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All Journal Ekuitas: Jurnal Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen Seminar Nasional Aplikasi Iptek (SINAPTEK) The Eastasouth Management and Business Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture Ekuitas Jurnal Pnedidikan Ekonomi
SANTOSO, R Tri Priyono Budi
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Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Implementation of an Expanded Promotion Mix in Increasing New Student Acceptance of SMK Wira Harapan, Badung, Bali Maryanthi, Ni Kadek; Junaedi, I Wayan Ruspendi; Utama, I Gusti Bagus Rai; Santoso, R Tri Priyono Budi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.263

Abstract

The objective of this study is to ascertain the impact of Digital Marketing, Word of Mouth Communication, and door-to-door advertising on the decision-making process of students while selecting Wira Harapan Badung Bali Vocational School. The research design used is quantitative causality. The sample that will be used in this research is 143.7 or 150 respondents. Data analysis in this study used multiple linear regression. The research findings indicate that internet marketing, word of mouth, and door-to-door advertising have a substantial and favorable impact on students' decision-making process on their choosing. Digital marketing, WOM and door to door promotions simultaneously influence voting decisions. It is recommended to pay attention to the content shared in digital marketing, increase WOM by interacting more with consumers and consider door to door promotions which can increase the decision to choose Wira Harapan Vocational School.
Co-Authors Adya Hermawati Ali, Shujahat AMANDA S, E. S. Ghea Antara, I Ketut Ady Merta Christimulia Purnama Trimurti DEWI, Dewa Ayu Dwi Sukma Endang Fatmawati Gusti Ngurah Joko Adi Negara I Gusti Bagus Rai Utama I Wayan Ruspendi Junaedi MARIANI, Kadek Lina Maryanthi, Ni Kadek Mastra, Agus Satyananda Nainggolan, Gilbert Nanut, Senita Negara, Gusti Ngurah Joko Adi Pratama, I Gede Ngurah Wira Santoso, Bagastya Christian Santoso, Nelvina Christanti Syamsul Bahri Sylvia Fettry E.M Virnanda, Vika Windayanti, Putu Ayu Wirnawan, I Wayan Agus Yeyen Komalasari