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Analysis of Product, Promotion and People Marketing Mix on Customer Decisions in the Use of Mobile Banking at Bank Mandiri Prabumulih South Sumatra Province Inpress Market Branch Office Yanto, Rudi; Helmi, Sulaiman; Trisninawati; Sharif, M. Amiruddin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.332

Abstract

Competition in the banking industry in Indonesia is getting tighter with the number of banking institutions operating. To compete, banks need to have a competitive advantage through the adoption of information technology and quality services. Bank Mandiri, especially Prabumulih Inpress Market Branch Office, has implemented mobile banking as one of the efforts to improve services to customers. However, the effectiveness of the marketing mix (products, promotions, and people) in encouraging customers' decisions to use mobile banking services still needs further research. This study aims to investigate the influence of marketing mix strategy on the decision to use mobile banking at Bank Mandiri Prabumulih Inpress Market Branch Office. Through the analysis of primary data collected from customers, this study is expected to provide deeper insights into the factors that affect mobile banking adoption. The results of the research are expected to make a strategic contribution in increasing the effectiveness of the promotion and use of mobile banking services, as well as strengthening Bank Mandiri's image in the eyes of customers.
The Influence of Professional Training and Work Motivation on Auditor Performance in the Regional Inspectorate of Palembang City Adrian; Helmi, Sulaiman; Herdiansyah, M. Izman; Trisninawati
Summa : Journal of Accounting and Tax Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/summa.v3i1.381

Abstract

This study aims to investigate the impact of professional training on work motivation and auditor performance, focusing on the role of motivation as a mediating factor. The research employed a quantitative approach, using a survey method to collect data from auditors in various organizations. The data were analyzed using Structural Equation Modeling (SEM) to test the validity, reliability, and hypotheses. The findings indicate that professional training positively and significantly affects work motivation and auditor performance. Furthermore, work motivation significantly mediates between professional training and auditor performance. This study contributes to the literature by providing empirical evidence on the importance of professional training in enhancing work motivation and auditor performance. The results highlight the crucial role of motivation in achieving better performance outcomes
TATA KELOLA USAHA BROWNIES KENTOS DI DESA PIPA PUTIH  KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR Tri Endang Setyaningsih; Trisninawati
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 3 (2024): Februari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i3.938

Abstract

Desa Pipa Putih adalah bagian dari wilayah Dusun VII Desa Pemulutan ilir Kecamatan Pemulutan Kabupaten Ogan Komering Ilir (OKI). Pada Tahun 1994 Dusun VI Pegayut ditingkatkan menjadi Desa Persiapan Pegayut yang merupakan penggabungan Dusun VI dan Dusun VII Desa Pemulutan ilir. Brownies Kentos adalah kue yang berbahan dasar dari tumbung kelapa. Kue ini biasanya memiliki tekstur yang lembut dan moist, dengan lapisan krim yang halus dan manis.  Tempat pelaksanaan kegiatan Kuliah Kerja Nyata Tematik (KKNT) Universitas Bina Darma bertempatan di Kantor Desa yang berlokasi di Desa Pipa Putih Kelurahan/Desa Pipa Putih Kecamatan Pemulutan Kabupaten Ogan Ilir, Sumatera Selatan 30653. Tempat pelaksanaan pembuatan Amaliz Cake (Brownies Kentos) UMKM di rumah pribadi milik Ibu Lisma A.Keb, yang juga bertempatan di Desa Pipa Putih Kelurahan/Desa Pipa Putih Kecamatan Pemulutan Kabupaten Ogan Ilir, Sumatera Selatan 30653. Hasil Kuliah Kerja Nyata yaitu Aspek pemasaran, pemahaman dan kemampuan para UMKM tentang penggunaan media yang digunakan dalam peningkatan pemasaran bertambah, Aspek Keuangan, dengan memanfaatkan teknologi informasi dan penggunaan merk produk, sehingga dapat memperluas pangsa pasar Dalam Aspek keuangan, Aspek produksi, penciptaan inovasi produk melalui varian rasa dan kemasan, yang dilakukan mampu meningkatkan pengetahuan serta keterampilan UMKM dalam pengembangan variasi produk.
The Influence of Leadership, Organizational Culture and Motivation on Employee Performance in the Regional Representative Council of Lahat District , Aliman Syahri; Helmi, Sulaiman; Herdiansyah , M. Izman; Trisninawati
Jurnal Multidisiplin Madani Vol. 4 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i9.11012

Abstract

In the current era of globalization, competition between organizations is becoming increasingly high so that every organization is required to always be ready to face changes that will occur and improve related matters so that they can continue to survive and develop. The method in this research uses a quantitative type of research in measuring the strength between independent variables and dependent variables in a population. Quantitative methods are a form of research that is based on systematically collecting data about the subject under study to combine related variables. Based on the analysis above, several conclusions can be drawn based on the research results, it is known that organizational culture has a positive and significant influence on employee performance. Leadership does not have a significant influence on performance. Motivation has a positive and significant influence on employee performance. And the influence of organizational culture, leadership and motivation has a positive and significant influence on employee performance
Pengaruh Kompetensi, Motivasi, dan Lingkungan Kerja terhadap Kinerja Pegawai Dinas Sosial Abrar Hibatullah Hisyam; Hasmawaty AR; Sulaiman Helmi; Trisninawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5139

Abstract

This study aimed to asses the partial or simultaneous influence of competence, motivation, and work environment on employee performance at the Dinas Sosial Kabupaten Musi Banyuasin Regency. Using the census approach, the population involved in this study was comprised of 42 Civil Servants from the Office of Sosial in Musi Banyuasin Regency. The data source utilized is primary data acquired via questionnaires distributed to employees. Using the path coefficient data from the Smart PLS 3 program, the validity test, the reliability test, the goodness of fit test, dan the hypothesis test are utilized as the analytical approach. The results indicate that competence, motivation, and work environment have a positive and statistically significant effect on employee performance, therefore all hypotheses can be accepted.
Optimizing the Role of Information Technology in Improving the Work Discipline of Language Center Employees Trisninawati; Amin, Zaid; Helmi, Sulaiman; Paningrum , Destina
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4601

Abstract

Employee discipline is a very important factor in achieving the desired organizational goals and needs to be evaluated and improved. This study aims to explain the optimization of the role of Information and Communication Technology (ICT) to improve employee work discipline at the Language Center of South Sumatra Province. The survey method was used in this study by taking a random sample of 10 respondents from the population of employees of the Language Center of South Sumatra Province who were selected by purposive sampling technique. The collected data were analyzed using descriptive statistical techniques and simple linear regression. The results of the study show that overall, the work discipline of employees at the South Sumatra Province Language Center is at a good level. However, several factors such as information technology capabilities, especially in optimizing the use of fingerprint attendance machines, work motivation, supervision, and work environment affect employee work discipline. This study recommends increasing work motivation and more effective supervision to improve employee work discipline by optimizing the use of information and communication technology that already exists at the Language Center of South Sumatra Province. Optimizing the use of information technology, especially in the use of fingerprint attendance machines, can significantly increase employee productivity and performance as well as improve the performance of the South Sumatra Province Language Center in providing better services to the community.