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Pengaruh Strategi Inovasi Terhadap Penggunaan Teknologi Informasi Dalam Industri UMKM Sendy Pratama; Thara Yuniar; Wishal Putra Hendrawan; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3046

Abstract

In the current era of digitalization and globalization, innovation strategies are very important to build MSMEs to improve performance and competitiveness. The aim of this research is to understand the impact of innovation strategies on the use of information technology in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. This research applies a qualitative approach to analyze data from various relevant literature, such as books and scientific journals, to understand how innovation strategies can encourage the adoption of information technology and how this technology contributes to improving the performance of MSMEs. This research shows that the synergy between innovation strategies and the use of information technology is very useful for improving the performance and competitiveness of MSMEs. By using innovation strategies and utilizing information technology effectively, MSMEs can overcome various business challenges and take advantage of market opportunities to achieve sustainable growth and long-term success. The results of this research provide a significant contribution to understanding and practice in the MSME industry.
Analisis Strategi Promosi Bisnis UMKM Coffee Shop Dengan Menggunakan Media Sosial: Studi Kasus: Triple Seven Pangkalpinang Lindiani Lindiani; Indah Registiana; Fauzan Fajrullah; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3061

Abstract

This study aims to analyze the promotional strategies used by Micro, Small and Medium Enterprises (MSMEs) Coffee Shop, especially Triple Seven Pangkalpinang, through social media. The method used is descriptive analysis with a qualitative approach, where data is collected through direct observation, interviews with the owner, and documentation studies. The results showed that Triple Seven Pangkalpinang has implemented various promotional strategies through social media. In addition, it was found that the promotional strategy succeeded in increasing brand awareness and increasing customer interaction. In conclusion, the use of social media as a promotional tool for MSME Coffee Shops such as Triple Seven Pangkalpinang helps in the effectiveness to increase visibility and customer engagement, as well as strengthen their position in Pangkalpinang's local coffee industry.
Efforts to Increase Reuse Intention with the TAM Model for Multi-Service Application Users Sumar Sumar; Indah Noviyanti; Novita Herlissha; Dini Oktariani
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.310

Abstract

As time advances, humans need technology as a tool to help and facilitate all their activities in daily life, one of which is in the fields of transportation or food. In Indonesia, technological developments in the transportation sector can be seen from the rapid development of the Grab application. Through the Grab application, initially OVO was only used by the public as a payment method for Grab's transportation services. But now consumers can carry out various activities ranging from transportation to ordering food. This phenomenon illustrates how the Grab application with a payment system via OVO can be massively accepted by the Indonesian people. Acceptance of this technology can be analyzed using the Technology Acceptance Model (TAM). When using technology, people do not always receive the benefits, accept the convenience, and fully accept the risks, but often there is resistance or mistakes often occur. Therefore, this research aims to analyze the influence of the Technology Acceptance Model (TAM) with the variables perceived usefulness, perceived ease of use, and Perceived Risk in Grab application users on Reuse Intention. The population of this study were all Grab application users in Pangkalpinang City, with purposive sampling involving 112 respondents whose characteristics of application users ranged from 18-50 years and had also used the OVO feature for at least 1 year. The analytical method that will be used to analyze the data is SPSS 26.0. The results of this research explain that the variables perceived usefulness, perceived ease of use, and Perceived Risk have an influence on Reuse Intention.
MANAJEMEN STRATEGI PENINGKATAN PRESTASI AKADEMIK DAN NON-AKADEMIK DI SD MUHAMMADIYAH 15 SURABAYA Nurkholis; Ayu Meilina Zahra; Indah Noviyanti; Shifa Istianah Azzahra; Silvia Dwi Putri; Tusinah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10 No. 01 Maret 2025 In Process
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.23611

