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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Pengaruh Kualitas Produk dan Inovasi Digital Marketing Terhadap Keputusan Pembelian Ulang Pelanggan Mcdonald’s Benediktus Rolando; Alhima Nurmala Dea
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1484

Abstract

This study aims to analyze the impact of product quality and digital marketing innovation on the repurchase decisions of McDonald's customers in Indonesia. Employing a quantitative approach with a survey method, data were collected through online questionnaires distributed to McDonald's customers. The collected data were analyzed using multiple linear regression to determine the influence of product quality and digital marketing innovation on repurchase decisions. The research results indicate that product quality has a positive and significant effect on repurchase decisions, with a regression coefficient of 0.45 and a p-value < 0.05. This means that the better the product quality, the higher the likelihood of customers making repeat purchases. Additionally, digital marketing innovation also has a positive and significant effect, with a regression coefficient of 0.38 and a p-value < 0.05. This suggests that more innovative digital marketing strategies lead to higher customer repurchase decisions. The regression model shows a good fit with an Adjusted R² of 0.62, indicating that 62% of the variation in repurchase decisions can be explained by product quality and digital marketing innovation. This research contributes to the development of marketing theory by highlighting significant factors influencing repurchase decisions. Practically, the findings provide managerial implications for McDonald's to enhance product quality and digital marketing innovation as strategies to boost customer repurchase decisions. By optimizing the use of digital technology in marketing activities and ensuring product quality that meets customer expectations, McDonald's can maintain and increase customer loyalty through repurchases.
The Mediating Effect of PAE, Subjective Norms, and PBC on the Impact of Diverse Learning Environments on Students Entrepreneurial Intentions Benediktus Rolando; Herry Mulyono
International Journal of Pedagogy and Teacher Education Vol 9, No 1 (2025): International Journal of Pedagogy and Teacher Education - April
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v9i1.98592

Abstract

This study explores the influence of diverse learning environments on the entrepreneurial intentions of undergraduate students in Tangerang, Indonesia—a region where entrepreneurial activity among students remains below national expectations. Drawing on the Theory of Planned Behavior (TPB), we examine how personal attitude, subjective norms, and perceived behavioral control mediate this relationship. A total of 312 students from six universities were surveyed using a purposive sampling method. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that while diverse learning environments significantly enhance students’ attitudes (β=0.862, p&lt;0.001) and perceived behavioral control (β=0.872, p&lt;0.001), they paradoxically reduce entrepreneurial intentions (β=-0.311, p&lt;0.05). Subjective norms showed no significant effect (p=0.156), reflecting cultural nuances in collectivist societies where institutional and structural factors may overshadow social influence. These results suggest that while exposure to diversity fosters creativity and self-efficacy, it may also introduce decision complexity and risk awareness that discourage entrepreneurial action. The study extends TPB by contextualizing its limitations in non-Western settings and offers practical recommendations. These include implementing structured mentorship, industry-specific entrepreneurial curricula, and institutional support systems to help students translate diverse insights into actionable ventures. Educational institutions must balance the benefits of exposure to diverse perspectives with scaffolding mechanisms that mitigate cognitive overload and cultural dissonance. This research contributes to refining entrepreneurship education strategies in emerging economies.
Co-Authors Al-Amin Al-Amin, Al-Amin Alhima Nurmala Dea Angelica, Natasya Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI