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All Journal Jurnal Teknik Elektro Ekonomi Bisnis Agregat: Jurnal Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Wacana Ekonomi Journal of Management and Business Innovations eCo-Buss Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Informasi dan Teknologi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Journal Economic and Strategy (JES) Jurnal Development GANESHA: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Sinergi International Journal of Management and Business Jurnal Ekonomi, Bisnis, dan Humaniora Perwira Journal of Community Development (PJCD) Indonesian Journal of Innovation Science and Knowledge Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat JEDBUS (Journal of Economic and Digital Business)
Rasyiddin, Ahmad
Universitas Tangerang Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Fenomena Fomo Dalam Live Tiktok: Analisis Pengaruh Interaksi Real-Time Terhadap Pembelian Impulsif Rasyiddin, Ahmad; Rismanto, Caesar; Purnawan, Lesna; WAN, Ayi krisnha; Hasibuan, Rizki Mayandi
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.1945

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh interaksi real-time dan Fear of Missing Out (FOMO) terhadap perilaku pembelian impulsif pengguna TikTok Live. Metode yang digunakan adalah pendekatan kuantitatif melalui survei terhadap 100 responden berusia 17–30 tahun yang dipilih menggunakan teknik purposive sampling. Hasil uji validitas dan reliabilitas menunjukkan bahwa instrumen penelitian telah memenuhi kriteria statistik. Pengujian asumsi klasik menyatakan bahwa data berdistribusi normal, bebas multikolinearitas, dan tidak terjadi heteroskedastisitas. Analisis regresi linear berganda menunjukkan bahwa interaksi real-time dan FOMO berpengaruh signifikan terhadap pembelian impulsif, baik secara simultan (uji F) maupun parsial (uji t). Koefisien determinasi sebesar 0,684 mengindikasikan bahwa kedua variabel independen mampu menjelaskan 68,4% variasi dalam perilaku pembelian impulsif. Penelitian ini menyimpulkan bahwa strategi pemasaran berbasis interaksi langsung dan urgensi digital melalui TikTok Live sangat efektif dalam memicu keputusan pembelian spontan pada konsumen muda.
PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN LAHAN PERTANIAN PANGAN BERKELANJUTAN DI KABUPATEN TANGERANG Sulaeman, Maman; Metris, Diksi; Rasyiddin, Ahmad
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.501

Abstract

The Community Service Program (PKM) on Sustainable Food Agricultural Land Management was implemented in three sub-districts of Tangerang Regency with a participation rate of 96.67%. This program employed interactive extension methods, including presentations, case studies, simulations, Focus Group Discussions (FGD), and direct land verification and validation activities involving farmers and local government officials. The program successfully increased participants' understanding of Sustainable Food Agricultural Land (LP2B) concepts by 43.6%. Through field verification of 210 locations, it was found that 82.9% still function as productive agricultural land, 10.9% are threatened by land conversion, and 6.2% have been converted to non-agricultural uses. Economic factors (68.7%) were the main drivers of land conversion, followed by farmer regeneration issues (57.3%) and inadequate infrastructure (42.1%). The program formed 9 LP2B guardian groups and encouraged 43 farmers to register their land as LP2B. Policy recommendations include accelerating LP2B designation, developing economic incentive schemes, rehabilitating agricultural infrastructure, and integrating verification data to improve the accuracy of policy-making
The Influence of Product Quality on Purchasing Decisions Mediated by Brand Trust for Injection Products At CV Surya Fajar Multitama Khodijah; Sari Siahaan, Febri; Rasyiddin, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 1 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i1.2842

Abstract

This study aims to analyze the effect of product quality on purchase decisions with brand trust as a mediating variable for injection products at CV Surya Fajar Multitama. The background of this research is based on the importance of product quality as one of the main factors in building trust in a brand, which in turn can encourage consumers to make purchases. In an era of increasingly intense business competition, companies are required to maintain consistent quality to create a brand image that is reliable and trustworthy. This research employs a quantitative approach with data analysis conducted using the Structural Equation Modeling (SEM) method based on SmartPLS. The sample consisted of 97 respondents, who were consumers of CV Surya Fajar Multitama, selected through purposive sampling. The data collection instrument was a questionnaire consisting of items measuring product quality, brand trust, and purchase decision variables. The results of the study show that product quality has a positive and significant effect on brand trust, with a coefficient value of 0.718 and a p-value of 0.000, indicating that the better the product quality perceived by consumers, the higher their trust in the brand. In addition, product quality was also found to have a direct influence on purchase decisions, with a coefficient of 0.460 and a p-value of 0.000, suggesting that consumers’ perception of product quality plays an important role in driving their purchasing decisions. Furthermore, brand trust was found to have a significant effect on purchase decisions, with a coefficient of 0.385 and a p-value of 0.000, indicating that consumers’ trust in a brand strengthens their confidence in making purchases. The indirect effect of product quality on purchase decisions through brand trust was also significant, with a coefficient value of 0.276 and a p-value of 0.000, showing that brand trust acts as a partial mediator in this relationship. These findings highlight the importance of continuously maintaining product quality to build brand trust and strengthen consumers’ purchasing decisions.
The Influence of Product Quality and E-Money Payment Systems on Customer Satisfaction in Food & Beverage MSMEs at Blackballs Coffee Shop Willy Ramdhani; Ahmad Rasyiddin; Dadah Muliansyah
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2910

Abstract

This study examines the influence of product quality and e-money payment systems on customer satisfaction at Coffee Shop Blackballs. The problem arose due to declining sales between July and December 2024, which encouraged an investigation into factors affecting customer satisfaction. The research applied an associative design using both primary and secondary data. Primary data were collected through questionnaires distributed to loyal customers, while secondary data were obtained from documentation. Analytical methods included validity and reliability tests, classical assumption tests, correlation analysis, coefficient of determination, multiple linear regression, and hypothesis testing using t-tests for partial effects and F-tests for simultaneous effects at a 5% significance level (α = 0.05). The regression equation obtained was: Y = 5.006 + 0.269X₁ + 0.646X₂, with X₁ = Product Quality, X₂ = E-money Payment System, and Y = Customer Satisfaction. The coefficient of determination indicated that product quality influenced satisfaction by 72.6%, while the e-money payment system contributed 79.8%. When tested simultaneously, both variables accounted for 81.1% of customer satisfaction. The t-test results confirmed that product quality (t = 14.903) and e-money payment systems (t = 18.218) significantly affect customer satisfaction. The F-test value of 177.918 > 3.96 also demonstrated a significant simultaneous effect. In conclusion, product quality and e-money payment systems positively and significantly affect customer satisfaction, both individually and jointly. These results suggest that improving product quality and optimizing digital payment systems are effective strategies to increase customer satisfaction and enhance sales performance at Coffee Shop Blackballs.
The Influence of Product Quality and E-Money Payment Systems on Customer Satisfaction in Food & Beverage MSMEs at Blackballs Coffee Shop Willy Ramdhani; Ahmad Rasyiddin; Dadah Muliansyah
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2910

Abstract

This study examines the influence of product quality and e-money payment systems on customer satisfaction at Coffee Shop Blackballs. The problem arose due to declining sales between July and December 2024, which encouraged an investigation into factors affecting customer satisfaction. The research applied an associative design using both primary and secondary data. Primary data were collected through questionnaires distributed to loyal customers, while secondary data were obtained from documentation. Analytical methods included validity and reliability tests, classical assumption tests, correlation analysis, coefficient of determination, multiple linear regression, and hypothesis testing using t-tests for partial effects and F-tests for simultaneous effects at a 5% significance level (α = 0.05). The regression equation obtained was: Y = 5.006 + 0.269X₁ + 0.646X₂, with X₁ = Product Quality, X₂ = E-money Payment System, and Y = Customer Satisfaction. The coefficient of determination indicated that product quality influenced satisfaction by 72.6%, while the e-money payment system contributed 79.8%. When tested simultaneously, both variables accounted for 81.1% of customer satisfaction. The t-test results confirmed that product quality (t = 14.903) and e-money payment systems (t = 18.218) significantly affect customer satisfaction. The F-test value of 177.918 > 3.96 also demonstrated a significant simultaneous effect. In conclusion, product quality and e-money payment systems positively and significantly affect customer satisfaction, both individually and jointly. These results suggest that improving product quality and optimizing digital payment systems are effective strategies to increase customer satisfaction and enhance sales performance at Coffee Shop Blackballs.
Sosialisasi dan Pelatihan Pemasaran Digital serta Edukasi Legalitas Usaha untuk Meningkatkan Daya Saing UMKM di Desa Karangsari Erin Soleha; Ahmad Rasyiddin; Rama Wijaya; Zahra Nayla Darmawan; Nabil Hawari; Nur Fatimah
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2024): September : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i3.570

Abstract

Business legality is a crucial element in the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Karangsari Village, as one of the MSME centers, is facing challenges in adopting Business Identification Numbers (NIB) and implementing digital marketing. This research aims to identify the impact of implementing NIB on MSMEs in Karangsari Village and explore the obstacles and opportunities in its implementation. The methods used are case studies and field surveys. The research results show that although NIB can improve legality and market access, low digital literacy is a major obstacle. It is hoped that the socialization and training carried out in Karangsari Village can increase understanding and adoption of NIB and digital marketing by MSMEs, so as to strengthen their competitiveness in the market.
Analisis Pengaruh Media Sosial terhadap Keberlanjutan Bisnis Mie Gacoan sebagai UMKM Kuliner Syamssabilla, Alliya; Pudyasari, Indah; Khoiriah, Siti; Fauziyah, Destiana; Rasyiddin, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31025

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran Mie Gacoan melalui media sosial, iklan digital dan penyebaran informasi melalui word of mouth/electronic word of mouth sehingga kita dapat mengetahui bahwa pengaruh media sosial terhadap keberlangsungan sebuah bisnis yang dalam kasus ini yaitu bisnis Mie Gacoan bukan hanya sebagai alat promosi melainkan juga sebagai strategi komunikasi yang akan membentuk citra merek dan loyalitas konsumen serta memiliki dampak positif terhadap tingkat minat beli konsumen, hal ini merupakan upaya mempertahankan keberlanjutan bisnisnya. Metode yang dipakai yaitu deskriptif kualitatif menggunakan analisis study literature. Hasil penelitian menunjukkan Mie Gacoan memanfaatkan media sosial sebagai media untuk menjaga kedekatan dengan pelanggan, memperkenalkan inovasi menu, dan membangun citra yang kuat di kalangan generasi muda. Strategi konten yang konsisten, serta pencitraan sebagai tempat makan murah namun kekinian, menjadi bagian dari strategi keberlanjutan itu sendiri. Untuk menjaga keberlanjutan, Mie Gacoan melakukan inovasi menu, ekspansi cabang, pelayanan cepat, harga. kompetitif, serta responsif terhadap masukan pelanggan. Selain itu, pemanfaatan teknologi digital dan konsistensi branding menjadi kunci dalam menghadapi persaingan pasar dan menjaga loyalitas pelanggan.
Dari Viral ke Peluang : Pengaruh Viralitas Lapis Legit Ci Mehong Dalam Mengangkat Popularitas dan UMKM Lapis Legit Lokal di Media Sosial Indonesia Hasanah, Ainul; Saputri, Aliza Intan; Windarini, Fika; Limbong, Tien Oktaviani; Rasyiddin, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31054

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh viralitas Lapis Legit Ci Mehong di media sosial dalam meningkatkan popularitas serta membuka peluang bagi UMKM lapis legit lokal di Indonesia. Dengan menggunakan metode mixed methods yang menggabungkan survei kuantitatif dan wawancara kualitatif, penelitian ini mengeksplorasi bagaimana konten viral di platform seperti TikTok dan Instagram dapat meningkatkan eksposur produk UMKM, memperluas jaringan pemasaran, dan mendorong pertumbuhan penjualan. Hasil penelitian menunjukkan bahwa viralitas tidak hanya meningkatkan brand awareness Lapis Legit Ci Mehong, tetapi juga memicu perhatian konsumen terhadap produk lapis legit dari UMKM lokal yang lebih terjangkau. Temuan ini menegaskan pentingnya pemanfaatan sosial media sebagai strategi marketing efektif bagi UMKM untuk memaksimalkan peluang bisnis di era digital. Penelitian ini memberikan rekomendasi bagi pelaku UMKM untuk mengoptimalkan konten kreatif dan interaksi di media sosial guna meningkatkan daya saing dan keberlanjutan usaha.
Perkembangan Media Sosial terhadap Personal Branding, Kinerja Bisnis dan Pemasaran UMKM di Era Digital Ghani, Fauzi Kurnia; Halawa, Jimmi Perdamaian; Ariansyah, Firman Dhani; Rhaditia, Ibnu; Rasyiddin, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31115

Abstract

Metode penelitian yang digunakan adalah pendekatan kualitatif dengan menelaah berbagai posisi yang sangat fundamental dalam media sosial untuk membangun personal branding, mengembangkan kinerja dalam bisnis, dan memaksimalkan strategi pemasaran Usaha Mikro, Kecil, dan menengah (UMKM). Di era global, perkembangan adopsi sebuah teknologi dan berbagai saluran internet yang telah mengganti lanskap usaha dengan menetapkan media sosial sebagai wadah yang tidak hanya menyediakan komunikasi, akan tetapi juga mendirikan atau menciptakan citra diri yang profesional (Personal Branding) bagi seorang pengusaha UMKM beserta memperbesar capaian dalam dunia marketing. Dengan memanfaatkan berbagai metode atau strategi yang berkualitas melalui suatu kajian peristiwa dan tanya jawab yang sangat terperinci dengan beberapa pengusaha UMKM yang berhasil dan aktif dalam memanfaatkan media sosial dalam dunia marketing, penyelidikan ini menetapkan tentang bagaimana sebuah personal branding menjadi kokoh di media sosial dalam memikat hati para pelanggan, membentuk suatu keyakinan dan pada akhirnya bisa lebih banyak berperan dalam pengembangan jual beli produk dan untung yang banyak. Selanjutnya, penemuan ini membuktikan bahwa penggunaan suatu media sosial di era digital sangatlah strategis yang mempermudah seorang UMKM untuk menjalankan marketing yang sangat lebih terarah dan saling beraksi yang memungkinkan lebih irit pengeluaran dibandingkan dengan cara tradisional, yang secara spontan berakibat pada suatu performa bisnis. Keterlibatan dari suatu penelaah ini yang menekankan bahwa pentingnya pemahaman teknologi dan latihan strategi dalam media sosial bagi seorang UMKM agar bisa berupaya dan meningkat di antara persaingan suatu bisnis digital yang sangat keras dan ketat.
Pengaruh Media Sosial terhadap Penjualan Pangsit Chili Oil Hikmah, Diana Naylatul; Putri, Adelia Eka; Rudi, Adelia Ananda; Juliani, Indah Cahaya; Rasyiddin, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31176

Abstract

Pesatnya perkembangan teknologi informasi telah memengaruhi cara pelaku usaha dalam memasarkan produk mereka. Media sosial kini menjadi salah satu sarana yang efektif dan efisien untuk menjangkau konsumen secara luas, dengan biaya yang relatif rendah. Platform seperti Instagram, TikTok, dan WhatsApp dimanfaatkan oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperkenalkan produk secara langsung kepada audiens. Sekarang ini, media sosial makin sering dimanfaatkan oleh pelaku usaha untuk berjualan dan mengenalkan produk mereka ke banyak orang. Perubahan ini muncul karena perkembangan teknologi yang makin canggih, bikin proses promosi jadi lebih gampang dan murah. Platform kayak Instagram, TikTok, dan WhatsApp jadi andalan banyak pelaku UMKM buat nyebarin informasi soal produk mereka langsung ke calon pembeli.
Co-Authors Abdullah Sanusi, Abdullah Adrianna Syariefur Rakhmat Ahmad Roihan Alam, Ryan Saputra Alysa Azizah Ananda Rinjani Faatihah andy Januar Permana Ariansyah, Firman Dhani Azis, Nur Bambang Triputranto Bayangkari Karno, Adhitio Satyo Caesar Rismanto Caesar Rismanto Cecep Edi Hidayat Cecep Ilmansyah Dadah Muliansyah Dede Puspa Pujia Dedi Supiyadi Dharma, Budi Diksi Metris Diksi Metris Diksi Metris Eka Cipta Cendekia Naufal Eka cipta cendikia Naufal Eliana rosaliana Erin Soleha Fahrurozi Muarief Fauziyah, Destiana Febri Sari Siahaan Francis Kortey Mac-Doqu Ghani, Fauzi Kurnia Gilang Bhirawa Noraga Halawa, Jimmi Perdamaian Handy Januar Permana Hasanah, Ainul Hasibuan, Rizki Mayandi Hikmah, Diana Naylatul Hurian Kamela Hurian Kamela Hurian Kamela Hurian Kamela Ibrahim Tri Nugroho Ibrahim Tri Nugroho Ignatius Joko Dewanto, Ignatius Joko Indra Permana Indra Setiawan Iwan Harsono Juliani, Indah Cahaya Kamela, Hurian Kamilia, Nada Kardian, Aqwam Rosadi Khaerudin Sidik Patoni Khansa Rayyani Aulia Khodijah Kurniawan, Dediek Tri Kusnadi, Iwan Henri Limbong, Tien Oktaviani Lucky Mahesa Yahya Maman Sulaeman Masriyanda, Masriyanda Metris, Diksi Muhammad Yusuf Muhammad Yusuf Muhlasin Nabil Hawari Neti Budiwati Nugroho, Ibrahim Tri NUR FATIMAH Preatmi Nurastuti Pudyasari, Indah Purnawan, Lesna Puspo Dewi Dirgantari Putri, Adelia Eka Rama Wijaya Ratih Hurriyati Rayyani Aulia, Khansa Rhaditia, Ibnu Rifaatussalwa Hayati Rinjani Faatihah, Ananda Rismanto, Caesar Rofik Priyanto Rosyidin Erlangga Rudi, Adelia Ananda Saputri, Aliza Intan Saryani Saudara Dedi Saputra Selli Mariko Selvy Afrioza Sestri, Ellya Sindi Elvira Sagita Siti Khoiriah Suhartini Sulaeman, Maman Sundoro, Aries Syamssabilla, Alliya Syefriani syefriani W. A. N, Ayi Krisnha WAN, Ayi krisnha Widi Hastomo Wijaya Wijaya Willy Ramdhani Windarini, Fika Yoan Yolanda Yudhi Esa Saputra Yunita Nur Afni Zahra Nayla Darmawan Zulfa Zakiatul Hidayah