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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Health Sciences and Pharmacy Journal Journal of the Community Development in Asia SOCIETIES: Journal of Social Sciences and Humanities Proceeding Of International Conference On Education, Society And Humanity
Fatihah, Nur
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of the Community Development in Asia

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The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Sofiya, Nur Ainin; Syauqina, Nur Dini; Fadhilah, Nur; Fatihah, Nur; Alam, Aaliya; Upadhyay, Adarsh
Journal of The Community Development in Asia Vol 6, No 2 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2296

Abstract

‘9 out of 10 online’ indicates that Malaysia’s e-commerce industry has risen steadily throughout Southeast Asia. The increase in the number of Shopee apps in the second quarter of 2021, marks Shopee as a leading Malaysian e-commerce market. Shopee provides a good value, the best quality, convenience and security when consumers experience the app. This paper aims to look into factors that influence consumers' behaviours towards online shopping using the Shopee app. This paper also assesses customer satisfaction regarding the service that had been provided. A total of 100 respondents of Shopee users participated in the online survey via Google Form. From the analysis, the results depict the necessity of quality products, reliability, convenience and product price as good indicators of customer satisfaction that may lead to behavioural intention. These findings provide new insight into consumer behaviour towards Shopee.
The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Sofiya, Nur Ainin; Syauqina, Nur Dini; Fadhilah, Nur; Fatihah, Nur; Alam, Aaliya; Upadhyay, Adarsh
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2296

Abstract

‘9 out of 10 online’ indicates that Malaysia’s e-commerce industry has risen steadily throughout Southeast Asia. The increase in the number of Shopee apps in the second quarter of 2021, marks Shopee as a leading Malaysian e-commerce market. Shopee provides a good value, the best quality, convenience and security when consumers experience the app. This paper aims to look into factors that influence consumers' behaviours towards online shopping using the Shopee app. This paper also assesses customer satisfaction regarding the service that had been provided. A total of 100 respondents of Shopee users participated in the online survey via Google Form. From the analysis, the results depict the necessity of quality products, reliability, convenience and product price as good indicators of customer satisfaction that may lead to behavioural intention. These findings provide new insight into consumer behaviour towards Shopee.
Co-Authors ADLIN, ADLIN Alam, Aaliya Fitriati, Retno Heni Pujiastuti Murti, Daniek Yulia Setya Nur Fadhilah Nurhusna Pratiwi, Dyah Anggraeni Budhi Salam Salam Sofiya, Nur Ainin Syamsudduha, Syamsudduha Syauqina, Nur Dini Upadhyay, Adarsh