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Pane, Rico Purnawandi
Universitas Riau
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MANAJEMEN BUMDES AMANAH DALAM PEMBERDAYAAN MASYARAKAT DI DESA TANJUNG HARAPAN KECAMATAN SINGKEP KABUPATEN LINGGA TAHUN 2022-2024 Oktapri, Muhammad Isra; Pane, Rico Purnawandi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Amanah Village-Owned Enterprise (BUMDes) in Tanjung Harapan Village, Singkep District, Lingga Regency, was established as an effort to encourage community empowerment and improve the village economy through the utilization of local potential. However, in its implementation, BUMDes management has not been optimal, characterized by an imbalance between potential and achievement, as well as a decline in performance following the pandemic and changes in management. This study aims to analyze the management of Amanah BUMDes in empowering village communities. The theory used is George Terry's management theory (in Syafiie, 2011), which covers four management functions: planning, organizing, implementing, and monitoring. This research approach uses a descriptive qualitative method, with data collection techniques through interviews and documentation of BUMDes management, village government, and the community. The results show that in general, the management of Amanah BUMDes has been running quite well but not optimally. The planning function has been implemented through business programs such as digital printing and ecoprint batik training, but has not yet reached its full potential for tourism. The organization is structured, but lacks strong continuity among management. The implementation of business activities shows high community participation, but consistency of activities has not been maintained due to limited capital and resources. While the supervisory function is being implemented, it is still not optimal and remains administrative in nature. This study recommends strengthening managerial functions and cross-actor collaboration to achieve sustainable community empowerment through the management of Village-Owned Enterprises (BUMDes). Keywords: Management, Village-Owned Enterprises, Community Empowerment
Transformasi UMKM Rupat Utara: Strategi Terpadu Pelatihan Pengembangan Kemasan Produk dan Optimalisasi Pemasaran Digital Susanti, Hevi; Angela, Sesdia; Pane, Rico Purnawandi; Susanto, Agus; Wicaksono, Baskoro; Hayati, Isnaria Rizki
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.977

Abstract

This community service program aims to increase the capacity of MSMEs in North Rupat through a comprehensive approach that includes digital skills training and strengthening business management. There are three main problems faced by business actors: first, the low mastery of digital technology; second, less attractive product packaging; and third, marketing strategies that are not yet effective. To overcome this, this program is designed with four main focuses, namely digital marketing, packaging development, creative content creation, integrated business management, and business communication skills development. The implementation uses a hybrid method that combines face-to-face meetings with online mentoring. This program began with a needs survey and focus group discussions (FGD) to prepare training materials that are right on target. The results include improving the quality of digital marketing content, improving product packaging design, and expanding marketing networks which have an impact on increasing business turnover. In the long term, this program is expected to create MSMEs that are independent, highly competitive in the digital era, and able to reach a wider market, including cross-regional markets. In addition to solving technical problems, the program is also committed to building a sustainable business ecosystem through a holistic empowerment approach. This service activity is also inseparable from the role of students in the assistance that is carried out, this activity is expected to make MSMEs understand how to technically use applications in smartphones to produce content, understand how to make attractive packaging designs based on local wisdom and can take advantage of various new media and social media to implement digital marketing. For this reason, cooperation in various teams is needed in the implementation of midwifery.
Co-Authors ', Wazni Adelia, Vida Adinda Moreta Agus Susanto Agus Susanto Al Fauzi Rahmat Ali Yusri Ali Yusri Andini, Annisa Shofia Anzella, Sinta Arini Khairun Nisa Asiah Wasillah Aulia Hanifah Azzura, Nadia Baskoro Wicaksono, Baskoro Ben Hansel Notatema Zebua Damanik, Sandi Dullah, Amin Eriyanti, Tika Fadli, Mashur Fahmi, Sahrul Febri Yuliani Fitri, Salsabila Mutia Habib, Bayu Darma Habibullah, Masfiar Hazqon Fuadi Nasution Hevi Susanti Hutabalian, Raja Hizkia Insani, Syahrina Isna Wahyu Harmiyati Kurnia, Victoria Gebby M Rafi M. Rafi Mashur Fadli Nisa, Larasita Iffatun Oktapri, Muhammad Isra Pratama, Dhika Fachari Dzul Putri, Anjelika Rahayani, Fadilah Rahmadani, Fitri Nova Restiana, Nadia Rezzel, Rezzel Rinaldi Rinaldi Rivanya, Aura S, Al-fajri Salwa, Ega Safitri Sesdia Angela Shabrina Shabrina, Shabrina Siregar, A Timbul R Sitohang, Priskila Br Sitohang Subekti, Muhamad Nelwan Wahyuda Syahroni Albi Syahroni Alby Syahroni Alby Vadilah, Nur Wan Asrida Wardana, Muhammad Hafizhul Wasillah, Asiah Zebua, Ben Hansel Notatema