beyond generic transparency claims and prioritize influencer-driven social proof combined with frictionless digital call-to-actions.
The Influence Of Digital Marketing Literacy On Digital Marketing Adoption Of Pangkalpinang MSME Actors Chairunnisa Tri Meidita; Asep Suryana; Kunto Adi Wibowo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11524

Abstract

This research uses a survey method that will explain a trend, attitude, or opinion of the population that will be described quantitatively and test the relationship of several variables. Seeing the phenomenon related to digitalization faced by MSME, this study aims to measure the level of digital marketing literacy of MSME towards digital marketing adoption through perceived benefits, perceived ease of use, and intention to use digital marketing. The target population of this research is MSME in Pangkalpinang City who have participated in digital marketing training. This study will use path analysis to test the hypothesis and determine the amount of influence of the independent variable on the dependent variable. The results show that overall digital marketing literacy does not have a significant influence on digital marketing adoption through perceived benefits, ease of use and intention to use digital marketing.
Komunikasi Inovasi Platform PaDi UMKM pada PT. Telkom Indonesia Yogi Robiansyah; Asep Suryana; Meria Octavianti
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5228

Abstract

This research explores the Pasar Digital Usaha Mikro, Kecil, dan Menengah (PaDi UMKM) platform, a notable B2B procurement platform that has attracted 127,000 MSMEs. Despite this, internal data indicates a significant participation gap. We applied a qualitative case study method, conducting interviews with employees and MSME actors, observing employee routines, and analyzing platform documentation. The study aimed to understand PaDi UMKM's innovation characteristics, development process, and communication strategies. Our findings categorize the platform as an innovative product, aligning with Rogers' innovation characteristics. Its development process is comprehensive, involving insight gathering, problem identification, research, idea generation, approval, testing, and launch. Innovation communication efforts were divided into five stages: knowledge, persuasion, decision, implementation, and confirmation. These were executed through various channels like social media content, brand activation programs, external collaborations, and MSME educational mentoring to foster sustainable adoption. Key barriers to long-term adoption identified were low digital literacy, platform bugs or errors, and administrative incompleteness. The study emphasizes the critical need for active involvement from diverse stakeholders to ensure the platform's sustained success.
Co-Authors Agnes Monica Marpaung Agus Setiaman Agustin Santriana Wijayant Anter Venus Centurion Chandratama Priyatna Chairunnisa Tri Meidita Dadang Rahmat Hidayat Dadang Sugiana Dandi Supriadi Deddy Mulyana Dewi Triana Dwini Hanika Reftari Fitria Ayuningtyas Gema Nusantara Bakry Hadi Suprapto Arifin Herlina Agustin Ira Mirawati Jenny Ratna Suminar Jimi Narotama Mahameruaji Kurnia Standi Mathilda Ratih Andamsuri Meria Octavianti Mien Hidayat S. Kunto Adi Wibowo Siti Karlinah Sri Dewi Setiawati Susanne Dida Tine Silvana Rachmawati Yogi Robiansyah Yuliani Dewi Risanti Yustikasari