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Penerapan Manajemen Resiko: Studi Kasus pada UMKM Anukula Cafe & Resto (Brand Es The 2000an dan Kebab Burger Mirasa) Riki Gana Suyatna; Annisa Nurfadilla
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2965

Abstract

Risk management is very important for MSMEs because risk management is useful for gathering information about possible risks that will occur, as well as for developing strategies that need to be implemented at Anukula Resto MSMEs, where Anukula Resto itself is an MSME that is engaged in selling food and drinks such as ice the 2000s and kebabs. mirasa burger. This research aims to determine the implementation of risk management and describe or illustrate the activities of the MSMEs Anukula Resto Serang. This research uses a qualitative descriptive approach using risk analysis in management. The results of the analysis show that the implementation of risk management at Anukula Resto MSMEs has been implemented well for financial risks, marketing risks, while for HRM risks it is still not good. It is proven that there are still errors in the calculations carried out by HR at the Anukula Resto UMKM. Therefore, it is important for Anukula Resto MSMEs to improve and implement risk management well in order to minimize risks that occur in the future.
Asas-Asas Utama dalam Perjanjian: Perspektif Hukum Perdata Indonesia Santy Fitnawati WN; Meisha Amelia Hayatinnufus; Nilam Cahya Listyani; Riki Gana Suyatna
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i1.482

Abstract

A contract is an important legal tool in society, whether in business, family, or personal relationships. In civil law, a contract not only regulates the rights and obligations of the parties involved, but also must adhere to several principles that underpin its validity and execution. This article aims to analyze the key principles in contracts under Indonesian civil law, such as the principle of freedom of contract, the principle of consensualism, the principle of good faith, the principle of pacta sunt servanda, the principle of balance, and the principle of compliance with the law. This study demonstrates that these principles not only serve as guidelines in drafting contracts, but also provide legal certainty for the parties involved. In practice, the application of these principles is crucial to avoid injustice and abuse during the contracting process.
Analisis Strategi Manajemen Penerimaan Peserta Didik Baru di Madrasah Al-Irfan, Kesawon, Serang Firman Maulana; Jaenudin Jaenudin; Muhaimin Muhaimin; Angga Abhar Maulana; Riki Gana Suyatna
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2991

Abstract

This study aims to identify the planning, implementation, and evaluation processes in the admission of new students at MDTA AL IRFAN, including factors that support and inhibit the process. This study uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation, then analyzed using data reduction techniques, data presentation, and drawing conclusions or verification. The results of the study revealed that the management of new student admissions at MDTA AL IRFAN has shown positive performance. This was achieved through structured planning, efficient implementation, and continuous evaluation. Factors such as visionary leadership, collaboration with external parties, and community support are important aspects in the success of new student admissions. However, obstacles such as limited resources and the dynamics of changes in the external environment need to be addressed strategically so that MDTA AL IRFAN can continue to develop as an excellent Islamic educational institution that is in demand by the community.
Pengaruh Electronic Word Of Mouth Dan Persepsi Harga Terhadap Keputusan Pembelian Dalam Membeli Seblak Di Daerah Tirtayasa Badriyah Badriyah; Sukiyah Sukiyah; Siti Mariskah; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.567

Abstract

This study is motivated by the competition of seblak business actors in the Tirtayasa area. This study aims to determine how influential the Electronic Word of Mouth variable is on price perceptions, on purchasing decisions. The population in this study were all buyers who bought Seblak in the Tirtayasa area. The research methodology used quantitative with respondents in this study were the Tirtayasa community, 64 community respondents who had bought Seblak Tirtayasa were obtained. Then the data was obtained using a questionnaire. The results showed that Electronic Word of Mouth (X1) 57.8% has a significant effect on purchasing decisions (Y) 73.4% price perception (X2) 57.8% has a significant effect on purchasing decisions (Y).
Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Studi Kasus Batik Tedjo Riska Amalia; Siti Syaodah; Susilawati Susilawati; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.568

Abstract

Digital marketing has changed MSME players to continue to develop their business so that they are not left behind and are able to utilize this digital media, as an effort to market their products so that consumers are more familiar with the products produced by these MSMEs. Batik Tedjo is one of the MSMEs that plays a role in preserving written batik, which is one of the cultural heritages of the Indonesian nation. This study aims to determine how Batik Tedjo SMEs implement digital marketing and whether the implementation of digital marketing has obstacles. The problems faced by Batik Tedjo MSME players in implementing digital marketing show that there are problems in the form of a lack of understanding of social media operators at Batik Tedjo and the imbalance of consumer demand with human resources or a very minimal number of employees in managing Batik products which are quite a lot every month, reaching 200-300 pcs. The sample used in this study is the UMKM actor Father Tedi Sumantri Almargono, S.Pd. The results obtained from this study are digital-based marketing strategies carried out by Batik Tedjo to market its products using digital marketing. Its use is to post batik on social media such as Tiktok, Instagram, and Whatsapp. Making it easier for consumers to buy and get information about Batik Tedjo is through social media. Based on the analysis and results of the discussion, he
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Usaha Bubur Ibu Masudah Faizah Azzahra; Alinudin Alinudin; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): Januari: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.569

