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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Analisis Pengaruh Konten Tiktok Terhadap Keputusan Pembelian Di Tiktok Shop: Studi Kasus Pada Mahasiswa Universitas Bunda Mulia Jakarta Rolando, Benediktus; Winata, Vannes
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 6 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i6.242

Abstract

Penelitian ini bertujuan untuk  menganalisis pengaruh  Content Marketing di aplikasi TikTok terhadap keputusan pembelian online pengguna di TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kuantitatif  dengan  metode deskriptif,  menguji  hipotesis  melalui metode statistik. teknik pengumpulan data melalui kuesioner online yang disebar kepada 61 responden pengguna aplikasi TikTok. Data dianalisis menggunakan aplikasi olah data SPSS 29. Hasil penelitian menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan  terhadap  keputusan  pembelian  online  pada  pengguna aplikasi TikTok .  Hal ini berarti bahwa  semakin  tinggi  tingkat penyebaran promosi koten yang diterima oleh pengguna TikTok, maka semakin  tinggi  pula  kemungkinan  mereka  untuk mengenal brand dan produk sehingga terpengaruh untuk melakukan  pembelian  online  melalui  TikTok Shop. Temuan ini memiliki implikasi penting bagi praktisi dan peneliti. Bagi praktisi, penelitian ini menunjukkan  bahwa  Content Marketing  merupakan  salah  satu  faktor  penting  yang  dapat  memengaruhi  keputusan pembelian  online  pelanggan.  Oleh karena  itu,  brand  perlu  meningkatkan  strategi Content Marketingnya  untuk  meningkatkan  penjualan  online.  Strategic Content Marketing yang dapat  dilakukan antara lain membuat konten edukasi, kegunaan dan keunggulan produk serta  mendorong pelanggan untuk memberikan ulasan di media sosial, website, dan platform  online  lainnya.  Selain  itu, brand  juga  perlu  merespon dengan  baik  ulasan pelanggan, baik  yang  positif  maupun  yang  negatif. Bagi  peneliti,  penelitian  ini  membuka  peluang  untuk  penelitian lebih  lanjut  tentang  Content Marketing  di  industri lain. Penelitian  selanjutnya  dapat  meneliti  pengaruh  Content Marketing pada jenis produk atau layanan yang berbeda, atau dapat meneliti faktor-faktor lain yang memengaruhi Content Marketing.
STRATEGI OMNICHANNEL DALAM PEMASARAN: DAMPAKNYA TERHADAP PEMASUKAN DAN KEBERLANJUTAN USAHA Rolando, Benediktus; Simanjuntak, Enty Evasari; Dewi, Komala; Al-Amin, Al-Amin
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.175

Abstract

This research investigates omnichannel strategies in marketing and their effects on increasing revenue and business sustainability. By reviewing relevant literature and case studies, this research identifies that the omnichannel approach, which integrates online and offline marketing channels to create a seamless customer experience, has a significant contribution to improving the financial performance and long-term sustainability of businesses. The findings show that an omnichannel strategy helps companies understand customer behavior more deeply, personalize offers, and increase customer satisfaction and loyalty. In addition, effective adaptation of information technology in support of omnichannel is proven to improve operational efficiency and strengthen the business's competitive position in the market. Thus, the implementation of an omnichannel strategy not only restructures the way companies interact with customers, but also plays an important role in strengthening the foundation of the business for future growth and sustainability. This research provides insights for business stakeholders on the importance of adopting and continuously updating omnichannel strategies to improve business performance and competitiveness.
Menimbang Manfaat dan Kerugian Investasi Saham dan Kripto Bagi Pelaku Pasar Indonesia Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

This study aims to weigh the benefits and disadvantages of stock and crypto investments for Indonesian market participants. This study uses a desk study approach by reviewing relevant literature from various sources. Various articles, scientific journals, and research reports are used to provide a detailed overview of the characteristics of stock and crypto investments, including their potential benefits and risks. Stocks are known to have a more stable regulatory foundation and are often considered a safer long-term investment. On the other hand, crypto offers the potential for high returns with greater volatility, making it attractive to high-risk investors. However, crypto also faces significant regulatory and security challenges. The results of this study are expected to provide insights for Indonesian investors in making more informed and measured investment decisions. It's hoped that by understanding the dynamics and characteristics of both, investors can be wiser in choosing investment options that suit their risk profile and financial goals.
Memahami Nilai Tukar Kripto dalam Ekonomi Digital: Pendekatan Investasi di Masa Kini Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

This research aims to understand the role of crypto exchange rates in the context of the digital economy and current investment approaches through the literature study method. The study utilized relevant literature to explore crypto market volatility and value, the influence of government regulation, blockchain technology, and investment diversification strategies. It was found that crypto exchange rates exhibit high volatility but remain attractive as an investment instrument due to the potential for significant returns. Government regulations and policies play a crucial role in determining the stability and adoption of cryptocurrencies. Blockchain technology provides security and transparency that increases investor confidence and opens up new opportunities in the digital finance sector. The COVID-19 pandemic has accelerated the adoption of crypto as an investment and transaction tool, emphasizing its role in the digital economy. Cryptocurrencies are now an important component in portfolio diversification strategies, helping investors adapt to modern market dynamics. Through this research, it is hoped that investors and policymakers can gain a deeper insight into crypto and its impact on investment in the digital era.
Exploring The Theory Of Financial Innovation In The Context Of Industry 4.0 Rolando, Benediktus; Mulyono, Herry; Hartanti, Rina; Ingriana, Alberta Ingriana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 4 (2024): April
Publisher : Abadi Institute

