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Transformasi Digital UMKM melalui Edukasi Pemasaran: Studi Kasus di Desa Citra Manunggal Jaya Kabupaten Kutai Timur Hamade, Fathi Yakan Arroyd; Maulana, Rizky; Maulida, Sofi Nur; Aulya, Viona Septhy; Nadiah; Erlangga, Dimas Daffa; Pakiding, Joyce Stevani
ABDIKU: Jurnal Pengabdian Masyarakat Universitas Mulawarman Vol. 3 No. 2 (2024): ABDIKU : Jurnal Pengabdian Masyarakat Universitas Mulawarman
Publisher : Fakultas Kehutanan dan Lingkungan Tropis, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32522/abdiku.v3i2.2853

Abstract

Artikel ini mengkaji efektivitas penyuluhan strategi pemasaran digital pada UMKM (Usaha Mikro, Kecil, dan Menengah) melalui studi kasus pada kelompok usaha "Abon" di Desa Citra Manunggal Jaya, Kecamatan Kaliorang, Kutai Timur. Fokus penelitian mencakup pemahaman awal dan tingkat keterampilan anggota kelompok usaha terhadap konsep pemasaran digital sebelum penyuluhan, implementasi strategi yang diajarkan, kendala yang dihadapi, serta rekomendasi untuk UMKM sejenis. Dengan metode pendekatan kualitatif dan wawancara mendalam, penelitian ini mengevaluasi tingkat pemahaman dan keterampilan awal anggota kelompok usaha "Abon" tentang pemasaran digital sebelum penyuluhan. Analisis implementasi strategi pemasaran digital setelah penyuluhan melibatkan penggunaan media sosial dan konten pemasaran. Hasil penelitian menunjukkan peningkatan pemahaman anggota kelompok usaha tentang pemasaran digital setelah penyuluhan. Implementasi strategi pemasaran digital memberikan dampak positif pada kelompok usaha "Abon," terutama dalam meningkatkan jangkauan pasar dan interaksi pelanggan melalui media sosial. Meskipun demikian, penelitian ini juga mengidentifikasi kendala seperti keterbatasan sumber daya dan teknologi. Berdasarkan temuan, artikel ini menyusun rekomendasi bagi UMKM sejenis dalam mengembangkan pemasaran digital, termasuk pemanfaatan media sosial dan konten. Penelitian ini memberikan wawasan tentang pentingnya penyuluhan pemasaran digital bagi UMKM dan memberikan panduan praktis untuk mengatasi tantangan yang mungkin dihadapi dalam mengadopsi strategi pemasaran digital.
Pengaruh Pembiasaan Tadarus Al-Quran Terhadap Pendidikan Karakter (Survei di SMA Pelita Tiga Jakarta) Hanifah Suci Ariani; Nadiah
JURNAL PENDIDIKAN ISLAM AL I’TIBAR Vol 11 No 2 (2024): Jurnal Pendidikan Islam: Al I'tibar
Publisher : Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/jpia.v11i2.3448

Abstract

Penelitian ini dilatarbelakangi oleh hasil observasi yang peneliti lakukan terhadap siswa-siswi di SMA Pelita Tiga Jakarta. Permasalahan dalam penelitian ini adalah apakah pembiasaan tadarus Al-Quran berpengaruh signifikan terhadap pendidikan karakter di SMA Pelita Tiga Jakarta. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh yang signifikan dari pembiasaan tadarus Al-Quran terhadap pendidikan karakter. Penelitian ini bertujuan untuk menguji pengaruh pembiasaan tadarus Al-Quran terhadap pendidikan karakter pada siswa. Tadarus Al-Quran yang merupakan kegiatan membaca, memahami, dan menghayati Al-Quran secara rutin dinilai memiliki dampak yang signifikan dalam membentuk karakter positif. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei yang melibatkan mahasiswa dari berbagai jenjang pendidikan. Data dikumpulkan melalui kuesioner yang mengukur frekuensi tadarus dan indikator karakter seperti kedisiplinan, tanggung jawab, kejujuran, dan empati. Hasil penelitian menunjukkan bahwa terdapat korelasi positif antara intensitas tadarus Alquran dengan peningkatan kualitas karakter siswa. Siswa yang melakukan tadarus lebih rutin cenderung menunjukkan sikap dan perilaku yang lebih baik dalam aspek kedisiplinan, tanggung jawab, kejujuran, dan empati dibandingkan dengan yang tidak.
Implementasi Pembelajaran Pendidikan Agama Islam Berbasis Digital pada SD Muhammadiyah Bojonggede Bogor Kelas 3 Sampai Kelas 6 Tholkhah, Imam; Norman, Efrita; Nadiah
At-Tadris: Journal of Islamic Education Vol. 2 No. 1 (2023): At-Tadris: Journal of Islamic Education
Publisher : Ikatan Dai Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/s7rpc873

Abstract

The development of science and technology (science and technology) is a challenge for Islamic education, especially when faced with the era of globalization which has been able to  cover the distance and  time between  various  countries  in  the  exchange of information and knowledge, especially in the field of Islamic education. The  purpose  of  this  study is  to  describe  and  analyze  (1)  digital-based  PAI learning planning, (2) digital media-based PAI learning implementation, (3) supporting and inhibiting factors in digital-based learning at SD Muhammadiyah Bojonggede. This study uses a qualitative approach. Data collection techniques through observation, interviews and documentation. Data were analyzed through data collection, data condensation, data presentation and drawing conclusions. Checking the validity of the data includes triangulation and membercheck techniques. The results of the study show that 1) learning planning that refers to the syllabus set by the government (dikbud) and PAI teachers are active in developing lesson plans, digital media-based learning planning is a learning design that utilizes technology as a learning medium with a teaching strategy that is centered on students, 2)   SD   Muhammadiyah   Bojonggede   has   implemented   various   learning   models including: (1) discovery learning; and (2) problem based learning and inquiring and implementation of teaching and learning activities in the classroom have used various digital-based learning media, 3) Supporting factors include the role of teachers who master the competence of managing digital-based learning which is the main key to digital success and inhibiting factors in the online learning process sometimes the signal is not good, the limitations of students who have android cellphones and the absence of quotas besides that are difficulties in dealing with differences in the characteristics of students
PENYULUHAN UPAYA MENUMBUHKAN RASA AMAN DAN NYAMAN TERHADAP ANAK MELALUI KETELADANAN Kunaenih; Nadiah
Jurnal Abdimas Le Mujtamak Vol. 1 No. 1 (2021): Le MUJTAMAK 2021 : Januari - Juni
Publisher : Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jal.v1i1.239

Abstract

Kegiatan pengabdian ini hendak mengupayakan permasalahan yang ada pada lembaga pendidikan, dalam rangka menciptakan rasa aman dan nyaman dalam proses pembelajaran, selain dalam proses pembelajaran. Rasa aman dan nyaman tentunya diperlukan oleh Peserta Didik di dalam lingkungan sekolah sebagai lingkungan pembelajaran melalui keteladanan baik dari Pendidik ataupun teman sebaya. Dengan terciptanya rasa aman dan nyaman saat proses pembelajaran maka hasil belajar akan dapat diraih secara maksimal. Melalui pengabdian masyarakat yang Fakultas Agama Islam, mencoba menyampaikan bagaimana menciptakan rasa aman dan nyaman bagi anak di lingkungan pendidikan, khususnya di lingkungan yayasan Al-Fath Bekasi Jawa Barat. Metode yang dilakukan pada pengabdian masyarakat ini adalah forum diskusi kelompok dan penyuluhan tentang hak Peserta Didik untuk mendapatkan rasa aman dan nyaman di sekolah, serta peran mereka dalam proses tersebut. Hasil yang dicapai Peserta Didik aktif dan antusias dalam penyuluhan upaya menumbuhkan rasa aman dan nyaman terhadap anak melalui keteladanan dan akhlakul karimah.
PENGARUH SELF-EFFICACY TERHADAP HASIL BELAJAR (Studi Survei di MTs Nurul-Huda Jakarta) Mahdiyah; Nadiah; Kunaenih; Salsabila, Hasna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52947

Abstract

This study aims to determine the effect of self-efficacy on student learning outcomes in the subject of Al-Qur’an Hadith at MTs Nurul-Huda Jakarta. This research used a quantitative approach with a descriptive analytic survey method. The population consisted of 180 eighth-grade students, while the sample was selected using simple random sampling involving 64 students. Data collection techniques included questionnaires, interviews, and documentation. The data were analyzed using the Product Moment correlation technique. The results showed that the correlation coefficient value obtained was 0.640, which was greater than the r-table values at the 5% significance level (0.246) and 1% significance level (0.317). These findings indicate that self-efficacy has a significant effect on student learning outcomes. The higher the students’ self-efficacy, the better their learning outcomes. Therefore, self-efficacy plays an important role in improving students’ academic achievement.
PENGARUH LINGKUNGAN PERGAULAN TERHADAP PERILAKU BULLYING Salsabila, Hasna; Firdaus; Nadiah; Mahdiyah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52951

Abstract

This study was motivated by the continued presence of bullying behavior in school settings, which can affect students’ character development. Social environments play a crucial role in shaping students’ attitudes and behaviors; thus, unhealthy social interactions have the potential to trigger bullying. Based on observations at SMK Nurul Huda, the students’ social environment is generally positive; however, cases of bullying among students have still been identified. This study aims to determine the influence of the social environment on bullying behavior in schools. This study employs a quantitative approach using a quantitative descriptive analytical method. Data collection techniques include observation, questionnaire distribution, interviews, and documentation. The study population consists of 288 students at SMK Nurul Huda, and the entire population was used as the study sample. Data analysis used the Product Moment technique. The results showed that the rxy value was 0.510, while the rt value at the 5% significance level was 0.227 and at the 1% significance level was 0.296. Since the rxy value was greater than the rt value at both significance levels, the Alternative Hypothesis (Ha) was accepted and the Null Hypothesis (Ho) was rejected. Thus, it can be concluded that the social environment influences bullying behavior in schools.
PENGARUH GADGET TERHADAP HASIL BELAJAR PESERTA DIDIK (Studi Survei di SDN Cilncing 09 Jakarta) Anwar, Saiful; Nadiah; Kunaenih; Iswan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58786

Abstract

This study was motivated by observations conducted by the researcher regarding students at SDN 09 Cilincing, Jakarta. The issue addressed in this study stems from the high level of gadget usage among students, which can have both positive and negative impacts on learning outcomes. Gadgets serve not only as a source of entertainment but also as a medium for accessing information and supporting learning activities. However, uncontrolled gadget usage can affect students' concentration and academic achievement. This study aims to determine the influence of gadget usage on students' learning outcomes. A quantitative research method with a survey approach was employed, involving students from classes VI A and VI B. Data collection techniques included questionnaires, observation, and documentation. The study sample consisted of 60 students from SDN 09 Cilincing, Jakarta, selected using the saturated sampling technique (a method where the entire population is included in the sample). The results of the Product Moment coefficient test yielded an "rxy" (or "ro") value of 0.411. Meanwhile, the "rt" values ​​from the table were 0.254 at the 5% significance level and 0.330 at the 1% significance level. Thus, it is evident that "ro" > "rt" at both the 5% and 1% significance levels. Consequently, the Alternative Hypothesis (Ha) is accepted, and the Null Hypothesis (Ho) is rejected. Based on these findings, it can be concluded that gadget usage influences the learning outcomes of students at SDN 09 Cilincing, Jakarta.
PENGARUH MODEL PEMBELAJARAN TEAMS GAMES TOURNAMENT (TGT) TERHADAP HASIL BELAJAR Fajriani, Mahfuziah; Nadiah; Kunaenih; Izza Hafidzah, Nur
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59306

Abstract

The low student learning outcomes serve as the background of this research, thus necessitating an effective learning model to enhance active participation and academic achievement. This study aims to analyze the effect of the Teams Games Tournament (TGT) learning model on the learning outcomes of fifth-grade students at MI Al-Alawiyah Bekasi. A quantitative approach with a descriptive-analytic method was employed. The research subjects comprised 32 students. Data collection techniques included questionnaires, observation, and documentation, while data analysis was performed using the Product Moment correlation technique. The findings revealed a correlation coefficient (rxy) of 0.418, which exceeds the critical r value at the 5% significance level (0.349) but falls below the critical r value at the 1% significance level (0.449). Consequently, the alternative hypothesis (Ha) is accepted at the 5% significance level. These results conclude that the TGT model exerts a significant influence on student learning outcomes, with the level of correlation categorized as moderate/sufficient.
PENGARUH LINGKUNGAN SEKOLAH TERHADAP PEMBENTUKAN KARAKTER PESERTA DIDIK Alifiah, Tasya; Nadiah; Hania, Najwa; Kunaenih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomer 03, September 2026 Publication
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.62097

Abstract

This study was motivated by the fact that the school environment, as the second educational institution after the family, plays an important role in shaping students' character through school culture, leadership, social interaction, the consistent enforcement of school rules, and adequate facilities. This research aimed to analyze the influence of the school environment on the character formation of tenth- and eleventh-grade students at SMA Diponegoro 2 Jakarta. A quantitative method with a descriptive-analytical correlational approach was employed. The population consisted of students in grades X and XI, from which a sample of 75 students was determined using the Slovin formula with a 10% margin of error and a proportionate stratified random sampling technique. Data were collected through questionnaires, interviews, observation, and documentation, and were analyzed using descriptive statistics, validity and reliability tests, prerequisite analysis tests, the Pearson Product Moment correlation test, simple linear regression, hypothesis testing, and the coefficient of determination. The results showed a correlation coefficient (r) of 0.673, categorized as a moderate to strong relationship, with a significance value of 0.000 (< 0.05); the calculated r-value exceeded the r-table values of 0.214 (5%) and 0.281 (1%), so the alternative hypothesis was accepted. The coefficient of determination (R²) of 45.4% indicates that the school environment contributes substantially to students' character formation, while the remaining 54.6% is influenced by other factors such as family and peer environment. These findings confirm that a supportive, well-ordered school environment, reinforced by teacher role modeling and consistent discipline, has a positive and significant effect on the character formation of students and
PENGARUH BUDAYA SEKOLAH TERHADAP PEMBENTUKAN KARAKTER SISWA (SURVEI DI SMK JAKARTA PUSAT 1) Kurnia Illahi; Nadiah; Kunaenih; Zahra Eka Sawitri; Nur Alifiah Zanah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomer 03, September 2026 Publication
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63182

Abstract

School culture plays an essential role in shaping students' character through the internalization of values, norms, habits, and positive behaviors within the school environment. However, various disciplinary violations and inappropriate behaviors among students indicate that the implementation of school culture has not yet optimally supported character development. This study aimed to determine the effect of school culture on students' character formation, measure the magnitude of its contribution, and provide an overview of strengthening school culture in supporting character education. The study employed a quantitative approach using a correlational survey method. The population consisted of students at SMK Jakarta Pusat 1, with 34 respondents selected through simple random sampling. Data were collected through observation, questionnaires, interviews, and documentation, and analyzed using the Pearson Product Moment correlation technique. The findings revealed a positive and significant effect of school culture on students' character formation, with a correlation coefficient (r) of 0.554. The obtained correlation coefficient exceeded the critical value of the r-table at both the 5% significance level (0.344) and the 1% significance level (0.442), indicating that the alternative hypothesis was accepted. These findings suggest that a positive and consistently implemented school culture contributes to the development of students' character, particularly in fostering discipline, responsibility, and positive attitudes in the school environment.