Abstract

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian: (Studi Kasus pada Mahasiswa UPG Pengguna Aplikasi Shopee) Dinal Rahmat Alam; Hismi Hismi; Sahrul Sahrul; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.630

Abstract

This research aims to examine the influence of price and promotion on Shopee e-commerce purchasing decisions through a case study of Primagraha University students. Students also often shop through this application by exploring e-commerce. With the prices and promotions offered, many factors influence consumer purchasing decisions. In this research, the author considers price and promotion factors. This research methodology uses quantitative research with Primagraha University student respondents, with 103 respondents who often shop using the Shopee e-commerce application. Then data was obtained using a questionnaire. The results of this research show that the price impact is 8.4% and the promotion impact is 72.8%. Although the combined impact of price and promotion is 60% the remaining 40% is explained by other variables not considered in this study, such as product, location, people, process, physical evidence, wom and others.
Pengaruh Financial Knowledge, Financial Attitude, dan Locus of Control terhadap Personal Financial Management Behavior pada Mahasiswa S1 Program Studi Manajemen di Universitas Primagraha Angkatan 2021 Adzroo A’adilah Wijayati; Febri Hayati; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.635

Abstract

This research aims to investigate and analyze the influence of financial knowledge, financial attitude and locus of control variables on personal financial management behavior of undergraduate students in the Management Study Program at Primagraha University class of 2021. This research applies a quantitative approach using primary data with a non-probability sampling method using purposive techniques sampling.. Data collection technique by distributing questionnaires to 50 undergraduate students of the Management Study Program at Primagraha University class of 2021. The test results show that financial knowledge towards personal financial management behavior shows a calculated t value = -4.683 and a sig probability value of 0,000. The financial attitude variable towards personal financial management behavior shows a t value = 8.956 and a sig probability value of 0,000. And the locus of control variable on personal financial management behavior shows a t value = 3.180 and a sig probability value of 0,003. The results of this research partially show that the variables financial knowledge, financial attitude, and locus of control have a significant influence on personal financial management behavior.
Analisis Perbedaan Antara Pengalaman Pembelian Online Dan Offline Dalam Mempengaruhi Prilaku Konsumen Ana Sapitri; Anis Satun Nur Khoiriyah; Sintiawati Sintiawati; Riki Gana Suyatna
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2608

Abstract

In this research, the focus is on the analysis to distinguish the influence of consumer behavior on online purchases and offline purchases. It is known that currently there are many sites to conduct online transactions and allow consumers to rely on online purchases to meet their needs. The experience in online purchasing tends to have a greater impact on consumer purchasing decisions compared to offline purchasing experiences. The method used in this research is a quantitative research method by conducting a questionnaire to a large number of respondents with certain categories aimed at collecting consumer shopping data. This data can then be analyzed using statistical methods to determine whether there is a significant difference between online purchases and offline purchases.
Pengaruh Kerjasama Tim, Komunikasi Dan Disiplin Kerja Terhadap Kinerja Karyawan SMK Muhammadiyah 1 Rumbia Lampung Tengah, Lampung Sadam Muklis Saefi; Sakinah Sakinah; Riki Gana Suyatna
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2609

Abstract

The aim of this research is to test and analyze the influence of teamwork, communication and work discipline on employee performance at SMK Muhammadiyah 1 Rumbia. This research method is quantitative research and descriptive research. A population of several workers at SMK Muhammadiyah 1 Rumbia participated in this research. Muhammadiyah 1 Vocational School Rumbia, numbering approximately 30 employees using validity and reliability tests. This data analytical model uses multiple regression analysis. The results of the research are also the conclusions of the research. Partial teamwork has a positive and significant influence on the performance of employees at SMK Muhammadiyah 1 Rumbia. One of the impacts is positive and significant communication on the performance of employees at SMK Muhammadiyah 1 Rumbia. Partially, work discipline has a positive and significant effect on employee work results. At the same time, teamwork, communication and work discipline have a positive and significant effect on the work results of employees at SMK Muhammadiyah 1 Rumbia.