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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Agroteknos Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Agrotek Indonesia IJGIE (International Journal of Graduate of Islamic Education) International Journal of Environmental, Sustainability, and Social Science DEVOSI An-Nizam: Jurnal Bakti Bagi Bangsa Entrepreneurship and Community Development Jakadimas CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Nana Danapriatna
Universitas Islam 45
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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STRATEGI PEMASARAN BAKSO TITOTI CABANG KOTA BEKASI SELAMA PANDEMI COVID 19: MARKETING STRATEGY OF TITOTI MEATBALL BRANCH BEKASI CITY DURING THE COVID 19 PANDEMIC Rahmanto, Muhammad Ikhwan; Listyowati, Esi Asyani; Aditya, Dwi; Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5879

Abstract

Meatball stalls are a culinary business that has many fans in many places, including Bekasi City. A culinary phenomenon with a unique appeal is an interesting theme to research. This study aims to determine the internal and external environmental factors that influence the marketing strategy at Warung Bakso Titoti, find out the business position, find out alternative marketing strategies as well as priority strategies that Warung Bakso Titoti can choose during the Covid-19 pandemic. The method used in this research is a case study method with a qualitative descriptive approach. The analytical tools used are the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that the main strengths and weaknesses are the good quality of raw materials and weak financial management. The main opportunities and threats are that there are still many marketing areas that have not been reached and the potential for the emergence of similar competitors is increasing. Titoti meatball shop business position is in cell I, namely in the growth and build position. The priority strategy that Warung Bakso Titoti can apply in marketing is to increase meatball product innovation in the face of competition.
PERANAN PENYULUH PERTANIAN DALAM PENINGKATAN KINERJA USAHA PERKEBUNAN KARET DI KECAMATAN NEGERI BESAR KABUPATEN WAY KANAN: THE ROLE OF AGRICULTURAL EXTENSIONERS IN INCREASING RUBBER PLANTATION BUSINESS PERFORMANCE IN THE DISTRICT OF NEGERI BESAR, WAY KANAN Danapriatna, Nana; Ismarani, Ismarani; Puspito, Puji
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5882

Abstract

Rubber plantations in Indonesia is largely managed by the Government and most private rubber plantations owned by the people even though on a small scale but the number of people large enough rubber estates. The farmers ' efforts to improve the results of its production is still very far from expected, this of course requires cooperation between farmers and agricultural extension officers as stakeholders in regards to the transfer of various information. This research aims to know the role of agricultural extension officers in farmer group, to know the performance of the farming, and analyze the role of agricultural extension officers with performance rubber plantation farming in the country big, Way Kanan Regency. The results showed the role of farmer dikelompok extension officers have not been fullest but already entered in the category quite nicely. Application of technology of rubber cultivation had already entered in that category either because farmers in its application in accordance with the recommended by the Plantation Counties the Way Kanan. The role of agricultural extension officers relations with performance rubber plantation farming is very low and not significant impact on rubber farmers in the land of big, Way Kanan Regency.
STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Abstract

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.
STRATEGI PENGEMBANGAN USAHA TERNAK AYAM RAS PETELUR DI CV. MAJU BERSAMA FARM MELALUI ANALISIS SWOT DAN QSPM Hidayat, Taufiq; Danapriatna, Nana; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10863

Abstract

CV Maju Bersama Farm is one of the laying hen farms that is still in the development stage. Various obstacles from both the internal and external environment of the company surround the running of the business. The purpose of this study is to determine: a) internal and external factors that affect the business, b) business position, c) business development strategies and d) priority business development strategies that can be applied for business development. This study was studied using a qualitative descriptive approach. Data analysis in this study includes the IFE and EFE matrices, IE matrices, SWOT matrices, and QSPM matrices. The research data comes from primary and secondary data. Based on the IFE matrix, it is known that the main strength is that the eggs produced have good quality and the main weakness is that production has not met consumer demand. In the EFE matrix, the main opportunity is that market demand for broiler eggs is quite high and the main threat is fluctuations in the price of feed, medicines, and egg prices. The results of the IE matrix show that CV Maju Bersama Farm is in cell I which directs the growth and development strategy. There are six alternative strategies from the SWOT analysis with the main priority strategy being to increase chicken capacity by utilizing available land in order to meet demand.
PENGENDALIAN PERSEDIAAN BAHAN BAKU TEPUNG TERIGU DAN GULA PADA CV “dR anNur” BEKASI Maulidya Ergy, Belinda Rizky; Danapriatna, Nana; Rahmanto, M. Ikhwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10887

