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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI DAN BISNIS Journal of Community Dedication Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE COSMOS Ecoducation META - JOURNAL
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Jambi,
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Exploring The Theory Of Financial Innovation In The Context Of Industry 4.0 Rolando, Benediktus; Mulyono, Herry; Hartanti, Rina; Ingriana, Alberta Ingriana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 4 (2024): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fourth industrial revolution, also known as Industry 4.0 is marked by rapid technological advancements that have significantly impacted various economic sectors, including the financial industry. This paper analyze how financial innovation is shaping the industry in the context of the 4.0 industrial revolution. The study explores the concept of financial innovation and its role in driving the transformation of the financial sector, particularly in the face of emerging technologies such as artificial intelligence, big data, and the Internet of Things. In this research, we utilized the Systematic Literature Review method to analyze over 100 articles from through platforms like Scopus, ScienceDirect, Google Scholar, Taylor & Francis Online, Wiley Online Library, and Copernicus International Index. Which formed the basis of our study results. The findings suggest that financial innovation is a key enabler for the digitalization of financial services, leading to the development of new business models, products, and services. Moreover, the integration of financial innovation with Industry 4.0 technologies has the potential to enhance efficiency, accessibility, and inclusivity in the financial sector. While the integration of financial innovation with Industry 4.0 technologies may indeed bring about efficiency and accessibility in the financial sector, it is important to consider the potential drawbacks and risks associated with this trend. This research is beneficial for academics, policymakers, and financial industry professionals who seek to understand the implications of financial innovation in the context of the fourth industrial revolution.
Understanding Non-Muslims' Purchase Intention: Examining the Effects of Halal Awareness, Certification, and Marketing Factors Rolando, Benediktus
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 9 No. 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v9i2.9245

Abstract

This research examines the determinants of halal purchase intention among non-Muslim consumers in Indonesia. Utilizing the Theory of Planned Behaviour (TPB) as a conceptual foundation, the study evaluates the influence of halal awareness, certification standards, product attributes, promotional strategies, and brand recognition on consumer intention. Data obtained from 134 non-Muslim respondents across five major Indonesian cities were analysed using structural equation modelling (SEM). Results reveal that all five factors positively influence purchase intention, with brand recognition and certification standards demonstrating the strongest effects, followed by promotional strategies, halal awareness, and product attributes. The model explains 58.3% of the variance in purchase intention, providing robust explanatory power. Significant differences were observed across ethnic groups, with Javanese Christians showing greater acceptance of halal products compared to Chinese Indonesians, highlighting the role of cultural proximity to Islamic traditions. These findings challenge conventional marketing approaches by revealing that non-Muslim consumers rely more heavily on external trust signals (brands and certification) than intrinsic product attributes when considering halal products. Penelitian ini menganalisis faktor-faktor yang mempengaruhi niat pembelian produk halal di kalangan konsumen non-Muslim di Indonesia. Dengan menggunakan Teori Perilaku yang Direncanakan (TPB) sebagai landasan konseptual, studi ini mengevaluasi pengaruh kesadaran halal, standar sertifikasi, atribut produk, strategi promosi, dan pengenalan merek terhadap niat pembelian konsumen. Data yang diperoleh dari 134 responden non-Muslim di lima kota besar di Indonesia dianalisis menggunakan model persamaan struktural (SEM). Hasil menunjukkan bahwa kelima faktor tersebut secara positif mempengaruhi niat pembelian, dengan pengenalan merek dan standar sertifikasi menunjukkan efek terkuat, diikuti oleh strategi promosi, kesadaran halal, dan atribut produk. Model ini menjelaskan 58,3% varians dalam niat pembelian, menunjukkan daya penjelas yang kuat. Perbedaan signifikan diamati antar kelompok etnis, dengan Kristen Jawa menunjukkan penerimaan yang lebih tinggi terhadap produk halal dibandingkan dengan Tionghoa Indonesia, menyoroti peran kedekatan budaya dengan tradisi Islam. Temuan ini menantang pendekatan pemasaran konvensional dengan menunjukkan bahwa konsumen non-Muslim lebih bergantung pada sinyal kepercayaan eksternal (merek dan sertifikasi) daripada atribut produk intrinsik saat mempertimbangkan produk halal.
China’s live-streaming e-commerce market: A systematic review of its role in shaping global retail standards Rolando, Benediktus
Communications in Humanities and Social Sciences Vol. 5 No. 2 (2025): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.5.2.2025.94

Abstract

This systematic literature review examines the burgeoning live-streaming e-commerce market in China, focusing on its rapid growth, the dynamics of consumer behavior and its global influence on retail standards. The key issues addressed in this study include the identification of the technological, social, and psychological factors driving this sector’s growth, the analysis of the impact of its interactive and immersive nature on consumer behavior and the exploration of its implications for the global retail landscape. Employing qualitative methods, the review synthesizes findings from 55 studies, selected through a systematic screening process. The findings of the study highlight that factors such as real-time interaction, social presence and streamers' influence significantly enhance consumer engagement and impulse buying tendencies. The Chinese model has set new benchmarks, showcasing innovative marketing strategies, technological integration and elevated consumer trust. These findings underscore the transformative potential of live-streaming e-commerce for future retail practices worldwide.
UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS Rolando, Benediktus; Mulyono, Herry
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.662

Abstract

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.
Co-Authors Al-Amin, Al-Amin Angelica, Natasya Dea, Alhima Nurmala Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Herry Mulyono Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Mohamad Khairi Bin Haji Othman Nanda Utami, Febby Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi SILVIA EKASARI Sunara, Nathaniel Toby Tanuwijaya, Michael Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI