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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi dan Keuangan Jurnal Promosi Pendidikan Ekonomi DERIVATIF Visionist Jurnal EMT KITA YUME : Journal of Management Value: Jurnal Manajemen dan Akuntansi TECHNOBIZ : International Journal of Business Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) eCo-Buss Budimas : Jurnal Pengabdian Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Marketing and Applied Psychology of Business International Journal of Social Science, Education, Communication and Economics JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Education Technology Information Social Sciences and Health International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) MABUSS: Journal of Management, Business and Social Sciences Jurnal Bakti Masyarakat Manajemen Jurnal Pengabdian UMKM International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Ni Putu Widhia Rahayu
Universitas Bandar Lampung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Motivasi, Komunikasi, dan Stres Kerja Terhadap Kinerja Karyawan Alihdaya Laboratorium di PT. Bukit Asam Tbk. Unit Pelabuhan Tarahan Ni Putu Widhia Rahayu; Rizka Rachmaniar
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3322

Abstract

This research examines how motivation, communication, and work stress influence employee performance at PT Bukit Asam Tbk, Tarahan Port Unit. Data were collected from 30 employees using a questionnaire and analyzed with validity tests, normality tests, multiple linear regression, partial t tests, and an F test. All questionnaire items were valid. The normality test showed that the data met the normal distribution requirement with an Asymp. Sig. value of 0.200. The regression results indicated that motivation and communication improved employee performance. Higher stress levels reduced performance. The t test results supported these findings. Motivation had a significant effect on performance (t 2.300, Sig. 0.030). Communication also showed a significant effect (t 2.244, Sig. 0.034). Work stress had a significant negative effect (t −2.116, Sig. 0.044). The F test value of 34.780 confirmed that all variables together affected performance. The study suggests that PT Bukit Asam Tbk should strengthen motivation programs, improve communication practices, and manage work stress effectively to support better employee performance.
PENGARUH KOMPETENSI AUDITOR, AKUNTABILITAS DAN TRANSPARANSI TERHADAP PENINGKATAN EFEKTIVITAS AUDIT PADA INSPEKTORAT KABUPATEN LAMPUNG TENGAH Tiara Destika Zuliani; Aminah Aminah; Ni Putu Widhia Rahayu
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14 No 1 (2026): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v14i1.15699

Abstract

Efektivitas audit merupakan unsur penting dalam memastikan keberhasilan pengawasan internal pemerintah daerah. Audit yang efektif mampu memberikan keyakinan atas kepatuhan, akuntabilitas, serta perbaikan tata kelola organisasi. Namun, dalam praktiknya efektivitas audit masih menghadapi berbagai kendala, seperti rendahnya tindak lanjut rekomendasi, keterbatasan kompetensi dan independensi auditor, serta lemahnya sistem pengendalian internal. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi auditor, akuntabilitas dan transparansi terhadap peningkatan efektivitas audit Inspektorat Kabupaten Lampung Tengah. Penelitian ini menggunakan metode kuantitatif dengan populasi sebanyak 99 orang. Penentuan sampel dengan menggunakan teknik purposive sampling berdasarkan kriteria tersebut, jumlah responden yang memenuhi syarat untuk dijadikan sampel dalam penelitian ini sebanyak 60 orang. Hasil penelitian menunjukkan kompetensi auditor berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah, akuntabilitas berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah, transparansi berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah dan secara simultan menunjukkan bahwa kompetensi auditor, akuntabilitas, dan transparansi secara bersama-sama berpengaruh positif dan signifikan terhadap efektivitas audit pada Inspektorat Kabupaten Lampung Tengah.
THE EFFECT OF CELEBRITY ENDORSEMENTS AND PROMOTIONS ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST Ni Luh Putu Satya Wahyuni; Ni Putu Widhia Rahayu
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.8851

Abstract

PURPOSE - This study aims to examine the influence of celebrity endorsements and promotions on purchasing decisions, with purchase intention as an intervening variable among consumers of Nadia Roti Bakery Store in Bandar Lampung.METHODOLOGY - This study used a quantitative approach with a survey method. The sampling technique used purposive sampling with the criteria of respondents being at least 18 years old, having been exposed to celebrity endorsements or promotions, and having made at least one purchase. The sample size was 154 respondents determined using the Slovin formula with a 5% error rate. Data were analyzed using regression analysis and mediation tests to examine the relationship between variables.FINDING - The results showed that celebrity endorsements and promotions had a positive and significant effect on purchase intention. In addition, celebrity endorsements, promotions, and purchase intention also had a positive and significant effect on purchase decisions. The results of the mediation test showed that purchase intention was able to mediate the influence of celebrity endorsements and promotions on consumer purchasing decisions. The findings of this study indicate that the use of credible public figures and effective promotional strategies can increase consumer purchasing intention and purchase decisions
Determinan Beban Kerja dan Kejenuhan Kerja terhadap Motivasi Kerja pada Pengelolaan Keuangan dan Aset di Lingkungan Layanan Kesehatan Doni Andika Sitepu; Ni Putu Widhia Rahayu; Ria Apriyani
VISIONIST Vol 14, No 1 (2025): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i1.4859

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh beban kerja dan kejenuhan kerja terhadap motivasi kerja pengelola keuangan dan asset. Latar belakang penelitian ini didasarkan pada tingginya tuntutan pekerjaan yang diemban tenaga kesehatan yang merangkap sebagai pengelola keuangan, serta meningkatnya tingkat kejenuhan kerja yang berdampak pada penurunan motivasi kerja dan tingginya tingkat pergantian pegawai. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada seluruh populasi yang berjumlah 56 responden, sehingga teknik pengambilan sampel yang digunakan adalah sampel jenuh. Analisis data dilakukan melalui pengujian instrumen, uji asumsi klasik, serta analisis regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa beban kerja memiliki pengaruh yang signifikan terhadap motivasi kerja pengelola keuangan dan aset. Selain itu, kejenuhan kerja juga terbukti berpengaruh signifikan terhadap motivasi kerja. Secara simultan, kedua variabel independen tersebut berkontribusi terhadap perubahan motivasi kerja dalam model penelitian. Berdasarkan temuan tersebut, dapat disimpulkan bahwa tingginya beban kerja dan kejenuhan kerja cenderung memengaruhi tingkat motivasi kerja pegawai. Oleh karena itu, diperlukan strategi pengelolaan beban kerja yang lebih efektif, peningkatan dukungan organisasi, serta upaya pengendalian kejenuhan kerja guna meningkatkan motivasi kerja. Adapun saran yang diajukan adalah perlunya penyesuaian pembagian tugas sesuai kompetensi, peningkatan pelatihan di bidang pengelolaan keuangan, pemberian kompensasi yang lebih adil, serta penciptaan lingkungan kerja yang mendukung untuk mengurangi kejenuhan dan meningkatkan motivasi kerja pegawai. 
Optimalisasi Strategi Pemasaran Digital bagi UMKM melalui Pelatihan Kewirausahaan Berbasis Teknologi dalam Mendukung Pertumbuhan Ekonomi Daerah Kabupaten Pringsewu Ni Putu Widhia Rahayu; Tina Miniawati Barusman; Haninun Haninun; Imanuriea Anisa Putri; Luke Suciyati Amna
Jurnal Bakti Masyarakat Manajemen Vol 6, No 1 (2026): Jurnal Bakti Masyarakat Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v6i1.27328

Abstract

The development of digital technology provides significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their competitiveness through the implementation of digital marketing strategies. However, many MSME actors in Pringsewu Regency still face limitations in utilizing technology, managing digital platforms, and implementing internet-based marketing strategies. This activity aims to optimize the capabilities of MSME actors through technology-based entrepreneurship training to improve digital marketing effectiveness and support regional economic growth. The implementation methods include identifying MSME needs, providing training on digital platform utilization, developing social media promotion strategies, creating creative digital content, and assisting participants in implementing digital marketing practices. The results indicate an improvement in participants’ knowledge and skills in utilizing digital technology to expand market reach, increase customer engagement, and develop business innovations. The implementation of digital marketing strategies is expected to strengthen MSME sustainability and contribute to improving the economic growth of communities in Pringsewu Regency.
Pengaruh Persepsi Manfaat dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Penggunaan Quick Response Code Indonesian Standard (QRIS) Brilliandi Asa Fardana; Ni Putu Widhia Rahayu
Journal of Education Technology Information Social Sciences and Health Vol. 4 No. 2 (2025): September 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v4i2.6996

Abstract

Studi ini bertujuan untuk menyelidiki persepsi manfaat dan kemudahan penggunaan Quick Response Code Indonesia Standard (QRIS) di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung dari tiga angkatan terakhir. Penelitian ini menggunakan metode kuantitatif dengan purposive sampling sebagai teknik pengambilan sampel. Sebanyak 718 mahasiswa dari tiga angkatan terakhir menjadi populasi penelitian, dengan 88 responden yang berpartisipasi melalui kuesioner online menggunakan Google Form. Kuesioner tersebut memuat 13 indikator terkait persepsi manfaat dan kemudahan penggunaan QRIS. Data yang dikumpulkan berupa data primer yang diperoleh langsung dari hasil penyebaran kuesioner. Uji validitas dan reliabilitas menunjukkan bahwa seluruh item kuesioner valid dan andal. Selanjutnya, data dianalisis menggunakan regresi linear berganda. Studi ini mengungkapkan bahwa persepsi manfaat dan kemudahan penggunaan QRIS memiliki dampak positif terhadap keputusan mahasiswa untuk menggunakan QRIS. Untuk memperoleh hasil yang lebih akurat, disarankan agar penelitian selanjutnya memperluas ruang lingkup studi dengan mempertimbangkan variabel tambahan, seperti keamanan transaksi dan tingkat kepercayaan pengguna.
PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEGAWAI DENGAN WORK-LIFE BALANCE SEBAGAI PEMODERASI PADA KPP MADYA BANDAR LAMPUNG Yolanda Permata Yanra; Ni Putu Widhia Rahayu
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 8 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Agustus 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i8.455

Abstract

Employee performance plays a crucial role in supporting organizational effectiveness, particularly in public institutions that face high service demands and revenue targets. Excessive workload and work-related stress may reduce employee performance when they are not balanced by supportive working conditions. This study aims to examine the effects of workload and work stress on employee performance and to investigate the moderating role of Work-Life Balance among employees of KPP Madya Bandar Lampung. A quantitative research approach was employed using a survey method involving 112 employees selected through a census technique. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that workload and work stress have a significant negative effect on employee performance. Furthermore, Work-Life Balance significantly moderates these relationships by mitigating the negative effects of workload and work stress on employee performance. These results suggest that maintaining a balance between work responsibilities and personal life contributes to sustaining employee productivity under demanding work conditions. Therefore, organizations are encouraged to implement policies that effectively manage workload, reduce work stress, and strengthen Work-Life Balance to enhance sustainable employee performance.
PENGARUH KEPUASAN KERJA DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI PADA KANTOR IMIGRASI KELAS II NON TPI KALIANDA Tania Permata Yanra; Ni Putu Widhia Rahayu
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 8 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Agustus 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i8.456

