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The Mediating Effect of PAE, Subjective Norms, and PBC on the Impact of Diverse Learning Environments on Students Entrepreneurial Intentions Benediktus Rolando; Herry Mulyono
International Journal of Pedagogy and Teacher Education Vol 9, No 1 (2025): International Journal of Pedagogy and Teacher Education - April
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v9i1.98592

Abstract

This study explores the influence of diverse learning environments on the entrepreneurial intentions of undergraduate students in Tangerang, Indonesia—a region where entrepreneurial activity among students remains below national expectations. Drawing on the Theory of Planned Behavior (TPB), we examine how personal attitude, subjective norms, and perceived behavioral control mediate this relationship. A total of 312 students from six universities were surveyed using a purposive sampling method. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that while diverse learning environments significantly enhance students’ attitudes (β=0.862, p<0.001) and perceived behavioral control (β=0.872, p<0.001), they paradoxically reduce entrepreneurial intentions (β=-0.311, p<0.05). Subjective norms showed no significant effect (p=0.156), reflecting cultural nuances in collectivist societies where institutional and structural factors may overshadow social influence. These results suggest that while exposure to diversity fosters creativity and self-efficacy, it may also introduce decision complexity and risk awareness that discourage entrepreneurial action. The study extends TPB by contextualizing its limitations in non-Western settings and offers practical recommendations. These include implementing structured mentorship, industry-specific entrepreneurial curricula, and institutional support systems to help students translate diverse insights into actionable ventures. Educational institutions must balance the benefits of exposure to diverse perspectives with scaffolding mechanisms that mitigate cognitive overload and cultural dissonance. This research contributes to refining entrepreneurship education strategies in emerging economies.
Hubungan Sustainable Education Founder Startup dengan Ketahanan Bisnis: Kontribusi Inovasi dalam Pengembangan Usaha: Relationship between Sustainable Education Startup Founder and Business Resilience: Contribution of Innovation in Business Development Rolando, Benediktus
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i1.1298

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara Sustainable Education Founder startup dengan ketahanan bisnis, serta peran mediasi inovasi bisnis dalam hubungan tersebut. Dengan tingginya tingkat kegagalan startup, pemahaman mengenai faktor-faktor yang berkontribusi pada ketahanan bisnis menjadi sangat penting, terutama dalam konteks pendidikan berkelanjutan bagi para pendiri startup. Menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling Partial Least Squares (SEM-PLS), penelitian ini melibatkan 100 founder startup yang telah mengikuti pelatihan atau pendidikan kewirausahaan berkelanjutan dan memiliki usaha yang telah berjalan minimal 1 tahun. Hasil penelitian menunjukkan bahwa Sustainable Education Founder startup berpengaruh positif dan signifikan terhadap inovasi bisnis (β = 0.672, p < 0.001) dan ketahanan bisnis (β = 0.145, p = 0.047). Selain itu, inovasi bisnis berpengaruh positif dan signifikan terhadap ketahanan bisnis (β = 0.586, p < 0.001). Studi ini juga menemukan bahwa inovasi bisnis memediasi secara parsial hubungan antara Sustainable Education Founder startup dan ketahanan bisnis, dengan nilai Variance Accounted For (VAF) sebesar 73.1%. Temuan ini mengimplikasikan pentingnya pendidikan berkelanjutan dalam mengembangkan kapasitas inovatif founder startup, yang pada gilirannya berkontribusi pada peningkatan ketahanan bisnis. Penelitian ini memberikan kontribusi teoretis dalam mengintegrasikan literatur pendidikan kewirausahaan, inovasi, dan ketahanan bisnis, serta menawarkan implikasi praktis bagi founder startup, pengembang program pendidikan kewirausahaan, dan pembuat kebijakan dalam upaya memperkuat ekosistem startup di Indonesia.
The IMPACT OF CRYPTOCURRENCY ON THE TRADITIONAL BANKING SYSTEM IN INDONESIA: A THREAT OR COMPLEMENT Rolando, Benediktus
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.861

Abstract

This study explores the relationship between cryptocurrency and the traditional banking system in Indonesia, aiming to determine whether cryptocurrency acts as a threat or a complement to conventional banking practices. The research employs a systematic literature review methodology, conducting extensive searches through the Scopus and Google Scholar databases to gather relevant data and insights. The rapid growth and adoption of cryptocurrencies, particularly Bitcoin, have revolutionized financial interactions by providing decentralized alternatives that enhance transaction efficiency and reduce costs, thereby challenging the established norms of the traditional banking system. The study reveals the dual nature of cryptocurrencies, highlighting their potential to compete with traditional banks while also presenting opportunities for innovation through the integration of blockchain technology, which can improve transparency and security in financial transactions. The regulatory environment in Indonesia plays a crucial role in shaping the dynamics between cryptocurrency and the banking sector. Currently, cryptocurrencies are classified as commodities, but the legal framework remains ambiguous, potentially exposing banks to risks such as money laundering and fraud. The findings emphasize the importance of establishing a balanced regulatory approach that can effectively harness the benefits of cryptocurrency while mitigating its associated risks. By doing so, Indonesia can foster an environment where both traditional banks and digital currencies can coexist and thrive, contributing to the development of a more robust and inclusive financial ecosystem.
Analisis Tantangan Dan Solusi Industri Layanan Teknologi Di Indonesia: Studi Kualitatif Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1851

Abstract

The technology services industry is a strategic sector in global economic growth facing various complex challenges, from technology adaptation to cybersecurity. While research on technological innovation is abundant, there remains a gap in in-depth analysis of strategic solutions for challenges faced by technology companies in developing countries, particularly Indonesia. This study aims to analyse the main challenges in the technology services industry and offer innovative solutions through a systematic literature review with content analysis methodology. Data was obtained from the Scopus database through a systematic filtering process from 720 initial articles to 50 final articles based on strict inclusion and exclusion criteria. Articles were selected based on topic relevance, methodological quality, and contribution to understanding industry challenges and solutions within the 2019-2024 timeframe. The research identifies four key areas requiring attention: (1) investment in research and development to drive sustainable innovation, (2) human resource development through comprehensive training programs, (3) strengthening strategic collaboration among stakeholders, and (4) regulatory framework enhancement to support industry growth. This study recommends an integrated approach combining digital transformation, workforce competency improvement, and cross-sector collaboration to enhance competitiveness and sustainability in Indonesia's technology services industry.
Digital Marketing Strategies for Sales Growth in Indonesian Home Industries Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1852

Abstract

This study investigates the role of digital marketing as a global marketing tool for enhancing sales in home industries within the digital economy era. Using a systematic literature review methodology through the PRISMA framework, the research analyzed 46 peer-reviewed articles to explore how home industry entrepreneurs implement digital marketing strategies to expand their market reach and improve sales performance. The findings indicate that the adoption of digital marketing significantly boosts visibility and sales for home industries, allowing them to connect with consumers beyond local markets. The study emphasizes that effective digital marketing methods foster a better understanding of consumer preferences, which is crucial for tailoring marketing efforts and enhancing customer engagement. Social media emerges as a critical component, facilitating direct interaction with consumers and providing real-time feedback essential for refining marketing strategies. The study's limitations include its focus on Indonesian home industries, potentially limiting generalizability, and its reliance on existing literature rather than primary data collection. The rapid evolution of digital technologies also suggests findings may require regular updates to remain relevant. The research has practical implications for home industry owners in implementing effective digital marketing strategies, for policymakers in supporting digital literacy and infrastructure development, and for practitioners in understanding the specific needs of home industries. The study also highlights that training and capacity-building initiatives are vital for empowering home industry owners to effectively utilize digital marketing tools, as many still lack adequate knowledge in this area. In conclusion, the integration of digital marketing strategies is essential for home industries to remain competitive in the global marketplace, driving sales growth and ensuring long-term sustainability in an increasingly digital world
Enhancing Business Success Through Strategic Negotiation: Interplay of Communication, Gender, and Technology Rolando, Benediktus
Jurnal Humaniora dan Ilmu Pendidikan Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jahidik.v5i1.4350

Abstract

Purpose: This study examines the vital role of communication in business negotiations and its influence on organizational success. It explores how communication strategies, gender dynamics, and technological integration affect negotiation outcomes, emphasizing the importance of adaptive communication in achieving mutually beneficial agreements in a competitive business environment. Research Methodology: A systematic literature review was conducted by analyzing 84 peer-reviewed journal articles published between 2020 and 2024. Using the PRISMA framework, data were collected from reputable databases such as Scopus, ScienceDirect, and Taylor & Francis. The selected studies focused on interpersonal communication, negotiation strategies, gender influence, and the integration of technology in business communication. Results: The results show that effective communication significantly enhances negotiation success by improving understanding, trust, and collaboration between parties. Gender differences play a critical role, as male and female negotiators apply distinct communication styles that influence negotiation outcomes. Furthermore, technological tools, particularly AI-based communication platforms, strengthen negotiation effectiveness by increasing efficiency and reducing misunderstandings. Conclusions: The study concludes that a holistic negotiation strategy—integrating communication skills, gender awareness, and technological adaptability—improves negotiation efficiency and fosters long-term business partnerships. Limitations: The research is limited by its reliance on secondary data and recent publication scope, potentially overlooking earlier theoretical contributions. Contribution: This study provides a conceptual framework linking communication, gender, and technology in business negotiations, offering practical insights for organizations seeking to enhance negotiation strategies in an increasingly digital and diverse business landscape.
Analisis Pengaruh Konten Tiktok Terhadap Keputusan Pembelian Di Tiktok Shop: Studi Kasus Pada Mahasiswa Universitas Bunda Mulia Jakarta Rolando, Benediktus; Winata, Vannes
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 6 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i6.242

Abstract

Penelitian ini bertujuan untuk  menganalisis pengaruh  Content Marketing di aplikasi TikTok terhadap keputusan pembelian online pengguna di TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kuantitatif  dengan  metode deskriptif,  menguji  hipotesis  melalui metode statistik. teknik pengumpulan data melalui kuesioner online yang disebar kepada 61 responden pengguna aplikasi TikTok. Data dianalisis menggunakan aplikasi olah data SPSS 29. Hasil penelitian menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan  terhadap  keputusan  pembelian  online  pada  pengguna aplikasi TikTok .  Hal ini berarti bahwa  semakin  tinggi  tingkat penyebaran promosi koten yang diterima oleh pengguna TikTok, maka semakin  tinggi  pula  kemungkinan  mereka  untuk mengenal brand dan produk sehingga terpengaruh untuk melakukan  pembelian  online  melalui  TikTok Shop. Temuan ini memiliki implikasi penting bagi praktisi dan peneliti. Bagi praktisi, penelitian ini menunjukkan  bahwa  Content Marketing  merupakan  salah  satu  faktor  penting  yang  dapat  memengaruhi  keputusan pembelian  online  pelanggan.  Oleh karena  itu,  brand  perlu  meningkatkan  strategi Content Marketingnya  untuk  meningkatkan  penjualan  online.  Strategic Content Marketing yang dapat  dilakukan antara lain membuat konten edukasi, kegunaan dan keunggulan produk serta  mendorong pelanggan untuk memberikan ulasan di media sosial, website, dan platform  online  lainnya.  Selain  itu, brand  juga  perlu  merespon dengan  baik  ulasan pelanggan, baik  yang  positif  maupun  yang  negatif. Bagi  peneliti,  penelitian  ini  membuka  peluang  untuk  penelitian lebih  lanjut  tentang  Content Marketing  di  industri lain. Penelitian  selanjutnya  dapat  meneliti  pengaruh  Content Marketing pada jenis produk atau layanan yang berbeda, atau dapat meneliti faktor-faktor lain yang memengaruhi Content Marketing.
STRATEGI OMNICHANNEL DALAM PEMASARAN: DAMPAKNYA TERHADAP PEMASUKAN DAN KEBERLANJUTAN USAHA Rolando, Benediktus; Simanjuntak, Enty Evasari; Dewi, Komala; Al-Amin, Al-Amin
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.175

Abstract

This research investigates omnichannel strategies in marketing and their effects on increasing revenue and business sustainability. By reviewing relevant literature and case studies, this research identifies that the omnichannel approach, which integrates online and offline marketing channels to create a seamless customer experience, has a significant contribution to improving the financial performance and long-term sustainability of businesses. The findings show that an omnichannel strategy helps companies understand customer behavior more deeply, personalize offers, and increase customer satisfaction and loyalty. In addition, effective adaptation of information technology in support of omnichannel is proven to improve operational efficiency and strengthen the business's competitive position in the market. Thus, the implementation of an omnichannel strategy not only restructures the way companies interact with customers, but also plays an important role in strengthening the foundation of the business for future growth and sustainability. This research provides insights for business stakeholders on the importance of adopting and continuously updating omnichannel strategies to improve business performance and competitiveness.
Menimbang Manfaat dan Kerugian Investasi Saham dan Kripto Bagi Pelaku Pasar Indonesia Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to weigh the benefits and disadvantages of stock and crypto investments for Indonesian market participants. This study uses a desk study approach by reviewing relevant literature from various sources. Various articles, scientific journals, and research reports are used to provide a detailed overview of the characteristics of stock and crypto investments, including their potential benefits and risks. Stocks are known to have a more stable regulatory foundation and are often considered a safer long-term investment. On the other hand, crypto offers the potential for high returns with greater volatility, making it attractive to high-risk investors. However, crypto also faces significant regulatory and security challenges. The results of this study are expected to provide insights for Indonesian investors in making more informed and measured investment decisions. It's hoped that by understanding the dynamics and characteristics of both, investors can be wiser in choosing investment options that suit their risk profile and financial goals.
Memahami Nilai Tukar Kripto dalam Ekonomi Digital: Pendekatan Investasi di Masa Kini Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand the role of crypto exchange rates in the context of the digital economy and current investment approaches through the literature study method. The study utilized relevant literature to explore crypto market volatility and value, the influence of government regulation, blockchain technology, and investment diversification strategies. It was found that crypto exchange rates exhibit high volatility but remain attractive as an investment instrument due to the potential for significant returns. Government regulations and policies play a crucial role in determining the stability and adoption of cryptocurrencies. Blockchain technology provides security and transparency that increases investor confidence and opens up new opportunities in the digital finance sector. The COVID-19 pandemic has accelerated the adoption of crypto as an investment and transaction tool, emphasizing its role in the digital economy. Cryptocurrencies are now an important component in portfolio diversification strategies, helping investors adapt to modern market dynamics. Through this research, it is hoped that investors and policymakers can gain a deeper insight into crypto and its impact on investment in the digital era.