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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI DAN BISNIS Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL JHSS (Journal of Humanities and Social Studies) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS Rolando, Benediktus; Mulyono, Herry
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.662

Abstract

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.
THE APPLICATION OF FINANCIAL ACCOUNTING STANDARDS TO THE QUALITY OF FINANCIAL STATEMENTS IN MANUFACTURING COMPANIES IN INDONESIA Benediktus Rolando; Ignatius Septo Pramesworo; Rina Apriliani; Mohamad Khairi Bin Haji Othman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This study discusses the effect of the application of Financial Accounting Standards (SAK) on the quality of financial statements of manufacturing companies in Indonesia. The research method used is literature review. The research findings show that companies that consistently apply SAK are able to produce more transparent, accurate, and comparable reports. Strict application of SAK also contributes to reducing record errors and manipulation of financial statements, improving information disclosure, and assisting stakeholders' economic decision making. This research confirms the importance of investment in accounting information technology and human resource training to support effective implementation of SAKs. The implication is that company management needs to commit to applicable accounting standards and invest in technology development and employee training to ensure reliable financial statements and improve the company's reputation and long-term competitiveness.
EFFECTIVE STRATEGIES IN HUMAN RESOURCE MANAGEMENT Loso Judijanto; Benediktus Rolando
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Effective human resource management is the key to building and maintaining an organisation's competitive advantage. The research method used is literature. The results show that the integration of these strategies not only strengthens internal operations, but also improves employee well-being and organisational innovation. This research recommends the implementation of a holistic approach to HR management as an essential step for success in a dynamic and competitive business ecosystem.
APPROACHES TO PERFORMANCE MANAGEMENT IN MODERN ORGANISATIONS Loso Judijanto; Benediktus Rolando; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Performance management in the context of modern organisations requires an approach that adapts to the fast-changing business environment and evolving employee expectations. Recent approaches emphasise the importance of continuous dialogue, the use of technology for proper analysis of performance data, and the building of a supportive work environment to optimise employee potential. By integrating communicative techniques, data analytics, and appropriate individual development strategies, performance management becomes more than just an evaluation; it becomes a catalyst for individual and organisational growth. This modern approach not only improves overall performance but also promotes continuous adaptation and innovation, paving the way for the achievement of strategic goals and business continuity in a dynamic environment. This represents a shift from the traditional paradigm towards a more holistic practice, where performance management is seen as central to organisational development and employee satisfaction.
INNOVATION AND ENTREPRENEURSHIP AS PILLARS OF ECONOMIC DEVELOPMENT: A REVIEW OF THE LITERATURE AND ITS IMPLICATIONS FOR SOCIETY Benediktus Rolando; Robby Cahyadi; Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Innovation and entrepreneurship are key elements of economic development. The focus is on creating new ideas, technologies and business processes that can be more efficient and productive. Innovation means creating creative solutions that can be initiated, developed and marketed according to changing market needs, while entrepreneurship refers to the process of starting and advancing entrepreneurial life by managing new companies, creating labour, bringing economic diversification in a sustainable manner. The study conducted in this research uses the literature research method. The results show that Innovation and entrepreneurship have several macro effects that impact the economy. At the micro level, first of all, they create new jobs, which helps to lower the unemployment rate and improve social welfare. Secondly, innovation and entrepreneurship serve as an important way of diversifying the economy. This in turn helps lower the level of dependence on a single sector and increases the resilience of the economy to external shocks. Third, a business culture shaped by entrepreneurial spirit fosters economic dynamism and a sustainable innovative ecosystem.
Exploring Student Satisfaction In Technology-Enhanced Learning And Institutional Competitiveness: A Systematic Literature Review R. Susanto, Salya; Mulyono, Herry; Rolando, Benediktus; Ingriana, Alberta
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 1 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.186

Abstract

Student satisfaction within technology-enhanced learning (TEL) environments is a pivotal factor influencing pedagogical effectiveness and higher education institutions' strategic positioning in a competitive landscape. However, critics highlight drawbacks, including dissatisfaction from the abrupt COVID-19 shift to online learning due to inadequate preparation, overburdened instructors, technostress, isolation in asynchronous courses, increased dropout rates, poor retention, and reputational damage. This systematic literature review synthesizes evidence from 64 peer-reviewed articles indexed in Scopus, published between 2020 and 2025 across multiple countries, to examine the key determinants of student satisfaction in TEL and their implications for institutional strategy and sustainability. The findings indicate that student satisfaction is a multifaceted construct shaped by pedagogical, technological, and support-related dimensions. These dimensions enhance learners’ perceptions and engagement, leading to improved retention, institutional reputation, enrollment outcomes, and overall competitiveness. The review also highlights the critical role of adaptive learning technologies and personalized instructional design in strengthening satisfaction. Furthermore, Institutions must strategically invest in robust TEL infrastructure and faculty development to optimize learning experiences and sustain long-term competitive advantage.
The Mediating Effect of PAE, Subjective Norms, and PBC on the Impact of Diverse Learning Environments on Students Entrepreneurial Intentions Rolando, Benediktus; Mulyono, Herry
International Journal of Pedagogy and Teacher Education Vol 9, No 1 (2025): International Journal of Pedagogy and Teacher Education - April
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v9i1.98592

Abstract

This study explores the influence of diverse learning environments on the entrepreneurial intentions of undergraduate students in Tangerang, Indonesia—a region where entrepreneurial activity among students remains below national expectations. Drawing on the Theory of Planned Behavior (TPB), we examine how personal attitude, subjective norms, and perceived behavioral control mediate this relationship. A total of 312 students from six universities were surveyed using a purposive sampling method. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that while diverse learning environments significantly enhance students’ attitudes (β=0.862, p<0.001) and perceived behavioral control (β=0.872, p<0.001), they paradoxically reduce entrepreneurial intentions (β=-0.311, p<0.05). Subjective norms showed no significant effect (p=0.156), reflecting cultural nuances in collectivist societies where institutional and structural factors may overshadow social influence. These results suggest that while exposure to diversity fosters creativity and self-efficacy, it may also introduce decision complexity and risk awareness that discourage entrepreneurial action. The study extends TPB by contextualizing its limitations in non-Western settings and offers practical recommendations. These include implementing structured mentorship, industry-specific entrepreneurial curricula, and institutional support systems to help students translate diverse insights into actionable ventures. Educational institutions must balance the benefits of exposure to diverse perspectives with scaffolding mechanisms that mitigate cognitive overload and cultural dissonance. This research contributes to refining entrepreneurship education strategies in emerging economies.
Co-Authors Al-Amin Al-Amin, Al-Amin Angelica, Natasya Dea, Alhima Nurmala Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni R. Susanto, Salya Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI