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All Journal Chemistry Indonesian Journal of Chemical Research Fullerene Journal of Chemistry Jurnal Ilmu Kesehatan Community Empowerment Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Borobudur Pharmacy Review Journal of Pharmaceutical and Sciences.
Wardani, Arief Kusuma
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Enhancing the value-added of traditional herbal medicine through instant product diversification and KUBE Strengthening Wardani, Arief Kusuma; Apriyanto, Nugraha Dimas; Aji, Adiwira Wahyu; Azizah, Bilqis Rahil; Firdausa, Clara Adinda; Niamah, Nailiz Zulfiatin
Community Empowerment Vol 10 No 12 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11203

Abstract

The traditional 'jamu gendong' (herbal medicine) business in Trasan Hamlet, Magelang, faces challenges due to low productivity and an extremely short product shelf life (only one day), which limits the welfare of its practitioners. This community service program aims to transform this traditional business through product innovation and digital market expansion. The methodology employed a participatory approach involving institutional strengthening, product diversification, and digital literacy. The results demonstrated the successful formation of the "Trajaya" Joint Business Group (KUBE) as a collective platform for vendors. The implemented technological innovation successfully converted liquid jamu into an instant powder format, which possesses a longer shelf life and higher market value. Furthermore, the integration of digital marketing through Shopee has opened national market access for these local products. The transformation from a conventional business model to one based on product innovation and digitalization has proven effective in increasing competitiveness and providing sustainable solutions for the income growth.
Co-Authors Agusta, Herma Fanani Aji, Adiwira Wahyu Alda, Mahkota Amanda, Shalma Risqi Apriyanto, Nugraha Dimas Azizah, Bilqis Rahil Azri, Anna Sa'dia AzZahra, Anindya Shafira Bayuaji, Dwibara Ellsya Angeline Rawar Firdausa, Clara Adinda Fitriana Yuliastuti Hadi, Ismanurrahman Hasani, Rofi Abul Hidayatullah, Farizqi Ramadhan Lestari, May Synta Listiyani, Oktavia Montero, Mahkota Alda Mora Nadia, Mayla Eka Niamah, Nailiz Zulfiatin Nisa Fitriyani, Nisa Nofitriana, Risma Perdana Priya Haresmita, Perdana Priya Permatasari, Lina Permatasari, Sukma Putri Pradani, Missya Putri Kurnia Putri, Nindya Yunia Ramadhani, Diva Laila Vaira, Tischa Yusriyyah, Aanisah