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KETERSEDIAAN SUMBERDAYA LAHAN DAN AKSESBILITAS DALAM UPAYA MENDUKUNG PENYELENGGARAAN KETAHANAN PANGAN Ari Tresna Sumantri; Nuniek Hermita; Rifqi Ahmad Riyanto; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 14, No 1 (2021)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v14i1.11461

Abstract

This research entitled Land Resources and Accessibility to Support Food Security. This study aims to present information on the availability of land resources and accessibility in an effort to support food security in the Pandeglang Regency. The method used in this research is descriptive research model method with survey techniques. The results showed that the potential and availability of land in Pandeglang Regency is quite extensive, which is dominated by forestry, rice fields and large plantations with mixed forest data of 86,517.33 Ha or about 31% of the area of land use in Pandeglang Regency. Meanwhile, 18.24% of the area of land use in Pandeglang Regency with a land area of 50,888.90 hectares consists of shrubs. The area of rice fields 34,391.28 or about 12.32% of the area of land use and land use is 47,893.65 or 17% of the area of land use. Measurement of the aspect of access to food uses indicators related to the condition of the population, including the percentage of poor people with the number of poor people in Pandeglang Regency 115.90 (thousand people), the percentage of the population without access to electricity with data that almost 100 percent of households use electricity either from PLN or NonPLN, and the percentage of the population not working is around 41.56%. In addition, in the area of Pandeglang Regency there is a cooperative in the agricultural sector which is one of the infrastructure for providing food needs.
PEMAHAMAN PESERTA PADA PROGRAM MODEL KAWASAN RUMAH PANGAN LESTARI (MKRPL) (Kasus pada peserta program MKRPL di Desa Singamerta) Irfan Setiawan; Asih Mulyaningsih; Ari Tresna Sumantri
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.126 KB) | DOI: 10.33512/jat.v8i2.1308

Abstract

Model Kawasan Rumah Pangan Lestari (M-KRPL) is an empowerment program for people inIndonesia. There need good comprehension from the participants to realize the goals of theempowerment program. The main purpose of this research is to analyze the comprehension of MKRPLparticipants in Singamerta. Respondents of this research were taken by census method withaggregate as much as 39 respondents. To measure the comprehension of M-KRPL participants is bygiving interview test including purpose, goal and limitation of program M-KRPL. This research useddescriptive analysis with making cross-tabulation. The census results showed that most of M-KRPLparticipants in Singamerta are productive women. Characteristic according to education, most of MKRPLparticipants just graduated elementary school by percentage as much as 61.54 percent.Characteristic according to main job, most of M-KRPL participants are homemakers even the rest asmuch as 25.64 percent are trading. M-KRPL participants in Singamerta have differentcomprehensions including purpose, goal and limitation. Most of M-KRPL participants in Singamertahave good comprehensions. It was showed by the percentage as much as 58.97 percent for purposeand goal, even 61.54 percent for limitation.
STRATEGI PEMBERDAYAAN PETANI PAJALE BERBASIS GENDER DI PROVINSI BANTEN Asih Mulyaningsih; Rita Nur Suhaeti; Nanik Anggoro Purwatiningsih
Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Vol 24, No 1 (2021): Maret 2021
Publisher : Balai Besar Pengkajian dan Pengembangan Teknologi Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/jpptp.v24n1.2021.p105-122

Abstract

Gender-based Pajale Farmer Empowerment Strategy in Banten Province. Empowerment of farmers in agriculture is a key factor that is indispensable so that farmers are able to play a major role in the management of agricultural resources. The objectives of the research were to: (1) analyze Pajale farmer’s empowerment level; (2) analyze influencing factors on gender-based Pajale farmer’s empowerment level; and (3) design a gender-based Pajale farmer’s empowerment strategy. Field data collection had been conducted for three months, during April and June 2019. Research sites were in Pandeglang and Lebak Distericts, Banten Province, because the two districts were production centers for rice, corn and soybean. Research samples covered 216 farmer households, comprised of 216 husbands and 216 wives. Smart  PLS was applied in data analysis. The reserach results showed that: (1) female Pajale farmer’s empowerment level was lower than that of male’s; (2) the influencing factors of male Pajale farmer’s empowerment were participation, empowerment intensity, supports for physical and socio-economic,  and the influencing factors of female Pajale farmer’s empowerment were participation; (3) strategy formulation for empowering male and female Pajale farmers were to improve participation in farming activity planning, implemention, and evaluation. The Pajale farmer’s gender-based empowerment strategies were divided into two strategies namely short-term strategies and long-term strategies. The male and female farmers’ empowerment in Pajale farming of Pandeglang and Lebak Distericts could be improved by involving them in their farming activity planning, implemention, and evaluation.Keywords:     Gender, Empowerment, StrategyAbstrakPemberdayaan petani baik laki-laki maupun perempuan   dalam bidang pertanian, menjadi faktor kunci yang sangat diperlukan agar petani mampu memerankan sebagai pelaku utama dalam pengelolaan sumber daya pertanian. Tujuan penelitian ini adalah  menganalisis tingkat keberdayaan,  faktor-faktor yang berpengaruh terhadap tingkat keberdayaan, dan  merancang strategi pemberdayaan petani Pajale berbasis gender. Pengambilan data dilakukan bulan April sampai Juni 2019. Lokasi penelitian di Kabupaten Pandeglang dan Kabupaten Lebak, Provinsi Banten yang  merupakan daerah sentra tanaman padi, jagung, dan kedele (Pajale). Sampel penelitian yang diambil berjumlah 216 rumah tangga petani (suami 216 dan 216 istri). Analisis data dengan menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa tingkat keberdayaan petani perempuan lebih rendah daripada tingkat keberdayaan petani  laki-laki. Keberdayaan petani perempuan rendah karena kurang dilibatkan dalam penyuluhan pertanian dan perempuan tidak terdaftar sebagai anggota kelompok tani.  Faktor-faktor yang berpengaruh terhadap keberdayaan petani Pajale laki-laki yaitu partisipasi, intensitas pemberdayaan, dan dukungan lingkungan fisik dan sosial ekonomi, sedangkan pada  petani Pajale perempuan adalah  partisipasi. Strategi keberdayaan petani Pajale (laki-laki dan perempuan) dilakukan dengan meningkatkan partisipasi dalam perencanaan, pelaksanaan, dan evaluasi kegiatan usahatani yang dilakukan pada jangka pendek dan jangka panjang.Kata Kunci: Gender, Pemberdayaan, Strategi
STRATEGI PEMBERDAYAAN PETANI DALAM MENDUKUNG DIVERSIFIKASI PANGAN LOKAL DI KABUPATEN PANDEGLANG Asih Mulyaningsih; Andjar Astuti
JURNAL AGRIBISNIS TERPADU Vol 15, No 1 (2022): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i1.15438

Abstract

Consumption of corn, cassava, and sweet potato as local food needs to be increased continuously as one of the food strategies to support non-food self-sufficiency. The purpose of this research is to develop a strategy for empowering farmers to support the distribution of local food. Data collection was carried out for three months, from February to April 2021. This research was carried out in Pandeglang Regency, in three centers of sweet potato corn and cassava. The samples in this study were corn and cassava farmers. and sweet potato spread in three sub-districts. The number of samples is 90 farmers. Data analysis used descriptively. The results show that it is necessary to increase the empowerment of farmers by developing empowerment strategies to support local food in the form of short and long term.
STRATEGI PEMASARAN SELADA HIDROPONIK SECARA E-COMMERCE DAN KONVENSIONAL (SUATU KASUS PADA KEBUN RIYAN FARM) Riyan Syarif Hidayatulloh; Suherna Suherna; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17931

Abstract

The Covid-19 pandemic is being felt in all sectors, including the agricultural sector and food UMKM. The agricultural sector is one of the priorities in dealing with the spread of Covid- 19 in Indonesia. The impact of the COVID-19 pandemic that was felt the most by farmers was the price of agricultural products which experienced a drastic decline due to the declining purchasing power of the people. This is not comparable to the effort and operational costs incurred by farmers when cultivating (Azamfirei, 2020). This research was conducted at the Riyan Farm Garden in Cipocok Jaya District, Serang City. This study aims to analyze the income of the hydroponic lettuce commodity as well as develop e-commerce and conventional marketing strategies that are appropriate to be implemented. The data used in this study are primary data and secondary data. Sampling was done by survey method, with 12 respondents. Collecting data using a questionnaire which is then analyzed using a SWOT analysis. The results of the calculation of the income analyst of hydroponic lettuce for the cost of production is Rp. 13,000/Kg. The profit obtained in terms of per kilogram on the sale of lettuce E-commerce is Rp. 7,000/Kg, while for conventional lettuce it is Rp. 2,603/Kg. The right strategy to be implemented based on the results of the SWOT analysis is to maintain existing potential markets and expand marketing reach. Optimizing cropping patterns according to SOPs to avoid production failures. Maintain product quality, manage product availability and increase product quantity. Innovate on products and add business partners to expand marketing.
DAMPAK PENGEMBANGAN JALAN USAHA TANI (JUT) PADA PENINGKATAN PENDAPATAN USAHATANI DI KABUPATEN LEBAK Erry Yanuar; Asep Mulya Hidayat; Agus M Tauchid S; Tubagus Bahtiar Rusbana; Asih Mulyaningsih; Siti Widiati
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17939

Abstract

Farm Business Road (JUT) is a road that is usually known as an agricultural road, this road is one of the tools and types of infrastructure needed in the agricultural sector, especially in supporting agribusiness activities. The application of JUT is one of the strategies in developing agricultural areas, JUT can facilitate the distribution of agricultural products, especially in lowland rice commodities. JUT is a form of supporting adequate agricultural infrastructure in farming activities, such as road access for the transportation of agricultural products, this is very much needed to support effective and efficient agricultural development. The application of JUT to lowland rice farming in Wanasalam District can have a positive impact on farming including: 1) Reducing transportation costs/increasing farmers' profits. 2) Facilitate transportation during the rainy season where usually the grain is not transported because of the rainy season so the grain turns black and the grain grows into seeds. 3) With the JUT, quality, quantity and continuity can be achieved because the means of transportation are smooth. The application of JUT shows a difference in production efficiency because JUT is 14.3% more efficient than before the existence of JUT. The greater the efficiency ratio, the more efficient rice production in Wanasalam. Production is more efficient when production input has been minimized in the same amount of production
STRATEGI PEMASARAN KOPI ROBUSTA DI KABUPATEN SERANG Yudha Gautama; Mirajiani Mirajiani; Asih Mulyaningsih
Jurnal Ilmu Pertanian Tirtayasa Vol 4, No 2 (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rendahnya hasil produksi kopi baik dari segi kualitas dan kuantitas menjadi pokok pikiran dalam pembangunan perkebunan yang mempunyai nilai tambah dan daya saing industri. Petani sebagai pelaku usaha harus memiliki sikap, pengetahuan dan keterampilan maupun skills yang dapat menunjang dalam kegiatan agribisnis kopi. Penelitian ini bertujuan untuk mendeskripsikan faktor internal dan eksternal terhadap strategi pemasaran kopi di Kabupaten Serang. Penelitian disusun sebagai penelitian penjelasan (explanatory research), dengan pendekatan kuantitatif menggunakan analisis SWOT untuk merumuskan alternatif strategi pemasaran kopi. Berdasarkan hasil pengolahan data primer pada penelitian ini dapat disimpulkan bahwa strategi pemasaran kopi menggunakan formulasi analisis SWOT dengan meminimalisir kelemahan dengan kekuatan dan ancaman diminimalisir dengan peluang sehingga pemasaran kopi di Kabupaten Serang dapat meningkatkan pendapatan dan petani memiliki kemampuan untuk berdaya saing industri terhadap pengembangan kawasan sentra kopi di Provinsi Banten.
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KAPABILITAS PEMASARAN TERHADAP KINERJA PEMASARAN PADA UMKM BERBASIS AGRIBISNIS DI KABUPATEN TANGERANG Silvia Diah Arumsari; Meutia Meutia; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20339

Abstract

 The increase in the number of MSMEs during the Covid pandemic in 2018-2021 in in contrast to the value of regional original income (PAD) in 2019 - 2020 which decreased. Data obtained from Tangerang Regency in numbers shos that the amount of PAD in 2018 wa s Rp. 2,872,568,512.69 decreased in 2019 to Rp. 2,806,539,756.44 and its value decreased again in 2020 to Rp. 2,500,580,661.48. The drastic decline in regional original income from 2018 to 2020 indicates thet there are problems in the development of agribusiness-based MSMEs in Tangerang Regency. This study aims to analyze market orientation, entrepreneurial orientation, marketing capability on marketing performance in agribusiness-based SMEs in Tangerang Regency. The research was structured as explanatory research with a quantitative approach using descriptive analysis with smartPLS software, while the analytical method used Structural Equation Modeling (SEM) with a total of 89 MSME respondents in Pasarkemis and Rajeg sub-districts. Based on the result of data processing on the agribusiness-based MSME marketing perfomance model in Tangerang Regency, it can be concluded that marketing capability is the entrepreneurial orientation variable, the indicators for the entrepreneurial orientation variable that have the most influence are innovation, proactivity, risk taking and autonomy. Market orientation and entrepreneurial orientation have a direct effect on marketing performance indicators on market orientation variables that give influence are customer orientation and coordinatoan between functions. The managerial implications that can be suggested by this research are pilicies that focus on customer oriantation towards MSME actors. This study provides several research limitation than can be carried out in further research. 
PERAN KEARIFAN LOKAL DESA ADAT PENGLIPURAN DALAM KETAHANAN PANGAN RUMAH TANGGA PASCA PANDEMI COVID-19 SEBAGAI DESA WISATA BERBASIS MASYARAKAT Siti Widiati; Mirajiani Mirajiani; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20158

Abstract

 Penglipuran Tourism Village is one of the Traditional Villages developed in Indonesia which is located in Bali, in its management the Traditional Village is very concerned about the environment and local wisdom, as well as the concept of community-based development. The majority of people's goods are artisans and related to tourism, this has led to a reduction in working hours during Covid-19, so this has also had a negative impact on family income. During the post-Covid-19 pandemic, the Penglipuran indigenous village community was visited by tourists again and the economic system was better than during the Covid-19 pandemic, but the economic system was not as stable as before the pandemic, this was shown by the level of household food security, where people still there are those who carry out Food Coping Strategy at Level I as much as 80% and Level II as much as 20%, the Coping Strategy Level, and do not carry out drastic steps or food fulfillment mechanisms or Coping Strategy at Level III, Penglipuran Village Indigenous people as a Food Security Tourism Village based on the mechanism of fulfilling food needs or Food Coping Strategy at the household level. 
MENINGKATKAN KINERJA BISNIS UMKM OLAHAN PANGAN LOKAL MELALUI ADOPSI E-COMMERCE SEBAGAI VARIABEL INTERVENING DI KABUPATEN LEBAK difki nur pratama; Meutia Meutia; Asih Mulyaningsih
Jurnal Ilmu Pertanian Tirtayasa Vol 5, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja bisnis merupakan faktor yang  digunakan untuk mengukur dampak dari sebuah strategi yang dirancang sebuah UMKM. Peningkatan kompetensi kewirausahaan dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce   sebagai variabel intervening. Kapabilitas teknologi dan kesiapan organisasi dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce. Penelitian bertujuan untuk mengkaji dan menganalisis bagaimana meningkatkan kinerja usaha UMKM olahan pangan lokal dengan adopsi e-commerce   sebagai variabel intervening. Penelitian ini menggunakan metode kausalitas dengan Jumlah sampel 135 responden. Metode analisis data menggunakan analisis deskriptif dan analisis inferensial. Metode pengumpulan data dilakukan dengan wawancara, kuesioner dan studi literatur. Analisis data yang digunakan adalah analisis Structural Aquation Model (SEM) dengan software SMARTPLS. Hasil penelitian menunjukkan bahwa kapabilitas teknologi berpengaruh positif dan signifikan terhadap adopsi e-commerce, kesiapan organisasi berpengaruh positif dan signifikan terhadap kinerja bisnis, adopsi e-commerce   berpengaruh positif dan signifikan terhadap kinerja bisnis
Co-Authors Agus M Tauchid S Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin AM, Kartina Andi Andi Andree Saylendra Andree Saylendra, Andree Ani Susilawati Anis Fuad Salam Anriani, Nurul Apifah, Pipit Ari Tresna Ari Tresna Sumantri Ari Tresna Sumantri Asep Mulya Hidayat Astuti, Andjar Astuti, Andjar Citra Rianzani Dian Anggraeni Dian Anggraeni difki nur pratama Dinda Uswatun Hasanah Djoko Susanto Djoko Susanto Dwi Sadono Eko Sri Mulyani Eko Sri Mulyani, Eko Sri Erry Yanuar Erwin Erwin Erwin Erwin Fauziyah, Vivi Firdaus, Rizki Amsyarul Gugun Gunawan, Gugun Gunawan, Gugun Hari Soesanto Hari Soesanto, Hari Herviana, Ditta Ahmad Iin Setyowati Imas Rohmawati, Imas Irfan Setiawan Jarinah, Jarinah Juwarin Pancawati Kardiono Kardiono Kardiono, Kardiono Kartono , Kenydeklis, Panji Abetnego Khoirunnisa, Syaripah Maryati Maryati Meutia, Meutia Mirajiani Mirajiani Mirajiani, Mirajiani Nanik Anggoro Purwatiningsih Nenden Suciyati Sartika Nuniek Hermita Nur Mahdi, Naufal Nurhakiki, M. Nursi, Ikhsanudin Nurul Anriani Permana, Febri Pipit Apifah Puji Purwanti, Puji Purnama, Indra Putri, Widiya Ratna Mega Sari Ratna Mega Sari Retno Umiarsih Rianzani, Citra Rifqi Ahmad Riyanto Rita Nur Suhaeti Riyan Syarif Hidayatulloh Rochmatullah , Rochmatullah Rusdiansyah, Firdaus Safira, Annisa Dian Ayu Safitr Safitr Safitr, Safitr Saleh , Khaerul Saleh, Khaerul Setiawan Sari Yoga Setiawan Sariyoga Setiawan Sariyoga Setiawan, Irfan Setiawan, Johan Setyowati, Iin Silvia Diah Arumsari Siti Widiati Slamet Wiyono Sri Mulyati Sri Mulyati Sri Mulyati Sri Mulyati Suherman, Suherman Suherman, Suherman Suherna Suherna Suherna Suherna Suherna, Suherna Sulaeni Sulaeni Suproni, Muhammad Sutisna, Tatang Tarso Rudiana, Tarso Tresna Sumantri, Ari Tubagus Bahtiar Rusbana Tuti Rostianti Maulani Ucu Wandi Somantri Umiarsih, Retno Widiati, siti Widiati, Siti Wiyono, Slamet Yeni Budiawati Yudha Gautama Yuli Saputra Zaldi Dhuhana Zaldi Dhuhana