Abstract

This study aims to describe the management strategies to improve academic and non-academic achievements at SD Muhammadiyah 15 Surabaya. This research uses a field research method with a qualitative approach. Data were collected through observation, interviews, and documentation. The results showed that the school implements various strategies to improve student achievement, including developing soft skills, providing extracurricular activities, increasing creativity and innovation, and entrepreneurship training. In addition, the school also utilizes technology in learning, provides guidance and counseling, establishes partnerships with external parties, conducts regular evaluations, and improves teacher competence. Parental involvement is also a key factor in the success of these strategies. Keywords: Management Strategy, Academic Achievement, Non-Academic Achievement
Pengaruh Penggunaan Qris sebagai Strategi Pembayaran Digital terhadap Kepuasaan dan Loyalitas Konsumen di Era Modern Kamelya Dewanti; Dini Amanda; Fabian Alichsan; Indah Noviyanti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4563

Abstract

This study aims to evaluate the impact of using QRIS (Quick Response Code Indonesian Standard) as a digital payment strategy on consumer satisfaction and loyalty in the modern era. QRIS is a practical solution in payment transactions in various business sectors, especially in facing technological developments and changes in consumer behavior. The approach to this study is quantitative using a survey method to consumers who transact in various businesses that have implemented the QRIS system. Data were collected through questionnaires and analyzed using a simple linear regression method. The research findings show that the use of QRIS has a positive effect on consumer satisfaction, which in turn contributes to increasing consumer loyalty. The ease, speed, and security of transactions offered by QRIS have been shown to improve customer experience, thereby strengthening their relationship with the business. The results of this study emphasize the importance of implementing QRIS as part of an effective digital payment strategy in increasing consumer satisfaction and loyalty in the digital era.
Kepuasan Wisatawan Sebagai Indikator Kunci dalam Meningkatkan Daya Saing Pariwisata Bangka Belitung Gustian Audi; Lestari Lestari; Indah Noviyanti
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2817

Abstract

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.
Strategi Adaptasi Coffee Shop terhadap Perubahan Perilaku Konsumen Anak Muda di Pangkalpinang Olivia Anjelina; Silvi Dwi Ananda; Triyana Dinanti; Indah Noviyanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2452

Abstract

This study aims to describe how coffee shop entrepreneurs in Pangkalpinang adapt their operational strategies in response to changing consumer behavior among young people. Using a qualitative approach and interviews with coffee shop owners and customers, the research reveals that comfort, aesthetic interior design, and facilities such as Wi-Fi and power outlets are key factors in attracting Gen Z consumers. Moreover, social media plays a crucial role in influencing visit decisions and building customer loyalty. In facing challenges such as limited capital and maintaining product consistency, coffee shop owners implement innovations through menu updates, spatial redesign, improved service, and digital marketing strategies. This study highlights the importance of understanding digital lifestyles, community engagement, and responsiveness to trends in sustaining competitiveness in a rapidly evolving market.
Pengaruh Budaya Organisasi dan Kompetensi Sumber Daya Manusia terhadap Kinerja Anggota Organisasi pada Unit Kegiatan Mahasiswa Universitas Bangka Belitung Resvita Aprilianti; Wirena Nayala; Tasya Armenda; Indah Noviyanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2474

