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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Manajemen Bisnis Kewirausahaan AKSIOMA : Jurnal Manajemen Optimal: Jurnal Ekonomi dan Manajemen Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal bintang manajemen Jurnal Riset Manajemen Jurnal Mahasiswa Kreatif Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Green Inflation: International Journal of Management And Strategic Business Leadership Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management JIMEK JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Indah Noviyanti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Strategi Diferensiasi Produk Terhadap Loyalitas Konsumen pada Kedai Kopi Kinikawa di Pangkal Pinang Hashya Olivia Balqis; Rahma Gusti Pratama; Khusna Khusna; Indah Noviyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6217

Abstract

In today's highly competitive culinary industry, one of the most important strategies to attract and retain customers is product differentiation. Differences can provide value and set a business apart from its competitors. Examples of differentiation include innovative menu items, premium raw materials, distinctive flavors, and brand image. The goal of this study is to analyze the relationship between product differentiation and customer loyalty at Kinikawa Coffee Shop in Pangkal Pinang. As part of a quantitative research plan using survey techniques, questionnaires were distributed to one hundred active customers. The validity and reliability of the research instrument were examined, and simple linear regression analysis of the data was performed using SPSS software. The findings of the study indicate that customer loyalty is positively related. Customer loyalty to Kinikawa increases along with their opinions regarding the company's efforts to stand out from the competition.. This research highlights the importance of using differentiation tactics when building lasting relationships with clients, especially in the local coffee shop industry facing tight and fluctuating competition.
The STRATEGIC PLANNING OF HUMAN RESOURCES IN THE INFLUENCE OF TECHNOLOGICAL ADVANCES IN THE DIGITAL AGE REVOLUTION 4.0: Human Resources Strategy Planning In The Influence Of Technological Advancement In The Era Of The Digital Revolution 4.0 Silvania; Wardatu Nurusyifa; Ummi Kalsum Syahbari; Indah Noviyanti
JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi Vol. 2 No. 1 (2025): JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Bangka Belitung

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Abstrak Di era revolusi 4.00, teknologi digital mengalami evolusi yang semakin pesat di tengah persaingan global. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana perencanaan strategis Sumber Daya Manusia dapat mempengaruhi kemajuan teknologi di era digital revolusi 4.00. Penelitian ini menggunakan pendekatan analisis kuantitatif dan deskriptif untuk mengumpulkan data tentang persepsi dan pengalaman terkait dampak kemajuan teknologi digital terhadap perencanaan strategis sumber daya manusia serta untuk menghadapi tantangan dan peluang yang timbul dari kemajuan teknologi digital. Selain itu analisis data dilakukan dengan metode deskriptif. Hasil penelitian ini berdasarkan analisis data dengan menggunakan metode kuantitatif SPSS terlihat bahwa variabel Teknologi Digital (X) sangat berpengaruh terhadap variabel perencanaan SDM (Y) . Dimana kemajuan teknologi semakin memudahkan sumber daya manusia di perusahaan dalam mencapai tujuan perusahaannya. Oleh karena itu, meskipun kemajuan dalam industri TI telah membuat pekerjaan menjadi lebih mudah, tidak semua kemajuan tersebut memberikan dampak positif. Untuk menyediakan lingkungan kerja yang mempunyai kemampuan untuk bertahan, tumbuh, berkembang dan bersaing, maka perlu dilakukan pengembangan dan pemberdayaan sumber daya manusia yang tepat dan sesuai, sehingga akan meningkatkan profesionalisme dan meningkatkan kesejahteraan di era teknologi digital saat ini .
A, ENTREPRENEURSHIP: BUILDING THE LOCAL ECONOMY AND DIRECTING A COMPETITIVE FUTURE AMID THE 271T TIN CORRUPTION CASE BANGKA BELITUNG: KEWIRAUSAHAAN: MEMBANGUN EKONOMI LOKAL DAN MENGARAHKAN MASA DEPAN BERDAYA SAING DITENGAH KASUS KORUPSI TIMAH 271T BANGKA BELITUNG Tiara, Tiara Augus Fitriani; Suci Wulandari; Indah Noviyanti
JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi Vol. 1 No. 3 (2024): JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Bangka Belitung

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Abstract

The Bangka Belitung Islands are known to be rich in tin resources so it cannot be deniedthat most of the people make their living from tin but are now shackled by the 271T corruption case.This study aims to evaluate how big the impact of entrepreneurship is on Bangka Island, especiallyCentral Bangka Regency, after the rise in tin corruption cases which disrupted people's work, apartfrom that local fishermen were also affected by the existence of sea mines. Entrepreneurship playsan important role in building local economies and guiding a competitive future. This research aimsto analyze how the Timah 271T Bangka Belitung corporation can increase its competitivecapabilities through entrepreneurship that is oriented towards developing local resources andincreasing community participation in the economic development process.This research applies a quantitative approach in its methodology and utilizes aquestionnaire as a data collection tool. The population studied was MSME entrepreneurs in CentralBangka Regency, with a total of 39 respondents. The multiple regression analysis used, namelySPSS version 27 software, was used as a data analysis method. The test results show that thecoefficient of determination is 0.288, which means that around 28.8% of the variation in thedependent variable can be seen in the independent variables studied. This value shows that the LocalEconomy and Competitiveness variables influence Entrepreneurship in MSMEs in Central Bangkaby 28.8%. The t test results show that Local Economy (X1) has no influence on Entrepreneurship,while Competitiveness (X2) has a significant influence on MSME entrepreneurship in CentralBangka. The results of this research will contribute to the development of effective entrepreneurialstrategies to increase the competitiveness of MSME entrepreneurs in Central Bangka and encouragelocal economic growth.
Co-Authors Aditiya Dwi Pangestu Ahmad Zohri Yanda Alif Akbar Alvito Alvito Amelia Patrina Ayu Meilina Zahra Bima Bima Deby Ardea Dini Amanda Dini Oktariani Egha Putra Pramana Fabian Alichsan Fauzan Fajrullah Feyza Yudhistira Gustian Audi Hansen Tandi Harry Saptarianto Hashya Olivia Balqis Indah Registiana Iren Ajeng Iska Nadiatus Solihah jennie rorensia Kamelya Dewanti KARTINI Khusna Khusna Kurniawan Lestari Lestari Lindiani Lindiani listawati Lusi Utari Luvia Puterima Marco Naibaho Hamonangan Meshanda Priscilia Miftahul Hayatunnisa Muhammad Alka Sogih Mawadha Novita Herlissha Nurkholis Olivia Anjelina Putri Dita Rahma Gusti Pratama Resvita Aprilianti Riki Sanjaya Rohayati Rohayati Sari Safitri Sari Sapira Sendy Pratama Sharan Aisya Adzkia Shelvi Deviani Shifa Istianah Azzahra Shintia Silvania Silvi Dwi Ananda Silvia Dwi Putri Sipa Aulia Solly Aryza Suci Wulandari Sultan Ilhamsyah Sumar Sumar Surya Adi Nugroho Syamas Isti Anah Tasya Armenda Thara Yuniar Tiara Augus Fitriani Tiara, Tiara Augus Fitriani Triyana Dinanti Tusinah Ummi Kalsum Syahbari Utari Gita Putri Veolen Veolen Veronica Ruth Rohani Siburian Vindi Nurmala Dewi Viona Paskreyanti Sitorus Wahyu Dwi Saputra Hadi Wardatu Nurusyifa Wendi El Wirena Nayala Wishal Putra Hendrawan Yoga Pratama Yona Melisa Lie Zianah Safitri