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All Journal Katalogis JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) MABIS: Manajemen dan Bisnis Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal AbdiMas Nusa Mandiri Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Tourism Economics and Policy Batara Wisnu : Indonesian Journal of Community Services Tadulako International Journal of Applied Management (TaJAM) AGROLAND: The Agricultural Sciences Journal International Research Journal of Business Studies Sasambo: Jurnal Abdimas (Journal of Community Service)
NURDIN, DJAYANI
Fakultas Ekonomi Universitas Tadulako
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PELATIHAN DIGITAL MINDSET & TRANSFORMASI USAHA DI ERA 5.0 KEPADA PELAKU USAHA DAN MAHASISWA WIRAUSAHA Iskandar, Rizkiani; Kasim, Mohammad Yunus; Nurdin, Djayani; Fattah, Vitayanti; Darman, Darman; Buntuang, Pricylia Chintya Dwi; Asriadi, Asriadi; Utami, Ayu Putri; Evrianti, Hesti
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.7931

Abstract

This community service program aims to strengthen digital mindsets and encourage business transformation in the Society 5.0 era for local business owners and student entrepreneurs in Palu City. The activity was designed as a participatory workshop that integrated the presentation of the Society 5.0 concept (a super-intelligent society that places humans at the center of technology-based innovation) and digital mindset (an adaptive way of thinking that utilizes digital technology as part of a long-term business strategy) with hands-on practice using digital applications for marketing and business management. Evaluation was conducted through pre- and post-tests, satisfaction questionnaires, and observations of 50 participants. The results showed an increase in the average score of understanding digital mindsets from 68,20 to 85,40, with 85% of participants stating that the activity was very beneficial and 75% stating that they were ready to implement business digitalization strategies. Student entrepreneur participants showed faster adaptation to digital applications compared to senior business owners, who still needed further mentoring. These findings indicate that strengthening digital mindsets combined with practical training has the potential to effectively encourage gradual digital-based business transformation and increase entrepreneurial competitiveness in Palu City in the Society 5.0 era.
Co-Authors Abdul Hayat Agus Firdaus Aldi Juliart Putra Tayaya Anisah Anisah Anita Rahmawati Anita Rahmawati Annisa Savira Asngadi Asngadi Asriadi Asriadi Bakri Hasanuddin BIDIN, CICI RIYANTI K Buntuang, Pricylia Chintya Dwi Cici Rianty K. Bidin Darman Darman Dody Prasetyo Elimawati Rombe Erwan Sastrawan Faisal, H. Muh. Farid, Erwan S Farit Farit Fatlina Zainudin Fera Graciella Jevandra Palit Gusstiawan Raimanu Haidir, Sri Wulandari Harsita, Julianda Megah Hatma Hatma Hesti Evrianti Husnah Husnah Husnah Husnah Ika Barokah Suryaningsih Intan Nurul Awwaliyah Juliana Kadang Kasim, Mohammad Yunus Krisnamurti, Reza Mahendra Lakada, Effendi Latifah, Ayi Lisdawati Lisdawati Lisdawati Lisdawati Mahardika, Shopia Moh, Husnah Mohammad Ega Nugraha Mohammad Nofal Muh Faisal MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhamad Yunus Kasim Muhammad Aldi Muhammad Riswandi Palawa Muhammad Yunus Kasim Munawarah Munawarah, Munawarah Muslimin MUSLIMIN Prasetia, Tadir Eko Pricylia Chintya Dewi Buntuang R. Nalole, Utami Parfitasari Risnawati Risnawati Rizkiani Iskandar Samudra, Surya Selvi Marcellia Suhatman, Suhatman Sumani . Surayya SURAYYA Susanti, Nuraidah Puput Syamsiar, Syamsiar Tuti Haryanti, Tuti Utami, Ayu Putri Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih WILDA YANTI