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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Communication Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah FOCUS: Journal of Social Studies Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Priviet Social Sciences Journal Indonesian Journal of Islamic Communication Jurnal Komputer, Informasi dan Teknologi
Indah Fajar Rosalina
Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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FoMO and Social Media: Constructing Tennis as a Middle-Class Lifestyle Trend in Jakarta Indah Fajar Rosalina; Kristanti Agustina; Suswinda Ningsih
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

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Abstract

This study examines the phenomenon of Fear of Missing Out (FoMO) on social media and its influence on the rise of tennis as a lifestyle trend among Jakarta’s middle class. Using a qualitative phenomenological approach, data were gathered through in-depth interviews, observation, and document analysis involving eight participants. The findings reveal that platforms like Instagram and TikTok shape tennis not only as a recreational activity but also as a symbol of status, health, and social identity. FoMO drives participation by creating pressure to keep up with curated digital trends. Urban middle-class individuals engage in tennis to maintain visibility, relevance, and a cohesive lifestyle image online. However, this trend is marked by class distinctions: while upper-middle-class individuals actively participate, those from lower-middle backgrounds often face symbolic exclusion due to the high costs of equipment, court access, and stylish sportswear. The study identifies two main FoMO motivations—status-driven and wellness-oriented—both amplified by social media’s visual culture. Emerging strategies to reduce FoMO include media literacy, and a return to authentic offline experiences. By applying Veblen’s theory of conspicuous consumption and Baudrillard’s sign-value, this research contributes to understanding the intersections of lifestyle, identity, and social class in Jakarta’s digital urban culture.
Co-Authors Abdul Kholik Afina Ruqayyah Amanda Amanda Anggun Nadia Fatimah Anna Nurjanah Arta Elisabet Purba Asep Soegiarto Ghina Balqis Salsabil Hikmatullah Hikmatullah Kristanti Agustina Maassyitah Hutagalung Mentari Anugrah Imsa Muria Putriana Nasikhul Amin Al Hafidzi Putri Wulansari Qoryna Noer Seyma El Farabi Radyta Ahmad Burhanuddin Rico Fernando Siregar Rivanda Kamil Akhsan Sri Hesti Suci Rachma Praditi Suswinda Ningsih Tazkia Nursina Wahyu Wary Pitoko Wina Puspita Sari Yulia Hidayati