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All Journal Jurnal Teknik Elektro Ekonomi Bisnis JURNAL PENDIDIKAN TAMBUSAI Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen eCo-Buss Jurnal Informasi dan Teknologi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Journal Economic and Strategy (JES) Jurnal Development GANESHA: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Sinergi International Journal of Management and Business Jurnal Ekonomi, Bisnis, dan Humaniora Perwira Journal of Community Development (PJCD) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Rasyiddin, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Product Quality on Purchasing Decisions Mediated by Brand Trust for Injection Products At CV Surya Fajar Multitama Khodijah; Sari Siahaan, Febri; Rasyiddin, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 1 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i1.2842

Abstract

This study aims to analyze the effect of product quality on purchase decisions with brand trust as a mediating variable for injection products at CV Surya Fajar Multitama. The background of this research is based on the importance of product quality as one of the main factors in building trust in a brand, which in turn can encourage consumers to make purchases. In an era of increasingly intense business competition, companies are required to maintain consistent quality to create a brand image that is reliable and trustworthy. This research employs a quantitative approach with data analysis conducted using the Structural Equation Modeling (SEM) method based on SmartPLS. The sample consisted of 97 respondents, who were consumers of CV Surya Fajar Multitama, selected through purposive sampling. The data collection instrument was a questionnaire consisting of items measuring product quality, brand trust, and purchase decision variables. The results of the study show that product quality has a positive and significant effect on brand trust, with a coefficient value of 0.718 and a p-value of 0.000, indicating that the better the product quality perceived by consumers, the higher their trust in the brand. In addition, product quality was also found to have a direct influence on purchase decisions, with a coefficient of 0.460 and a p-value of 0.000, suggesting that consumers’ perception of product quality plays an important role in driving their purchasing decisions. Furthermore, brand trust was found to have a significant effect on purchase decisions, with a coefficient of 0.385 and a p-value of 0.000, indicating that consumers’ trust in a brand strengthens their confidence in making purchases. The indirect effect of product quality on purchase decisions through brand trust was also significant, with a coefficient value of 0.276 and a p-value of 0.000, showing that brand trust acts as a partial mediator in this relationship. These findings highlight the importance of continuously maintaining product quality to build brand trust and strengthen consumers’ purchasing decisions.
KONTRIBUSI KOMPETENSI DIGITAL DAN MOTIVASI KERJA KARYAWAN TERHADAP EFEKTIVITAS SISTEM MANAJEMEN KEUANGAN DIGITAL DENGAN KESIAPAN ORGANISASI SEBAGAI VARIABEL MEDIASI Sulaeman, Maman; Rasyiddin, Ahmad; Febri Sari Siahaan; Ibrahim Tri Nugroho
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi sistem manajemen keuangan digital pada UMKM batik di Tangerang, dengan kesiapan organisasi sebagai variabel mediasi dan ukuran UMKM sebagai variabel moderasi. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap data yang dikumpulkan dari 47 UMKM melalui survei langsung menggunakan kuesioner terstruktur. Validitas dan reliabilitas instrumen telah diuji melalui pilot test dan expert judgment. Hasil penelitian menunjukkan bahwa semua hipotesis diterima (H1–H7), dengan model mampu menjelaskan 62,3% varians efektivitas implementasi dan 54,8% varians kesiapan organisasi. Kesiapan organisasi terbukti memediasi secara parsial hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi, dengan VAF masing-masing sebesar 28,4% dan 27,2%. Analisis multi-group juga menunjukkan bahwa ukuran UMKM memoderasi pengaruh kompetensi digital, yang lebih kuat pada UMKM berukuran besar. Implikasi praktis dari penelitian ini menekankan pentingnya meningkatkan kesiapan organisasi dan pengembangan kompetensi digital, terutama pada UMKM berskala kecil, guna mengoptimalkan keberhasilan implementasi sistem digital dalam pengelolaan keuangan
Social Media Marketing and Repurchase Intentions in Sharia Hotels: The Mediating Influence of Brand Awareness RASYIDDIN, AHMAD; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Mac-Doqu, Francis Kortey
Sinergi International Journal of Management and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v4i1.923

Abstract

The Islamic hospitality industry faces a tough challenge in maintaining repurchase intentions amid increasingly fierce competition. Although social media marketing activities (SMMAs) have become the dominant strategy, the psychological mechanisms that explain the conversion of these activities into repetitive buying behaviors are still not optimally internalized; This is reflected in the empirical paradox in which increased digital investment successfully attracts new visitors, but fails to prevent a drastic decline in retention rates. This causal explanatory research aims to analyze the role of brand awareness (BA) mediation in the relationship between SMMA and buyback intention (RI) in the context of Islamic boarding houses, as well as validate relevant theoretical frameworks. Using the Partial Smallest Square Structural Equation Modeling (PLS-SEM) on a sample of 98 respondents who are actual customers of Islamic boarding schools in West Java, the results of the study prove that SMMA has a significant effect on the Republic of Indonesia, both directly and indirectly through the mediation of BA. In particular, Brand Awareness has been shown to act as a significant partial mediation mechanism, while also confirming the Stimulus-Organism-Response (S-O-R) Framework in the sharia hospitality market. These findings provide crucial practical implications for sharia lodging managers to shift the focus of their social media content strategy: optimizing efforts that consistently build brand recall and brand recognition instead of simply pursuing reach metrics), thus being able to transform brand awareness into continuous repeat buying behavior.
Co-Authors Abdullah Sanusi, Abdullah Adrianna Syariefur Rakhmat Alam, Ryan Saputra andy Januar Permana Ariansyah, Firman Dhani Azis, Nur Bayangkari Karno, Adhitio Satyo Caesar Rismanto Eka cipta cendikia Naufal Eliana rosaliana Erlangga, Rosyidin Fauziyah, Destiana Ghani, Fauzi Kurnia Halawa, Jimmi Perdamaian Hasanah, Ainul Hasibuan, Rizki Mayandi Hendra Hendra Hikmah, Diana Naylatul Hurian Kamela Ibrahim Tri Nugroho Ignatius Joko Dewanto, Ignatius Joko Indra Setiawan Iwan Harsono Juliani, Indah Cahaya Kamela, Hurian Kamilia, Nada Kardian, Aqwam Rosadi Khodijah Kusnadi, Iwan Henri Limbong, Tien Oktaviani Lucky Mahesa Yahya Mac-Doqu, Francis Kortey Masriyanda, Masriyanda Metris, Diksi Muhammad Yusuf Muhlasin Nurastuti, Preatmi Pudyasari, Indah Purnawan, Lesna Puspo Dewi Dirgantari Putri, Adelia Eka Ratih Hurriyati Rayyani Aulia, Khansa Rhaditia, Ibnu Rinjani Faatihah, Ananda Rismanto, Caesar Rofik Priyanto Rudi, Adelia Ananda Saputri, Aliza Intan Selli Mariko Sestri, Ellya Siti Khoiriah Sulaeman, Maman Sundoro, Aries Syamssabilla, Alliya Syefriani syefriani Tri Nugroho, Ibrahim W. A. N, Ayi Krisnha WAN, Ayi krisnha Widi Hastomo WIJAYA WIJAYA, WIJAYA Windarini, Fika