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Abstract

The fourth industrial revolution, also known as Industry 4.0 is marked by rapid technological advancements that have significantly impacted various economic sectors, including the financial industry. This paper analyze how financial innovation is shaping the industry in the context of the 4.0 industrial revolution. The study explores the concept of financial innovation and its role in driving the transformation of the financial sector, particularly in the face of emerging technologies such as artificial intelligence, big data, and the Internet of Things. In this research, we utilized the Systematic Literature Review method to analyze over 100 articles from through platforms like Scopus, ScienceDirect, Google Scholar, Taylor & Francis Online, Wiley Online Library, and Copernicus International Index. Which formed the basis of our study results. The findings suggest that financial innovation is a key enabler for the digitalization of financial services, leading to the development of new business models, products, and services. Moreover, the integration of financial innovation with Industry 4.0 technologies has the potential to enhance efficiency, accessibility, and inclusivity in the financial sector. While the integration of financial innovation with Industry 4.0 technologies may indeed bring about efficiency and accessibility in the financial sector, it is important to consider the potential drawbacks and risks associated with this trend. This research is beneficial for academics, policymakers, and financial industry professionals who seek to understand the implications of financial innovation in the context of the fourth industrial revolution.
China’s live-streaming e-commerce market: A systematic review of its role in shaping global retail standards Rolando, Benediktus
Communications in Humanities and Social Sciences Vol. 5 No. 2 (2025): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.5.2.2025.94

Abstract

This systematic literature review examines the burgeoning live-streaming e-commerce market in China, focusing on its rapid growth, the dynamics of consumer behavior and its global influence on retail standards. The key issues addressed in this study include the identification of the technological, social, and psychological factors driving this sector’s growth, the analysis of the impact of its interactive and immersive nature on consumer behavior and the exploration of its implications for the global retail landscape. Employing qualitative methods, the review synthesizes findings from 55 studies, selected through a systematic screening process. The findings of the study highlight that factors such as real-time interaction, social presence and streamers' influence significantly enhance consumer engagement and impulse buying tendencies. The Chinese model has set new benchmarks, showcasing innovative marketing strategies, technological integration and elevated consumer trust. These findings underscore the transformative potential of live-streaming e-commerce for future retail practices worldwide.
THE APPLICATION OF FINANCIAL ACCOUNTING STANDARDS TO THE QUALITY OF FINANCIAL STATEMENTS IN MANUFACTURING COMPANIES IN INDONESIA Benediktus Rolando; Ignatius Septo Pramesworo; Rina Apriliani; Mohamad Khairi Bin Haji Othman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This study discusses the effect of the application of Financial Accounting Standards (SAK) on the quality of financial statements of manufacturing companies in Indonesia. The research method used is literature review. The research findings show that companies that consistently apply SAK are able to produce more transparent, accurate, and comparable reports. Strict application of SAK also contributes to reducing record errors and manipulation of financial statements, improving information disclosure, and assisting stakeholders' economic decision making. This research confirms the importance of investment in accounting information technology and human resource training to support effective implementation of SAKs. The implication is that company management needs to commit to applicable accounting standards and invest in technology development and employee training to ensure reliable financial statements and improve the company's reputation and long-term competitiveness.
EFFECTIVE STRATEGIES IN HUMAN RESOURCE MANAGEMENT Loso Judijanto; Benediktus Rolando
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Effective human resource management is the key to building and maintaining an organisation's competitive advantage. The research method used is literature. The results show that the integration of these strategies not only strengthens internal operations, but also improves employee well-being and organisational innovation. This research recommends the implementation of a holistic approach to HR management as an essential step for success in a dynamic and competitive business ecosystem.
APPROACHES TO PERFORMANCE MANAGEMENT IN MODERN ORGANISATIONS Loso Judijanto; Benediktus Rolando; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Performance management in the context of modern organisations requires an approach that adapts to the fast-changing business environment and evolving employee expectations. Recent approaches emphasise the importance of continuous dialogue, the use of technology for proper analysis of performance data, and the building of a supportive work environment to optimise employee potential. By integrating communicative techniques, data analytics, and appropriate individual development strategies, performance management becomes more than just an evaluation; it becomes a catalyst for individual and organisational growth. This modern approach not only improves overall performance but also promotes continuous adaptation and innovation, paving the way for the achievement of strategic goals and business continuity in a dynamic environment. This represents a shift from the traditional paradigm towards a more holistic practice, where performance management is seen as central to organisational development and employee satisfaction.
INNOVATION AND ENTREPRENEURSHIP AS PILLARS OF ECONOMIC DEVELOPMENT: A REVIEW OF THE LITERATURE AND ITS IMPLICATIONS FOR SOCIETY Benediktus Rolando; Robby Cahyadi; Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Innovation and entrepreneurship are key elements of economic development. The focus is on creating new ideas, technologies and business processes that can be more efficient and productive. Innovation means creating creative solutions that can be initiated, developed and marketed according to changing market needs, while entrepreneurship refers to the process of starting and advancing entrepreneurial life by managing new companies, creating labour, bringing economic diversification in a sustainable manner. The study conducted in this research uses the literature research method. The results show that Innovation and entrepreneurship have several macro effects that impact the economy. At the micro level, first of all, they create new jobs, which helps to lower the unemployment rate and improve social welfare. Secondly, innovation and entrepreneurship serve as an important way of diversifying the economy. This in turn helps lower the level of dependence on a single sector and increases the resilience of the economy to external shocks. Third, a business culture shaped by entrepreneurial spirit fosters economic dynamism and a sustainable innovative ecosystem.
Co-Authors Al-Amin Al-Amin, Al-Amin Alhima Nurmala Dea Angelica, Natasya Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI