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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Manajemen Bisnis Kewirausahaan AKSIOMA : Jurnal Manajemen Optimal: Jurnal Ekonomi dan Manajemen Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal bintang manajemen Jurnal Riset Manajemen Jurnal Mahasiswa Kreatif Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Green Inflation: International Journal of Management And Strategic Business Leadership Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management JIMEK JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Indah Noviyanti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Menghadapi Tantangan Era Digital, Strategi Integrasi Media Sosial, Literasi Digital dan Inovasi Bisnis Harry Saptarianto; Shelvi Deviani; Syamas Isti Anah; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.955

Abstract

The digital era is an era where an era experiences rapid progress that leads to digital. This era is characterized by fast and easy access to information. Technology that is developing more rapidly has brought many significant changes. This research uses the literature review method. Literature review is a description of theories, findings, other research materials obtained by analyzing the results of publications such as books, research articles or others related to research questions that have been prepared previously. Facing the challenges of the digital era requires several strategies such as social media integration strategies, digital literacy and business innovation. Business people are expected to be able to evaluate technology which is increasingly developing rapidly. They can't just rely on offline business. The development of the digital era has had a significant influence on every aspect of life. What is felt is the ease of access to information which is driven by the development of technology, making it easier for every human activity in various fields including education, trade and health.
Analisis SWOT terhadap Pengembangan Strategi Bisnis Pada Warung Makan Asyik Desa Balunijuk Zianah Safitri; Wendi El; Viona Paskreyanti Sitorus; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.967

Abstract

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.
Pengaruh Strategi Inovasi Terhadap Penggunaan Teknologi Informasi Dalam Industri UMKM Sendy Pratama; Thara Yuniar; Wishal Putra Hendrawan; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3046

Abstract

In the current era of digitalization and globalization, innovation strategies are very important to build MSMEs to improve performance and competitiveness. The aim of this research is to understand the impact of innovation strategies on the use of information technology in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. This research applies a qualitative approach to analyze data from various relevant literature, such as books and scientific journals, to understand how innovation strategies can encourage the adoption of information technology and how this technology contributes to improving the performance of MSMEs. This research shows that the synergy between innovation strategies and the use of information technology is very useful for improving the performance and competitiveness of MSMEs. By using innovation strategies and utilizing information technology effectively, MSMEs can overcome various business challenges and take advantage of market opportunities to achieve sustainable growth and long-term success. The results of this research provide a significant contribution to understanding and practice in the MSME industry.
Analisis Strategi Promosi Bisnis UMKM Coffee Shop Dengan Menggunakan Media Sosial: Studi Kasus: Triple Seven Pangkalpinang Lindiani Lindiani; Indah Registiana; Fauzan Fajrullah; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3061

Abstract

This study aims to analyze the promotional strategies used by Micro, Small and Medium Enterprises (MSMEs) Coffee Shop, especially Triple Seven Pangkalpinang, through social media. The method used is descriptive analysis with a qualitative approach, where data is collected through direct observation, interviews with the owner, and documentation studies. The results showed that Triple Seven Pangkalpinang has implemented various promotional strategies through social media. In addition, it was found that the promotional strategy succeeded in increasing brand awareness and increasing customer interaction. In conclusion, the use of social media as a promotional tool for MSME Coffee Shops such as Triple Seven Pangkalpinang helps in the effectiveness to increase visibility and customer engagement, as well as strengthen their position in Pangkalpinang's local coffee industry.
Efforts to Increase Reuse Intention with the TAM Model for Multi-Service Application Users Sumar Sumar; Indah Noviyanti; Novita Herlissha; Dini Oktariani
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.310

Abstract

As time advances, humans need technology as a tool to help and facilitate all their activities in daily life, one of which is in the fields of transportation or food. In Indonesia, technological developments in the transportation sector can be seen from the rapid development of the Grab application. Through the Grab application, initially OVO was only used by the public as a payment method for Grab's transportation services. But now consumers can carry out various activities ranging from transportation to ordering food. This phenomenon illustrates how the Grab application with a payment system via OVO can be massively accepted by the Indonesian people. Acceptance of this technology can be analyzed using the Technology Acceptance Model (TAM). When using technology, people do not always receive the benefits, accept the convenience, and fully accept the risks, but often there is resistance or mistakes often occur. Therefore, this research aims to analyze the influence of the Technology Acceptance Model (TAM) with the variables perceived usefulness, perceived ease of use, and Perceived Risk in Grab application users on Reuse Intention. The population of this study were all Grab application users in Pangkalpinang City, with purposive sampling involving 112 respondents whose characteristics of application users ranged from 18-50 years and had also used the OVO feature for at least 1 year. The analytical method that will be used to analyze the data is SPSS 26.0. The results of this research explain that the variables perceived usefulness, perceived ease of use, and Perceived Risk have an influence on Reuse Intention.
Pengaruh Penggunaan Qris sebagai Strategi Pembayaran Digital terhadap Kepuasaan dan Loyalitas Konsumen di Era Modern Kamelya Dewanti; Dini Amanda; Fabian Alichsan; Indah Noviyanti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4563

