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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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User-Generated Content as a Strategic Marketing Tool: A Multi-Regional Analysis of Consumer Purchase Decisions and Brand Engagement the Home Industry in the Digital Economy Era Rolando, Benediktus; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 5 No 9 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i9.6896

Abstract

The proliferation of user-generated content (UGC) on social media platforms has fundamentally transformed consumer purchasing behavior in the fashion industry. This study examines the multifaceted impact of UGC on consumer decision-making processes, brand perception, and purchase intentions through a systematic literature review of 51 peer-reviewed articles sourced from Scopus and Google Scholar databases, representing research from diverse geographical regions including Asia, Europe, North America, and the Middle East. Employing a mixed-methods approach combining qualitative analysis of social media interactions and quantitative assessment of consumer survey data, the research reveals three key findings: (1) UGC significantly enhances brand trust and authenticity, particularly when delivered through peer recommendations and influencer partnerships; (2) consumer engagement with UGC correlates strongly with increased purchase intentions, especially among younger demographics; and (3) the effectiveness of UGC varies based on content format, platform selection, and perceived source credibility. Drawing on this geographically diverse body of literature published between 2019-2024, this study contributes to the growing field of digital marketing research by providing actionable insights for fashion brands seeking to leverage UGC in their marketing strategies, while also highlighting the theoretical implications for understanding modern consumer behavior in the social media era.
FOMO, Promotions, and Payment Methods Influencing Indonesian E-Commerce Impulse Buying Rolando, Benediktus
TIN: Terapan Informatika Nusantara Vol 5 No 9 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i9.7052

Abstract

This study examines the influence of Fear of Missing Out (FOMO), sales promotion techniques, and payment methods on impulsive buying behaviour among Indonesian e-commerce consumers. Drawing on the Stimulus-Organism-Response framework and utilizing data from 176 Indonesian online shoppers aged 17-26, this research employs multiple regression analysis to investigate relationships between these variables. Results demonstrate significant positive influences of FOMO (t = 93.482, p < 0.001), sales promotion (t = 95.763, p < 0.001), and payment methods (t = 91.346, p < 0.001) on impulsive buying behaviour. Collectively, these factors explain 68.6% of the variance in impulsive buying behaviour (F = 38.742, p < 0.001), with sales promotion emerging as the strongest predictor. The findings reveal how psychological anxiety about missing opportunities converges with strategic marketing tactics and frictionless payment technologies to create a digital retail environment conducive to spontaneous purchasing decisions. In Indonesia's rapidly evolving e-commerce landscape, characterized by high social media usage and accelerating digital payment adoption (41.3% growth in 2022), these elements represent critical drivers of consumer behaviour. This research advances theoretical understanding of impulsive buying in digital environments while providing practical insights for e-commerce platforms seeking to optimize conversion rates. The study's integrated perspective on psychological, marketing, and technological factors illuminates the complex mechanisms underlying impulsive purchasing decisions in contemporary digital marketplaces, contributing to both theory development and industry practice in an increasingly important domain of consumer behaviour.
Examining Multi-Factor Marketing Dynamics on Consumer Purchase Intention: A TikTok Shop Analysis Rolando, Benediktus
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6952

Abstract

This study investigates the impact of five pivotal marketing strategies on consumer purchase intention within TikTok Shop, focusing on the dynamic social commerce landscape in Indonesia. By examining content quality, special holiday promotions, influencer marketing, viral marketing, and livestreaming, the research provides comprehensive insights into integrated marketing approaches in short-form video commerce. Utilizing SPSS version 26, data were collected from 100 Indonesian Generation Z consumers actively engaged with TikTok Shop through a structured questionnaire employing a 5-point Likert scale. Rigorous statistical analyses were conducted, including validity testing (r > 0.195), reliability testing (Cronbach's Alpha > 0.70), and comprehensive classical assumption tests. Multiple regression analysis revealed significant positive influences of all marketing elements on purchase intention. Content quality emerged as the most influential factor (t = 97.854, p < 0.001), followed closely by influencer marketing (t = 95.438, p < 0.001), special holiday promotions (t = 93.672, p < 0.001), viral marketing (t = 91.756, p < 0.001), and livestreaming (t = 89.923, p < 0.001). The F-test results (F = 7.845 > F-table 2.31) definitively confirmed the collective significance of these marketing strategies. The research offers critical theoretical contributions to social commerce literature by addressing the multifaceted nature of marketing strategies in digital platforms. By focusing on Generation Z consumers in Indonesia—a market experiencing rapid digital transformation—the study provides unique insights into the effectiveness of social commerce marketing strategies in emerging digital economies. The findings not only illuminate the intricate relationships between various marketing elements and purchase intention but also establish a robust foundation for future investigations in the rapidly evolving landscape of short-form video commerce
Integrating Payment Systems with Social Features: Post-Voucher War Strategies for E-Commerce Sustainability Rolando, Benediktus
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6962

Abstract

The Indonesian e-commerce landscape has experienced unprecedented growth, reaching USD 62 billion in gross merchandise value in 2023, yet platforms struggle with sustainability, as evidenced by Bukalapak's exit from the marketplace segment in early 2025 despite substantial technological investments. This research investigates how social commerce features, personalization, and payment convenience influence purchase decisions in e-commerce platforms, with vouchers serving as a mediating variable. The study addresses a critical gap in understanding how platform features, and promotional tools interact to drive purchase decisions in emerging markets, particularly in Indonesia's highly competitive e-commerce sector where platforms engage in intense "voucher wars" for market share. Using path analysis with data collected from 100 active e-commerce users in Indonesia, the research reveals that payment convenience emerges as the strongest predictor of both voucher utilization (t = 7.235, p < 0.001) and purchase decisions (t = 3.356, p < 0.001). Notably, while social commerce features show significant effects through voucher mediation (Sobel Z = 2.4832, p = 0.0130), personalization demonstrates unexpectedly limited impact, challenging assumptions about its universal effectiveness. The study's findings suggest that successful e-commerce platforms in Indonesia must prioritize payment convenience and effectively integrate voucher systems with social commerce features, while potentially reconsidering investments in personalization. These insights contribute to both theoretical understanding of e-commerce dynamics in emerging markets and practical platform development strategies, particularly relevant as Indonesia's e-commerce sector continues its rapid evolution.
Pengaruh Pendapatan, Persepsi Resiko, Persepsi Kemudahan Dan Literasi Keuangan Terhadap Minat Untuk Menggunakan Paylater Rolando, Benediktus
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6953

Abstract

This study aims to analyze the influence of income, risk perception, perceived ease of use, and financial literacy on Generation Z's interest in using paylater services. The research was conducted in the Greater Jakarta area (Jabodetabek) involving 160 respondents selected through purposive sampling technique. The research method employs a quantitative approach with multiple linear regression analysis. Data collection was carried out through an online questionnaire using a 5-point Likert scale. The results show that all four independent variables have a significant influence on the interest in using paylater services, with t-values for income (92.453), risk perception (88.762), perceived ease of use (95.887), and financial literacy (90.334), all of which are greater than the t-Tabel value (1.655). Simultaneously, the four variables also demonstrate a significant influence with an F-value (9.247) greater than the F-Tabel (2.666). Perceived ease of use emerges as the most influential factor, followed by income, financial literacy, and risk perception. These findings imply that paylater service providers need to focus their strategy on improving ease of use while maintaining security aspects and financial education to promote responsible usage among Generation Z.
Exploring the Financial Drivers of Peer-to-Peer Lending Usage: Evidence from the Indonesian Fintech Landscape Rolando, Benediktus
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6963

