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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) JURNAL ECONOMINA Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Haryudi Anas
Universitas Bhayangkara Jakarta Raya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH STORE ATMOSPHERE, LOKASI, DAN CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SUGA COFFEE & KITCHEN Mira Anggaina; Andrian; Haryudi Anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 1 (2025): March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i1.412

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh store atmosphere, lokasi, dan customer review terhadap keputusan pembelian Suga Coffee & Kitchen. Penelitian ini merupakan jenis penelitian kuantitatif. Data dikumpulkan melalui penyebaran kuesioner pada Google Form. Metode pengambilan sampel pada penelitian ini menggunakan non-probability sampling dengan teknik accidental sampling dengan jumlah sampel yang digunakan sebanyak 119 responden. Metode analisis data yang digunakan untuk mengolah data adalah aplikasi SPSS Versi 25. Hasil penelitian menunjukkan bahwa variabel Store Atmosphere berpengaruh positif dan signifikan terhadap Keputusan Pembelian, variabel Lokasi berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan variabel Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Kemudian variabel Store Atmosphere, Lokasi dan Customer Review secara simultan berpengaruh terhadap Keputusan Pembelian.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU SMAN 8 KOTA BEKASI Indriyanto, Bagus; Siahaan, Matdio; Anas, Haryudi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6150

Abstract

Teacher performance is a determining factor in students' success in understanding the material, so improving teacher quality is a priority in developing the quality of education. The type of research used in this study is quantitative research. The sampling technique employed is non-probability sampling using a saturated sample (census) method, in which all members of the population were used as the sample, totaling 70 teachers at SMAN 8 Kota Bekasi. The data analysis method used is multiple linear regression. The data was processed using IBM SPSS Statistics Version 26. The results of this study show that (1) Leadership style has a negative and insignificant partial effect on the performance of teachers at SMAN 8 Kota Bekasi, (2) The work environment has a negative and insignificant partial effect on the performance of teachers at SMAN 8 Kota Bekasi, (3) Leadership style and work environment have a simultaneous or joint effect on the performance of teachers at SMAN 8 Kota Bekasi
Pengaruh Desain Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sepatu Ventela : (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Willson, Michael Aris; Komariah, Neng Siti; Anas, Haryudi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6157

Abstract

The growth of the local fashion industry in Indonesia has shown significant progress, driven by increasing consumer preference for domestic products. One of the emerging local brands is Ventela, a footwear company that emphasizes the strength of its product design and quality. This study aims to: (1) examine the influence of product design on purchasing decisions of Ventela shoes, (2) analyze the impact of product quality on purchasing decisions, and (3) assess the combined effect of product design and quality on purchasing decisions. A quantitative research method was employed, with data collected through an online questionnaire distributed to 171 students from the Management Study Program, Class of 2021, at Universitas Bhayangkara Jakarta Raya. Data analysis was conducted using SPSS version 26. The results indicate that product design attracts consumers through visual appeal and comfort, while product quality builds trust and satisfaction. Simultaneously, both product design and quality significantly influence purchasing decisions. These findings highlight the importance of product innovation and quality improvement strategies in strengthening the competitiveness of local brands in the increasingly competitive fashion industry.
Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Produktivitas Kerja Karyawan CV. Dinasti Jati Furniture Di Bekasi Prabaswara, Bagas Arif; Siahaan, Matdio; Anas, Haryudi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6196

Abstract

The Effect of Work Motivation and Compensation on Employee Productivity CV. Dinasti Jati Furniture in Bekasi. This study aims to analyze the effect of work motivation and compensation on employee productivity CV. Dinasti Jati Furniture in Bekasi. The research employed a quantitative approach using a survey method with questionnaires distributed to 110 respondents, who were employees from the production and finishing divisions with more than one year of service. The independent variables in this study are work motivation and compensation, while the dependent variable is work productivity. Data were analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that work motivation significantly influences employee productivity, compensation significantly influences employee productivity, and simultaneously, work motivation and compensation significantly influence employee productivity. This research implies that the company should continue to enhance motivation and provide fair compensation to optimize employee productivity.
PENGARUH LINGKUNGAN KERJA DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN PADA PERCETAKAN REGISTER PRINT Fitriyani, Nida; Supriyanto; Kurniawan, Dody; Siahaan, Matdio; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1620

