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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Pinisi Business Administration Review Indonesian Journal of Social and Educational Studies Jurnal Administrasi Bisnis IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian dan Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Public Resource Innovation Management and Excellence (PRIME) Jurnal Sipakatau
Seppa, Yusi Irensi
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Strategi Penguatan Kurikulum Berbasis MBKM dalam meningkatan Kesiapan Karir Mahasiswa Universitas Negeri Makassar (UNM) di Dunia Industri Aslinda, Aslinda; Haerul, Haerul; Zainal, Henni; Akmal, Muh Ikramullah; Seppa, Yusi Irensi
Indonesian Journal of Social and Educational Studies Vol 6, No 2 (2025): Indonesian Journal of Social and Educational Studies (Article in Press)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijses.v6i2.81002

Abstract

Abstrak. Penelitian ini bertujuan untuk mengeksplorasi strategi penguatan kurikulum berbasis Merdeka Belajar Kampus Merdeka (MBKM) dalam meningkatkan kesiapan karir mahasiswa Universitas Negeri Makassar (UNM) terhadap kebutuhan dunia industri yang semakin kompetitif di era revolusi industri. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode wawancara mendalam, observasi, dan triangulasi sumber. Analisis data dilakukan menggunakan model interaktif, disertai dengan needs assessment untuk mengidentifikasi kesenjangan antara kondisi aktual dan ideal implementasi kurikulum MBKM di UNM. Hasil penelitian menunjukkan bahwa meskipun UNM telah menerapkan berbagai program MBKM seperti pertukaran mahasiswa, magang, penelitian, proyek kemanusiaan, kewirausahaan, studi independen, dan KKN tematik, implementasinya belum sepenuhnya mampu menjawab tuntutan dunia kerja. Ditemukan sejumlah kesenjangan kompetensi (competency gap) antara capaian pembelajaran mahasiswa dan ekspektasi industri, terutama dalam aspek keterampilan praktis, soft skills, serta kesiapan profesional. Dunia industri menuntut lulusan yang tidak hanya unggul secara akademik, tetapi juga adaptif, komunikatif, berpikir kritis, dan menguasai teknologi digital. Berdasarkan hasil analisis kebutuhan, dirumuskan enam strategi penguatan kurikulum MBKM di UNM, yaitu: (1) integrasi kurikulum dengan kebutuhan industri melalui pendekatan Outcome-Based Education; (2) penguatan kemitraan strategis dengan dunia usaha dan dunia industri (DUDI); (3) peningkatan kompetensi dosen dan pembimbing MBKM; (4) penguatan soft skills dan employability skills mahasiswa; serta (5) pengembangan sistem sertifikasi dan (6) Monitoring dan evaluasi berkelanjutan. Strategi ini diharapkan mampu memperkuat relevansi pendidikan tinggi dengan kebutuhan dunia kerja dan meningkatkan daya saing global lulusan UNM. Kata Kunci: MBKM, kurikulum, kesiapan karir, dunia industri
Product Marketing Strategy in the Store Mulia Baruga Bantaeng Regency Rusly, Selmiaty; Seppa, Yusi Irensi; Syarifuddin, Syarifuddin; Siraj, Muh Luthfi
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81257

Abstract

This study aims to determine the marketing strategy carried out at Toko mulia baruga Bantaeng Regency by explaining the marketing mix to increase sales turnover. The type of research used is qualitative descriptive, which is an analysis used to describe or solve problems systematically with the SWOT analysis method. To achieve the objectives of the study, data collection techniques were used, namely observation / observation, interviews and documentation with 7 information people from store owners, employees, and consumers. The validity of the data is checked using the source triangulation technique. Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the strategy that can be applied by noble Baruga shop owners is a diversification strategy. By carrying out a diversification strategy, Toko mulia baruga can develop and improve products, distribution processes, prices and promotions for consumers. The supporting factors of Toko mulia baruga are that the goods sold are quite varied in their strategy, have good quality goods, store locations that are easily accessible, for customers outside the area can make direct purchases easily. While the inhibiting factors of Toko mulia baruga are not yet having branches, promotions that are not optimal, the problem of price differences that can only slightly reduce customers.Keywords: Strategy, marketing, SWOT Analysis  
Consumer Protection in Live Shopping Transactions of Thrift Products on TikTok Wafiqah Wardah, Siti Syarifah; Seppa, Yusi Irensi; Syarifuddin, Syarifuddin
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is grounded in consumer protection theory and the concept of asymmetric information in digital transactions, which explain the imbalance of information and bargaining power between business actors and consumers in electronic commerce. The research aims to analyze consumer protection in live shopping transactions of thrift products on TikTok, identify potential risks and violations of consumer rights, and examine business actors’ legal responsibility and dispute resolution mechanisms under Indonesian law. This study employs a normative juridical approach through library research and document analysis of primary legal materials, including the Consumer Protection Law, the Electronic Information and Transactions Law, and regulations on electronic commerce, supported by relevant scholarly literature. Data were analyzed using qualitative normative analysis by interpreting legal provisions and relating them to the characteristics of live shopping practices. The results show that although the legal framework is comprehensive, the real-time and persuasive nature of live shopping increases the risk of information asymmetry, product misrepresentation, unilateral no-refund policies, and evidentiary difficulties. The novelty of this research lies in its specific focus on live shopping thrift transactions as a digital trade model that heightens consumer vulnerability.    
Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Seppa, Yusi Irensi; Kasmita, Maya; Rivai, Andi Muhammad; Baharuddin, Aris; Wardah, Siti Syarifah Wafiqah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2440

Abstract

In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Quality Perception in Determining the Decision to Buy Omah Oblong Jogja Products Seppa, Yusi Irensi; Wafiqah Wardah, Sitti Syarifah
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37382

Abstract

Product quality is an important thing when determining the choice of a product made by consumers or customers. Maintaining product quality is essential for businesses to survive in a business world full of competition. This research aims to get a clear picture of how the perception of quality in determining the purchase decision of Omah Oblong Jogja products. The research approach used is qualitative research withphenomenological research which is research that wants to provide, describe, or describe. This research was carried out at Omah Oblong Jogja. The data collection technique used in this study is by using observation (observation), structured interview techniques, and documentation which is a record of past events that can be in the form of writings, drawings, or monumental works. The source of information comes from engaged employees and consumers. Qualitative data processing methods or techniques are carried out in three stages, namely data reduction, data display and conclusioni drawing/verification. In this study, it is intended to get a clear picture of the phenomenon being studied. From this study, it can be concluded that the perception of quality can be seen from product quality, product reputation, product characteristics, and product performance in purchasing decisions. From the quality of the product, it is illustrated that Omah Oblong Yogyakarta pays great attention to the quality of the products produced and efforts to maintain product quality are carried out in several ways. From the product reputation, it is illustrated that the reputation of Omah Oblong Jogja products in the eyes of consumers is very good and customer satisfaction is high. From the characteristics of the product, it is illustrated that this product has characteristics that are easy to recognize and attractive to consumers. From the performance of the product, it is illustrated that the clothing products produced are comfortable because they are made of premium cotton, as well as a medium of expression of Yogyakarta's art and culture through its distinctive designs and motifs and can last a long time. Some of the existing research challenges or problems can still be overcome, one of which is due to the motivation of consumers to want to buy because of the quality and comfort of materials, unique designs with Yogyakarta cultural identity, affordable prices, and brand reputation. 
Co-Authors Aditiya, Roby Akbal, Fatimah Akmal, Muh Ikramullah Alief Ali Akbar, Nur Aris Baharuddin Armansyah, Budi Aslinda, Andi Aslinda, Aslinda Asmunandar, Asmunandar Darman Manda Manda Haerul, Haerul Ibrahim Arifin Indasari, Indasari Iqbal Arifin Khaeruddin, Faizah Maya Kasmita Muh. Rizal Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Syukur Muliadi Nurhasni Muis Paramitha, Dyan Rachmatan, Rachmatan Rahayu Alkam Risa Rukmana Rivai, Andi Muhammad Rizal S, Muh. Rusly, Selmiaty S, Muh. Rizal Safhira Muchtar, Annisa Siraj, Muh Luthfi Siti Syarifah Wafiqah Wardah Syarif, Kurnia Ali Syarifuddin Syarifuddin Tadampali, Andi Caesar to Wafikah, St. Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah Wardah, Sitti Syarifah Wafiqah, Sitti Syarifah Wahyu Hidayat M Wahyudi Gani, Andika Wardah , Siti Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah Yamin, Muh Nur Zainal, Henni Zainal, Nur Hikmah