Abstract

This study examines the direct and indirect effects of job satisfaction and workload on employee performance, with work motivation serving as a mediating variable, at the Class II Non-Border Checkpoint Immigration Office (Non-TPI) in Kalianda. The study is motivated by increasing public service demands, the growing complexity of employees’ responsibilities, and the need to effectively manage job satisfaction, workload, and work motivation to enhance organizational performance. The proposed conceptual framework is grounded in Herzberg’s Two-Factor Theory and Vroom’s Expectancy Theory, which provide a theoretical basis for explaining the relationships among job satisfaction, workload, work motivation, and employee performance. A quantitative approach with an explanatory research design was employed. The study involved all 50 employees of the Class II Non-TPI Immigration Office in Kalianda, using a census sampling technique in which the entire population was included as respondents. Data were collected through a structured questionnaire based on a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The findings reveal that job satisfaction has a positive and significant effect on both work motivation and employee performance, whereas workload has a negative and significant effect on work motivation and employee performance. In addition, work motivation positively and significantly influences employee performance and partially mediates the relationships between job satisfaction and employee performance as well as between workload and employee performance. These findings suggest that improving employee performance requires organizations to enhance job satisfaction and strengthen work motivation while maintaining a balanced and manageable workload. Accordingly, management should prioritize fair reward systems, supportive leadership, continuous employee development, equitable task allocation, realistic performance targets, and the provision of adequate work resources to foster sustainable organizational performance.
IMPLEMENTASI INOVASI PEMASARAN DAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN KINERJA UMKM DI PROVINSI LAMPUNG Ni Putu Widhia Rahayu; Nuris Sanida; Imanuriea Annisa Putri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18591

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Provinsi Lampung, namun banyak pelaku usaha masih menghadapi kendala dalam inovasi pemasaran dan pemanfaatan teknologi digital. Penelitian ini bertujuan mendeskripsikan implementasi strategi pemasaran digital serta penggunaan teknologi untuk meningkatkan kinerja UMKM. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan melibatkan 12 pelaku UMKM dari berbagai sektor yang dipilih secara purposive. Data diperoleh melalui observasi, wawancara singkat, dan dokumentasi visual terkait kondisi pemasaran, kemasan produk, dan aktivitas digital. Hasil penelitian menunjukkan bahwa UMKM pada awalnya masih mengandalkan pemasaran konvensional dengan kemasan sederhana sehingga kurang kompetitif di pasar digital. Pendampingan yang diberikan meliputi peningkatan kualitas kemasan, pembuatan konten digital, pemanfaatan media sosial, dan penyusunan katalog online—memberikan dampak positif terhadap pemahaman pelaku UMKM mengenai pemasaran digital dan perluasan jangkauan pasar. Penelitian ini menyimpulkan bahwa inovasi pemasaran berbasis teknologi digital mampu memperkuat daya saing UMKM Lampung dan menjadi strategi efektif dalam peningkatan kinerja usaha. Kata kunci: UMKM, inovasi pemasaran, teknologi digital, pemasaran digital, Lampung.
Co-Authors Aminah Aminah Aminah, Aminah Aulia Rahmawati Azah Rawan Sangun Brilliandi Asa Fardana Budiana, I Gede Cahyani, Ni Luh Putu Cipta Devi CINDY CINDY Dahlia, Dahlia Damayanti, Wayan Alfina Danu Wijaya Dewita, Kadek Putri Doni Andika Sitepu Endang Sulastri Farida Efriyanti Graisman.P, Naufal Halim Setiawan Hanafi, Farhan Haninun Iin Fetiani Imanuriea Anisa Putri Imanuriea Annisa Putri Iskandar Ali Alam Justin Sarmili, Marvellius Kevin Nugroho Khairudin Khairudin Khanha Putra, Wayan Kholida, Nyimas Salsabila Nurul Liwandy, Albert M. Pindra Mastura, Putri Mega, Fredy Ziekrian Mega, Selfia Alke Ni Luh Putu Satya Wahyuni Novi Tri Asiani novianti, cicelia Nuris Sanida Rachmad Ryo Ryanda Subing Raminto, Raminto Randy Claudio Owen Ria Apriyani Rizka Rachmaniar Safitri, Agung Ayu Tia Sinaga, Martha Alfreda Suharta, Kadek Aris Oki Syafitri, Aisyah Tania Permata Yanra Tia Tanjung Tiara Destika Zuliani Tina Miniawati Barusman Tri Damayanti, Tri Wijaya, Kenny Yolanda Permata Yanra Zuliani, Tiara Destika