Abstract

Human resources are one of the key factors in determining the operational success of an organization or company. This study aims to determine the influence of work environment and individual characteristics on employee performance. This research uses a descriptive quantitative approach with the assistance of SPSS software. The sampling technique used is saturated sampling, in which the entire population is used as the sample, consisting of 50 employees. The results of the study show that partially, the work environment has a significant influence on employee performance. Meanwhile, individual characteristics do not have a significant effect on performance. Simultaneously, the work environment and individual characteristics can influence employee performance; however, the most dominant influence comes from the work environment. Therefore, companies need to pay more attention to creating a conducive work environment in order to optimize employee performance.
THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF MIXUE ICE CREAM AT THE BINTARA BRANCH IN WEST BEKASI Rizki Dwi Ramadhani; Widi Winarso; Haryudi Anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose – This study aims to measure the Effect of product quality and brand image on the purchase decision Mixue Ice Cream at Bintara Branch in West Bekasi.Design/methodology/approach – The sampling technique carried out in this study is based on the Slovin formula using Non-Prabobability Sampling. The data collection tool in this study used a questionnaire with 110 respondents.Findings – According to the report, Product Quality has a significant effect on Purchase Decision and Brand Image has a significant effect on Purchase Decision Mixue Ice Cream at Bintara Branch in West Bekasi. So the product quality and brand image of Mixue Ice Cream need to be maintained in order to increase purchasing decisions.Originality/value – Able to provide the best quality products according to consumer tastes and a good brand image so as to increase purchasing decisions.
PENGARUH PELATIHAN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT JEJE HARAPAN TRANSINDO DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Elena Syafa Chamilla; Adi wibowo Noor Fikri; Christophorus Indra Wahyu Putra; Dody Kurniawan; Haryudi Anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.502

Abstract

Pengaruh Pelatihan Kerja dan Kepemimpinan Terhadap Kinerja Karyawan pada PT Jeje Harapan Transindo dengan Motivasi Kerja sebagai Variabel Intervening. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan kerja dan kepemimpinan terhadap kinerja karyawan di PT Jeje Harapan Transindo. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Partial Least Square (PLS). Populasi penelitian ini adalah 62 karyawan di PT Jeje Harapan Transindo, dan teknik total sampling digunakan sebagai metode pengambilan sampel. Hasil penelitian ini adalah : Pelatihan Kerja tidak berpengaruh terhadap Motivasi Kerja, Kepemimpinan memiliki pengaruh signifikan terhadap motivasi kerja, Motivasi Kerja memiliki pengaruh signifikan terhadap kinerja karyawan, Motivasi Kerja tidak berpengaruh dalam memediasi hubungan antara pelatihan kerja dan kepemimpinan terhadap kinerja karyawan. Penelitian ini memberikan kontribusi penting dalam pengelolaan sumber daya manusia di sektor transportasi dan logistik, terutama dalam upaya meningkatkan kinerja karyawan melalui pengembangan pelatihan kerja yang optimal dan penerapan kepemimpinan yang efektif dan motivasi kerja yang optimal.
Pengaruh Net Profit Margin, Return On Assets dan Total Asset Turnover terhadap Ukuran Perusahaan pada Sektor Healthcare yang Terdaftar di BEI Periode 2021–2023 Yunia Prastika; Adi Wibowo Noor Fikri; Christophorus Indra Wahyu Putra; Dody Kurniawan; Haryudi Anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.503

