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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ilomata International Journal of Management Ilomata International Journal of Management Pahlawan : Jurnal Ilmu Pendidikan, Sosial dan Budaya Indonesian Journal of Business Analytics (IJBA) Velocity: Journal of Sharia Finance and Banking Sinergi International Journal of Management and Business Jurnal Ekonomi dan Bisnis Data : Journal of Information Systems and Management Summa : Journal of Accounting and Tax
Trisninawati
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Product, Promotion and People Marketing Mix on Customer Decisions in the Use of Mobile Banking at Bank Mandiri Prabumulih South Sumatra Province Inpress Market Branch Office Yanto, Rudi; Helmi, Sulaiman; Trisninawati; Sharif, M. Amiruddin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.332

Abstract

Competition in the banking industry in Indonesia is getting tighter with the number of banking institutions operating. To compete, banks need to have a competitive advantage through the adoption of information technology and quality services. Bank Mandiri, especially Prabumulih Inpress Market Branch Office, has implemented mobile banking as one of the efforts to improve services to customers. However, the effectiveness of the marketing mix (products, promotions, and people) in encouraging customers' decisions to use mobile banking services still needs further research. This study aims to investigate the influence of marketing mix strategy on the decision to use mobile banking at Bank Mandiri Prabumulih Inpress Market Branch Office. Through the analysis of primary data collected from customers, this study is expected to provide deeper insights into the factors that affect mobile banking adoption. The results of the research are expected to make a strategic contribution in increasing the effectiveness of the promotion and use of mobile banking services, as well as strengthening Bank Mandiri's image in the eyes of customers.
The Influence of Professional Training and Work Motivation on Auditor Performance in the Regional Inspectorate of Palembang City Adrian; Helmi, Sulaiman; Herdiansyah, M. Izman; Trisninawati
Summa : Journal of Accounting and Tax Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/summa.v3i1.381

Abstract

This study aims to investigate the impact of professional training on work motivation and auditor performance, focusing on the role of motivation as a mediating factor. The research employed a quantitative approach, using a survey method to collect data from auditors in various organizations. The data were analyzed using Structural Equation Modeling (SEM) to test the validity, reliability, and hypotheses. The findings indicate that professional training positively and significantly affects work motivation and auditor performance. Furthermore, work motivation significantly mediates between professional training and auditor performance. This study contributes to the literature by providing empirical evidence on the importance of professional training in enhancing work motivation and auditor performance. The results highlight the crucial role of motivation in achieving better performance outcomes
Co-Authors ADELIA Adrian DEWI SARTIKA Diana, Eka Agusti Dina Mellita Fitriasuri Herdiansyah, M. Izman Herdiansyah, ⁠M. Izman Isnawijayani Mellita, Dina Muji Gunarto Octavianti, Merryda Pranata, Andri Ranti, Meri Rianawati, Dian Robetam Simanjuntak Rudi Yanto, Rudi Sharif, M. Amiruddin Sulaiman Helmi Suryaningsi Primasari Ulandari, Winda Wedadjati , Ratna Sesotya Yusana, Yeva