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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Pinisi Business Administration Review Indonesian Journal of Social and Educational Studies Jurnal Administrasi Bisnis IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian dan Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Public Resource Innovation Management and Excellence (PRIME)
Seppa, Yusi Irensi
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Kegiatan Company Visit Untuk Menambah Pengetahuan Mengenai Proses Penjualan Produk seppa, yusi irensi; Maya Kasmita; Siti Syarifah Wafiqah Wardah; Andi Muhammad Rivai; Nurhasni Muis
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7394

Abstract

Aktivitas atau proses menawarkan barang atau jasa kepada orang lain dengan tujuan untuk mendapatkan uang atau imbalan lainnya merupakan kegiatan menjual. Pengabdian kepada Masyarakat ini bertujuan untuk dapat menambah pengetahuan mahasiswa Administrasi Bisnis UNM mengenai proses penjualan produk di PT. Ajinomoto Indonesia. Metode penyampaian informasi yang digunakan adalah dengan menambah pengetahuan mahasiswa dengan teori dan praktik di perusahaan melalui kegiatan company visit/kunjungan perusahaan. Dari hasil observasi yang dilakukan diperoleh hasil terkait pengetahuan mahasiswa mengenai proses penjualan produk yang menunjukkan bahwa proses penjualan produk yang optimal berjalan pada perusahaan yaitu beriklan atau promosi. Hasil dari kegiatan pengabdian ini yaitu dapat menambah pengetahuan mahasiswa terkait proses penjualan produk pada sebuah perusahaan untuk dapat meningkatkan penjualan produknya serta mendapat ide-ide baru dan inovasi dalam mewujudkan karakter mahasiswa yang berjiwa kewirausahaan Kata Kunci: Company Visit, Pengetahuan, Proses Penjualan Produk
Pemberdayaan Bumdes dalam Mendukung Kewirausahaan di Desa Patongko Kecamatan Tellu Limpoe Kabupaten Sinjai S, Muh. Rizal; Baharuddin, Aris; Siti Syarifah Wafiqah Wardah; Syarifuddin, Syarifuddin; Seppa, Yusi Irensi
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 1 (January 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i1.7429

Abstract

This community service activity aims to empower Village-Owned Enterprises (BUMDes) in supporting the development of local entrepreneurship in Pattongko Village, Tellu Limpoe District, Sinjai Regency. The main problems faced include the BUMDes manager's low understanding of business management, lack of entrepreneurial skills, and lack of community knowledge regarding local product marketing strategies. To address these issues, this activity was implemented through seminars, training, and intensive mentoring. Seminars presented resource persons from practitioners and academics to provide an understanding of the role of BUMDes in village economic development. Training focused on business planning, financial management, and marketing strategies. Meanwhile, mentoring was conducted to assist participants in developing and implementing the business plan. Evaluation results showed a significant improvement in participants' understanding of entrepreneurial and managerial aspects. This activity also succeeded in generating an entrepreneurial spirit among the village community. It is expected that this activity will be the beginning of the establishment of an independent and sustainable village entrepreneurship ecosystem. Strengthening the capacity of BUMDes through this participatory approach has proven to be effective in encouraging local economic growth based on village potential. Keywords: BUMDes, Pattongko Village, Entrepreneurship, Training, Business Development
Marketing Strategy Analysis To Increase Sales In The Emping Melinjo Selayar Business Alief Ali Akbar, Nur; Rizal S, Muh; Seppa, Yusi Irensi; Rivai, Andi Muhammad; Wafiqah Wardah, Siti Syarifah
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76179

Abstract

Analysis of marketing strategies to increase sales in the emping melinjo Selayar business. Thesis of the Business Administration Study Program, AdministrationScience Major, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Rizal S. and Yusi Irensi Seppa. This study aims to identify andanalyze marketing strategies to increase sales of Selayar's emping melinjo business. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of business actors and business employees. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interviewguidelines. The results of this study indicate that emping melinjo Selayar has not implemented a good and effective marketing strategy according to the theory usedby researchers. In implementing the marketing strategy, Emping melinjo Selayar has not carried out the marketing mix, namely product research, price, place, andpromotion properly in determining a marketing strategy. 
The Relationship Between Workload and Employee Stress Levels at PT. Aria Consultant Services in The City of Makassar” Safhira Muchtar, Annisa; Yamin, Muh Nur; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76171

Abstract

The purpose of this study is to ascertain the workload, work stress level, and correlation between workload and work stress levels at PT. Aria Consulting Services in Makassar City. This study employs a quantitative methodology, utilizing observational data gathering approaches. surveys and records. Validity testing, reliability tests, normalcy tests, descriptive analysis, and correlation analysis are examples of data analysis procedures. The study's findings demonstrate that each variable's indications indicate that the workload level is in the extremely high range. The degree of stress at work is really high. The SPSS correlation indicates a significant association between the two variables. Thus, it can be said that there is a stronger correlation between PT. Aria Consulting employees' stress levels and their workload.   
Brand Image Analysis on Le Minerale Product Purchase Decisions: A Qualitative Study on Students in Makassar City Seppa, Yusi irensi; Aslinda, Andi
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.77061

Abstract

Brand image is formed when consumers respond to differences between brands that result in a purchase decision. This study aims to find out the analysis of brand image on the purchase decision of Le Minerale products: Qualitative study in students in the city of Makassar. The type of research used is a qualitative descriptive approach that can help researchers by explaining the reality in the field. Data collection techniques are in the form of observation, interviews, and documentation. Data analysis techniques in the form of case studies include data collection, testing, categorization, and combining various data. A collective case study was conducted to draw conclusions or generalizations on the phenomenon of the case. The results of the study show that  the positive image of the Le Minerale brand provides benefits for the company to be better known by consumers. Consumers will make purchasing decisions to buy products that have a good image. The company's image is based on the trust and reality of the company that produces quality Le Minerale Brand bottled water. Product image with consumer knowledge of the product and good impression. Consumer knowledge to know the easily recognizable characteristics of Le Minerale products. The image of the user from the user's impression of the product. Good impressions from consumers include the taste in the product that is a characteristic of the sweetness, namely the sweetness that is easy to remember and attached to the consumer's mind, as well as the impression of product quality. The purchase decision structure explains that product selection can be seen from satisfaction and confidence in choosing products, product selection can be seen from the firmness of choosing brands, the selection of purchasing channels can be seen from the decision in determining product providers, purchase time can be seen from determining when to buy products, and payment methods.  
Penguatan Pemahaman Koding Untuk Guru Jenjang Sekolah Dasar Kabupaten Wajo seppa, yusi irensi; Muliadi, Muliadi; Aslinda, Aslinda; M, Wahyu Hidayat; Akbal, Fatimah
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Volume 03 Nomor 02 (Oktober 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i2.9773

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan pemahaman melalui pelatihan mengenai koding untuk guru jenjang sekolah dasar Kabupaten Wajo. Pengajaran pemrograman di tingkat sekolah dasar dapat menjadi inovasi yang dapat digunakan atau dimanfaatkan oleh para guru untuk mendorong siswa berpikir secara kritis, holistik, inovatif, dan kreatif. Metode penyampaian informasi berupa penguatan terhadap pemahaman yang ada terkait koding. Kegiatan ini tidak hanya memberikan penguatan pemahaman, tetapi juga memberikan penjelasan tentang berbagai informasi yang ingin disampaikan kepada peserta atau sasaran. Hasil dari kegiatan pengabdian ini yaitu pembelajaran koding dengan memaksimalkan potensi anak dengan koding dilakukan melalui pengembangan pemikiran logikal, meningkatkan keahlian matematika, meningkatkan kreativitas dan inovasi, mendorong pembelajaran langsung serta mengembangkan keahlian dalam pemecahan masalah. Pelaksanaan pengabdian ini dapat meningkatkan pemahaman peserta dalam hal ini guru sekolah dasar Kabupaten Wajo terkait Koding. Pentingnya pembelajaran koding ini kepada siswa sekolah dasar berasal dari kenyataan bahwa teknologi sangat berpengaruh terhadap peningkatan dunia pendidikan maupun dalam kehidupan sehari-hari siswa sehingga peserta guru perlu untuk meningkatkan keterampilan dan pemahamannya untuk dapat memperkenalkan pemrograman kepada anak-anak sejak dini.
Artificial Intelligence Governance in the Indonesian Business Sector under Ethical and Data Protection Challenges Wardah, Siti Syarifah Wafiqah; Seppa, Yusi Irensi
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid adoption of Artificial Intelligence (AI) in the Indonesian business sector has reshaped operational efficiency while raising concerns regarding ethics and personal data protection. Grounded in theories of Responsible AI, algorithmic accountability, and data governance, this study aims to examine ethical and legal challenges arising from AI deployment, evaluate the adequacy of Indonesia’s regulatory framework, and propose a governance model suitable for business contexts. This research employs a normative juridical method supported by statute, conceptual, and comparative approaches. Data were analyzed qualitatively through interpretation and synthesis of legal norms, academic studies, and international frameworks such as the EU AI Act, OECD AI Principles, and ASEAN AI Governance Guidelines. The findings show that although AI enhances decision-making and automation in businesses, Indonesia lacks specific regulations on algorithmic transparency, risk-based AI classification, and corporate accountability. Existing laws, including the Personal Data Protection Law and the Electronic Information and Transactions Law, have not fully addressed these challenges. The novelty of this research lies in offering an integrated AI governance framework that combines ethical principles, data-protection standards, and corporate compliance to guide responsible AI implementation in Indonesian businesses. Keywords: Artificial Intelligence, responsible AI, data protection, corporate governance, ethical compliance
Perception Of Benefits And Convenience In The Interest Of Use E-Money For Shopeepay Users In Wajo Regency Seppa, Yusi Irensi; Wardah , Siti Syarifah Wafiqah
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing phenomenon of digital wallet use today indicates that people in this case have accepted digital payment applications to support daily transaction activities. This study aims to find out how the perception of benefits and convenience in the interest in using E-Money in Shopeepay users in Wajo Regency is perceived. The research approach used is a qualitative approach with a descriptive type of research. This research was conducted on Shopeepay users in Wajo Regency. Data collection procedures with observation, interviews and documentation. The data analysis used is the data collection technique used, namely data reduction, data presentation and conclusion drawn. From the results of the study, it was found that the perception of benefits and convenience makes users continue to be interested in using shopeepay e-money, especially in Wajo district. Shopeepay is an electronic money service that functions as a payment method and to store change funds offered by one of the largest marketplaces in Indonesia, namely Shopee. The perception of benefits is something that is always paid attention to by the public, with very helpful benefits, of course, people are interested in using products. The perception of ease of use is a consideration for the public in using electronic money services. The novelty of this research is that there is a novelty in the technological aspect, the aspect of consumer behavior and the economic aspect in the region. Keywords : Perception of Benefits, Convenience, Interest, E-Money, Shopeepay
Workshop Digital Financial Literacy untuk Meningkatkan Keamanan dan Kemandirian Finansial Mahasiswa Aditiya, Roby; Khaeruddin, Faizah; Rukmana, Risa; Alkam, Rahayu; Seppa, Yusi Irensi
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 1: July 2025
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman mahasiswa dalam mengelola keuangan pribadi secara digital dan aman. Metode kegiatan meliputi penyampaian materi, praktik penggunaan aplikasi keuangan, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan rata-rata literasi keuangan digital mahasiswa sebesar 27,67% serta terbentuknya perilaku finansial yang lebih terarah dan waspada terhadap penipuan digital. Program ini memberikan manfaat nyata dalam mendukung kemandirian finansial mahasiswa di era digital.
Strategi Adaptasi Perempuan UMKM dalam Menghadapi Tantangan Bisnis di Kabupaten Sidenreng Rappang Aslinda, Andi; Zainal, Henni; Akmal, Muh Ikramullah; Haerul, Haerul; Seppa, Yusi Irensi
Indonesian Journal of Social and Educational Studies Vol 6, No 2 (2025): Indonesian Journal of Social and Educational Studies (Article in Press)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijses.v6i2.81001

Abstract

Abstrak. Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian global, nasional maupun lokal, sebagai penggerak utama pertumbuhan ekonomi, pencipta lapangan kerja, serta agen perubahan sosial. Di berbagai wilayah termasuk Sulawesi Selatan terkhusus Kabupaten Sidenreng Rappang UMKM menjadi tulang punggung ekonomi masyarakat, terutama perempuan yang terlibat dalam sektor usaha. Sebagai upaya untuk menghadapi tantangan bisnis penting kiranya mengadopsi strategi navigasi perempuan. Adapun urgensi dari penelitian ini sangat penting bagi pembuat kebijakan dalam merancang program dan kebijakan yang lebih efektif untuk mendukung pengembangan UMKM khususnya perempuan dan yang lebih penting menuju kesetaraan gender dalam dunia usaha dan perekonomian. Strategi adaptasi dapat digunakan oleh perempuan UMKM dalam berinovasi dan kreativitas dalam pengembangan usaha.  Tujuan pada penelitian ini adalah untuk mengidentifikasi dan menganalisis strategi adaptasi perempuan UMKM dalam menghadapi tantangan bisnis dan diharapkan dapat mengidentifikasi langkah-langkah yang lebih efektif dalam mendukung pengembangan dan keberhasilan usaha perempuan UMKM. Serta menggali lebih dalam tentang straregi adaptasi yang digunakan oleh perempuan UMKM, mengevaluasi efektifitas dan dapat mengatasi tantangan bisnis.  Metode penelitian yang digunakan adalah penelitian kualitatif, penelitian ini akan melibatkan pemangku kepentingan di Kabupaten Sindenreng Rappang Sulawesi Selatan. Pengumpulan data yang digunakan dengan observasi, wawancara, dan dokumentasi. Selain itu juga melakukan diskusi kelompok terfocus (FGD) yang melibatkan 70 Informan yaitu 10 dari dinas UMKM Kabupaten Sidenreng Rappang, 10 dari Asosiasi UMKM, 10 dari konsumen dan 40 dari perempuan pelaku usaha. Analisis data yang digunakan adalah Miles dan Huberman dan alat ukur khusus penelitian kualitatif adalah Atlas TI. Hasil penelitian menunjukkan peran perempuan sebagai pelaku usaha sangat penting dalam menopang perekonomian keluarga sekaligus berkontribusi pada pembangunan ekonomi daerah. Meskipun skala usaha yang dikelola mayoritas masih mikro dan kecil, keberadaan perempuan UMKM telah menjadi motor penggerak kegiatan ekonomi lokal di Kabupaten Sidenreng Rappang. Kata Kunci: Strategi; Adaptasi; Perempuan; UMKM; Tantangan Bisnis Global
Co-Authors Aditiya, Roby Akbal, Fatimah Akmal, Muh Ikramullah Alief Ali Akbar, Nur Arifin, Iqbal Aris Baharuddin Armansyah, Budi Aslinda, Andi Aslinda, Aslinda Asmunandar, Asmunandar Darman Manda Manda Darmayanti, Dyan Paramitha Haerul, Haerul Ibrahim Arifin Indasari, Indasari Khaeruddin, Faizah Maya Kasmita Muh. Rizal Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Syukur Muliadi Nurhasni Muis Rachmatan, Rachmatan Rahayu Alkam Risa Rukmana Rivai, Andi Muhammad Rizal S, Muh. S, Muh. Rizal Safhira Muchtar, Annisa Siti Syarifah Wafiqah Wardah Syarif, Kurnia Ali Syarifuddin Syarifuddin Tadampali, Andi Caesar to Wafikah, St. Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah, Sitti Syarifah Wahyu Hidayat M Wahyudi Gani, Andika Wardah , Siti Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah Yamin, Muh Nur Zainal, Henni Zainal, Nur Hikmah