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Net Profit Margin (NPM), Return on Assets (ROA), dan Total Asset Turnover (TATO) terhadap ukuran perusahaan pada sektor Healthcare yang terdaftar di Bursa Efek Indonesia (BEI) periode 2021–2023. Ukuran perusahaan dalam penelitian ini diukur menggunakan logaritma natural total aset (Ln Total Aset). Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan data panel, serta menggunakan model regresi Random Effect (REM) data kemudian dianalisis menggunakan alat statistic Eviews. Sampel penelitian terdiri dari 20 perusahaan dengan total 60 observasi. Hasil analisis menunjukkan bahwa secara parsial, NPM, ROA, dan TATO berpengaruh positif dan signifikan terhadap ukuran perusahaan. Secara simultan, ketiga variabel independen juga terbukti memiliki pengaruh signifikan terhadap ukuran perusahaan. Nilai R-squared sebesar 0,9947 menunjukkan bahwa 99,47% variasi ukuran perusahaan dapat dijelaskan oleh NPM, ROA, dan TATO. Penelitian ini mengindikasikan bahwa kinerja keuangan, khususnya profitabilitas dan efektivitas penggunaan aset, memainkan peran penting dalam pertumbuhan perusahaan sektor kesehatan.
PENGARUH MOTIVASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN DI PT. HONG TANG ASIA Andoko, Natasya Sekar Ayuningtyas; Siahaan, Matdio; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.951

Abstract

This research aims to determine how the relation between the variables of Motivation (X1) and Career Development (X2) affects the Employee Performance (Y) variable at PT. Hong Tang Asia. The research data was obtained through a questionnaire distributed to the employees of PT. Hong Tang Asia. The population in this research consists of 120 employees of PT. Hong Tang Asia, resulting in a sample size of 120 employees, with data analysis conducted using SEM-PLS (Structural Equation Modeling-Partial Least Squares) and processed using SmartPLS4 software. The findings from the study indicate that: 1) Motivation significantly affects Employee Performance, 2) Career Development significantly affects Employee Performance, and 3) Motivation and Career Development significantly affect Employee Performance simultaneously.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH PUCUK HARUM DI KOTA BEKASI Anjasmara, Rengga; Winarso, Widi; Putra, Christophorus Indra Wahyu; Komariah, Neng Siti; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.953

Abstract

The influence of brand image and product quality on purchasing decisions for Pucuk Harum Tea in Bekasi City. This research uses a quantitative approach through the Accidental Sampling technique for sampling. A total of 108 people in the city of Bekasi focusing on Medan Satria sub-district who had used Teh Pucuk Harum products were the research samples. Data examination uses the Partial Least Square (PLS) SEM method on SmartPLS 4.0. The research findings reveal the following: 1.) Brand Image has a significant influence on Purchasing Decisions, 2.) Product Quality has a significant influence on Purchasing Decisions.
Co-Authors Andoko, Natasya Sekar Ayuningtyas Andrian Andrian Andrian Andrian Andrian Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azzahra, Meifara Hanifa Belva Yulivio Estiawan Bunga Nur Kaunaini Denis Putra Ramadhan Dimas Anugrah DODY KURNIAWAN DODY KURNIAWAN Elena Syafa Chamilla Fatih, Muhammad Rizki Ibnu Fikri , Adi Wibowo Noor Fiqih Aditya Alamsyah Fitriyani, Nida Franciscus Dwikotjo Sri Sumantyo Helmi Dayanti Indriyanto, Bagus Jeremy Steven Komariah, Neng Siti Larasati, Angelina Dewi Matdio Siahaan Mira Anggaina Muhammad Dzaky Muhammad Ghufron Shaff Muhammad Rizki Ibnu Fatih Muhammad Rizky Gemis Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Neng Siti Komariah Neng Siti Komariah Nursal, M. Fadhli Prabaswara, Bagas Arif Pratiwi Nila Sari Putra, Christophorus Indra Wahyu Putri, Zahra Aurellia Rahma Afrilia Putri Rahmawati, Nabillah Deriefca Rizki Dwi Ramadhani Safira Krisnanintias Salza Rio Pratama Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Siahaan, Matdio Supriyanto Widi Winarso Widi Winarso, Widi Wijayaningsih, Rini Willson, Michael Aris Yunia Prastika