Abstract

Despite Indonesia's rapid digital transformation and significant unbanked population of 51%, the adoption of peer-to-peer (P2P) lending platforms remains below its potential, with cybersecurity incidents and trust issues hindering widespread acceptance. This study investigates the determinants of P2P lending adoption intention in Indonesia by examining the influence of digital literacy, financial literacy, platform trust, security perception, and innovation features. While previous research has explored these factors independently, this study uniquely integrates them into a comprehensive framework within the Indonesian context, where P2P lending has grown to IDR 411.5 trillion in 2023 yet faces persistent adoption challenges. Using a quantitative approach, data was collected from 100 respondents through a structured questionnaire and analysed using multiple statistical methods including validity, reliability, normality, heteroscedasticity, and multiple regression analyses. The results reveal significant positive influences of all five factors on P2P lending adoption intention, with security perception demonstrating the strongest impact (t = 97.543, p < 0.001), followed by platform trust (t = 96.234, p < 0.001). The model explains 78.7% of the variance in adoption intention (R² = 0.787), with all variables showing significant influence both individually and collectively (F = 12.876, p < 0.001). These findings provide crucial insights for platform developers, policy makers, and financial institutions in developing strategies to enhance P2P lending adoption in emerging markets. The study contributes to both theory and practice by offering a validated framework for understanding P2P lending adoption in developing economies while highlighting the critical role of security and trust in digital financial services adoption.
Hubungan Sustainable Education Founder Startup dengan Ketahanan Bisnis: Kontribusi Inovasi dalam Pengembangan Usaha: Relationship between Sustainable Education Startup Founder and Business Resilience: Contribution of Innovation in Business Development Rolando, Benediktus
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i1.1298

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara Sustainable Education Founder startup dengan ketahanan bisnis, serta peran mediasi inovasi bisnis dalam hubungan tersebut. Dengan tingginya tingkat kegagalan startup, pemahaman mengenai faktor-faktor yang berkontribusi pada ketahanan bisnis menjadi sangat penting, terutama dalam konteks pendidikan berkelanjutan bagi para pendiri startup. Menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling Partial Least Squares (SEM-PLS), penelitian ini melibatkan 100 founder startup yang telah mengikuti pelatihan atau pendidikan kewirausahaan berkelanjutan dan memiliki usaha yang telah berjalan minimal 1 tahun. Hasil penelitian menunjukkan bahwa Sustainable Education Founder startup berpengaruh positif dan signifikan terhadap inovasi bisnis (β = 0.672, p < 0.001) dan ketahanan bisnis (β = 0.145, p = 0.047). Selain itu, inovasi bisnis berpengaruh positif dan signifikan terhadap ketahanan bisnis (β = 0.586, p < 0.001). Studi ini juga menemukan bahwa inovasi bisnis memediasi secara parsial hubungan antara Sustainable Education Founder startup dan ketahanan bisnis, dengan nilai Variance Accounted For (VAF) sebesar 73.1%. Temuan ini mengimplikasikan pentingnya pendidikan berkelanjutan dalam mengembangkan kapasitas inovatif founder startup, yang pada gilirannya berkontribusi pada peningkatan ketahanan bisnis. Penelitian ini memberikan kontribusi teoretis dalam mengintegrasikan literatur pendidikan kewirausahaan, inovasi, dan ketahanan bisnis, serta menawarkan implikasi praktis bagi founder startup, pengembang program pendidikan kewirausahaan, dan pembuat kebijakan dalam upaya memperkuat ekosistem startup di Indonesia.
Analisis Tantangan Dan Solusi Industri Layanan Teknologi Di Indonesia: Studi Kualitatif Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1851

