Article Per Year (5 Year)
p-Index From 2020 - 2025
2.241
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi SEIKO : Journal of Management & Business YUME : Journal of Management Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Amsir Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Multidisiplin Amsir International Journal of Management and Business Intelligence (IJMBI) POMA JURNAL Journal of Community Service and Society Empowerment JGEN : Jurnal Pengabdian Kepada Masyarakat
Ilahi, Andi Alfianto Anugrah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Strategi Word of Mouth Cafe Cerita Kopi dalam Meningkatkan Kunjungan Pelanggan Ilahi, Andi Alfianto Anugrah; Beddu, Megawati; Nurbakti, Rezky; Putra, Pandi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.391

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi word of mouth (WOM) yang diterapkan oleh Cafe Cerita Kopi dalam upaya meningkatkan kunjungan pelanggan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik cafe, karyawan, serta beberapa pelanggan yang aktif merekomendasikan Cerita Kopi kepada orang lain. Selain itu, observasi langsung dan dokumentasi media sosial juga digunakan untuk memperkuat temuan. Hasil penelitian menunjukkan bahwa Cafe Cerita Kopi secara aktif membangun pengalaman pelanggan yang positif melalui pelayanan yang ramah, atmosfer yang nyaman, dan kualitas produk yang konsisten. Faktor-faktor ini mendorong pelanggan untuk membagikan pengalaman mereka secara sukarela melalui media sosial maupun percakapan langsung. Cafe juga memanfaatkan user-generated content dan interaksi di Instagram untuk memperkuat pesan-pesan WOM. Selain itu, testimoni dan cerita pelanggan yang dikemas secara personal terbukti efektif dalam menciptakan kedekatan emosional dengan calon pelanggan baru. Penelitian ini menyimpulkan bahwa strategi word of mouth yang alami dan berbasis pengalaman otentik memiliki peran signifikan dalam membangun loyalitas serta menarik pelanggan baru. Rekomendasi dari pelanggan terbukti menjadi salah satu strategi pemasaran yang efisien dan berdampak jangka panjang, khususnya dalam konteks bisnis kuliner lokal seperti Cerita Kopi.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Ilahi, Andi Alfianto Anugrah; Arifuddin, Arifuddin
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (993.798 KB) | DOI: 10.62861/jimat amsir.v1i1.123

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kualitas pelayanan berpengaruh terhadap kepuasan nasabah pada Bank BRI unit Lero. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara simultan diketahui F hitung 13,539 > F tabel 2,38 maka Ho ditolak dan Ha diterima. Hal ini menunjukan bahwa variabel kehandalan (X1), daya tanggap (X2), jaminan (X3), kepedulian (X4), dan produk fisik (X5) secara simultan berpengaruh terhadap kepuasan pelanggan (Y). Dan secara parsial ada tiga variabel (X) yang berpengaruh terhadap variabel (Y) yaitu (X1) kehandalan, (X3) jaminan dan (X5) produk fisik dimana nilai t hitung tiga variabel tersebut lebih besar dibandingkan ttabel. Dimana nilai t tabel menunjukan angka 2,006 sedangkan t (hitung) menunjukan angka 5,997 pada variabel kehandalan, angka 2,966 pada variabel jaminan dan angka 3,438 pada variabel produk fisik, sehingga t (hitung)> t tabel maka HO diterima dan Ha ditolak. Hal ini menunjukan bahwa variabel daya (X1) kehandalan, (X3) jaminan dan (X5) produk fisik secara parsial berpengaruh signifikan terhadap kepuasan nasabah (Y).
Analisis Kinerja Keuangan di Tinjau dari Rasio Likuiditas, Solvabilitas, dan Profitabilitas Pada PT Dhanu Sumber Tani Alimuddin, Firman; Arifuddin, Arifuddin; Ilahi, Andi Alfianto Anugrah
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.665 KB) | DOI: 10.62861/jimat amsir.v1i2.212

Abstract

The purpose of this study is to determine financial performance in terms of liquidity, solvency and profitability ratios. The data analysis method used in this research is quantitative descriptive by calculating the Current Ratio, Cash ratio, Debt To Assets Ratio, Debt to Equity Ratio, Return On Assets, and Return On Equity. The results of this study Current ratio in 2018-2020 is 1.22 times, 1.28 times, 1.48 times not according to industry standards. Cash ratio in 2018-2020 is 20%, 16%, 16% not according to industry standards. The 2018-2019 DAR is 31%, 32%, 31%, according to industry standards. DER 2018-2020 is 46%, 48%, 45% according to industry standards. ROA for 2018-2020 is 11%, 11%, 14% not according to industry standards. ROE for 2018-2020 is 16% 17% 20% not yet according to industry standards.
Social Media Marketing, Brand Loyalty, and Entrepreneurial Growth: A Path toward Sustainable Business Advantage Putra, Pandi; Dinsar, Arfandy; Normazi, Nurul Najwa Binti; Ilahi, Andi Alfianto Anugrah; Faturahman, Fahmi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.51213

Abstract

This study examines how social media marketing influences business sustainability through the mediating role of brand loyalty among micro, small, and medium enterprises in the trade sector. Academically, it advances marketing and entrepreneurship theory by integrating the Resource-Based View, Customer-Based Brand Equity, and Triple Bottom Line frameworks to explain how digital capabilities transform into sustainable competitive advantage. Using data from 200 respondents analyzed with Partial Least Squares–Structural Equation Modeling, the findings confirm that effective social media engagement enhances customer loyalty, which in turn drives sustainable business performance. The study reveals that digital marketing success is rooted in trust-based relationships rather than short-term promotion, emphasizing that relational value mediates technological advantage. These insights provide practical implications for MSME owners and policymakers to strengthen digital literacy, relational marketing, and sustainability-oriented strategies to ensure long-term business resilience in the evolving digital economy.
Social Media Marketing, Brand Loyalty, and Entrepreneurial Growth: A Path toward Sustainable Business Advantage Putra, Pandi; Dinsar, Arfandi; Normazi, Nurul Najwa Binti; Ilahi, Andi Alfianto Anugrah; Faturahman, Fahmi
Amsir Management Journal Vol 5 No 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.649

Abstract

This study examines how social media marketing influences business sustainability through the mediating role of brand loyalty among micro, small, and medium enterprises in the trade sector. Academically, it advances marketing and entrepreneurship theory by integrating the Resource-Based View, Customer-Based Brand Equity, and Triple Bottom Line frameworks to explain how digital capabilities transform into sustainable competitive advantage. Using data from 200 respondents analyzed with Partial Least Squares–Structural Equation Modeling, the findings confirm that effective social media engagement enhances customer loyalty, which in turn drives sustainable business performance. The study reveals that digital marketing success is rooted in trust-based relationships rather than short-term promotion, emphasizing that relational value mediates technological advantage. These insights provide practical implications for MSME owners and policymakers to strengthen digital literacy, relational marketing, and sustainability-oriented strategies to ensure long-term business resilience in the evolving digital economy.
Co-Authors A.RM, Saripah Albad, Ghina Alvina Putri Alimuddin, Firman ARIFUDDIN Arifuddin Arifuddin BEDDU, MEGAWATI Busman, Aqilah Luthfiah Dinsar, Arfandi Dinsar, Arfandy Edo, Trisno Faturahman, Fahmi Gery Runtu, Muhammad Rasdy Hamida Hasan Muslimin, Ulyana Normazi, Nurul Najwa Binti Nurbakti, Rezky Putra, Ririn Ade Ramadani, Sahrul Rasnawati, Anwar Saad, andirwan, Serang, Serli Solly Aryza SUDARMONO SUDARMONO Suriyanti, Suriyanti Tijjang, Bakthiar Yusril Yusril