Abstract

CV “dR. anNur” Bekasi is a manufacturing company that primarily utilizes wheat flour and granulated sugar as raw materials. The company faces significant challenges in inventory management due to a simplistic approach that results in discrepancies between actual and required inventory levels. This inefficiency leads to increased inventory holding costs and reduced operational profitability. The aim of this study is to develop a more effective and efficient inventory control system to minimize inventory-related costs and enhance overall company performance. This research employs a quantitative descriptive method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted using the Economic Order Quantity (EOQ) model as the proposed inventory control method. The findings indicate that implementing the EOQ model provides significant efficiency improvements compared to the company’s current practices. Specifically, the adoption of EOQ enables the company to reduce inventory costs by up to 12% annually. Additionally, inventory turnover rates increase to 14.59 times for wheat flour and 12.29 times for granulated sugar. These results demonstrate that the EOQ method is a more effective tool for supporting efficient inventory management within the company’s operational context
FENOMENA KELANGKAAN PUPUK KIMIA DAN ALTERNATIF SOLUSINYA Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 1 No. 1 (2009): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pupuk merupakan sarana produksi utama dalam setiap usahatani. Kebutuhan pupuk setiap musim tanam semakin meningkat sehingga terjadi kelangkaan pupuk pada beberapa sentra produksi pertanian. Kelangkaan pupuk terutama yang bersubsidi ini terjadi karena perbedaan perhitungan jumlah kebutuhan pupuk antara petani dengan Deptan, adanya pemborosan ditingkat petani karena belum sesuainya dosis, waktu pemberian dan cara pemupukan untuk setiap lokasi, jenis dan fase pertumbuhan tanaman. Selain itu, penyebab terjadi kelangkaan pupuk karena adanya kenakalan dan kemacetan dalam jalur distribusi pupuk bersubsidi dan terjadi penggunaan pupuk bersubsidi untuk industri dan bukan langsung didistribusikan ke petani. Upaya untuk mengatasi kelangkaan pupuk antara lain adalah pengelolaan hara spesifik lokasi, pemanfaatan bahan organik, dan penggunaan pupuk hayati. Selain itu juga dilakukan upaya perbaikan budaya dan karakter semua pelaku yang berhubungan dengan pupuk.
PERANAN TRYPTOPHAN DAN KONSENTRASI AWAL INOKULAN DALAM PENINGKATAN KANDUNGAN IAA, NITROGEN TOTAL DAN KEPADATAN SEL PADA PUPUK HAYATI CAIR Azospirillum Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 5 No. 1 (2013): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Inoculant with N2 fixation capacity and optimal cell density and the concentration of precursor in the synthesis of growth hormone is required in the production process of liquid biofertilizers Azospirillum. This experiment was conducted in order to study the effect of the combination of the concentration of tryptophan as precursors and initial concentration of inoculants Azospirillum to the increased production of hormones, nitrogen, and the cell density of liquid biofertilizers. Completely randomized design with nine treatment combinations initial concentration inoculant (5, 10 and 15%) and the concentration of tryptophan (without, 50 and 100 g mL-1) with three replications was used in this study. The results showed a positive effect occurs from the initial inoculum concentration Azospirillum and tryptophan concentration on nitrogen and production of IAA, but has no effect on cell density Azospirillum. The technology to manufacture biofertilizer liquid inoculant Azospirilum with an initial concentration of 10% and 50 g ml-1 tryptophan is the best combination in producing of liquid biofertilizer.
PENGARUH BAURAN PEMASARAN RUMAH MAKAN PONDOK GABUS LUKMAN BEKASI TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN Nana Danapriatna; Dede Khoirul Fikri; Ahya Kamilah; Purnama Putra; Ummi Khoiriyah
Jurnal Agribisnis Indonesia Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.63-76

Abstract

The restaurant and eatery industry has become one of the fastest growing sectors throughout the world, including in Indonesia. One of the restaurants that plays an important role in the food industry in Bekasi City is the Pondok Gabus Lukman Restaurant. However, in facing increasingly fierce competition, Pondok Gabus Lukman restaurant needs to continue to innovate in marketing strategies to maintain and increase market share and build loyalty through strong consumer satisfaction. The purpose of this study was to find out how the characteristics of customer satisfaction and loyalty influence the marketing mix at the Pondok Gabus Lukman restaurant. The method used in this study is a quantitative method with sampling carried out in this study is convenience sampling, namely the presence of screening in advance, namely consumers who visit more than once. The analysis methods used are structural equation models, customer satisfaction index, and customer loyalty index. The results showed that the dimensions of the marketing mix (product, price and place) had a significant effect on customer satisfaction and loyalty, while the dimensions of the marketing mix (promotion, process, people/actors and physical evidence) had no significant effect on customer satisfaction and loyalty. The level of customer satisfaction at Pondok Gabus Lukman Restaurant is in the satisfied category with a value of 76.86%, and the level of consumer loyalty is in the very loyal category with a value of 88.43%. This shows that the influence of the marketing mix of Pondok Gabus Lukman Restaurant has a good influence on loyalty through customer satisfaction.
Co-Authors -, Ismarani Aditya, Dwi Ahya Kamilah Ahya Kamilah Ahya Kamilah Ahya KAMILAH Ahya Kamilah Benny Joy Dawud Ardisela Dawud Ardisela Dede Khoirul Fikri Dewi, Rani Novita Emma Agustien Hasyim Fakhran Al Ramadhan, Muhammad Fitriyanti, Dea Hardini Puspitaningrum Haris Budiyono Hutagalung, Benny Is Zunaini Nursinah Is Zunaini Nursinah Ismarani . Ismarani Ismarani Listyowati, Esi Asyani Lubna Afifah Azra m ikhwan rahmanto M Ikhwan Rahmanto M. Ikhawan Rahmanto M. Ikhwan Rahmanto Maryati Maulidya Ergy, Belinda Rizky Millary Agung Widiawaty Moh. Dede Muzalifah, Muzalifah Nandang Najmulmunir Pratama, Ridho Pria Purnama Putra Purnama Putra, Purnama Puspito, Puji Rahmanto, Muhammad Ikhwan Ramadhan, M Fakhran Reginawati Hindersah Ridwan Lutfiadi Risti, Eka Rony Setiawan Supah, Pela Taufiq Hidayat Tualar Simarmata U. Maman Rubaman Ummi Khoiriyah Widia Putri, Tiu Ilia Yayat Suharyat Yunita Utami Panuntun Zhafiraah, Nazma Riska