Abstract

The technology services industry is a strategic sector in global economic growth facing various complex challenges, from technology adaptation to cybersecurity. While research on technological innovation is abundant, there remains a gap in in-depth analysis of strategic solutions for challenges faced by technology companies in developing countries, particularly Indonesia. This study aims to analyse the main challenges in the technology services industry and offer innovative solutions through a systematic literature review with content analysis methodology. Data was obtained from the Scopus database through a systematic filtering process from 720 initial articles to 50 final articles based on strict inclusion and exclusion criteria. Articles were selected based on topic relevance, methodological quality, and contribution to understanding industry challenges and solutions within the 2019-2024 timeframe. The research identifies four key areas requiring attention: (1) investment in research and development to drive sustainable innovation, (2) human resource development through comprehensive training programs, (3) strengthening strategic collaboration among stakeholders, and (4) regulatory framework enhancement to support industry growth. This study recommends an integrated approach combining digital transformation, workforce competency improvement, and cross-sector collaboration to enhance competitiveness and sustainability in Indonesia's technology services industry.
Digital Marketing Strategies for Sales Growth in Indonesian Home Industries Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1852

Abstract

This study investigates the role of digital marketing as a global marketing tool for enhancing sales in home industries within the digital economy era. Using a systematic literature review methodology through the PRISMA framework, the research analyzed 46 peer-reviewed articles to explore how home industry entrepreneurs implement digital marketing strategies to expand their market reach and improve sales performance. The findings indicate that the adoption of digital marketing significantly boosts visibility and sales for home industries, allowing them to connect with consumers beyond local markets. The study emphasizes that effective digital marketing methods foster a better understanding of consumer preferences, which is crucial for tailoring marketing efforts and enhancing customer engagement. Social media emerges as a critical component, facilitating direct interaction with consumers and providing real-time feedback essential for refining marketing strategies. The study's limitations include its focus on Indonesian home industries, potentially limiting generalizability, and its reliance on existing literature rather than primary data collection. The rapid evolution of digital technologies also suggests findings may require regular updates to remain relevant. The research has practical implications for home industry owners in implementing effective digital marketing strategies, for policymakers in supporting digital literacy and infrastructure development, and for practitioners in understanding the specific needs of home industries. The study also highlights that training and capacity-building initiatives are vital for empowering home industry owners to effectively utilize digital marketing tools, as many still lack adequate knowledge in this area. In conclusion, the integration of digital marketing strategies is essential for home industries to remain competitive in the global marketplace, driving sales growth and ensuring long-term sustainability in an increasingly digital world
Enhancing Business Success Through Strategic Negotiation: Interplay of Communication, Gender, and Technology Rolando, Benediktus
Jurnal Humaniora dan Ilmu Pendidikan Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jahidik.v5i1.4350

Abstract

Purpose: This study examines the vital role of communication in business negotiations and its influence on organizational success. It explores how communication strategies, gender dynamics, and technological integration affect negotiation outcomes, emphasizing the importance of adaptive communication in achieving mutually beneficial agreements in a competitive business environment. Research Methodology: A systematic literature review was conducted by analyzing 84 peer-reviewed journal articles published between 2020 and 2024. Using the PRISMA framework, data were collected from reputable databases such as Scopus, ScienceDirect, and Taylor & Francis. The selected studies focused on interpersonal communication, negotiation strategies, gender influence, and the integration of technology in business communication. Results: The results show that effective communication significantly enhances negotiation success by improving understanding, trust, and collaboration between parties. Gender differences play a critical role, as male and female negotiators apply distinct communication styles that influence negotiation outcomes. Furthermore, technological tools, particularly AI-based communication platforms, strengthen negotiation effectiveness by increasing efficiency and reducing misunderstandings. Conclusions: The study concludes that a holistic negotiation strategy—integrating communication skills, gender awareness, and technological adaptability—improves negotiation efficiency and fosters long-term business partnerships. Limitations: The research is limited by its reliance on secondary data and recent publication scope, potentially overlooking earlier theoretical contributions. Contribution: This study provides a conceptual framework linking communication, gender, and technology in business negotiations, offering practical insights for organizations seeking to enhance negotiation strategies in an increasingly digital and diverse business landscape.
Co-Authors Al-Amin Al-Amin, Al-Amin Alhima Nurmala Dea Angelica, Natasya Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI