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All Journal Jurnal Teknik Elektro Ekonomi Bisnis JURNAL PENDIDIKAN TAMBUSAI Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Informasi dan Teknologi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Journal Economic and Strategy (JES) GANESHA: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Sinergi International Journal of Management and Business Jurnal Ekonomi, Bisnis, dan Humaniora Perwira Journal of Community Development (PJCD) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Rasyiddin, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Social Media Marketing and Repurchase Intentions in Sharia Hotels: The Mediating Influence of Brand Awareness RASYIDDIN, AHMAD; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Mac-Doqu, Francis Kortey
Sinergi International Journal of Management and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v4i1.923

Abstract

The Islamic hospitality industry faces a tough challenge in maintaining repurchase intentions amid increasingly fierce competition. Although social media marketing activities (SMMAs) have become the dominant strategy, the psychological mechanisms that explain the conversion of these activities into repetitive buying behaviors are still not optimally internalized; This is reflected in the empirical paradox in which increased digital investment successfully attracts new visitors, but fails to prevent a drastic decline in retention rates. This causal explanatory research aims to analyze the role of brand awareness (BA) mediation in the relationship between SMMA and buyback intention (RI) in the context of Islamic boarding houses, as well as validate relevant theoretical frameworks. Using the Partial Smallest Square Structural Equation Modeling (PLS-SEM) on a sample of 98 respondents who are actual customers of Islamic boarding schools in West Java, the results of the study prove that SMMA has a significant effect on the Republic of Indonesia, both directly and indirectly through the mediation of BA. In particular, Brand Awareness has been shown to act as a significant partial mediation mechanism, while also confirming the Stimulus-Organism-Response (S-O-R) Framework in the sharia hospitality market. These findings provide crucial practical implications for sharia lodging managers to shift the focus of their social media content strategy: optimizing efforts that consistently build brand recall and brand recognition instead of simply pursuing reach metrics), thus being able to transform brand awareness into continuous repeat buying behavior.
Dampak Toxic Digital Culture terhadap Perilaku Organisasional dan Turnover Intention di Lingkungan Kerja Digital Metris, Diksi; Azis, Nur; Rasyiddin, Ahmad
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol. 22 No. 1 (2026): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v22i1.4883

Abstract

The development of digital technology has changed the way we work, but it has also brought new challenges such as a toxic digital culture, which can negatively impact organizational behavior and employees' intentions to leave their jobs. This research aims to analyze how unhealthy digital culture affects employee motivation, engagement, and the desire to leave the organization. This research uses qualitative methods, with data analysis based on literature review and documentation studies from various relevant sources. Unlike previous research that heavily relied on interviews and observations, this study explores the phenomenon of toxic digital culture through conceptual mapping and theoretical analysis. The research results show that digital overload, lack of work-life balance, and high work pressure due to instant communication expectations can increase employee stress and decrease job satisfaction. As a result, employees become less productive, experience conflicts within teams, and are more likely to have a desire to leave the company. The conclusion of this research emphasizes that toxic digital culture is an important factor that needs to be addressed in digital organization management. Companies need to implement healthy communication policies, support employee well-being, and create a more balanced work environment to reduce the negative impact of digital culture on employee retention.
Co-Authors Abdullah Sanusi, Abdullah Adrianna Syariefur Rakhmat Alam, Ryan Saputra andy Januar Permana Ariansyah, Firman Dhani Azis, Nur Bayangkari Karno, Adhitio Satyo Caesar Rismanto Eka cipta cendikia Naufal Eliana rosaliana Fauziyah, Destiana Ghani, Fauzi Kurnia Halawa, Jimmi Perdamaian Hasanah, Ainul Hasibuan, Rizki Mayandi Hikmah, Diana Naylatul Hurian Kamela Ibrahim Tri Nugroho Ignatius Joko Dewanto, Ignatius Joko Iwan Harsono Juliani, Indah Cahaya Kamela, Hurian Kamilia, Nada Kardian, Aqwam Rosadi Khodijah Kusnadi, Iwan Henri Limbong, Tien Oktaviani Lucky Mahesa Yahya Mac-Doqu, Francis Kortey Masriyanda, Masriyanda Metris, Diksi Muhammad Yusuf Muhlasin Nurastuti, Preatmi Pudyasari, Indah Purnawan, Lesna Puspo Dewi Dirgantari Putri, Adelia Eka Ratih Hurriyati Rayyani Aulia, Khansa Rhaditia, Ibnu Rinjani Faatihah, Ananda Rismanto, Caesar Rofik Priyanto Rudi, Adelia Ananda Saputri, Aliza Intan Selli Mariko Sestri, Ellya Siti Khoiriah Sulaeman, Maman Sundoro, Aries Syamssabilla, Alliya Syefriani syefriani Tri Nugroho, Ibrahim W. A. N, Ayi Krisnha WAN, Ayi krisnha Widi Hastomo Windarini, Fika