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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI DAN BISNIS Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL JHSS (Journal of Humanities and Social Studies) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Analisis Tantangan Dan Solusi Industri Layanan Teknologi Di Indonesia: Studi Kualitatif Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1851

Abstract

The technology services industry is a strategic sector in global economic growth facing various complex challenges, from technology adaptation to cybersecurity. While research on technological innovation is abundant, there remains a gap in in-depth analysis of strategic solutions for challenges faced by technology companies in developing countries, particularly Indonesia. This study aims to analyse the main challenges in the technology services industry and offer innovative solutions through a systematic literature review with content analysis methodology. Data was obtained from the Scopus database through a systematic filtering process from 720 initial articles to 50 final articles based on strict inclusion and exclusion criteria. Articles were selected based on topic relevance, methodological quality, and contribution to understanding industry challenges and solutions within the 2019-2024 timeframe. The research identifies four key areas requiring attention: (1) investment in research and development to drive sustainable innovation, (2) human resource development through comprehensive training programs, (3) strengthening strategic collaboration among stakeholders, and (4) regulatory framework enhancement to support industry growth. This study recommends an integrated approach combining digital transformation, workforce competency improvement, and cross-sector collaboration to enhance competitiveness and sustainability in Indonesia's technology services industry.
Digital Marketing Strategies for Sales Growth in Indonesian Home Industries Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1852

Abstract

This study investigates the role of digital marketing as a global marketing tool for enhancing sales in home industries within the digital economy era. Using a systematic literature review methodology through the PRISMA framework, the research analyzed 46 peer-reviewed articles to explore how home industry entrepreneurs implement digital marketing strategies to expand their market reach and improve sales performance. The findings indicate that the adoption of digital marketing significantly boosts visibility and sales for home industries, allowing them to connect with consumers beyond local markets. The study emphasizes that effective digital marketing methods foster a better understanding of consumer preferences, which is crucial for tailoring marketing efforts and enhancing customer engagement. Social media emerges as a critical component, facilitating direct interaction with consumers and providing real-time feedback essential for refining marketing strategies. The study's limitations include its focus on Indonesian home industries, potentially limiting generalizability, and its reliance on existing literature rather than primary data collection. The rapid evolution of digital technologies also suggests findings may require regular updates to remain relevant. The research has practical implications for home industry owners in implementing effective digital marketing strategies, for policymakers in supporting digital literacy and infrastructure development, and for practitioners in understanding the specific needs of home industries. The study also highlights that training and capacity-building initiatives are vital for empowering home industry owners to effectively utilize digital marketing tools, as many still lack adequate knowledge in this area. In conclusion, the integration of digital marketing strategies is essential for home industries to remain competitive in the global marketplace, driving sales growth and ensuring long-term sustainability in an increasingly digital world
Enhancing Business Success Through Strategic Negotiation: Interplay of Communication, Gender, and Technology Rolando, Benediktus
Jurnal Humaniora dan Ilmu Pendidikan Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jahidik.v5i1.4350

Abstract

Purpose: This study examines the vital role of communication in business negotiations and its influence on organizational success. It explores how communication strategies, gender dynamics, and technological integration affect negotiation outcomes, emphasizing the importance of adaptive communication in achieving mutually beneficial agreements in a competitive business environment. Research Methodology: A systematic literature review was conducted by analyzing 84 peer-reviewed journal articles published between 2020 and 2024. Using the PRISMA framework, data were collected from reputable databases such as Scopus, ScienceDirect, and Taylor & Francis. The selected studies focused on interpersonal communication, negotiation strategies, gender influence, and the integration of technology in business communication. Results: The results show that effective communication significantly enhances negotiation success by improving understanding, trust, and collaboration between parties. Gender differences play a critical role, as male and female negotiators apply distinct communication styles that influence negotiation outcomes. Furthermore, technological tools, particularly AI-based communication platforms, strengthen negotiation effectiveness by increasing efficiency and reducing misunderstandings. Conclusions: The study concludes that a holistic negotiation strategy—integrating communication skills, gender awareness, and technological adaptability—improves negotiation efficiency and fosters long-term business partnerships. Limitations: The research is limited by its reliance on secondary data and recent publication scope, potentially overlooking earlier theoretical contributions. Contribution: This study provides a conceptual framework linking communication, gender, and technology in business negotiations, offering practical insights for organizations seeking to enhance negotiation strategies in an increasingly digital and diverse business landscape.
Analisis Pengaruh Konten Tiktok Terhadap Keputusan Pembelian Di Tiktok Shop: Studi Kasus Pada Mahasiswa Universitas Bunda Mulia Jakarta Rolando, Benediktus; Winata, Vannes
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 6 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i6.242

