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All Journal Sabda: Jurnal Kajian Kebudayaan Puitika SASDAYA: Gadjah Mada Journal of Humanities Wicara
Komariya, Siti
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : SASDAYA: Gadjah Mada Journal of Humanities

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Kajian Sosiologi Sastra Robert Escarpit dalam Sistem Distribusi Penerbit Vanity Berbasis Daring B-STARS Publisher Pratiwi, Anjar; Noor, Redyanto; Komariya, Siti
Sasdaya: Gadjah Mada Journal of Humanities Vol 9 No 1 (2025): 2025 Nomor 1
Publisher : Humanities Studies, Post-Graduate Program, Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/sasdaya.12694

Abstract

This study examined the network-based (online) distribution system of vanity publisher B-STARS Publisher (BSP), analyzed through the lens of Robert Escarpit's theory using a literary sociology research approach. Two main aspects, publication activities and distribution circuits, were encompassed in the analysis of the publisher's distribution system. The result of the analysis unveiled that BSP carried out work publication activities through Instagram social media after all the processes ended, ranging from selection, acceptance, and completion of the script. Furthermore, BSPs were categorized as popular circuits according to their distribution circuits. This category was based on five findings, namely (1) social media optimization as a distribution medium, (2) the non-limiting selection process, (3) the popularity of the manuscript primarily stems from widely recognized works on the Wattpad platform, (4) the characteristics of entertainment publishing works, not for intellectual purposes, and the publication is limitless, and (5) the economic or commodity side that sells BSP works predominantly in the genre of teen fiction (romance).
Co-Authors Dyani Prades Pratiwi Hawa, Andina Meutia Inzaghi, Muhammad Rizky Ken Widyatwati Khothibul Umam Laura Andri Retno Martini Nurul Qarimah , Aryana Prades Pratiwi, Dyani Pratiwi, Anjar Purnomo, Mulyo Hadi REDYANTO NOOR Rondiati, Choerud Salsabila Wahyuningsih, Sari Puspita Widyasari, Sherly Gratia