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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi dan Keuangan Jurnal Promosi Pendidikan Ekonomi DERIVATIF Visionist Jurnal EMT KITA YUME : Journal of Management Value: Jurnal Manajemen dan Akuntansi TECHNOBIZ : International Journal of Business Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) eCo-Buss Budimas : Jurnal Pengabdian Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Marketing and Applied Psychology of Business International Journal of Social Science, Education, Communication and Economics JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Education Technology Information Social Sciences and Health International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) MABUSS: Journal of Management, Business and Social Sciences Jurnal Bakti Masyarakat Manajemen Jurnal Pengabdian UMKM International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Ni Putu Widhia Rahayu
Universitas Bandar Lampung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness Justin Sarmili, Marvellius; Widhia Rahayu, Ni Putu
International Journal of Social Science, Education, Communication and Economics Vol. 2 No. 6 (2024): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i6.259

Abstract

The number of Tunas Honda branches in Bandar Lampung, initially 8, has decreased due to intensified competition. This research was conducted to examine how green innovation, corporate social responsibility, and the work environment influence competitiveness at Tunas Honda in Bandar Lampung. Employing a quantitative approach, data were gathered via an online questionnaire employing a Likert scale, with a population of 40 individuals selected through purposive sampling, representing the entire population. Analysis was conducted using multiple linear regression tests aided by SPSS version 20, alongside hypothesis tests such as the t-test and F-test. The results indicate that green innovation, corporate social responsibility, and the work environment significantly and positively impact competitiveness.
The Influence of Competency, Work Experience, Work Environment, and Work Discipline on Employee Performance at Farm Tresno Hanafi, Farhan; Putu Widhia Rahayu, Ni
International Journal of Social Science, Education, Communication and Economics Vol. 2 No. 6 (2024): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i6.263

Abstract

Broiler chicken farming is very vulnerable to environmental changes and price fluctuations, which can sometimes cause disruption. The broiler chicken business does not offer maximum profits if you only consider cultivation alone. The broiler chicken agribusiness system allows farmers to utilize existing human resource management. The aim of this research is to determine the influence of Tresno Farm employees' abilities, professional experience, work environment and work discipline on employee performance. Sampling in this research used a saturated sampling technique, namely a sampling technique when all members of the population were sampled. The sample for this research consisted of 32 Tresno farm employees. This research uses primary data and uses a hypothesis testing method using multiple regression analysis. The research results show that the variables of ability, work experience, work environment and work discipline have a partial or simultaneous effect on the performance of Tresno Farm employees.
The Influence of Marketing Mix and Consumer Satisfaction on Consumer Loyalty at Bukalapak Khanha Putra, Wayan; Putu Widhia Rahayu, Ni
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i3.385

Abstract

The development of the business world in the field of online shop sales is increasing and competition is increasing rapidly, so entrepreneurs must be able to provide what consumers need as a basis for consumer decisions. This research is intended to reveal the impact of marketing promotion tactics and the level of customer satisfaction on the Bukalapak platform, which will ultimately influence consumer loyalty at Bukalapak. This study applies quantitative methods by utilizing descriptive analysis as the main tool. The information collection process is carried out through the distribution of survey instruments. The objects that are the focus of this research are active Bukalapak users. Referring to the Slovin formula, it is revealed that the minimum number of participants required is 100 individuals. Based on the findings obtained from this exploration, it can be concluded that the Marketing Mix Variable (X1) provides good or positive results and is quite significant on Consumer Loyalty (Y). The Consumer Satisfaction variable (X2) has a positive and significant effect on Consumer Loyalty (Y), then together the Marketing Mix and Consumer Satisfaction variables measurably have a good, positive and clearly significant effect on the Consumer Loyalty variable. Researchers have several suggestions, namely that companies should further improve aspects of the marketing mix so that the goals set by the company can be realized as quickly as possible. Then the company can increase the level of service, promotions and other strategies to maintain and increase the level of consumer satisfaction.
PENGARUH BAURAN PEMASARAN, DIGITAL MARKETING DAN DIRECT SELLING DI TOKO CINDY JAYA FURNITURE TERHADAP KEPUTUSAN PEMBELIAN Cindy, Cindy; Rahayu, Ni Putu Widhia; Alam, Iskandar Ali
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4879

Abstract

Toko Cindy Jaya Furniture memiliki kesulitan dalam proses pemasaran dan penjualan yang belum maksimal. Dibutuhkan strategi yang sesuai, untuk persaingan di pasaran yang semakin ketat. Strategi bauran pemasaran, digital marketing dan direct selling dibutuhkan untuk meyakinkan konsumen. Tujuan penelitian untuk mengetahui pengaruh bauran pemasaran, digital marketing dan direct selling terhadap keputusan pembelian di Toko Cindy Jaya Furniture. Penelitian ini memakai teknik kuantitatif dengan populasi penjualan di Toko Cindy Jaya Furniture, terhadap sample berupa probability sampling pada Toko Cindy Jaya Furniture. Penelitian ini menggunakan penelitian kuantitatif dengan mengambil sample berupa probability sampling dari populasi, instrumen yang digunakan adalah kuisioner dan study literatur. Penelitian ini memiliki tiga variabel bebas (X) bauran pemasaran, digital marketing dan direct selling serta variabel terikat (Y) keputusan pembelian. Software yang digunakan SPSS 26.0, Mendeley dan Microsoft Excel for mac. Hasil uji menggunakan SPSS dengan uji validitas, uji realibilitas, uji hipotesis dan uji koefesien deteriminasi (R2) pada bauran pemasaran, digital marketing, dan direct selling terhadap keputusan pembelian. Dapat dibuat kesimpulan bahwa bauran pemasaran, digital marketing, dan direct selling berpengaruh positif dan signifikan terhadap keputusan pembelian. Penulis memiliki saran untuk Toko Cindy Jaya Furniture yaitu toko yang tidak terlalu strategis (bauran pemasaran), komunikasi promosi yang kurang terperinci dan belum efektif (digital marketing), dan kurangnya kelengkapan produk yang ditampilkan di display (direct selling).
Factors That Influence Student Interest in Choosing Private Universities in Bandar Lampung Sinaga, Martha Alfreda; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.196

Abstract

The number of students in private universities in Bandar Lampung has fluctuated. This study aims to examine the effect of college image on student involvement and student loyalty, then to examine the effect of relationship quality on student involvement and student loyalty, finally to examine the effect of student involvement on student loyalty. This research uses a quantitative approach. Data were collected through an online questionnaire using a Likert scale, a population of 174, purposive sampling technique, the sample determined by the Slovin formula was 63. Data analysis used multiple linear tests with the help of SPPS version 20 and also conducted hypothesis tests such as the t test and F test. The findings show that there is a positive and significant effect of college image and relationship quality on student involvement and there is an effect of relationship quality on student involvement and student loyalty as well as a significant effect of student involvement on student loyalty but image has no significant impact on student loyalty. The results of the mediation variable show that the image mediated by student involvement has an influence on student loyalty while student involvement does not mediate the effect of relationship quality on student loyalty.
Factors Affecting Job Satisfaction at Ikan Bakar Jingkrak Restaurant Bandar Lampung Safitri, Agung Ayu Tia; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.212

Abstract

This study was directed to determine the factors that determine employee job satisfaction at the Ikan Bakar Jingkrak restaurant. The study also investigated the effect of customer service training on job satisfaction, customer service rewards on job satisfaction, management styles on job satisfaction, and lastly job competence on job satisfaction. The study used quantitative methods. Data was collected through an online questionnaire using a Likert scale, a population of 35. The sampling technique used is saturated samples and uses Non Probability Sampling samples, data analysis using multiple linear tests with the help of SPSS version 25 and also hypothesis tests such as t tests and F tests.
Family Ownership as a Moderator Variable on Board, Leverage, and Environmental Performance Haninun, Haninun; Damayanti, Tri; Rahayu, Ni Putu Widhia; Aminah, Aminah; Graisman.P, Naufal
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.21505

Abstract

Research Aims: This study aims to examine family-listed companies by determining the effects of leverage, board, and ownership on environmental performance in Indonesia.Design/Methodology/Approach: A total of 130 family-listed companies were examined using the unbalanced panel method. Board resources diversity also stimulated increased strategic opportunities in deciding the companies plans, regarding the conceptual framework prioritizing dependence theory.Research Results: The results showed that leverage and board significantly-negatively and significantly-positively impacted environmental performance, respectively. Family ownership also strengthened both impacts and transformed a negative direction into a positive effect. This strengthening was due to the important role of ownership in decision-making processes, such as the impact on external stockholders and costs related to environmental performance considered a non-financial strategic issue.Theoretical Contribution/Originality: The results obtained contribute to developing the relationship between family ownership, ecological education, expert management board, leverage, and environmental performance in Indonesian family-listed companies, specifically in uncertainty economics. Therefore, future studies should be conducted on family companies in the country, implementing the present experimental outcomes as references.Practitioners/Policy Implications: This study leads us to the belief in agency theory, where the control of shareholders largely influences management decisions and includes environmental issues. According to family business stakeholder method, the participants are the most influential actors majorly affecting decision-making, including decisions to overcome environmental problems. The large leverage observed also proves that management commonly adopts risk-averse behaviour, showing the ability to generate efficient costs and comply with the shareholder control direction.Limitations/Implications: The experimental scope was considered limited, as a detailed case account was not provided due to the inability to track environmental performance levels. Since multiple experimental aspects required subsequent evaluation, the knowledge prioritizing the thinking patterns of management and controlling shareholders about environmental issues was highly recommended.
Implementation Of The Six-Day Work Policy And Its Impact On Employees' Work-Life Balance (A Study at the SAMSAT Office of Sukadana, East Lampung) Ni Putu Widhia Rahayu; Azah Rawan Sangun
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2917

Abstract

This study aims to analyze the implementation of the six-day work policy (work policies) and its impact on employees' work-life balance at the SAMSAT Office of Sukadana, East Lampung. The research employed a qualitative approach using interviews, observation, and documentation methods. Data analysis was conducted using qualitative analysis techniques. The findings indicate that the six-day work policy at the SAMSAT Office of Sukadana, East Lampung, has been implemented in a structured manner through work schedule arrangements, task distribution, and coordination among employees to maintain the quality of public services. Employees' perceptions of this policy vary; while improved public service is viewed positively, the policy also has the potential to disrupt employees' work-life balance. The implementation of the policy is supported by leadership commitment, employee discipline, and a well-coordinated work system; However, it also faces obstacles such as increased workload, limited rest time, and the risk of physical and psychological fatigue. The six-day work policy has implications for employee welfare and organizational productivity, thus requiring optimal management to enhance service effectiveness without compromising employee satisfaction and well-being.
PENGARUH KOMPETENSI AUDITOR, AKUNTABILITAS DAN TRANSPARANSI TERHADAP PENINGKATAN EFEKTIVITAS AUDIT PADA INSPEKTORAT KABUPATEN LAMPUNG TENGAH Zuliani, Tiara Destika; Aminah, Aminah; Rahayu, Ni Putu Widhia
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14, No 1 (2026): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v14i1.15699

Abstract

Efektivitas audit merupakan unsur penting dalam memastikan keberhasilan pengawasan internal pemerintah daerah. Audit yang efektif mampu memberikan keyakinan atas kepatuhan, akuntabilitas, serta perbaikan tata kelola organisasi. Namun, dalam praktiknya efektivitas audit masih menghadapi berbagai kendala, seperti rendahnya tindak lanjut rekomendasi, keterbatasan kompetensi dan independensi auditor, serta lemahnya sistem pengendalian internal. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi auditor, akuntabilitas dan transparansi terhadap peningkatan efektivitas audit Inspektorat Kabupaten Lampung Tengah. Penelitian ini menggunakan metode kuantitatif dengan populasi sebanyak 99 orang. Penentuan sampel dengan menggunakan teknik purposive sampling berdasarkan kriteria tersebut, jumlah responden yang memenuhi syarat untuk dijadikan sampel dalam penelitian ini sebanyak 60 orang. Hasil penelitian menunjukkan kompetensi auditor berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah, akuntabilitas berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah, transparansi berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah dan secara simultan menunjukkan bahwa kompetensi auditor, akuntabilitas, dan transparansi secara bersama-sama berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah.
Pengaruh Promosi dan Harga Terhadap Kepuasan Konsumen di Kopi Ketje Bandar Lampung Kevin Nugroho; Ni Putu Widhia Rahayu
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2923

Abstract

Kopi Ketje belum menetapkan harga yang cukup kompetitif di tengah meningkatnya persaingan dan kebiasaan konsumen membandingkan produk. Selain itu, promosi yang dilakukan kurang relevan karena belum memanfaatkan momen penting, sehingga belum efektif dalam usaha mendapatkan pelanggan baru dan mempertahankan yang sudah ada. Bertujuan mengevaluasi pengaruh promosi dan harga terhadap kepuasan konsumen di Kopi Ketje Bandar Lampung. Metode kuantitatif yang dimplementasikan pada penelitian ini menerapkan analisis regresi linear berganda. Populasi dalam penelitian ini adalah yang pernah berkunjung di Kopi Ketje Bandar Lampung setidaknya 2 kali. Teknik penentuan sampel dengan Purposive Sampling dan sampel melibatkan 100 responden dengan rumus Lameshow  pada margin 10%. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan di Kopi Ketje Bandar Lampung. Dilakukannya analisiis uji validitas, uji realibilitas, analisis regresi linier berganda , uji t, uji F, dan uji koefisien determinasi. Temuan ini menjelaskan adanya pengaruh promosi dan harga baik secara parsial maupun simultan. Temuan dalam penelitian ini memberikan implikasi yang sangat penting bagi manajemen Kopi Ketje dalam mengembangkan strategi pemasaran.  
Co-Authors Aminah Aminah Aminah, Aminah Aulia Rahmawati Azah Rawan Sangun Brilliandi Asa Fardana Budiana, I Gede Cahyani, Ni Luh Putu Cipta Devi CINDY CINDY Dahlia, Dahlia Damayanti, Wayan Alfina Danu Wijaya Dewita, Kadek Putri Doni Andika Sitepu Endang Sulastri Farida Efriyanti Graisman.P, Naufal Halim Setiawan Hanafi, Farhan Haninun Iin Fetiani Imanuriea Anisa Putri Imanuriea Annisa Putri Iskandar Ali Alam Justin Sarmili, Marvellius Kevin Nugroho Khairudin Khairudin Khanha Putra, Wayan Kholida, Nyimas Salsabila Nurul Liwandy, Albert M. Pindra Mastura, Putri Mega, Fredy Ziekrian Mega, Selfia Alke Ni Luh Putu Satya Wahyuni Novi Tri Asiani novianti, cicelia Nuris Sanida Rachmad Ryo Ryanda Subing Raminto, Raminto Randy Claudio Owen Ria Apriyani Rizka Rachmaniar Safitri, Agung Ayu Tia Sinaga, Martha Alfreda Suharta, Kadek Aris Oki Syafitri, Aisyah Tania Permata Yanra Tia Tanjung Tiara Destika Zuliani Tina Miniawati Barusman Tri Damayanti, Tri Wijaya, Kenny Yolanda Permata Yanra Zuliani, Tiara Destika