Abstract

This study aims to examine and analyze how organizational culture and human resource competencies influence the performance of members in Student Activity Units (UKM) at the University of Bangka Belitung. The main problems identified include low commitment, active participation, and member competencies, which impact the effectiveness and sustainability of the organization. This study employs a quantitative approach as a survey method involving all UKM members as respondents, totaling 123 individuals, using a saturated sampling technique. Data analysis was conducted using linear regression to identify relationships between variables. The results indicate that organizational culture and human resource competencies have a positive and significant influence on organizational member performance. Strengthening an inclusive and professional organizational culture, as well as enhancing member competencies through training and development, are recommended as key strategies to improve SME performance in the university environment. These findings are expected to serve as a reference for SME managers and university authorities in formulating sustainable policies for student organization development
The STRATEGIC PLANNING OF HUMAN RESOURCES IN THE INFLUENCE OF TECHNOLOGICAL ADVANCES IN THE DIGITAL AGE REVOLUTION 4.0: Human Resources Strategy Planning In The Influence Of Technological Advancement In The Era Of The Digital Revolution 4.0 Silvania; Wardatu Nurusyifa; Ummi Kalsum Syahbari; Indah Noviyanti
JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi Vol. 2 No. 1 (2025): JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Di era revolusi 4.00, teknologi digital mengalami evolusi yang semakin pesat di tengah persaingan global. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana perencanaan strategis Sumber Daya Manusia dapat mempengaruhi kemajuan teknologi di era digital revolusi 4.00. Penelitian ini menggunakan pendekatan analisis kuantitatif dan deskriptif untuk mengumpulkan data tentang persepsi dan pengalaman terkait dampak kemajuan teknologi digital terhadap perencanaan strategis sumber daya manusia serta untuk menghadapi tantangan dan peluang yang timbul dari kemajuan teknologi digital. Selain itu analisis data dilakukan dengan metode deskriptif. Hasil penelitian ini berdasarkan analisis data dengan menggunakan metode kuantitatif SPSS terlihat bahwa variabel Teknologi Digital (X) sangat berpengaruh terhadap variabel perencanaan SDM (Y) . Dimana kemajuan teknologi semakin memudahkan sumber daya manusia di perusahaan dalam mencapai tujuan perusahaannya. Oleh karena itu, meskipun kemajuan dalam industri TI telah membuat pekerjaan menjadi lebih mudah, tidak semua kemajuan tersebut memberikan dampak positif. Untuk menyediakan lingkungan kerja yang mempunyai kemampuan untuk bertahan, tumbuh, berkembang dan bersaing, maka perlu dilakukan pengembangan dan pemberdayaan sumber daya manusia yang tepat dan sesuai, sehingga akan meningkatkan profesionalisme dan meningkatkan kesejahteraan di era teknologi digital saat ini .
A, ENTREPRENEURSHIP: BUILDING THE LOCAL ECONOMY AND DIRECTING A COMPETITIVE FUTURE AMID THE 271T TIN CORRUPTION CASE BANGKA BELITUNG: KEWIRAUSAHAAN: MEMBANGUN EKONOMI LOKAL DAN MENGARAHKAN MASA DEPAN BERDAYA SAING DITENGAH KASUS KORUPSI TIMAH 271T BANGKA BELITUNG Tiara, Tiara Augus Fitriani; Suci Wulandari; Indah Noviyanti
JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi Vol. 1 No. 3 (2024): JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Bangka Belitung Islands are known to be rich in tin resources so it cannot be deniedthat most of the people make their living from tin but are now shackled by the 271T corruption case.This study aims to evaluate how big the impact of entrepreneurship is on Bangka Island, especiallyCentral Bangka Regency, after the rise in tin corruption cases which disrupted people's work, apartfrom that local fishermen were also affected by the existence of sea mines. Entrepreneurship playsan important role in building local economies and guiding a competitive future. This research aimsto analyze how the Timah 271T Bangka Belitung corporation can increase its competitivecapabilities through entrepreneurship that is oriented towards developing local resources andincreasing community participation in the economic development process.This research applies a quantitative approach in its methodology and utilizes aquestionnaire as a data collection tool. The population studied was MSME entrepreneurs in CentralBangka Regency, with a total of 39 respondents. The multiple regression analysis used, namelySPSS version 27 software, was used as a data analysis method. The test results show that thecoefficient of determination is 0.288, which means that around 28.8% of the variation in thedependent variable can be seen in the independent variables studied. This value shows that the LocalEconomy and Competitiveness variables influence Entrepreneurship in MSMEs in Central Bangkaby 28.8%. The t test results show that Local Economy (X1) has no influence on Entrepreneurship,while Competitiveness (X2) has a significant influence on MSME entrepreneurship in CentralBangka. The results of this research will contribute to the development of effective entrepreneurialstrategies to increase the competitiveness of MSME entrepreneurs in Central Bangka and encouragelocal economic growth.