Abstract

Penelitian ini bertujuan untuk  menganalisis pengaruh  Content Marketing di aplikasi TikTok terhadap keputusan pembelian online pengguna di TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kuantitatif  dengan  metode deskriptif,  menguji  hipotesis  melalui metode statistik. teknik pengumpulan data melalui kuesioner online yang disebar kepada 61 responden pengguna aplikasi TikTok. Data dianalisis menggunakan aplikasi olah data SPSS 29. Hasil penelitian menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan  terhadap  keputusan  pembelian  online  pada  pengguna aplikasi TikTok .  Hal ini berarti bahwa  semakin  tinggi  tingkat penyebaran promosi koten yang diterima oleh pengguna TikTok, maka semakin  tinggi  pula  kemungkinan  mereka  untuk mengenal brand dan produk sehingga terpengaruh untuk melakukan  pembelian  online  melalui  TikTok Shop. Temuan ini memiliki implikasi penting bagi praktisi dan peneliti. Bagi praktisi, penelitian ini menunjukkan  bahwa  Content Marketing  merupakan  salah  satu  faktor  penting  yang  dapat  memengaruhi  keputusan pembelian  online  pelanggan.  Oleh karena  itu,  brand  perlu  meningkatkan  strategi Content Marketingnya  untuk  meningkatkan  penjualan  online.  Strategic Content Marketing yang dapat  dilakukan antara lain membuat konten edukasi, kegunaan dan keunggulan produk serta  mendorong pelanggan untuk memberikan ulasan di media sosial, website, dan platform  online  lainnya.  Selain  itu, brand  juga  perlu  merespon dengan  baik  ulasan pelanggan, baik  yang  positif  maupun  yang  negatif. Bagi  peneliti,  penelitian  ini  membuka  peluang  untuk  penelitian lebih  lanjut  tentang  Content Marketing  di  industri lain. Penelitian  selanjutnya  dapat  meneliti  pengaruh  Content Marketing pada jenis produk atau layanan yang berbeda, atau dapat meneliti faktor-faktor lain yang memengaruhi Content Marketing.
STRATEGI OMNICHANNEL DALAM PEMASARAN: DAMPAKNYA TERHADAP PEMASUKAN DAN KEBERLANJUTAN USAHA Rolando, Benediktus; Simanjuntak, Enty Evasari; Dewi, Komala; Al-Amin, Al-Amin
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.175

Abstract

This research investigates omnichannel strategies in marketing and their effects on increasing revenue and business sustainability. By reviewing relevant literature and case studies, this research identifies that the omnichannel approach, which integrates online and offline marketing channels to create a seamless customer experience, has a significant contribution to improving the financial performance and long-term sustainability of businesses. The findings show that an omnichannel strategy helps companies understand customer behavior more deeply, personalize offers, and increase customer satisfaction and loyalty. In addition, effective adaptation of information technology in support of omnichannel is proven to improve operational efficiency and strengthen the business's competitive position in the market. Thus, the implementation of an omnichannel strategy not only restructures the way companies interact with customers, but also plays an important role in strengthening the foundation of the business for future growth and sustainability. This research provides insights for business stakeholders on the importance of adopting and continuously updating omnichannel strategies to improve business performance and competitiveness.
Menimbang Manfaat dan Kerugian Investasi Saham dan Kripto Bagi Pelaku Pasar Indonesia Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

This study aims to weigh the benefits and disadvantages of stock and crypto investments for Indonesian market participants. This study uses a desk study approach by reviewing relevant literature from various sources. Various articles, scientific journals, and research reports are used to provide a detailed overview of the characteristics of stock and crypto investments, including their potential benefits and risks. Stocks are known to have a more stable regulatory foundation and are often considered a safer long-term investment. On the other hand, crypto offers the potential for high returns with greater volatility, making it attractive to high-risk investors. However, crypto also faces significant regulatory and security challenges. The results of this study are expected to provide insights for Indonesian investors in making more informed and measured investment decisions. It's hoped that by understanding the dynamics and characteristics of both, investors can be wiser in choosing investment options that suit their risk profile and financial goals.
Memahami Nilai Tukar Kripto dalam Ekonomi Digital: Pendekatan Investasi di Masa Kini Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand the role of crypto exchange rates in the context of the digital economy and current investment approaches through the literature study method. The study utilized relevant literature to explore crypto market volatility and value, the influence of government regulation, blockchain technology, and investment diversification strategies. It was found that crypto exchange rates exhibit high volatility but remain attractive as an investment instrument due to the potential for significant returns. Government regulations and policies play a crucial role in determining the stability and adoption of cryptocurrencies. Blockchain technology provides security and transparency that increases investor confidence and opens up new opportunities in the digital finance sector. The COVID-19 pandemic has accelerated the adoption of crypto as an investment and transaction tool, emphasizing its role in the digital economy. Cryptocurrencies are now an important component in portfolio diversification strategies, helping investors adapt to modern market dynamics. Through this research, it is hoped that investors and policymakers can gain a deeper insight into crypto and its impact on investment in the digital era.
Exploring The Theory Of Financial Innovation In The Context Of Industry 4.0 Rolando, Benediktus; Mulyono, Herry; Hartanti, Rina; Ingriana, Alberta Ingriana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 4 (2024): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fourth industrial revolution, also known as Industry 4.0 is marked by rapid technological advancements that have significantly impacted various economic sectors, including the financial industry. This paper analyze how financial innovation is shaping the industry in the context of the 4.0 industrial revolution. The study explores the concept of financial innovation and its role in driving the transformation of the financial sector, particularly in the face of emerging technologies such as artificial intelligence, big data, and the Internet of Things. In this research, we utilized the Systematic Literature Review method to analyze over 100 articles from through platforms like Scopus, ScienceDirect, Google Scholar, Taylor & Francis Online, Wiley Online Library, and Copernicus International Index. Which formed the basis of our study results. The findings suggest that financial innovation is a key enabler for the digitalization of financial services, leading to the development of new business models, products, and services. Moreover, the integration of financial innovation with Industry 4.0 technologies has the potential to enhance efficiency, accessibility, and inclusivity in the financial sector. While the integration of financial innovation with Industry 4.0 technologies may indeed bring about efficiency and accessibility in the financial sector, it is important to consider the potential drawbacks and risks associated with this trend. This research is beneficial for academics, policymakers, and financial industry professionals who seek to understand the implications of financial innovation in the context of the fourth industrial revolution.
Understanding Non-Muslims' Purchase Intention: Examining the Effects of Halal Awareness, Certification, and Marketing Factors Rolando, Benediktus
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 9 No. 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v9i2.9245

Abstract

This research examines the determinants of halal purchase intention among non-Muslim consumers in Indonesia. Utilizing the Theory of Planned Behaviour (TPB) as a conceptual foundation, the study evaluates the influence of halal awareness, certification standards, product attributes, promotional strategies, and brand recognition on consumer intention. Data obtained from 134 non-Muslim respondents across five major Indonesian cities were analysed using structural equation modelling (SEM). Results reveal that all five factors positively influence purchase intention, with brand recognition and certification standards demonstrating the strongest effects, followed by promotional strategies, halal awareness, and product attributes. The model explains 58.3% of the variance in purchase intention, providing robust explanatory power. Significant differences were observed across ethnic groups, with Javanese Christians showing greater acceptance of halal products compared to Chinese Indonesians, highlighting the role of cultural proximity to Islamic traditions. These findings challenge conventional marketing approaches by revealing that non-Muslim consumers rely more heavily on external trust signals (brands and certification) than intrinsic product attributes when considering halal products. Penelitian ini menganalisis faktor-faktor yang mempengaruhi niat pembelian produk halal di kalangan konsumen non-Muslim di Indonesia. Dengan menggunakan Teori Perilaku yang Direncanakan (TPB) sebagai landasan konseptual, studi ini mengevaluasi pengaruh kesadaran halal, standar sertifikasi, atribut produk, strategi promosi, dan pengenalan merek terhadap niat pembelian konsumen. Data yang diperoleh dari 134 responden non-Muslim di lima kota besar di Indonesia dianalisis menggunakan model persamaan struktural (SEM). Hasil menunjukkan bahwa kelima faktor tersebut secara positif mempengaruhi niat pembelian, dengan pengenalan merek dan standar sertifikasi menunjukkan efek terkuat, diikuti oleh strategi promosi, kesadaran halal, dan atribut produk. Model ini menjelaskan 58,3% varians dalam niat pembelian, menunjukkan daya penjelas yang kuat. Perbedaan signifikan diamati antar kelompok etnis, dengan Kristen Jawa menunjukkan penerimaan yang lebih tinggi terhadap produk halal dibandingkan dengan Tionghoa Indonesia, menyoroti peran kedekatan budaya dengan tradisi Islam. Temuan ini menantang pendekatan pemasaran konvensional dengan menunjukkan bahwa konsumen non-Muslim lebih bergantung pada sinyal kepercayaan eksternal (merek dan sertifikasi) daripada atribut produk intrinsik saat mempertimbangkan produk halal.
China’s live-streaming e-commerce market: A systematic review of its role in shaping global retail standards Rolando, Benediktus
Communications in Humanities and Social Sciences Vol. 5 No. 2 (2025): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.5.2.2025.94

Abstract

This systematic literature review examines the burgeoning live-streaming e-commerce market in China, focusing on its rapid growth, the dynamics of consumer behavior and its global influence on retail standards. The key issues addressed in this study include the identification of the technological, social, and psychological factors driving this sector’s growth, the analysis of the impact of its interactive and immersive nature on consumer behavior and the exploration of its implications for the global retail landscape. Employing qualitative methods, the review synthesizes findings from 55 studies, selected through a systematic screening process. The findings of the study highlight that factors such as real-time interaction, social presence and streamers' influence significantly enhance consumer engagement and impulse buying tendencies. The Chinese model has set new benchmarks, showcasing innovative marketing strategies, technological integration and elevated consumer trust. These findings underscore the transformative potential of live-streaming e-commerce for future retail practices worldwide.
Co-Authors Al-Amin Al-Amin, Al-Amin Angelica, Natasya Dea, Alhima Nurmala Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni R. Susanto, Salya Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI