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All Journal Jurnal Informasi dan Teknologi Accounting Profession Journal (APAJI) Journal Of Human And Education (JAHE) Sultra Journal of Economic and Business Transforma: Jurnal Manajemen Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur JIM : Journal Of International Management Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Journal of Business, Technology, & Social Science
Naim, Ifin
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sosialisasi Pemanfaatan Ikan Bandeng Menjadi Olahan Bandeng Presto Di Kota Kendari Lajaria, Ridha; Muhammad Ridwan; Handris, Handris; Lajaria, Ridha Taurisma; Patulak, Lucia Evianti; Rajuddin, Wa Ode Nursaadha; Mariani, Mariani; Imran, Imran; Aisyah, Nur; Naim, Ifin; Farih, Muhamad; indalestari, Wa Ode Dien; Gilang, Gilang
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2089

Abstract

Strategi Pemasaran merupakan hal yang sangat penting bagi produsen ikan bandeng atau biasa disebut Bandeng Presto untuk mencapai tujuan, sehingga untuk menjalankan suatu usaha diperlukan adanya pengembangan melalui strategi pemasaran. Yaitu Produk (produck), Harga (Price), Promosi (Promotion) dan Tempat/distribusi (Place) dalam menghadapi persaingan. Kegiatan Pemasaran umumnya memfokuskan diri pada produk, penetapan harga, kebijakan distribusi, dan cara promosi yang dalam hal ini dikenal sebagai Strategi Pemasaran. Kegiatan pengabdian ini dilaksanakan di CV. Ayyas Mandiri dan Rumah Makan BGURIS Kota Kendari Provinsi Sulawesi Tenggara selama 2 bulan. Metode yang dipakai dalam pencapaian adalah Sosialisasi dan Worksop (pelatihan) kepada para pelaku UMKM yaitu Pemilik rumah makan dan karyawannya yang berjumlah 10 orang untuk sharing pengetahuan mengenai cara pengembangan melalui strategi pemasaran. Kegiatan ini melibatkan 7 orang mahasiswa, 10 orang Dosen Fakultas Ekonomi dan Bisnis, Rumah Makan BGURIS sebagai mitra. Metode yang digunakan untuk pencapaian tujuan ialah Sosialisasi dengan teknik pembelajaran partisipatif dan pendampingan serta praktek langsung di lapangan. Metode ini menempatkan peserta sebagai objek sekaligus subjek dalam proses pelatihan tersebut. Hasil evaluasi dari kegiatan ini adalah peserta memberikan respon yang positif, berdasarkan komentar-komentar peserta yang menyatakan bahwa materi yang diberikan sangat memberikan manfaat, khususnya kegiatan pemasaran yaitu memfokuskan diri pada produk, penetapan harga, kebijakan distribusi, dan cara promosi atau yang dikenal sebagai Strategi Pemasaran. Dengan demikian, dapat membangun semangat untuk memajukan usaha dan keluarga.
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA APOTEK UHO KENDARI Zainuddin, Muh Zabir; Manan, La Ode ABdul; Sahyunu, Sahyunu; HM, Suyuti; Lajaraia, Ridha Taurisma; Naim, Ifin
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.681 KB) | DOI: 10.54297/sjeb.Vol3.Iss1.232

Abstract

The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square). The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.
PEMBERDAYAAN SISWA SMA MELALUI PENGOLAHAN POPCORN KELOR DAN STIK KELOR DENGAN DIGITAL BRANDING UNTUK MENINGKATKAN KEWIRAUSAHAAN DAN PEMASARAN PRODUK LOKAL Handris, Handris; Naim, Ifin; Mariani, Mariani; Lajaria, Ridha Taurisma; Suprianto, Ghalib; Patulak, Lucia Evianti; Sudarsana, I Wayan
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1884

Abstract

This activity aims to provide an understanding of business development based on marketing strategies. Marketing strategy is a crucial aspect for Moringa Popcorn and Moringa Stick producers to achieve business goals, especially in the face of competition. Business development requires the implementation of a marketing mix encompassing Product, Price, Promotion, and Place/Distribution. These four elements play a role in directing marketing activities to be more effective and increase product competitiveness. This community service activity was conducted at SMAN 20 South Konawe, Southeast Sulawesi Province, over two months through outreach and workshops. Participants included 25 teachers and students, supported by 7 university students and 10 lecturers from the Faculty of Economics and Business. The methods used included participatory learning, mentoring, and hands-on practice. Evaluation results showed a positive response from participants. They considered the marketing strategy material, covering product, price, distribution, and promotion, very useful and able to increase motivation in developing the business and supporting family economic growth.
TRANSFORMING AGRICULTURAL WASTE INTO VALUE-ADDED PRODUCTS: LOCAL AGROPRENEURSHIP INNOVATION IN SOUTHEAST SULAWESI PROVINCE Mariani, Mariani; Naim, Ifin; Aruan, Anggiat Timbul; Ramadhan, Ryansyah; Yusril, Muh.
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1310

Abstract

Agriculture remains a vital sector supporting the livelihoods of rural communities in Desa Lara, East Kolaka, Southeast Sulawesi Province; however, most farmers still rely on selling raw produce, resulting in low added value and economic vulnerability. This study aims to develop an innovation-based agropreneurship model that transforms agricultural waste—such as rice straw, corn stalks, and peanut shells—into value-added products to enhance farmers’ income and promote sustainable rural economies. Using a quantitative experimental design, data were collected through questionnaires from 50 micro and small enterprises (MSMEs) involved in agricultural activities. Descriptive and inferential statistical analyses, including t-tests and regression, were employed to evaluate the impact of innovation adoption. The results reveal significant improvements in income, innovation capability, and environmental awareness among participants following the implementation of the agropreneurship model. Agricultural waste transformation practices led to an average income increase of 76% and a 46% reduction in open burning, supporting both economic resilience and ecological sustainability. The findings highlight that local innovation and simple technology can effectively strengthen circular economy practices and rural entrepreneurship. This study contributes theoretically by reinforcing the role of agropreneurship in sustainable development and practically by offering a replicable model for community-based innovation and rural economic empowerment.
Co-Authors Ansyori, Ahmad Aruan, Anggiat Timbul Farih, Muhamad Frans Sudirjo Gilang, Gilang Grace Martha Geertruida Bororing Handris, Handris HM, Suyuti I Wayan Sudarsana Imran Imran Indalestari, Wa Ode Dien Iwan Harsono Jaenuddin, Arsyad Juharsah, Juharsah Lajaraia, Ridha Taurisma Lajaria, Ridha Manan, La Ode Abdul Mariani Mariani Masse, Ambo Muhammad Ridwan Muthalib, Dzulfikri Azis Nur Aisyah Nursaadha Rajuddin, Wa Ode Nurul Arifin Patulak, Lucia Evianti Rajuddin, Wa Ode Nursaadha Ramadhan, Ryansyah Ridha Taurisma Lajaria Sahyunu, Sahyunu Suleman, Nursaban Rommy Suprianto, Ghalib Titop, Herman Widia Nurdiani, Tanti Yusril, Muh. Zainuddin, Muh Zabir