Article Per Year (5 Year)
p-Index From 2021 - 2026
6.452
P-Index
This Author published in this journals
All Journal Jurnal Teknik Elektro Ekonomi Bisnis Agregat: Jurnal Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Wacana Ekonomi Journal of Management and Business Innovations eCo-Buss Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Informasi dan Teknologi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Journal Economic and Strategy (JES) Jurnal Development GANESHA: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Sinergi International Journal of Management and Business Jurnal Ekonomi, Bisnis, dan Humaniora Perwira Journal of Community Development (PJCD) Indonesian Journal of Innovation Science and Knowledge Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat JEDBUS (Journal of Economic and Digital Business)
Rasyiddin, Ahmad
Universitas Tangerang Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 49 Documents
Search

 1   2   3   4   5 
Dampak Sosialisasi Penggunaan E-money Gopay terhadap Pertumbuhan UMKM di perumahan Sudirman Indah Tigaraksa Rasyiddin, Ahmad; Eka cipta cendikia Naufal; Febri Sari Siahaan; Caesar Rismanto
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of e-money such as Gopay has become a popular payment solution in various economic sectors, including micro, small and medium enterprises (MSMEs). This research aims to examine the impact of socializing the use of Gopay e-money on the growth of MSMEs in the Sudirman Indah Tigaraksa Housing Complex. This socialization is expected to increase operational efficiency and market access for MSMEs, as well as support local economic growth. The research methods used include surveys and structured interviews with MSME owners who have participated in the Gopay socialization program. The data collected was analyzed using linear regression techniques to measure the influence of socialization on MSME growth, which was measured through increased sales, operational efficiency and market access. The research results show that socialization of the use of Gopay has a positive and significant impact on the growth of MSMEs. MSMEs that use Gopay experience an increase in sales of 25% and an increase in operational efficiency of 20%. Apart from that, using Gopay also increases MSME market access by making transactions easier and expanding customer reach. This research concludes that the socialization of Gopay e-money is effective in supporting the growth of MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Therefore, it is recommended that the government and related parties continue to encourage the adoption of e-money among MSMEs to increase the competitiveness and sustainability of their businesses. This journal provides recommendations for implementing a wider and more intensive e-money socialization program to support the development of MSMEs in various economic sectors.
Sosialisasi Pencatatan Keuangan pada UMKM Fried Chicken Lazatto di Tigaraksa, Tangerang Nugroho, Ibrahim Tri; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Effective financial recording is a crucial element in managing micro, small and medium enterprises (MSMEs), especially in the context of the fast food industry. This journal examines approaches to socialization and implementation of simple bookkeeping to improve financial recording at Fried Chicken Lazatto MSMEs in Tigaraksa. The method used includes direct training to MSME owners regarding the importance of regular and accurate financial records. The research results show that implementing a simple recording system can improve understanding of cash flow, expenses and daily income. Thus, this journal offers recommendations for the use of financial recording systems that can be adopted by similar MSMEs, promoting the benefits of effective bookkeeping practices in improving the performance and sustainability of MSMEs in the food sector.
Sosialisasi Pembuatan Shopee Merchant ShopeeFood pada UMKM Perumahan Sudirman Indah Tigaraksa Rismanto, Caesar; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate the effectiveness of socializing the creation of Shopee Merchant ShopeeFood to MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Digitalization of MSMEs is becoming increasingly important in the era of the digital economy, and ShopeeFood offers a platform that can expand the market for local MSMEs. Using qualitative methods, this research collected data through in-depth interviews and observations of MSME actors who participated in the socialization program. Thematic analysis was applied to identify the main themes that emerged from the data collected. The research results show that this socialization was successful in increasing MSMEs' understanding and technical skills in using the ShopeeFood platform. MSMEs report improvements in operational efficiency and wider market access after joining ShopeeFood. However, several challenges such as limitations in technology access and digital awareness still hinder the optimization of platform use. This research concludes that although this outreach has a positive impact, continued support is needed from Shopee and the government to overcome existing obstacles. Recommendations are given to improve continuous training, strengthen digital infrastructure, and provide incentives for MSMEs to make maximum use of digital platforms. The findings of this research provide important insights for MSME development strategies in the digital era and suggest future research directions to explore the long-term impact of digital technology adoption by MSMEs.
Pelatihan Pemanfaatan Aplikasi Design Online Canva dalam Meningkatkan Pemasaran Online pada UMKM pemula di lingkup Mahasiswa Universitas Tangerang Raya Siahaan, Febri Sari; Ahmad Rasyiddin; Yunita Nur Afni
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate the effectiveness of training in using the online design application Canva in improving online marketing for beginner MSMEs among students at Tangerang University. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews, observation and documentation of training participants. The research results show that using Canva significantly improves the visual quality of marketing content, which has a positive impact on increasing engagement and product sales. This research provides a practical contribution to the development of online marketing strategies for budding MSMEs and offers guidance for educational institutions in developing similar training programs.
Peran Budaya Organisasi dan Inovasi Dalam Menciptakan Branding Bagi UMKM METRIS, DIKSI; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 4 No 1 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study explores the role of organizational culture and innovation in branding for UMKM. In the context of modern business, branding is the key to UMKM to distinguish themselves from competitors, increase consumer confidence, and expand their market share. This article aims to investigate how organizational culture and innovation collaborate to create a strong brand identity for UMKM. Organizational culture has a significant impact on the way UMKM operates and interacts with customers and employees. Innovation in this context involves the innovation of products, processes, and business models that enable UMKM to adapt to changing markets and meet consumer needs effectively. This article also discusses practical strategies that UMKM can adopt to strengthen the culture of organizations that support innovation. This research will use a qualitative approach. The aim of the selection of this approach is to gain a comprehensive and contextual understanding of the dynamics that occur within UMKM organizations as well as how organizational culture and innovation influence the process of branding creation. Research results show that UMKMs who successfully integrate a strong organizational culture with sustained innovation are able to build a consistent branding that attracts consumers. This research provides insights for UMKM owners and business practitioners in understanding the importance of organizational culture and innovation in creating andining competitive advantage through branding.
STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Rismanto, Caesar; Metris, Diksi; Rasyiddin, Ahmad; Priyanto, Rofik
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.
Inovasi, Teknologi, dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif Metris, Diksi; Rasyiddin, Ahmad; Sari Siahaan, Febri; Rayyani Aulia, Khansa; Rinjani Faatihah, Ananda
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3570

Abstract

MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.
Pendampingan Penyusunan Laporan Keuangan dan Digital Marketing Pada Usaha Kopi “SIDJIE” Erin Soleha; Zulfa Zakiatul Hidayah; Indra Permana; Ahmad Rasyiddin
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.390

Abstract

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.
SOSIALISASI PENGUATAN DIGITAL MARKETING : PELUANG DIGITALISASI DISEKTOR UMKM PADA DESA PETE, KECAMATAN TIGARAKSA Febri Sari Siahaan; Yudhi Esa Saputra; Ahmad Rasyiddin; Muhammad Yusuf; Diksi Metris
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4457

Abstract

Program Sosialisasi Penguatan Pemasaran Digital Marketing (UMKM) di Desa Pete, Kecamatan Tigaraksa, Kabupaten Tangerang bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kapasitas pelaku UMKM dalam memanfaatkan teknologi digital untuk memperluas jangkauan pasar dan meningkatkan daya saing produk. Program ini memberikan pelatihan teknis mengenai penggunaan media sosial (Instagram, Facebook) dan platform marketplace (Tokopedia, Shopee) untuk pemasaran produk, serta merancang strategi pemasaran digital yang efektif sesuai dengan karakteristik produk dan pasar sasaran. Sasaran dari program ini adalah pelaku UMKM yang terlibat dalam sektor kuliner, kerajinan tangan, dan produk pertanian yang belum mengoptimalkan pemasaran digital. Hasil dari program ini diukur melalui peningkatan pemanfaatan digital marketing, peningkatan penjualan produk, dan kepuasan pelaku UMKM. Selain itu, program ini juga memastikan keberlanjutan pemanfaatan digital marketing melalui pendampingan pasca-pelatihan. Program ini diharapkan dapat memberikan kontribusi signifikan terhadap pengembangan UMKM di Desa Pete melalui pemanfaatan teknologi digital dalam pemasaran.
PELATIHAN SERTIFIKASI PENGELOLAN MEDIA SOSIAL KEPARIWISATAAN Metris, Diksi; Rasyiddin, Ahmad; Siahaan, Febri Sari; Yusuf, Muhammad; Priyanto, Rofik
GANESHA: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Juli 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i2.4617

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan sebagai respons terhadap tantangan transformasi digital di sektor pariwisata, khususnya untuk meningkatkan kemampuan pengelolaan media sosial di kalangan pelaku usaha wisata binaan Kabupaten Donggala. Topik ini dipilih karena perkembangan digital marketing yang semakin pesat menjadi kunci dalam promosi destinasi wisata, sehingga diperlukan peningkatan kapasitas dan inovasi dalam pembuatan konten yang menarik serta pengelolaan media sosial yang profesional. Metode pengabdian yang digunakan mengedepankan pendekatan partisipatif melalui pelatihan interaktif, diskusi kelompok, dan praktik langsung dalam pembuatan portofolio digital. Peserta, yang terdiri dari 20 pelaku usaha wisata binaan, diajak untuk menerapkan konsep-konsep digital marketing dan strategi media sosial secara langsung dalam pembuatan konten yang relevan dengan kekayaan alam dan budaya lokal. Hasil kegiatan menunjukkan peningkatan signifikan dalam kreativitas peserta serta kemampuan mereka untuk mengintegrasikan strategi digital dalam promosi pariwisata, yang diukur melalui portofolio tugas yang disusun secara individual. Meskipun terdapat kendala seperti keterbatasan waktu dan infrastruktur digital yang belum merata, kegiatan ini berhasil membangun semangat kolaboratif dan kesadaran akan pentingnya digitalisasi usaha wisata. Hasil tersebut menegaskan bahwa pengembangan kompetensi digital marketing merupakan langkah strategis untuk meningkatkan daya saing pariwisata lokal dan mendorong pertumbuhan ekonomi daerah.
Co-Authors Abdullah Sanusi, Abdullah Adrianna Syariefur Rakhmat Ahmad Roihan Alam, Ryan Saputra Alysa Azizah Ananda Rinjani Faatihah andy Januar Permana Ariansyah, Firman Dhani Azis, Nur Bambang Triputranto Bayangkari Karno, Adhitio Satyo Caesar Rismanto Caesar Rismanto Cecep Edi Hidayat Cecep Ilmansyah Dadah Muliansyah Dede Puspa Pujia Dedi Supiyadi Dharma, Budi Diksi Metris Diksi Metris Diksi Metris Eka Cipta Cendekia Naufal Eka cipta cendikia Naufal Eliana rosaliana Erin Soleha Fahrurozi Muarief Fauziyah, Destiana Febri Sari Siahaan Francis Kortey Mac-Doqu Ghani, Fauzi Kurnia Gilang Bhirawa Noraga Halawa, Jimmi Perdamaian Handy Januar Permana Hasanah, Ainul Hasibuan, Rizki Mayandi Hikmah, Diana Naylatul Hurian Kamela Hurian Kamela Hurian Kamela Hurian Kamela Ibrahim Tri Nugroho Ibrahim Tri Nugroho Ignatius Joko Dewanto, Ignatius Joko Indra Permana Indra Setiawan Iwan Harsono Juliani, Indah Cahaya Kamela, Hurian Kamilia, Nada Kardian, Aqwam Rosadi Khaerudin Sidik Patoni Khansa Rayyani Aulia Khodijah Kurniawan, Dediek Tri Kusnadi, Iwan Henri Limbong, Tien Oktaviani Lucky Mahesa Yahya Maman Sulaeman Masriyanda, Masriyanda Metris, Diksi Muhammad Yusuf Muhammad Yusuf Muhlasin Nabil Hawari Neti Budiwati Nugroho, Ibrahim Tri NUR FATIMAH Preatmi Nurastuti Pudyasari, Indah Purnawan, Lesna Puspo Dewi Dirgantari Putri, Adelia Eka Rama Wijaya Ratih Hurriyati Rayyani Aulia, Khansa Rhaditia, Ibnu Rifaatussalwa Hayati Rinjani Faatihah, Ananda Rismanto, Caesar Rofik Priyanto Rosyidin Erlangga Rudi, Adelia Ananda Saputri, Aliza Intan Saryani Saudara Dedi Saputra Selli Mariko Selvy Afrioza Sestri, Ellya Sindi Elvira Sagita Siti Khoiriah Suhartini Sulaeman, Maman Sundoro, Aries Syamssabilla, Alliya Syefriani syefriani W. A. N, Ayi Krisnha WAN, Ayi krisnha Widi Hastomo Wijaya Wijaya Willy Ramdhani Windarini, Fika Yoan Yolanda Yudhi Esa Saputra Yunita Nur Afni Zahra Nayla Darmawan Zulfa Zakiatul Hidayah