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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi dan Keuangan DERIVATIF Visionist Jurnal EMT KITA YUME : Journal of Management Value: Jurnal Manajemen dan Akuntansi TECHNOBIZ : International Journal of Business eCo-Buss Studi Ilmu Manajemen dan Organisasi International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Marketing and Applied Psychology of Business International Journal of Social Science, Education, Communication and Economics JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Education Technology Information Social Sciences and Health International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Ni Putu Widhia Rahayu
Universitas Bandar Lampung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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DETERMINATION OF REPURCHASE INTENTION FOR MSMES IN BANDAR LAMPUNG Endang Sulastri; Ni Putu Widhia Rahayu
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.250

Abstract

Due to intense competition in MSMEs, there are more and more MSME players. This research was conducted to explain how service quality, website quality, reputation, online shop trust affects purchase intent. To collect data, this study used a quantitative approach. With purposive sampling, with a population of 4,446 respondents and a Likert scale. The sample is calculated by the formula slovin 97. Data analysis was carried out with multiple linear tests using SPPS version 26, and hypothesis tests such as t tests and f tests were also carried out. The results showed that the variables of service quality had a positive and significant effect on purchase intent, website quality had a positive and significant effect on purchase intent, reputation did not have a positive and significant effect on purchase intent, online shop confidence had a positive and significant influence on purchase intent.
ANALYSIS OF LIQUIDITY RATIOS AND PROFITABILITY RATIOS TO ASSESS FINANCIAL PERFORMANCE Novi Tri Asiani; Ni Putu Widhia Rahayu
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 4 (2024): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i4.312

Abstract

PT. GoTo Gojek Tokopedia Tbk experienced a profit that continued to decline from 2019 to 2022. The purpose of this study is to determine how the profitability ratio is seen from  gross profit margin, net profit margin, return on assets,  and return on equity at PT. GoTo Gojek Tokopedia Tbk for the 2019-2022 period and to find out how the liquidity ratio is seen from the  current ratio, quick ratio, and cash ratio at PT. GoTo Gojek Tokopedia Tbk for the 2019-2022 period. The method used is quantitative descriptive analysis by analyzing the company's financial performance data from 2019 to 2022 using financial ratio analysis based on data listed on the Indonesia Stock Exchange and data from the official website of PT. GoTo Gojek Tokopedia Tbk. Based on the results of Liquidity Ratio analysis at PT. GoTo Gojek Tokopedia Tbk can be said to be good. The Profitability Ratio of PT GoTo Tbk is in a poor position, because it tends to decline below the industry average. The company has sufficient ability to guarantee and pay off its debts to creditors. The results of this financial ratio analysis can also be used as an indicator for investors who are interested in investing in PT GoTo Tbk because the company's financial condition remains strong.
Pengaruh AIDA dan Experiental Marketing Terhadap Keputusan Pembelian Produk L-Men di BeFit GYM novianti, cicelia; Rahayu, Ni Putu Widhia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3956

Abstract

Purpose: To examine how BeFit Gym members' decisions to buy L-Men items are influenced by AIDA and experiential marketing factors. Research methodology: This study employs a quantitative methodology using questionnaires. The acquired data were examined using multiple linear regression and descriptive analytic techniques with the aid of the IBM SPSS 25 program. The analysis consists of classical assumption tests, reliability and validity tests to ensure the quality of the instrument, and hypothesis tests to establish the relationships between variables. The BeFit Gym members completed a questionnaire. Results: The results showed that AIDA and Experiential Marketing had a positive and significant influence on the purchasing decisions for L-Men products at BeFit Gym. Conclusions: AIDA and Experiential Marketing positively and significantly affect purchasing decisions for L-Men products at BeFit Gym, both partially and simultaneously. The application of the AIDA stages and emotionally engaging consumer experiences effectively encourages purchasing decisions. Limitations: The study was only conducted on BeFit Gym members in Bandar Lampung, and the determination of the sample size used the Lemeshow formula with a 10% error rate. Contribution: The results of this study have strong practical implications for the health supplement industry and gym management. By understanding the factors that influence purchasing decisions, companies can design marketing programs that are more personalized and appealing to  the consumers.
Strategy for Business Development of Yogya Kremes Chicken Restaurant in Tulang Bawang District M. Pindra; Ni Putu Widhia Rahayu
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8563

Abstract

The smallest number of MSMEs in the Tulang Bawang area is 23 and have not experienced any development compared to other districts/cities in Lampung Province. The aim of the research is to analyze business development strategies using SWOT analysis. The research method used in this research is using a qualitative approach with SWOT analysis. The questionnaire will be distributed online with a total of 44 respondents. The results of the research show that the Yogya Tulang Bawang Kremes Chicken Restaurant is in quadrant 1 (Growth) between Strength and Opportunity.
The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness Justin Sarmili, Marvellius; Widhia Rahayu, Ni Putu
International Journal of Social Science, Education, Communication and Economics Vol. 2 No. 6 (2024): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i6.259

Abstract

The number of Tunas Honda branches in Bandar Lampung, initially 8, has decreased due to intensified competition. This research was conducted to examine how green innovation, corporate social responsibility, and the work environment influence competitiveness at Tunas Honda in Bandar Lampung. Employing a quantitative approach, data were gathered via an online questionnaire employing a Likert scale, with a population of 40 individuals selected through purposive sampling, representing the entire population. Analysis was conducted using multiple linear regression tests aided by SPSS version 20, alongside hypothesis tests such as the t-test and F-test. The results indicate that green innovation, corporate social responsibility, and the work environment significantly and positively impact competitiveness.
The Influence of Competency, Work Experience, Work Environment, and Work Discipline on Employee Performance at Farm Tresno Hanafi, Farhan; Putu Widhia Rahayu, Ni
International Journal of Social Science, Education, Communication and Economics Vol. 2 No. 6 (2024): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i6.263

Abstract

Broiler chicken farming is very vulnerable to environmental changes and price fluctuations, which can sometimes cause disruption. The broiler chicken business does not offer maximum profits if you only consider cultivation alone. The broiler chicken agribusiness system allows farmers to utilize existing human resource management. The aim of this research is to determine the influence of Tresno Farm employees' abilities, professional experience, work environment and work discipline on employee performance. Sampling in this research used a saturated sampling technique, namely a sampling technique when all members of the population were sampled. The sample for this research consisted of 32 Tresno farm employees. This research uses primary data and uses a hypothesis testing method using multiple regression analysis. The research results show that the variables of ability, work experience, work environment and work discipline have a partial or simultaneous effect on the performance of Tresno Farm employees.
The Influence of Marketing Mix and Consumer Satisfaction on Consumer Loyalty at Bukalapak Khanha Putra, Wayan; Putu Widhia Rahayu, Ni
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i3.385

Abstract

The development of the business world in the field of online shop sales is increasing and competition is increasing rapidly, so entrepreneurs must be able to provide what consumers need as a basis for consumer decisions. This research is intended to reveal the impact of marketing promotion tactics and the level of customer satisfaction on the Bukalapak platform, which will ultimately influence consumer loyalty at Bukalapak. This study applies quantitative methods by utilizing descriptive analysis as the main tool. The information collection process is carried out through the distribution of survey instruments. The objects that are the focus of this research are active Bukalapak users. Referring to the Slovin formula, it is revealed that the minimum number of participants required is 100 individuals. Based on the findings obtained from this exploration, it can be concluded that the Marketing Mix Variable (X1) provides good or positive results and is quite significant on Consumer Loyalty (Y). The Consumer Satisfaction variable (X2) has a positive and significant effect on Consumer Loyalty (Y), then together the Marketing Mix and Consumer Satisfaction variables measurably have a good, positive and clearly significant effect on the Consumer Loyalty variable. Researchers have several suggestions, namely that companies should further improve aspects of the marketing mix so that the goals set by the company can be realized as quickly as possible. Then the company can increase the level of service, promotions and other strategies to maintain and increase the level of consumer satisfaction.
PENGARUH BAURAN PEMASARAN, DIGITAL MARKETING DAN DIRECT SELLING DI TOKO CINDY JAYA FURNITURE TERHADAP KEPUTUSAN PEMBELIAN Cindy, Cindy; Rahayu, Ni Putu Widhia; Alam, Iskandar Ali
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4879

Abstract

Toko Cindy Jaya Furniture memiliki kesulitan dalam proses pemasaran dan penjualan yang belum maksimal. Dibutuhkan strategi yang sesuai, untuk persaingan di pasaran yang semakin ketat. Strategi bauran pemasaran, digital marketing dan direct selling dibutuhkan untuk meyakinkan konsumen. Tujuan penelitian untuk mengetahui pengaruh bauran pemasaran, digital marketing dan direct selling terhadap keputusan pembelian di Toko Cindy Jaya Furniture. Penelitian ini memakai teknik kuantitatif dengan populasi penjualan di Toko Cindy Jaya Furniture, terhadap sample berupa probability sampling pada Toko Cindy Jaya Furniture. Penelitian ini menggunakan penelitian kuantitatif dengan mengambil sample berupa probability sampling dari populasi, instrumen yang digunakan adalah kuisioner dan study literatur. Penelitian ini memiliki tiga variabel bebas (X) bauran pemasaran, digital marketing dan direct selling serta variabel terikat (Y) keputusan pembelian. Software yang digunakan SPSS 26.0, Mendeley dan Microsoft Excel for mac. Hasil uji menggunakan SPSS dengan uji validitas, uji realibilitas, uji hipotesis dan uji koefesien deteriminasi (R2) pada bauran pemasaran, digital marketing, dan direct selling terhadap keputusan pembelian. Dapat dibuat kesimpulan bahwa bauran pemasaran, digital marketing, dan direct selling berpengaruh positif dan signifikan terhadap keputusan pembelian. Penulis memiliki saran untuk Toko Cindy Jaya Furniture yaitu toko yang tidak terlalu strategis (bauran pemasaran), komunikasi promosi yang kurang terperinci dan belum efektif (digital marketing), dan kurangnya kelengkapan produk yang ditampilkan di display (direct selling).
Factors That Influence Student Interest in Choosing Private Universities in Bandar Lampung Sinaga, Martha Alfreda; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.196

Abstract

The number of students in private universities in Bandar Lampung has fluctuated. This study aims to examine the effect of college image on student involvement and student loyalty, then to examine the effect of relationship quality on student involvement and student loyalty, finally to examine the effect of student involvement on student loyalty. This research uses a quantitative approach. Data were collected through an online questionnaire using a Likert scale, a population of 174, purposive sampling technique, the sample determined by the Slovin formula was 63. Data analysis used multiple linear tests with the help of SPPS version 20 and also conducted hypothesis tests such as the t test and F test. The findings show that there is a positive and significant effect of college image and relationship quality on student involvement and there is an effect of relationship quality on student involvement and student loyalty as well as a significant effect of student involvement on student loyalty but image has no significant impact on student loyalty. The results of the mediation variable show that the image mediated by student involvement has an influence on student loyalty while student involvement does not mediate the effect of relationship quality on student loyalty.
Factors Affecting Job Satisfaction at Ikan Bakar Jingkrak Restaurant Bandar Lampung Safitri, Agung Ayu Tia; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.212

Abstract

This study was directed to determine the factors that determine employee job satisfaction at the Ikan Bakar Jingkrak restaurant. The study also investigated the effect of customer service training on job satisfaction, customer service rewards on job satisfaction, management styles on job satisfaction, and lastly job competence on job satisfaction. The study used quantitative methods. Data was collected through an online questionnaire using a Likert scale, a population of 35. The sampling technique used is saturated samples and uses Non Probability Sampling samples, data analysis using multiple linear tests with the help of SPSS version 25 and also hypothesis tests such as t tests and F tests.
Co-Authors Aminah Aminah Aulia Rahmawati Budiana, I Gede Cahyani, Ni Luh Putu Cipta Devi CINDY CINDY Dahlia, Dahlia Damayanti, Wayan Alfina Danu Wijaya Dewita, Kadek Putri Endang Sulastri Fardana, Brilliandi Asa Farida Efriyanti Graisman.P, Naufal Halim Setiawan Hanafi, Farhan Haninun, Haninun Iin Fetiani Imanuriea Annisa Putri Iskandar Ali Alam Justin Sarmili, Marvellius Khairudin Khairudin Khanha Putra, Wayan Kholida, Nyimas Salsabila Nurul Liwandy, Albert M. Pindra Mastura, Putri Mega, Fredy Ziekrian Novi Tri Asiani novianti, cicelia Nugroho, Kevin Nuris Sanida Rachmad Ryo Ryanda Subing Raminto, Raminto Randy Claudio Owen Safitri, Agung Ayu Tia Selfia Alke Mega, Selfia Alke Shakpuytri, Komang Yunita Sinaga, Martha Alfreda Suharta, Kadek Aris Oki Syafitri, Aisyah Tia Tanjung Tri Damayanti, Tri Wijaya, Kenny