Abstract

This study aims to evaluate the impact of using QRIS (Quick Response Code Indonesian Standard) as a digital payment strategy on consumer satisfaction and loyalty in the modern era. QRIS is a practical solution in payment transactions in various business sectors, especially in facing technological developments and changes in consumer behavior. The approach to this study is quantitative using a survey method to consumers who transact in various businesses that have implemented the QRIS system. Data were collected through questionnaires and analyzed using a simple linear regression method. The research findings show that the use of QRIS has a positive effect on consumer satisfaction, which in turn contributes to increasing consumer loyalty. The ease, speed, and security of transactions offered by QRIS have been shown to improve customer experience, thereby strengthening their relationship with the business. The results of this study emphasize the importance of implementing QRIS as part of an effective digital payment strategy in increasing consumer satisfaction and loyalty in the digital era.
Kepuasan Wisatawan Sebagai Indikator Kunci dalam Meningkatkan Daya Saing Pariwisata Bangka Belitung Gustian Audi; Lestari Lestari; Indah Noviyanti
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2817

Abstract

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.
Strategi Adaptasi Coffee Shop terhadap Perubahan Perilaku Konsumen Anak Muda di Pangkalpinang Olivia Anjelina; Silvi Dwi Ananda; Triyana Dinanti; Indah Noviyanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2452

Abstract

This study aims to describe how coffee shop entrepreneurs in Pangkalpinang adapt their operational strategies in response to changing consumer behavior among young people. Using a qualitative approach and interviews with coffee shop owners and customers, the research reveals that comfort, aesthetic interior design, and facilities such as Wi-Fi and power outlets are key factors in attracting Gen Z consumers. Moreover, social media plays a crucial role in influencing visit decisions and building customer loyalty. In facing challenges such as limited capital and maintaining product consistency, coffee shop owners implement innovations through menu updates, spatial redesign, improved service, and digital marketing strategies. This study highlights the importance of understanding digital lifestyles, community engagement, and responsiveness to trends in sustaining competitiveness in a rapidly evolving market.
Pengaruh Budaya Organisasi dan Kompetensi Sumber Daya Manusia terhadap Kinerja Anggota Organisasi pada Unit Kegiatan Mahasiswa Universitas Bangka Belitung Resvita Aprilianti; Wirena Nayala; Tasya Armenda; Indah Noviyanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2474

Abstract

This study aims to examine and analyze how organizational culture and human resource competencies influence the performance of members in Student Activity Units (UKM) at the University of Bangka Belitung. The main problems identified include low commitment, active participation, and member competencies, which impact the effectiveness and sustainability of the organization. This study employs a quantitative approach as a survey method involving all UKM members as respondents, totaling 123 individuals, using a saturated sampling technique. Data analysis was conducted using linear regression to identify relationships between variables. The results indicate that organizational culture and human resource competencies have a positive and significant influence on organizational member performance. Strengthening an inclusive and professional organizational culture, as well as enhancing member competencies through training and development, are recommended as key strategies to improve SME performance in the university environment. These findings are expected to serve as a reference for SME managers and university authorities in formulating sustainable policies for student organization development
Strategi Induk dalam Perencanaan Jangka Panjang: Studi Praktik Usaha Pengolahan Kopi di Bangka Belitung Iren Ajeng; Sipa Aulia; Surya Adi Nugroho; Indah Noviyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6157

Abstract

This study uses a descriptive qualitative approach to understand managerial practices through in-depth interviews, participant observation, and documentation of KopJel One coffee business actors. This study aims to analyze the master strategy applied in long-term planning in coffee businesses in Bangka Belitung. The results of this study indicate that business owners apply a differentiation strategy to increase sales of coffee products, such as through product innovation, quality improvement, and local supplier support. In addition, a key component of their long-term strategy is the implementation of an intense growth strategy through market penetration and product development. This study highlights the importance of a strategy that is in line with the state of the business environment and the company's internal capabilities. The implications of this phenomenon can be a guide for MSME actors in the agricultural sector when they consider business strategies.
Co-Authors Aditiya Dwi Pangestu Ahmad Zohri Yanda Alif Akbar Alvito Alvito Amelia Patrina Ayu Meilina Zahra Bima Bima Deby Ardea Dini Amanda Dini Oktariani Egha Putra Pramana Fabian Alichsan Fauzan Fajrullah Feyza Yudhistira Gustian Audi Hansen Tandi Harry Saptarianto Hashya Olivia Balqis Indah Registiana Iren Ajeng Iska Nadiatus Solihah jennie rorensia Kamelya Dewanti KARTINI Khusna Khusna Kurniawan Lestari Lestari Lindiani Lindiani listawati Lusi Utari Luvia Puterima Marco Naibaho Hamonangan Meshanda Priscilia Miftahul Hayatunnisa Muhammad Alka Sogih Mawadha Novita Herlissha Nurkholis Olivia Anjelina Putri Dita Rahma Gusti Pratama Resvita Aprilianti Riki Sanjaya Rohayati Rohayati Sari Safitri Sari Sapira Sendy Pratama Sharan Aisya Adzkia Shelvi Deviani Shifa Istianah Azzahra Shintia Silvania Silvi Dwi Ananda Silvia Dwi Putri Sipa Aulia Solly Aryza Suci Wulandari Sultan Ilhamsyah Sumar Sumar Surya Adi Nugroho Syamas Isti Anah Tasya Armenda Thara Yuniar Tiara Augus Fitriani Tiara, Tiara Augus Fitriani Triyana Dinanti Tusinah Ummi Kalsum Syahbari Utari Gita Putri Veolen Veolen Veronica Ruth Rohani Siburian Vindi Nurmala Dewi Viona Paskreyanti Sitorus Wahyu Dwi Saputra Hadi Wardatu Nurusyifa Wendi El Wirena Nayala Wishal Putra Hendrawan Yoga Pratama Yona Melisa Lie Zianah Safitri