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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Society: Jurnal Pengabdian Masyarakat Journal of Computer Science and Informatics Engineering Jurnal Puan Indonesia Journal of Digital Learning and Distance Education Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat TOFEDU: The Future of Education Journal Radinka Journal of Science and Systematic Literature Review
Yuliana, Liza
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGEMBANGAN APLIKASI PEMASARAN PRODUK STROBERI BERBASIS WEB UNTUK MENINGKATKAN PENJUALAN PADA KUBE HISHAN STRAWBERY Yenni, Yusli; Nasir, Januardi; Yuliana, Liza
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.490

Abstract

This Community Service activity aims to support the digital transformation of SMEs, specifically KUBE Hishan Strawberry, which cultivates and sells strawberries and their processed products. The main challenges faced by partners include limited online promotion and sales, low digital technology literacy, and the lack of an online platform to expand market reach. As a solution, the team developed a web-based marketing application equipped with business profiles, product catalogs, online ordering, and stock management features, using a participatory approach to empower partners to manage their business independently. Furthermore, marketing and financial management strategies were socialized to enhance business competitiveness. The activity also included Microsoft Office training to support administration and financial record-keeping, as well as training on creating and managing social media platforms for digital promotion. Through the integration of the website and social media, KUBE Hishan Strawberry was able to expand its market reach, improve business efficiency, and build a stronger brand image.
Co-Authors Ash Shadiq Egim Citra, Laili Putri Nujjiya Dirgantara, Muhammad Bayu Edinov, Sanny Fauzi, Rezki Febrianto, Iwan januardi nasir Janurdin, Hamdi Megahati S, Ruth Rize Paas Mistia Sari Murhenna Uzra Reffi Aryzegovina Riche Fermayani Roni Saputra, Roni Sanny Edinov Sanny Edinov Sari, Siska Fitrima Yenni, Yusli